BAND, ORCHESTRA AND SMALL GOODS DEPARTMENT - Continued
that is all but such amplifying instruments as the National
resonator guitar. National mechanical amplifying instruments
are directly competing with the electrics, because they offer
many features besides power and responsiveness which even
the electrics do not have.
It is evident that the current string instrument popularity
is here to stay—for new-found electrical and amplifying meth-
ods of power production are maintaining for the string in-
struments their place in the band.
PHONOGRAPHS AND RECORDS HELP
George Byerly, who is not only president of Byerly Broth-
ers Music Company of Peoria, Illinois, but is president as
well of the National Retail Musical Instrument Dealers As-
sociation, knows that the 1938-39 boom in phonograph and
record sales is the most important recent development in the
musical merchandise business. Byerly's combination radio-
phonograph department now handles nothing but record-
playing units and stocks RCA, Capehart, and Magnavox lines.
This department—using the services of one good salesman—
accounts for a substantial part of the Byerly gross in every
month of the year.
When they returned from the convention last year the
Byerlys set up a Model Record Display and Try-out Booth
exactly as they had seen it displayed at the convention by
RCA. This booth requires the services of one clerk, uses a
nnouncmg
New Mode!
floor space of exactly one hundred-twenty feet, and handles
portable phonographs and record-playing attachments as well
as records. The booth pays handsomely in money, and ac-
counts for a big increase in store traffic.
Figure it out for yourself. To stay in business these days
we all have to capitalize new trends.
R.C.A. ISSUES SIMPLIFIED
ANNUAL REPORT TO EMPLOYEES
The Radio Corporation of America has furnished individ-
ually to each employee of RCA, RCA Manfacturing Company,
National Broadcasting Company, RCA Communications and
Radiomarine Corporation a copy of the 1938 RCA Annual Re-
port to Stockholders, together with a separate simplified sum-
mary of the year's operations.
RCA and its service companies have a combined personnel
of approximately 20,000, whose individual interest in the
progress of the company is presumably even greater than that
of the average stockholders. RCA stockholders number
250,000.
The special report to employees is prefaced by a letter from
David Sarnorf, president of RCA, in which he says:
"I believe you will share the pride I feel in belonging to an
organization whose accomplishments and services have made
possible the statement of facts contained in the Annual Re-
port to stockholders of the RCA."
A PRIDE TO OWN
A PLEASURE TO PLAY
HOLTONS
SATISFACTION
GUARANTEED
Write for Descriptive Circular and Details of Exclusive Franchise Without Delay
The Only Hoi ton Wholesaler in U.S.A.
TARG & DINNER, Inc.
425
P
A
G
So.
E
Wabash Ave.
T
H
I
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"THE WHOLESALE MUSIC CENTER"
CHICAGO,
ILL.
Y
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