Presto

Issue: 1939 2286

PRESTO MUSIC TIMES
The American Music Trades Journal
ISSUED
MONTHLY
CONTENTS
Page
7
A New Note
How Community "Tie-ins" Increase Sales
8
By J. Bradford Pengelly
Plan Now for National Music Week!
10
What the National Retail Musical Instrument Dealers Association Can
Mean to You
By George L. Byerly
Modern Photography Keeps Step with Music Merchandising
By Edward J. Cook
13
14
Music and Industry
By George E. Wainright
16
Modernizing Our Vocal Music
17
By George F. Strickling
Manufacturers Point the Way
18
Encouraging Words !
20
From the Editor's Desk
21
News and Notes
22
From Our Files of Many Years Ago
24
Echoes from the Music Industries
25
The Salesman's Corner
28
Frank D. Abbott, Editor-in-Chief
J. Bradford Pengelly, Managing Editor
Robert Slusser, Circulation Manager
417 South Dearborn Street, Chicago, 111.
Telephones, Local and Long Distance, Harrison 0234
Cable Address (Commercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter at the Post Office at Chicago, Illinois, under Act of March 3, 1879.
Subscription $1.50 a year; 6 months, 75c. in the United States and its possessions.
Foreign, $2.50.
Rates for advertising on application.
Copyright, 1939, by Presto Music Times Company, Chicago, Illinois.
A
G
V
E
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Pl):;to by
KiUlfuiilliu :tu«l F a l t r y
Co.
Courtesy AY. W. Kimliall Co.
Where is the center of interest in this picture? Is it the girl's
profile or the keyboard of the organ? This beautiful picture is a
splendid example of the commercial photographers' contribution to
modern merchandising and salesmanship. Turn to Page 14 and
read ivhat dramatized photography can do for your business.
P A G E
S
1 x
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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