KIMBALVS NEW CATALOG
WURLITZER FILM SELLS PIANOS
W. W. Kimball Company, Chicago, manufacturers of
pianos and organs, who are now in their eighty-third year,
have just published a new catalog. Intended for dealer and
wareroom use but not for public distribution, the new
Kimball catalog is one of the most impressive pieces to
emerge from the advertising departments this year. The
book was designed by George I.. De Ville, famous artist-
typographer, and has a handsome four-color cover, a spiral
celluloid binding, and effective illustrations of each model
in the Kimball line.
A companion piece to the new catalog is a small folder
prepared in similar colors and containing smaller repro-
ductions of the photographs in the catalog. This smaller
piece has been prepared by Kimball for distribution to the
general public by dealers.
What is believed to be the first sound slide film to be
used in selling pianos has just been released by the Rudolph
Wurlitzer Company. Shown at the New York Convention,
the Wurlitzer film is entitled "A Trip Through the Wur-
litzer Factory" and shows in great detail the stages and
processes of piano manufacture. "A Trip Through the
Wurlitzer Factory" is not so loaded with Wurlitzer advertis-
ing as to be indigestible to P.T.A. groups and luncheon clubs.
Copies of the film are now being shown to Wurlitzer dealers
by Wurlitzer regional directors in all parts of the country,
and at least one Wurlitzer dealer, Mr. Will T. Shutes of
El Paso, Texas, has been using the film in his retail sales
work.
Mr. Shutes has shown "A Trip Through the Wurlitzer
Factory" to civic groups and parent associations in El Paso
and is contemplating the purchase of a portable projector
which would enable him to exhibit the film to his prospects
in their own homes.
STRAUBE NOW SOLD BY CONTINENTAL
Straube, a well known name in the piano field for more
than sixty years, is well represented to the trade this year in
a series of new models prepared by Carl Jacoby, famous
Chicago industrial designer. Embodying direct blow action
in all models and the exclusive Straube duplex overstringing
feature, the Straube line is now being offered to retailers
by the Continental Music Company.
Continental's policy for the Straube is based on contem-
porary styling and moderate retail prices. Straube pianos
now retail at'$270 to $375 F.O.B. Hammond, Indiana. De-
tails of the new franchise and merchandising plan may be
had from the wholesale distributor at 630 South Wabash
Avenue, Chicago.
FOR THE DEALER'S STUDIO
Miss Helen Curtis, 25 East Jackson Boulevard (Kimball
Hall) , Chicago, is one of the best known piano teachers in
the Middle West. Miss Curtis's invention, the Curtis Course
Piano Classes, has long assisted music merchants in the
operation of classes in their stores. Although some dealers
have been using Miss Curtis's ideas for as long as fifteen
years, her system in its complete form has only recently been
offered to the trade. In spite of the low cost, many dealers
have found that the Curtis Course Piano Classes have solved
their school problems.
PIANO KEY
REPAIR
WORK
RECOVERING OF
PIANO and ORGAN KEYS
IVORY OR IVORINE
REPLACEMENTS OF
FRONTS, SHARPS and
BUSHINGS
All Work Guaranteed
Relaying with Ivorine,
50/000, per set
#4.50
Relaying with Pyralin.
Prices of recovering with Ivory of
all grades, will be furnished upon
request.
Special prices for scraping and
polishing old keys.
NELSON PIANO KEY
REPAIR DEPARTMENT
904 South Sixth Ave.
The new Kirn ball Style 40 Consolette in Walnut. This new addition to the
Kimball line is but one of many illustrated in Kimball's 1940 Catalog.
P A G E
ST. CHARLES, ILL.
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F I V E
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