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Presto

Issue: 1939 2287

PRESTO MUSIC TIMES
The American Music Trades Journal
ISSUED
MONTHLY
Founded 1881
Number 2287
May, 1939
CONTENTS
Page
8
Cartoon
By Graham Hunter
The Battle for Bigger Business
9
Television—A New Field for Music Dealers
10
Advances in Piano Promotion
13
Saturday Afternoon
14
By George E. Wainwright
Howell-Aretta System Speeds Accordion Sales
16
No Place for a Piano ? Nonsense !
17
High Schools Reveal Growth of the Band Idea
21
By John Mace
The National Child Culture Contest
22
The Salesman's Corner
23
Manufacturers Point the Way
24
Band, Orchestra and Small Goods Merchandising
28
Are You Covering All Your Prospects ?
By J. Bradford Pengelly
Echoes from the Music Industries
31
J. Bradford Pengelly, Publisher
^>3
Frank D. Abbott. Editor-in-Chief
Leonard Bridges, Associate Editor
Robert Slusser, Circulation Manager
417 South Dearborn Street, Chicago, 111.
Telephones, Local and Long Distance, Harrison 0234
Cable Address (Commercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter at the Post Office at Chicago, Illinois, under Act of March 3, 1879.
Subscription $1.50 a year; 6 months, 75c. in the United States and its possessions.
Foreign, $2.50.
Rates for advertising on application.
Copyright, 1939, by Presto Music Times Company, Chicago, Illinois.
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Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Each of 15,000,000 People
Will Read, Six Times This Month,
About The National Kimball
CHILD CULTURE CONTEST---
DEALERS:
Check These Points
Kimball is now observing the 82nd Anniversary of its
* entrance into the Piano Business; 82 years of Kimball
Publicity and Advertising emphasize KimbalVs cur-
rent messages to America's piano-buying public.
i
Kimball cooperates with Kimball dealers.* The
facilities of a modern sales promotion and mer-
chandising service are at the disposal of those who
have The Kimball Franchise.
Year in and year out, Kimball outsells every other
• make of fine piano!
4.
T
1 HE Music INDUSTKIKS is a collective term
applied to all those who make or sell instru-
ments which can be listened to or played
upon. There is little competition within the
music industries; we of the music industries
are competing with other producers and dis-
tributors for a larger share of the American
consumer's dollar.
Motivated by this spirit, Kimball has chosen
to launch its 82nd Anniversary Celebration —
the National Kimball CHILD CULTURE
CONTEST — during National Music. Week,
thereby assuring both those who do and those
who do not sell Kimball pianos and pipe
organs of some of the benefits of this advertis-
ing. On May 7 — the first day of National
Music Week — the advertisement illustrated
on the opposite page will appear in newspapers
having a combined circulation of 15,000,000.
Other Kimball advertising bearing Kimball
dealers' signatures will also appear in the
same newspapers during the month, and in
others.
The National Kimball CHILD CULTURE
CONTEST is another example of Kimball
marketing service, which covers every promo-
tional and merchandising need of Modern
Music Merchants.
15,000,000 consumers will see Kimball advertising
six times in their respective newspapers this month.
wwKIMBALLco
ESTABLISHED 1857
Manufacturers of Fine Pianos, Pipe Organs
CHICAGO, ILLINOIS
*EYIDENCE OF KIMBALL'S COOPERATION WITH DEALERS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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