Classic Mode

Presto

Issue: 1939 2290

INFORMATION
PLEASE
/
n this page [Presto 11 Iustc cJtmes presents a list of manufacturers
who supply the music trades, information
[please will list each
month (catalogs ana (cyther Sales JLtterature of ^JJealer interest
which may be had from the manufacturer or from [Presto 11iustc
cJtmes. Should you prefer to write to the manufacturer direct, please
mention [Presto 11 Iustc cJtmes in your letter.
CONTINENTAL MUSIC COMPANY,
INC., 251 Fourth Avenue, New York
City, 630 South Wabash Avenue, Chi
cago, 569 Mission Street, San Fran-
cisco.
Continental Music Company, Inc.,
are featuring- five distinctive piano cre-
ations styled for modern markets. A
richly lettered and colored folio is avail-
able, containing etchings of five up-
rights designated as Conservative Mod-
ern, Early American, The Classic, Swe-
dish Modern, and Dynamic Modern.
*
*
*
M A R T I N BAND INSTRUMENT
COMPANY, Elkhart, Indiana.
Martin Band Instrument Company is
featuring a new trombone designed by
a committee of top ranking trombon-
ists. Fred A. Holtz, President of Mar-
tin Band, makes an earnest suggestion
to trombonists to try their new crea-
tion. Martin are also bringing out a
new saxophone, alto, and tenor. The
graphic arts have attained a high de-
gree of skill in the production of a
brochure entitled "Martin, The Royal
Family of Band Instruments." The
cover of the brochure is of that ele-
gant, chaste paper stock which has an
air of nobility, a wide border at the left
and bottom of royal purple, with a ross
medallion from which a crown rises in
relief. A strip over the title page com-
mands. ". . . Join the parade to Mar-
tin's."
Literature: An attractive folder
with portraits of outstanding artists us-
ing Baldwin, is available, with a pho-
togravure of the Hamilton and bench.
SUPERIOR
CO. . .ELKHART,
QUALITY
INDIANA
CLARINETS -
W O O D W l N DS
T W E N T V - S i x
KRANICH & BACH, 237 East 23rd
Street, New York City.
Kranich & Bach are featuring their
Louis XV Grand and Console, Colonial
Grand and Console, for cultured homes.
In one of the many "formats" and
folders, we read the following:
"Kranich & Bach Consoles—Especi
ally designed for those homes where
the musical and artistic distinction of
the Grand Piano is appreciated, but
where floor space is limited . . . we
have developed a small Console of in-
comparable tone quality . . . embodies
all the ideals and high standards estab-
lished by the founders more than 75
years ago."
A splendid variety of literature in
convenient shape and size is available.
MATHUSHEK PIANO MANUFAC-
TURING COMPANY, 132nd Street
and Alexander Avenue, Bronx, New
York City. Showrooms—43 West 57th
Street.
"A good piano is not the product of
a mechanic but of a master craftsman,"
we read in one of many leaflets and
folders supplied by Mathushek, all
gathered nicely in a special folio. It
states, "Months and months of pains-
taking handiwork go into every instru-
ment that leaves the Mathushek estab-
lishment. The result is a piano whose
beauty of tone over a long period of
years reflects the thoroughness and
PEDLER
[ P A G E
care bestowed upon it by master build-
ers."
The leaflets and folders contained in
a convenient folio are available for dis-
tribution on the premises and for mail-
ing. There are included in the set a
series of letter-head size pictures of
pianos, some shown in a living room, in
style designated as Early American.
Colonial Sheraton, Elite Grand, Coli-
bri Grand, the 7 ft. "C" Grand, also ?
series of Spinet models, and finally, ?>
card with two sturdy tuning pins ac-
companied by illustrations of extr?
heavy plate by which the tuning pin"
are held.
THE BALDWIN COMPANY, Cincin-
nati, Ohio.
The Baldwin Company, makers of
the renowned Baldwin, are now featur-
ing the Hamilton Piano, Style 262, 18th
Century Period Design, in Walnut and
Mahogany; also Louis XVI Period De-
sign in Walnut. The model shown in
the Baldwin literature is marked by the
characteristic carving of the cabriole
legs, which terminate in a scroll foot.
Pre-eminent qualities of the Baldwin
standard is claimed for the Hamilton.
The portrait of the Hamilton shows a
bench of the same general design.
I
FLUTES
OBOES
