Presto

Issue: 1936 2280

PRESTO-TIMES
Scpt.-Oct.. 1936""
PRESTO-TIME
THE AMERICAN MUSIC TRADES JOURNAL
ISSUED THE
FIFTEENTH OF
PUBLICATION MONTH
CRANK D. ABBOTT
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Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter April 9. 1932, a t the
Tost Office a t Chicago, 111., under act of March 3, 1879.
Subscription, $1.C0 a year; 6 months, 60 cents; foreign,
f£.00. Payable in advance. No extra charge in United
States possessions, Cuba and Mexico. Rates for adver-
tising on application.
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, III.
From Herr Hjalmar Landgrens, Rege-
mentsgatan, 14, Malmo, Sweden, comes an in-
quiry asking as to whether he should sub-
scribe for a daily, weekly, monthly or bi-
monthly music trade publication, in order that
he "may be properly posted about music and
musical instruments of America."
Why not consider the two extremes; the
daily (rare product these days) and the bi-
monthly later on the monthlies (plenty oi
'em).
The Republic of Ireland is planning- a de-
partment of art, literature and music in the
cabinet of the president of similar nature to
that now proposed in the "House Joint Reso-
lution," cjf the House, providing for the estab-
lishment of an executive department to be
known as "Department of Science, Art, Litera-
ture and Music."
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Various publications in the music field repre-
sentative of different interests in music-—
trade, professional, amateur, as well as the so-
called '"house-organ," bear names closely asso-
ciated with the particular interests they repre-
sent in the field of music. We have, therefore,
the Etude, the Baton, the Allegro, the Presto,
the Keynote, the Tempo, the Major and Minor,
and now recently put out is the "Downbeat,"
novel in name, novel and interesting- in appear-
ance, but a name quite apropos being- that the
publication is devoted largely to band and
orchestra interests.
There are a few names that could be utilized,
such as the "Drum," the '"Drummer," the
"Disc," the "Staff." "Allegro," "Quarter Note,"
the "Drum Major," the "Band Master," and
others.
Visiting De Kalb. [11., a few days ago the
editor of Presto-Times enjoyed a conversa-
tion with Cvril Farnv, vice-president of The
Rudolph Wurlitzer Co. DeKalb Division. In
the course of that conversation, speak-
ing of the real rush of activity at the Wur-
litzer factor}, Mr. Farny remarked that this
September just passing shows the biggest
September business of the Wurlitzer Grand
Piano Co. for the past eleven years and it is
the biggest month of any one month's busi-
ness within the past eight years. The Melville
Clark Piano Co. was secured by the Wurlitzer
organization in 1919.
Tn 1926 Mr. Farny was graduated from
Princeton University and he went from there
CONGRESS CONSIDERS MUSIC
The action of the National Music Merchants' Association and of the National Piano
Manufacturers' Association during the convention this year in aiding the establishment
of a portfolio in the Federal Cabinet of the United States, is an exceedingly praise-
worthy record. This action was taken by the two associations and resolutions were
adopted by each association favoring a Division of Fine Arts in connection with the De-
partment of Education. Notwithstanding both associations have been tardy, their action
will carry great weight. It will be particularly gratifying to those individuals in the
membership of the two associations who have at various times expressed themselves in
favor of the project in some form or other, whether as a direct cabinet minister or as
associated with a branch of education. President-elect Chas. E. Wells was one of the first
men in the trade to give endorsement to the effort. A year and a half ago Mr. Wells,
replying to an inquiry sent to him from Presto-Times, said, speaking ol the advantages
tcr be gained by a musical education and with reference to a department of Fine Arts.
Literature and Education in the Federal Cabinet. "There have been so many things de-
veloped from a knowledge of music that it does seem, today, as if it is a gold mine for
the possessor if he will fill in with it the great gap in the program of his life. We will do
all in our power to assist."
Others gave expression to their views on this move which is now beginning to take
definite shape. Gene Rede well. Phoenix, Ariz., said: "This is a fundamental step forward
in the interest of the music industry and profession. I'm writing our Arizona senators
and Congressmen. Everybody associated with music should do this."
Karl Shinkman, vice-president Band Instrument Manufacturers' Association, said:
"I. honestly feel that music should play a leading part in this new progress. 1 will be
strong for any movement having for its object the creation and development ol" a move-
ment for music under federal control."
Edmund Gram, Milwaukee, said: "The plan is a splendid one and could be success-
fully worked out to fill in leisure time and make our people a more contented, happier and
more musical nation."
Ed. H. Droop ( E. F. Droop K: Sons Co.). Washington. D. C. said: "I hope 1 may live
to see the day when there will be a Minister of the Fine Arts in the President's cabinet."
Steinway & Sons said: "The establishment of a department of education at Wash-
ington with a Secretary of Fine Arts attached to the President's cabinet would no doubt
be of great value to all the industries connected with the cultural development of our
country. We hope that sufficient influence can be brought to bear upon such a move-
ment to bring about the realization of the idea as soon as possible."
