Presto

Issue: 1939 2290

PRESTO MUSIC TIMES
THE CLASS MAGAZINE OF THE MUSIC ARTS AND TRADE
Number 2290
Founded 1881
T A B L E
O F
November, 1939
C O N T E N T S
FEATURES:
Page
A Music Dealer Wins Civic Tribute
7
America Wants Music
8
By Philip Maxwell; Thomas A. Lowery;
Helen Hozve; W. J. Cameron
The History and Importance of Style
By Marian Wright Knapp;
George N. Lamb
**£•**
10
;^
Sunshine, Music and Beauty
By Prcntis Montgomery
18
Piano Salesmen Have Their Day
Style and Selling
By Christine Holbrook
^ t
27
:..:..::•.
29
DEPARTMENTS:
Manufacturers Point the Way
416
Bands and Orchestras
18
Who Is Who in Music
Edited by George IVainwright
20
Records, Radio, Television ..
Edited by Branch Worth
22
News and Notes
24
Information Please
26
The Salesman's Corner
28
J. BRADFORD PENGELLY,
FRANK D. ABBOTT
Editor and Publisher
Editor Emeritus
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered February 7,
1939, as second-class matter at the Post Office at Chicago, Illinois, under the Act of March 3, 1879. Price
25 cents. Yearly subscriptions 1.50—foreign $2.50. Six month subscriptions 75 cents. Advertising rates on
application. Copyright by Presto Music Times, Chicago, Illinois.
[ P A G E
F I V E ]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
EIGHTEENTH CENTURY FURNITURE
and its Cabinetwoods
"(lOiitloinuii and Cabinet
Maker's D i r e c t o r" by
Thomas Chippendale.
Contrary to the popular misconception, furniture in the 18th
Century was not a one-wood style. Because of much interest
in that subject, and in order to clear up the great amount of
misunderstanding and the partial facts extant not only among
the consumers of furniture, but also in many branches of the
furniture industry itself, the above chart has been prepared.
Its source material included many published books, the exist-
ing 18th Century furniture found in fine museums and col-
lections, and the results of consultations with students, auth-
ors* and writers in this field. The chart presents, therefore,
as clear a picture as can now be had of the more important
cabinetwoods as they actually presented themselves during
that century, regardless of today's practices. In addition to
finding that several woods were used—and not just one—the
records bring out another interesting fact, namely, that much
American walnut was imported, from Virginia and the other
colonies, because of its superior quality. The chart shows
only the more important styles; actually in addition to those
shown the Dutch, Flemish, German and other continental
craftsmen were likewise admirers and users of walnut.
•Of especial help were Walter Rendell Storey of the New York
Times and Xew York University, author of "Period Influences in
Interior Decoration," and Bernard C. Jakway, lecturer and author
of "The Principles of Interior Decoration."'
[ P A G E
While much of the traditional furniture offered consumers
today is inspired by 18th Century pieces, it is usually altered
and redesigned to best meet present needs. Likewise, a
broader choice of cabinet-woods is available to one choosing
furniture today—but for those who would be purists and make
the same choice as did the 18th Century cabinetmakers, the
above chart will serve as a guide.
INCREASED SALES can readily be secured by the Piano
and Radio Industries through a knowledge of styles, "mod-
ern" as well as "traditional." The chartj reproduced above
shows those cabinet-woods commonly used during the 18th
Century; the 19th Century was less important; the 20th Cen-
tury, designs of today and for today's and tomorrow's needs,
are largely being done in American Walnut.
Besides the fact that Walnut is traditionally correct in so
many styles, it is more important to push Walnut because it
outsells any other furniture, piano, or radio cabinet-wood.
^Copies of this chart for salesmen or customers may be had, gratis,
by writing- Burdett Green, 616 S. Michigan, Chicago.
S I X ]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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