]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PIANO SALESMEN HAVE
THEIR DAY
RETAIL PIANO SALES CLINIC HELD AT THE
PALMER HOUSE, CHICAGO
W
HEN "Larry" Selz opened the morning session on
October 9, he was happy because he had present all
the elements of a successful clinic, namely, a good at-
tendance and an excellent group of speakers.
First of all, let us say that it was mighty good to see Larry
back in harness again after his recent illness. The opening
shot was fired by Mr. Thomas A. Lowery, advertising coun-
sel of the Chicago Daily News. His subject was "Selling
Economic and Social Values Through Music." He said : "The
basis of all music, both instrumental and vocal is the piano."
He explained that more pianos can be sold by concentrated
effort and used for an example of this statement the number
of persons in the high schools, colleges, and universities who
are studying Spanish simply because of the concentrated em-
phasis placed on its value. He summed up his remarks by
saying:
First: It is necessary to emphasize something else besides
price.
Second : A piano should not be sold just as a piece of furni
ture, although, it is generally a good-looking piece.
"WAR PSYCHOLOGY, HOW DOES IT AFFECT
PIANO SALES?" This was the theme of a talk along eco-
nomic lines by Frank P. Breckenridge, president, Breckenridge
and Company, Inc., investment counsel and economist. The
main point of this speech was that we are living in an epoch of
change and that these changes are coming with great sudden-
ness, and that we must be able to meet these as it were by
driving an automobile 100 miles an hour, then if need be,
jamming on the brakes, stopping, and even going into reverse
quickly. But whatever happens, due to these unforeseen
changes, we must never allow music to be taken out of the
life of the individual.
"MY THREE TOUGHEST SALES." During the after-
noon session there were two valuable sales talks. The first
was given by C. J. Zimmerman, manager of the wholesale di-
vision of the Baldwin Piano Store of Milwaukee, Wisconsin,
who described the above subject. He was followed by Ches-
ter Gregory, a salesman of Lyon and Healy Company, Chicago,
who spoke in an interesting manner on "SALES IDEAS FOR
LARGE AND SMALL CITIES."
Lawrence H. Selz
PIANO SALESMAN'S CLINIC
NEW YORK JANUARY \Sth
The Eastern Retail Piano Salesman's Clinic will be held
January 15 at the Hotel New Yorker. The finest program yet
to appear at a sales clinic is being lined up by Lawrence H.
Selz, publicity counsel for the Association, who is in charge
of the clinic. Mr. Selz is ambitious to obtain as speakers
some of the outstanding men in the east.
A new feature will be introduced at this clinic. Each speak-
er from outside the industry will be followed by a commenta-
tor from the industry, who will explain exactly how the
speaker's message can be immediately translated into definite
tales and management ideas.
*
*
:|t
:|;
*
APPRECIATION EOR N.P.M.A. AND LARRY SELZ
At the Ohio Music Dealers' convention held in Toledo un-
der date of September 12th, a resolution was offered, express-
ing the appreciation of the Ohio Music Merchants Associa-
tion to the Sales Clinic which was conducted by Mr. Law-
rence H. Selz, publicity counsel for the National Piano Manu-
facturers Association. This Clinic was regarded as a con-
structive contribution by N.P.M.A. to the success of the
Ohio Convention.
PIANO KEY REPAIR WORK
RECOVERING OF PIANO AND ORGAN KEYS
IVORY OR IVORINE
REPLACEMENTS OF FRONTS, SHARPS and BUSHINGS
All Work Guaranteed
Relaying with Ivorine, 50/000, per set
$4.50
Relaying with Pyralin.
Prices of recovering with Ivory of all grades, will bs furnished
upon request.
Special prices for scraping and polishing old keys.
Nelson Piano Key Repair Department
Other interesting features of this program are reported else-
where in this issue.
I
904 SOUTH SIXTH AVE.
ST. CHARLES, ILL.
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC - BY ANY PROCESS
ESTIMATES GLADLY FURNISHED
ESTABLISHED
I87fe
REFERENCES.ANY PUBLISHER
OTTO ZIMMERMAN 8-SON CO., INC.
CINCINNATI
•
OHIO
[ P A G E
T w E N T Y - S E v K N ]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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