Mr. Paul Felder (president Philip Werl ein Ltd.). New Orleans, said: "Needless to
say we fully endorse the action and the establishment of a department of education at
Washington, with a special division devoted to music as something much to be desired.
We are writing our two senators on the subject and hope the}' will back up the program
suggested."
Lawrence Tibbetts, eminent vocalist; Dr. Walter Damrosch ; Paul Specht. orchestra
leader and director: C. C. Capell, manager National Symphony Orchestra, and other early
sponsors of the movement who have several times appeared before the committee ol the
House at Washington, are gratified at the work of Mr. Maddy and others and will be
doubly so in learning of the resolutions adopted by the National Music Merchants' Asso-
ciation at the Chicago convention.
One of President Roosevelt's letters expressing his pleasure at the movement for a
new minister in the cabinet, addressed to Mr. Paul Specht. said that he was pleased to get
the information conveyed by Mr. Specht and that he would keep the views of the commit-
tee and what Mr. Specht has written on the subject in mind and give them careful con-
sideration.
Mrs. Roosevelt also has expressed great interest in the work being done by artists
and others as has also Mrs. E. A. MacDowell. widow of the late eminent composer-
pianist. The American Federation of Musicians, numbering about 150.C00 members, is
on record as unqualifiedly in favor of having a Minister of Fine Arts, Music and Litera-
ture established as one of the ministers of the President's cabinet.
The following resolution sponsored by Dr. Maddy. president of the Music Super-
visors' National Conference was unanimously adopted by the Piano Manufacturers' Asso-
ciation :
WHEREAS. Commissioner John \Y. Studebaker of the U. S. Office of Education is
desirous of expanding his department to include a Division of Fme Arts to Junction in
the promotion and guidance of music, art and dramatic art in the educational program
of the country ; and
WHEREAS. Congressional approval is necessary to secure funds with which to
finance this program, be it
RESOLVED. That the National Piano Manufacturers' Association of America. Inc..
approves and endorses the addition of a Division of Fine Arts in the U. S. Office of Edu-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
to De Kalb that same year when he took a
position in the Wurlitzer factory, then under
the general management of E. S. Rauworth.
He was given a position in charge of stock
and supplies. Mr. Farny is now vice-president
of the DeKalb Division of The Rudolph Wur-
litzer Company and practically in entire
control of that great industry, at DeKalb.
* * *
Can it be that an enthusiasm among manu-
facturers in producing new and varied models
of that digression of the old American upright
piano called console, console-vertical and just
plainly "vertical," may work to serious neglect
in sales and production of the regular types,
the small and medium grands and in a lesser
way the larger grands and also the upright.
At any rate there was something like a
scramble among manufacturers to keep up
with each other in changing sizes and designs
of the little instruments that were put together
in various sizes and shapes as cut down from
the upright and selected from many submitted
drawings. Tt was hard to keep up with the
rapid changes and alterations that were taking
place, almost week after week until, for the
present a settlement seems t o be reached in
the "flat top," with variations, as now hold-
ing its own.
The metamorphosis through which the ver-
tical has passed and some of the models
brought forth were nicknamed "hunchback."
Mr. Cyril Farny, in his speech at the Wur-
litzer dealers luncheon given during the Music
Trade Convention at the Stevens Hotel last
summer mentioned this phase of vertical piano
building and indicated that manufacturers who
have not been overhasty in settling on the
form and size they would adopt were the more
fortunate ones. The manufacturer who has
consistently held to models he believed would
meet general approval and has carried on his
operations along consistent lines is the one
who has maintained normal demand for his
entire line ; grands, standard uprights, verti-
cals.
The piano manufacturers of England, al-
though they were making "low-down" and
"flat-top" vertical scale pianos a long while
before any were made in this country, have
not taken seriously to the "vertical" and cer-
tainly not in any such fashion of rapidity as
the space was set for production in America
a year and a half ago, an activity that con-
tinues with increasing production. A few
small pianos of the miniature type such as the
Minipiano made by Eavestaff & Sons, Ashfield
Road, London, and another make of the "Flat-
top" order called the "Minx" constitutes the
bulk of verticals made in Great Britain. Ger-
many and France make several models of ver-
tical scale small uprights which they call
"pianinos," but they have not yet experienced
a "vertical boom" in any form or shape.
* *' *
Reference is made in another column of this
issue of Presto-Times to the first appearance
of the late Ossip Gabrilowitch in this country ;
how he was induced to come to America by
Mr. A. M. Wright, to play a series of piano
concerts, using the Everett piano, then made
in Boston. This story of inducing him to come
here was one of the romantic episodes in the
life of the great pianist and conductor. Mr.
Wright, who had taken over the management
of the ambitious Everett Piano Co. went t o
Europe to secure a pianist for an Everett tour
of the United States. He had heard interest-
ing stories about this young Russian who had
gained considerable of a reputation as a young
pianist in his home country, but who was
hardly known of anywhere else. Mr. Wright
went direct to the Gabrilowitch home near St.
