Presto

Issue: 1939 2288

PRESTO *
MUSIC TIMES
THE
CLASS
MAGAZINE
OF
THE
MUSIC
ARTS
AND
TRADES
JULY, 1939
Courtesy Town cfc Country
Striking Mural, by Pierre Bourdelle—New York World's Fair
IN T H I S
ISSUE :
Leaders
"Cannon Ball," or How the Buyer's Inertia Can Be Broken Down •

Official Convention Program

Special Messages from National
Beauty
and Self-Expression — Achievements of the Music Industries in the World of Yesterday,
Today and Tomorrow • Creating Customers • Manufacturers Point the Way
• You and
Your Prospect • News and Notes
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PL anne
r ogress
The 1S[eiv Everett Evert one
THE FOUNDATION OF EVERETT'S SUCCESS
T is a cardinal principle in the Everett policy that true
I merchandising
progress can be based only upon merchandise and
methods of the highest quality.
The quality of Everett merchandise is immediately
apparent upon examining any of Everett's products . . .
Everett pianos, Cable-Nelson pianos, the double manual
Orgatron and the single manual Orgatron. The Everett
dealer knows that when he sells Everett products he is
building a firm foundation for tjie progress of his own
business. He is creating permanent customer good-will.
Everett's merchandising methods always have been
unquestioned. Everett dealers of long standing will vouch
for that unhesitatingly. Today's Everett merchandising
methods not only maintain that integrity but have been
E V E R E T T
P I A N O
C O M P A N Y
"Established
See Everett's
ff
largely responsible for an increase in Everett business that
is little short of sensational. For the sales of this company
are the best since 1928. The volume in the piano division
alone is more than double that of last year. Orgatron
sales are up an average of nearly 300% over last year and
are increasing constantly.
At this year's great convention of the National Associa^
tion of Music Merchants, Everett will show further
convincing evidence of its determination to continue
manufacturing and merchandising according to the highest
possible standards of quality, value and salability. New
Everett products will be on display. It will pay every
sound-thinking, progressive dealer to visit the Everett
air-conditioned exhibit in private dining rooms D, E and
H on the New Yorker's fourth floor.
Set-Up"
.
in
S o u t h
Haven,
M i c h i g a n
1883"
in 'Dining
%ooms
T>, E and H, Fourth Floor
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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