Presto

Issue: 1937 2282

PRESTO-TIMES
WURLITZER NEW YORK STORE WILL HAVE
"OPEN HOUSE" FOR CONVENTION
Wurlitzer Convention Activities
Attracting Nation-Wide
Dealer Interest
June-July, 1937
Fortner, sales manager, accordion division; Walter
Benson, assistant sales manager, accordion division;
Everett Rothschild, assistant sales manager, piano di-
vision; Earl L. Hadley, advertising manager; E. O.
Fay, assistant advertising manager.
VISITORS
While they are on Forty-second street, just off
Times Square, Wurlitzer dealers will find the wel- Wurlitzer Dealers From Coast to Coast
come mat out for them at the, Rudolph Wurlitzer
Accepting Invitations to Famous Wurlitzer
Company store in New York during the convention.
Dealer Luncheon
Stenographic service will be available to Wurlitzer
dealers, who are invited to stop in and make them-
Elaborate plans are under way to make the Rudolph
selves otherwise "at home."
Wurlitzer Company's exhibits at the Music Trades
Convention in New York, July 26-29, bigger and
The magnificent Wurlitzer building in New York is
better than ever, ac-
well worth a visit, for it is one of the most complete
cording to Cyril Farny,
musical institutions in the world. It houses a fine
vice-president and gen-
theater where recitals and musical productions are
eral manager of the De
given daily—a complete stock of nearly every kind of
of
Kalb d i v i s i o n . The
musical instrument made—and one of the world's
piano and accordion ex-
greatest collections of rare old violins. Musicians
hibits will occupy space
and travelers from all over the world make it a point
on three floors of the
to visit this museum, which includes masterpieces of
beautiful New Yorker
Stradivarius, Guarnerius, Amati and hundreds of other
Hotel; and in addition
renowned makers of violins.
Manufactured by
to larger and finer dis-
plays than ever before,
there will be a number
HARRY E. FREUND AT WOODSTOWN
of surprise innovations
Woodstown, N. J., is leading the towns of the
in store for those who
United States in musical culture and education, ac-
visit them. The exhibits
33 WEST 57TH STREET
will be augmented by
cording to national authorities, and this splendid re-
NEW YORK, N. Y.
an unusual and striking
sult is largely due to the efforts and energy of Harry
display of advertising
Edward Freund, formerly publ'sher and editor of a
and promotional mate-
music trade journal.
rial designed and ex-
Mr. Freund's latest achievement in this direction
ecuted to promote sales
HUGH STEWART
was securing from Dr. Frederick C. Gruber, director Vice-Pres. and Sales Mgr., for Wurlitzer dealers
Piano Dept.
of cultural Olympics of the University of Pennsyl-
as well as for the gen-
vania, authority to present in Woodstown cultural eral good of the industry.
Olympics, which have attracted national and interna-
Invitations have been sent out by Hugh Stewart,
tional attention.
vice-president and sales manager of the piano division
Woodstown's two-day festival, held in June, in and Clarke Fortner, sales manager of the accordion
which music was a prominent factor, was an out- division, to all Wurlitzer dealers to attend the now-
standing success, and the enthusiastic cooperation of
famous Wurlitzer luncheon which this year is to be
Woodstown's leaders in culture and education was held at the New Yorker on Tuesday, July 27. At the
evidenced at all times. Mr. Freund was appointed
rate acceptances are coming" in from Wurlitzer dealers
general chairman of the committee on arrangements. all over the country, it is evident that enthusiasm is
The cultural Olympics are the idea of Samuel S. running high throughout the trade and that the 1937
Fleisher, founder of the Graphic Sketch Club of
convention will be a grand get-together for the music-
Philadelphia.
dealers of America.
There's a Story &
"Woodstown is on the map, for Woodstown is the
In commenting on Wurlitzer convention activities,
first community in the United States to have taken which are inciting so much enthusiasm in the trade.
Clark Piano to completely satisfy
over practically the full program of cultural Olympics Hugh Stewart said: "We believe strongly that a gen-
as outlined by the University of Pennsylvania," is the eral benefit to our industry is accomplished through
every desire of today's awak-
statement on the authority of Samuel S. Fleisher.
a convention such as the one to be held in New York
Another of Mr. Freund's activities in helping the this summer. It is our wish that every music dealer
ened market.
cause of musical progress in this country has been in the country could and would attend. In designing
his deep interest in the Woodstown civic orchestra, our activities for the occasion, we are attempting to
Wilbert B. Kitchner, conductor. This fine organiza- do our full share to make all of those who attend the
A distinguished
convention feel that the trip is profitable and worth-
tion of over forty members has been widely publicized
year reputation for
by Mr. Freund and, as Mr. W r alter Damrosch de- while. We are arranging for all of our wholesale
tonal excellence and
representatives—as well as Everett Rothschild, as-
fine craftsmanship
clared, "1 wish every small town in America would
r
P I A N O
C O M P A N Y
sistant sales manager, piano division, and W alter Ben-
follow Woodstown's example."