Petersburg where he remained until he finally
got the consent of the young man and his
Sept.-Oct., 1936
cation, Department of Interior, in accordance with the plan prepared by Commissioner
J. W. Studebaker and approved by the joint committee of the Music Educators' National
Conference and the Music Teachers' National Association; and be it
RESOLVED, That copies of this resolution be sent to the members of this associa-
tion with a request that they endeavor to secure the active support of their congressmen
in passing the legislation necessary to establish and maintain said Division of Fine Arts.
FEDERAL ACTION—FEDERAL INQUIRY
Inquiries have been made to secure data on the use of the word grand as applied to
the piano. This inquiry started because of the opinion held in some quarters of the
piano manufacturing industry that the term grand used with the recent so-called type of
vertical piano is not justified used as indicating the instrument to be a grand piano in
the common acceptance of the term and thus that its use as qualifying for classifying the
more recent vertical is not justified, even if not barred legally.
When a representative of Presto-Times was questioned on the information sought it
could only be suggested that it is by common usage that the three-cornered shaped
piano of the horizontal scale is known as the grand piano and not by any legal right,
trade-mark or copyright formality. Tn the same manner the word "grand" has long
been applied to the conventional upright and even on the old squares (horizontal scale)
to indicate greater piano magnitude and greater volume of tone. It is in this manner
that (barring any horizontals with vertical shaped case) our manufacturers use the term
"grand" to indicate super tone volume and greater carrying capacity of the three corner
triangular piano. The large conventional upright is the one called "upright-grand."
In continental Europe the term "grand," except sometimes and quite rarely, to indicate
comparative capacity (in volume or excellence) is not used tt) designate a type of piano.
The German equivalent of our grand piano is the "fluegel" and in France the "piano
a Queue." The uprights in Germany and France are called pianinnos. In Great Britain
and throughout the English speaking world the three-corner, triangular instrument is
known as the "Grand," but they do qualify the upright (vertical scale) under the term
"upright-grand."
* * * *
Further investigation by the Federal Trade Commission has brought out several cases
more or less identified with music and the music business. One of these was lodged
against the Griffith Piano Company of Newark, N. j . . charging "disparaging competi-
tors' products." This charge stated that using the term "colonial grand piano" was not
justified and which term the Griffith Company was directed to discontinue and also to
discontinue using pictures that had been altered in such a way as to "give an erronious
opinion of a square piano of colonial design." The matter of simulating advertisements
and illustrations was ordered to be discontinued.
A concern at Del Rio, Texas, was cited for misuse of the name "Major Chord," as
was also "Nu-Tone Laboratories, Inc.," Chicago, dealing in electrical radio and house-
hold specialties. The Meyercord Company of Chicago, makers of piano and other decal-
comania transfers was cited to make explanations.
Another case which is before the commission under a complaint of "Commercial
Bribery" is that of the Finishing Products Company, Inc. Indianapolis, Ind., which con-
cern manufactures lacquers, paints and finishes. This concern was directed to discon-
tinue "giving or proffering sums of money or other gratuities to employees of prospec-
tive purchasers without the knowledge or consent of such prospective purchasers for the
purpose of inducing said employees to recommend the purchase of respondent's prod-
ucts or of rewarding them for having protected the products against competing products."
Many questions of fact and law were raised by these respondents, some of them con-
tending that section 5 of the act violates the Federal Constitutional Mandate of separa-
tion of governmental functions, and the diK' process clause.
parents to visit America. He made a success-
ful tour of the United States and did more at
that time to bring the Everett piano to the
front than any other influence.
* * *
Two well-known traveling men engaged
themselves to a piano manufacturing concern,
each as sales manager. Both were hired and
fired within ten days and unknown to each
other until the "firing" was over, whereupon
they conspired to have a third party apply for
the job; and he was accepted. The two job-
less ones are now wondering if applicant num-
ber 3 will by any hook or crook hold the job
if he is engaged. If he does the two "outs"
say they will make this "luck}' guy" "divvy"
up.
* * *
Miami. Fla.. has a street named Zack and,
furthermore, it is reported that a new music
store is to be opened on that street. It ought
to be successful.
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The considerable lineup of ex-piano men,
m u s i c a l merchandise representatives and
others formerly on the road was one phase of
the music trade convention last July that made
it appear like one of the big gatherings of the
past. There were travelers, managers, special
salesmen, and other specialists of the music
business ready and willing to start in again
and duplicate the big things that stood to their
glory in the past. This group of experts is a
mighty strong indication, too, of returning
prosperity and redoubled manufacturing ac-
tivities in music.
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A concern known as the W. F. Main Com-
pany, which was located at Iowa City, Iowa,
will be remembered as having been engaged in
an extensive piano mail order business. This
concern at the present time is listed at Cedar
Rapids, Iowa, as dealing in coin vending ma-
chines. Recently the business was cited by
the Federal Trade Commission on "alleged
misleading advertising relative to probable
earnings of agents."
Another concern, the National Publicity Bu-
reau, Inc., of Baltimore, which apparently has
had some association with music trade inter-
ests, has also been cited by the Federal Trade
Commission.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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