Classic Mode

Presto

Issue: 1940 2292

Page 4 Text:

THE
NEW
FTIU.IT
YORK
LIBRARY
1777PBR
ASTOK. LENOX AiND
'J4LHHN F&PNfAStONS
1944 '
PRESTO mUSIC TIMES
THE CUSS
MAGAZINE OF T H E MUSIC ARTS AND
Number 2292
Founded 1879
I II li L [
OF
TRADES
February, 1940
C O N T E N T S
FEATURES
A NEW DECADE—WHAT?
By J. Bradford Pengelly
A NATIONAL SURVEY OF MUSIC BUSINESS
By Ten Nationally Known Music Dealers
ACCORDIONS—A Great American Achievement
By George Wainright
OUR SIXTIETH ANNIVERSARY
THE HOME OF THE FIRST AMERICAN PIANO
By C. A. Daniel (written in 1882)
SIXTY YEARS OF SERVICE
By Frank D. Abbott
CHARLES FREDERICK STEIN, Scientific Artisan
By J. Percival Davies
Page
6
8
10
13
13
14
16
DEPARTMENTS
MUSIC DEALERS WHO ARE DOING THINGS
MANUFACTURERS POINT THE WAY
8
18
RECORDS, RADIO, TELEVISION
Edited by Prentis Mongomery
NEWS AND NOTES, Here—There—And Everywhere
WHO IS WHO IN MUSIC
Edited by Branch Worth
SALESMAN'S CORNER
1. A Tribute to the Master Salesman
By William Howard Beasley
2. Piano Styling and Selling
By Burdett Green
3. The Value of Clinics
By Lawrence H. Selz
22
J. BRADFORD PENGELLEY,
24
26
30
FRANK D. ABBOTT
Editor and Publisher
Editor Emeritus
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered February
7, 1939, as second-class matter at the Post Office, at Chicago, Illinois, under the Act of March 3, 1879.
Price 25 cents. Yearly subscriptions $1.50—foreign $2.50. Six month subscriptions 75 cents. Adver-
tising rates on application. Copyright by Presto Music Times, Chicago, Illinois.
P A G E
F O U R
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 5 Text:

"All their lives they'll think of me!"
1 THIS IS A GIFT I've been planning for
years. I wanted to wait until Betty's two
youngsters were old enough to feel the thrill
of music. Betty herself was brought up in a
Steinway home — as a child, years ago, she
learned to play the instrument of artists.
2 WELL, I DIDN'T QUITE FORESEE the recep-
tion my gift would have. It came one week-
end—a surprise to them all. I'd never seen
Gordon at a loss for words before. He told
me the Steinway would be their most pre-
cious possession—and I knew he meant it!
3 I THINK I LEARNED all over again what
happiness can be! Even little Joyce — she's
only seven — said later, "I never knew music
could be such fun!" Money can't buy what
the Steinway brings. That family will always
be rich, living under the spell of fine music.
to tal p
in
Steinway
cos
4 0 ,ebon«e
t0
$625.)
Stein«ay
ding
-board.
STEIIW1Y
THE
INSTRUMENT
OF THE
IMMORTALS
Steinway & Sons, founded 18S3 in New York City
• NO OTHER LIFETIME PURCHASE COSTS SO LITTLE-GIVES SO MUCH. The golden voice of your Steinway
will sing the same glorious song . . . throughout years to come. All will endure: its matchless clarity of
tone, result of Steinway's exclusive Diaphragmatic Sounding-board . . . its swift response, result of Steinway's
exclusive Accelerated Action . . . its great beauty, result of choice, seasoned woods designed and tooled by
master craftsmen. Only the Steinway offers you Steinway quality. This fine piano, the one selection of virtually
every great musician since Liszt, is the one wise investment for every family . . . your family! . . . See it today!
"One
oi a series
oi - The
Steinway
addressed
to millions
across
the
country."
Enhanced content © 2008-2009 and
presented
by MBSI
Musical advertisements
Box Society International
(www.mbsi.org)
and oi
the readers
International
Arcade
Museum
(www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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