GENERAL OFFICES: 64 EAST JACKSON BOUIEVARD, CHICAGO, ILLINOIS
son, assistant sales manager, accordion division—to
The host of friends of Harry Edward Freund in
be present so that, irrespective of from what section
the music trades are glad to hear of his continued
of the country people may come, they will probably
interest in devoting considerable of his time and
find someone in our organization with whom they
thought to furthering the advancement of musical
are
already acquainted and who can contribute to the
culture and education in America.
value of their New York visit. And in our exhibition
rooms we plan to have displays comprehensive enough
to make it really worthwhile to visit them.
THE "MODERNITA" BY ESTEY
"All Wurlitzer dealers and prospective dealers—as
The new Esley console, a name for which a prize
was offered by the manufacturers and won by Mr. well as their representatives—are invited to attend the
Wurlitzer dealer luncheon. That occasion alone will
S. W T . Wallace, of the Stoner Piano Company, Des
Moines, Iowa, will make up a part of the Estey be worth the trip to New York, and anyone interested
in Wurlitzer should certainly not miss it. In addition
exhibit at the Hotel New Yorker during convention
week. The picture of this piano, although an excel- to the luncheon and artistic entertainment which we
will provide, we will at that time release some sur-
lent piece of the engraver's halftone work, does not
prise innovations the nature of which will have a
do justice to the instrument. It is a beautiful piece
considerable influence upon the trend and advance-
of the casemaker's workmanship and the woods and
veneers are perfectly matched. It is just about cer- ment of the industry in the future."
In summing up the reasons for such an extensive
tain that the "Modernita" is destined to be a prime
favorite in the trade—an instrument to which the program of activity on the part of the Rudolph Wur-
litzer Company during the convention, Mr. Stewart
saying. "To see is to require,' may in all truth be
applied. Better make a memo to "look in" at rooms explained: "What we are trying to do is to help the
540-541, Hotel New Yorker, and get in touch with industry in the development of a healthy, constructive
and profitable business of which all of us may be
Miss Modernita.
proud."
Wurlitzer executives who plan to attend the music
trades convention are the following: Rudolph H.
Wurlitzer, chairman of the board; Farny R. Wur-
litzer, president: R. C. Rolfing, vice-president and gen-
eral manager; Cyril Farny, vice-president and general
C/uudjzd in/ GAtioto. . .{PfieJf&UbedTuy GA&oto
Refer to Presto Buyers 1 Guide for in-
manager, DeKalb division; Hugh Stewart, vice-presi-
Exclusive Distributor* in the U.S.A.
dent and sales manager, piano division; R. S. Erland-
formation about all Pianos, Players and
son, vice-president and sales manager, retail store di-
S, TARG
& content
DINNER
Inc. CHICAGO
Enhanced
© 2008-2009
and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
vision;
Rembert
R.
Wurlitzer,
vice-president;
Clarke
Reproducing
Pianos.
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
HARDMAN-
95 YEARS
Absolute Reliability
HARDMAN, PECK & CO.
When in doubt refer to
PRESTO BUYERS GUIDE
STORY & CLARK
HOLTON BAND INSTRUMENTS
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PRESTO-TIMES
June-July. 1937
1937 MEETING OF NATIONAL PIANO MANUFACTURERS' ASSOCI-
ATION OF AMERICA
The annual meeting of the members of the Na-
tional Piano Manufacturers' Association of America
this year was one of unusual interest and importance
as indicating the various phases of work and piano
trade development which that body of men is carry-
ing on, not only in the way of producing pianos for
their dealers but in activities aiding in their sale in
the hands of music merchants.
The meeting was held at the Hotel New Yorker
on June 8. President L. P. P>ull presiding. There
was a large attendance. Nearly every piano manu-
facturing concern was represented. An innovation
this year was in admitting the trade press to sit in
with the members in their deliberations. In years
past these have been "official meetings," so far as
concerned the trade papers. Presto-Times, not hav-
ing a representative in New York City at the time,
was unable to take advantage of this privilege, but
several of the New York papers were on hand. How-
ever, of the actual business end of the association the
proceedings are of no particular interest or impor-
The contributions to the publicity fund by the piano
manufacturing industry and allied interests are based
on sales of 1936, which fund i> of good proportions
with a good bank balance.
