PRESTO-TIMES
Nov.-Dec,
Latest Product of the Jesse French Corporation—
The Frenchette
25
HARDMAN-
This "Nubaby," as Mr. H. Edgar French, president
Presto-Times presents herewith an illustration of
one of the latest models in flat-top type and probably of the Jesse French Corporation, nicknamed the in-
the latest name given to a modern piano. The instru- strument, has been tremendously well received in the
of
ment, as the failboard name shows, is the Frenchette. trade from its first introduction to the dealers at the
How the piano came to be
so named is a story unique
*'
in how it came about. The
Jesse French Corporation,
located at New Castle, Tnd.,
Manufactured by
sent a letter to all of its
best dealers — dealers who
know their business — and
along with this letter a pre-
v i e w photograph asking
33 WEST 57TH STREET
their suggestions as to a
name. The s u c c e s s f u l
NEW YORK, N. Y.
nanier, that is to say the
one whose name sent in
was selected, was to get his
first sample piano free.
The names were tabu-
lated as received and sub-
mitted to a committee con-
sisting of the U. S. post-
master at New Castle, the
president of the First Na-
tional Bank of that city,
and one of the professors
in the New Castle High
School. Along with the
suggestions were submitted
the present list of Jesse
French & Sons style names
for their guidance. They
were requested to make a
The Frenchette by Jesse French Corporation
There's a Story &
first, a second and a third
choice from these sugges-
ftfk
Clark Piano to completely satisfy
Ohio convention and at the present time, as advices
tions. The name "Frenchette" received two firsts and
one third. And that's how the new French product from New Castle inform us, they are having a hard
was christened "Frenchette," and is also the reason time to make enough pianos to fill orders for immedi-
ate
shipment.
The
general
trade
with
the
Jesse
French
why Mr. B. A. Swingle of Newark, Ohio, became the
ened market.
Corporation is excellent and Mr. French is doing his
lucky winner and received his first Frenchette free of
utmost to beat last year's record of sales by, as he
cost.
The very first Frenchette was displayed at the Ohio says, "one hundred per cent; we may not quite reach
A distinguiihed 80
State Merchants convention at Dayton and was re- that goal but we are now a long way on the road in
year reputation for
that direction."
ceived with the warmest of praise.
95 YEARS
Absolute Reliability
HARDMAN, PECK & CO.
When in doubt refer to
PRESTO BUYERS GUIDE
tonal excellence and
f i r e craftsmanship
STORY & CLARK
PIANO
COMPANY
GENERAL OFFICES: 64 EAST JACKSON BOULEVARD, CHICAGO, ILLINOIS
PERSONALS
Four prominent gentlemen of the music trade
chanced to be in Chicago during one week recently.
Mr. M. V. de Foreest accompanied by Mrs. de Foreest
were enroute to their home at Sharon, Pa., on an auto-
mobile tour which started at New York at the close
of the convention; Mr. Ed. H. Uhl, who is the presi-
dent of the Southern California Music Co., Los
Angeles, was enroute to his original '"home town,"
Indianapolis, where he has two sisters and a brother,
J. Brekwoldt, President
and still keeps up the old Uhl homestead in that city.
W. A. Breckwoldt,
Secretary and Treasurer
Both these gentlemen are past-presidents of the Music
Merchants' Association and members of the Advisory
Board. Mr. Bledsoe, of San Antonio, Texas, came up
DOLGEVILLE, N. Y.
to Chicago, as many persons from the South used to
do, for a short vacation and says he had an enjoyable
time. Mr. W. C. Hollenbeck says he was "browsing
around seeing what he could see, and make a few
purchases."
* * *
Two Chicago business men were super-Princeton
SOUNDING BOARDS,
enthusiasts, Frank F. Story, Jr., and E. F. Story, of
PIANO BACKS,
the Story & Clark Piano Company, at the late Prince-
ton and University of Chicago football game. Both
BARS, BRIDGES,
were Princeton University students and both were in
Specialize in the Manufacture of
the Princeton rooting section at the game, in Chi-
cago three weeks ago.
TRAP LEVERS AND
* * *
HAMMER MOULDINGS
President F. F. Story, president of the Story &
Clark Piano Company, accompanied by Mrs. Story,
TOILET SEATS AND
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recently made a trip through the South and South-
SPECIAL WOODWORKING
east part of the country. Mr. Story was greatly
pleased to renew many old-time acquaintances since
When in doubt refer to Presto
MAIN FACTORIES AND OFFICES:
leaving the Chicago executive offices, and regrets that
Buyers' Guide for information about
their trip could not have been further extended to
DOLGEVILLE, HERK1MER COUNTY,
meet other friends who could not be visited. Mr.
all Pianos, Players and Reproduc-
NEW YORK
Story was delighted to observe the interest taken by
ing Pianos.
Story & Clark dealers in the Story & Clark product
of today, and Enhanced
particularly
the
36 inch and
high
Dynamic-
content
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presented
by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
Spinet.
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMII
(www.namm.org).
i liiu ri i liTiiii
JULIUS BRECKWOLDT
& SON, INC.
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