Left to right:
G E N E " REDEWILL.
K R E S S — T E N 0 R,
GENE
REDEWILL,
PERINE—S tins on Cabin
of Gene Redewill.
TED
MRS.
JACK
Plane
JSIC Dealers Who Are Doing Things
...The Firm That Makes Arizona Musical...
OME MEN are often referred to as -diamonds in the rough.
dene Redewill is a diamond with many facets, for his life
has many interesting sides to it. He is a music dealer, an
aviator, a violinist, a composer, a good business man. and a pub-
lic minded citizen. He is one of those men who add lustre to the
fine group of music dealers in our country.
S
"MY E1PPLE IS MY HOBBY"
Business according to Mr. Redewill was a necessity for him
because he is fond of eating. Here are his own words :
"Years ago I had to choose between a musical career and being
a business man. Being half French, and fond of eating, I chose
the business career, but still use music—violin and composition
—to clear the business cobwebs out of the place where the gray
matter ought to be."
"I LIKE TO ELY"
We could do no better than quote Mr. Redewill's own words
on his riving proclivities. He says:
"My interest in aviation is high. But my present flying is low.
This is on account of the results of an accident I had at the time
of the dedication of Boulder Dam, by President Roosevelt. My
plane burned and I got out of the ship a second or so too late.
As soon as another depression comes along and I have more
spare time . . . but I'm making no promises either way."
ATTRACTIVE SALESROOM
The Redewill salesroom is splendidly located and is 40 feet
wide by 100 feet deep, with an 18-foot ceiling. A mezzanine
studio seats around 100 people. The front of the store has three
large show-windows, one of them an island window, with a ca-
pacity of about 12 pianos for the three windows. On the facing-
page is a picture of the east window.
f P
A
(i
H
E i <; ii
T
The Redewill Music Company handles Steinway Pianos, Gul-
bransen Pianos, and Hammond Organs.
SNAPPY ADVERTISING
Mr. Redewill's policy on advertising is clearly set forth as
follows :
"We figure our advertising cost about 1 percent of gross sales,
quite low. We seldom, if ever, advertise prices. We do not leave
the store to secure business in Phoenix. Our aim is to use from
1 inch to V/ 2 inches of newspaper space DAILY. We try to keep
this space alive with reader interest. With new copy every day
we have reasons to believe that the result is as good or even bet-
ter than large space occasionally stressing prices. About 40 per-
cent of our volume comes from around Arizona outside of our
immediate valley. This is handled by my brother. Victor Rede-
will. Many of our accounts are from 300 to 400 miles from
Phoenix. Another brother, Cass Redewill. has lately assumed
duties in our Hammond organ and Novachord department, as
manager of sales and services."
Here are a few samples of "Headings" used in some recent
"ads." CAT; EDUCATION; WHAT N E X T ? : KATLURE;
N U T S ; B E L I E F ; SOUTH P O L E : WAR; PAIN; HONEY.
Below are two exact reproductions.
In one Ad he had a small picture of a Steinway Piano which
P 1 C K E D
u
P
Husiness is ijicking up—a sk a n y |>i ickpock et or
shoplifter!
PART ABSENT MINDED
Percy Zilch was handing out cigar s yest. •rday.
IK' Of
The occasion was the arrival at 1
a new baby grand Gulbransen piam > from
PHOENIX
W
A
S
H
.
.
REDEWILL'S—222 W.
RAIN
Makes the Krass grow.- Makes the roof leak.
Makes mljtlity livers. Makes good business. Makes
clothes shrink. Makes bent fenders. Makes me
tired Makes trees grow nml mature Into perfect
timber out of which lovely toned Gulbransen
pianos are made to cheer the house that .Tark
I uill for the wife of the wild man of Rorneo that
just "went to town" with her music.
REDEWILL'S—222 W. WASH.. PHOENIX
I
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/