The names of the contributors to this fund are
given following this summary report.
Mr. Bull gave a heart-to-heart expression for the
honor of re-election, which carries his tenure of office
up to June, 1938. He mentioned some of the aims
and objects of the association which every member
has in mind for accomplishment; some of the achieve-
ments attained and others to be looked forward to
doing. He thanked his associates in office for their
cooperation in all these things which become the
duties of officers and trustees to carry out, involving
work in the retailer field as well as that of manu-
facturing and industrial operations.
After considerable discussion on various matters,
and there being no further business, the meeting ad-
journed.
PIANO PUBLICITY FUND
CONTRIBUTIONS
Varnish Works, New York, N. Y.; Tonk Mfg. Com-
panv, Chicago, 111.; Wayne Lumber Company. Brook-
lyn, N. Y.
Miscellaneous
The Chicago Piano & Organ Association, Chicago.
111.; The Music Trades Corporation, New York, N. Y.
AN ADDITIONAL EASTERN GULBRANSEN
TRAVELLER
The subject of this sketch, Mr. Ben Witlin, is the
name of one of the Gulbransen Company representa-
tives in attendance at the Gulbransen exhibit during
the Music Trade Con-
vention.
Mr. Witlin is an ex-
perienced Music Trade
man. He was for four
years with the original
Victor Talking Machine
Company, and for ten
years was the Eastern
wholesale
representa-
tive of a large produc-
ing piano manufactur-
ing establishment. Mr.
Witlin's territory is in
the East where, owing
to increase of sales of
BKN WITI.1N
Gulbransen instruments.
in that territory another travelin representative is
needed.
Mr. Witlin will unquestionably become an active
working force for Gulbransen interests wherever he
may operate.
In accordance with a resolution of the executive
committee of the National Piano Manufacturers' As-
sociation of America, at its annual meeting in New'
York, June 7-8. the following names were given out
as contributors to the 1937 publicity fund of the piano
manufacturing industry:
Piano Manufacturers
Baldwin Piano Company, Cincinnati, Ohio.
Bogert Piano Company, New York, N. Y,
HOW THE E. F. DROOP & SONS
Estey Piano Corporation, Bluff ton, Ind.
MUSIC HOUSE STARTED
Everett Piano Company, South Haven. Mich.
Grinnell Brothers, Detroit, Mich.
Gulbransen Company, Chicago, 111.
In another column of this issue of Presto-Times
Haddorff Piano Company, Rockford. 111.
there appears, joined to the story headed "Half-
Hardman, Peck & Company, New York, N. Y.
Century Piano Agencies," a reference to the associa-
Janssen Piano Company, New York, N. Y.
tion of E. F. Droop & Sons as being among the first
Klein Piano Company, New York, N. Y.
dealers to sell Steinway pianos. Aside from what
Krakauer Brothers. New York, N. Y.
is written in that column concerning the long service
Kranich & Bach, New York, N. Y.
Mathushek Piano Mfg. Company, New York, N. Y. of E. F. Droop & Sons, Steinway representatives,
Ricca & Son, New York, N. Y.
Mr. E. H. Droop, the senior member of the house of
Sohmer & Company, New York, N. Y.
Droop, gives us further interesting data concerning
Charles Frederick Stein, Chicago, 111.
the record of this important piano house. Mr. E. F.
Steinway & Sons, New York, N. Y.
Droop, the father, came from Osnabriick, Germany,
Story & Clark Piano Company, Chicago, 111.
and
after visiting two intimate friends in Baltimore,
Yose & Sons Piano Company. Boston, Mass.
where he landed, he got in touch with YY. G. Metze-
Weaver Piano Company, York, Pa.
rott at Washington and obtained a position as book-
Weser Brothers, Inc., New York, N. Y.
keeper. Eddie says of his father's handwriting that
Winter & Company, New York, N. Y.
L. P. Bull
it was like a "copper plate," something that pleased
Rudolph Wurlitzer Company, Cincinnati, Ohio.
Mr. Metzerott very much. Mr. Droop's evenings were
President National Piano Manufacturers' Asso-
Supply Manufacturers
ciation of America, Inc.
American Musical Supply Company, Jersey City, spent in study and practice of music and the English
language. It was not long until he had a first-class
N. J.; American Piano Plate Company, Racine, Wis.;
American Piano Supply Co., New York, N. Y.: Julius
command of the English language and it is said by
tance to tiu- music trade at large. The thing that
Breckwoldt & Son, Dolgeville, N. Y.; O. S. Kelly many of his old-time friends that he did not seem to
interests the d e a l e r is: What is the manu-
Company, Springfield, Ohio; Mapes Piano String
facturer doing to aid him in selling more pianos and
have a trace of German dialect. His musical inclina-
Company, New York, N. Y.; Paragon Foundries tions and ability in vocal music led him to become a
in producing pianos that will sell? As to what Jfche
Company, Oregon, 111.; Pratt, Read & Company, first-class salesman, and it was not long until he was
individual manufacturer can do for his individual
Deep River, Conn.; Thayer Action Company, Rock-
dealer is up to them to thresh out.
practically the manager of the Metzerott store.
At the meeting this year Mr. Lucien Wulsin, who ford, 111.; Wessell, Nickel & Gross, New York, N. Y.;
First as a partner then owner of the Metzerott
Wickham
Piano
Plate
Company,
Springfield,
Ohio:
as national councillor'for the association, attended the
business, the Steinway agency was continued so that
Wood & Brooks Company, Buffalo, N. Y.
annual meeting of the United States Chamber of
from April, 1860, when the first Steinway piano was
Indirect Supply Houses
Commerce, made his report. Mr. Wulsin also pre-
American Giese Wire Company, New York. N. Y.; sent to Washington, piano number 2,986, the house
sented the report of the committee on standardiza
American Screw Company, Providence, R. 1.; Fred- of Droop has been one of the leading Steinway houses
tion of piano instruction.
of the country.
Mr. C. Albert Jacob, Jr., chairman of the publicity erick J. Bauer, New York, N. Y.; H. Behlen & Bro.,
"In the autumn of 1884," says Mr. Droop, "as I
New
York,
N.
Y.;
Albert
Constantine
&
Son,
Inc.,
committee, reported on the work of the publiifity
counsel and read the report furnished by Mr. Selz. New York, N. Y.; Faultless Castor Corp., Evans- was preparing to go to college, my father apprenticed
The report showed the great lot of work in the line ville, Ind.; The Fiberloid Corp., Jiwtian Orchard, me to Otto Sutro, the Steinway representative in Bal-
timore. 1 remained there until the spring of 1885
oi piano publicity which the manufacturers' associa- Mass.; Gamble Brothers, Louisville, Ky.; Hoffman
Brothers Company, Fort Wayne, Ind.; Charles YY. when I returned to Washington and joined my father's
tion is carrying on in the interest of the general music
House & Sons, Unionville, Conn.; Jones-Dabney forces at $1.50 per week including board and lodging
trade in a propaganda to "sell more pianos."
Company, Louisville, Ky.; Klise Mfg. Company, at home. I devoted myself in my spare time of eve-
Officers of the association for the coming year, as Grand Rapids, Mich.; Lilly Varnish Company, In- nings to serious study of the piano. My brother, Carl,
brought in by Mr. Herman Irion of the nominating dianapolis, Ind.; Lindeman Wood Finish Company, was attending the Maryland College and he had been
committee, were unanimously elected, as follows:
there only a couple of years when father sent him to
Indianapolis, Ind.; Marathon Box Company, Wausau
President—L. P. Bull.
Wis.; The Mengel Company, Louisville, Ky.; Mur- the Steinway factories in New York where he worked
phy Varnish Company, Newark, N. J.; National Lock at the bench for approximately five years and then
Vice-President—C. Albert Jacob, Jr.
Company, Rockford, 111.; New York Woodfinishers returned to Washington and took up his work in
Treasurer—Eugene A. Schmitt.
Supply Co., New York, N. Y.; Pearl City Plywood father's establishment, so that brother Carl and my-
W. P. Mennie continues as secretary.
The executive committee is as follows: Messrs. Company, Jamestown, N. Y.; Perkins Glue Company, self have been active in the business ever since our
father took us in and ever since the business was
Lansdale, Pa.: Charles Ramsey Corp., Kingston, N
L. P. Bull, Jas. A. Gould. C. Albert Jacob, Jr., Eugene
Y.; Schaff Piano String Company, Chicago, 111.: changed to E. F. Droop & Sons Company. The
A. Schmitt, Theodore
E. Steinway,
Henry
Wickham.
Enhanced content
© 2008-2009
and presented
by MBSI - The Musical Box Society International (www.mbsi.org) and the International
Arcade story
Museum
whole
is, (www.arcade-museum.com).
therefore, 77 years Steinway!"
Standard Felt Corporation, Alhambra, Cal.; Standard
Lucien Wulsin.
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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