Presto

Issue: 1936 2279

PRESTO-TI MES
in the piano world, to which the name "Betsy
Ross" was given to a console type, the "Betsy
Ross Spinet," finds a duplicate name in a well-
known "bread of life," branded "Betsy Ross."
Certainly, as requested, "Presto-Times" will
go to the American Chamber of Commerce, of
which Sen. Francisco Font is the Secretary,
in Spain, along with the copies of the Buyers'
Guide of American Pianos as desired.
* * *
Speaking of ideals in the field of manufactur-
ing and industry. Mr. Karl Shinkman, presi-
dent of the York Band Instrument Company,
Grand Rapids, Mich., says: "Ideals get into
manufacturing the same as in other human
activity. And it is right that they should!
For instance, the YORK IDEAL is' NOT to
build MORE instruments, but rather to build
BETTER instruments."
* * *
It is conceded that the piano is the one most
favored instrument and the one nearest a
necessity in home life. It is also generally ad-
mitted in countries of advanced civilization
and culture that the piano is an actual neces-
sity. Where the highest degree of civilization
exists, it is found that the piano could not be
parted with, being considered a vital element
of human existence. The piano and music are
synonymous in the universal range of music
as other instruments of music production are
in limited and lesser spheres of musical life.
June-July, 1936
Apropos of a correspondent's reference in Presto-Times a while ago, sug-
gesting united effort to rid stores of "hard to sell" repossessed and other
second-hand pianos, the statement of Lucien Wulsin, president of The Baldwin
Piano Company is timely. Here is what Mr. Wulsin said:
"I heartily approve of destruction of old second-hand pianos. There is a
certain figure below which it is impossible to reduce the cost of selling a piano,
no matter how cheap this piano is. "When you get below a certain minimum
of price the percentage figure as to selling cost no longer applies. Personally
I do not believe any old piano that will bring less than $100 is worth selling
again. We have followed a general policy along these lines in our stores in re-
cent years and have destroyed many hundreds of second-hand pianos that
could not be resold for at least $100. A bad piano is worse than no piano at
all. The owner of a piano should realize that he has something of real value. He
will cherish it more if he has to pay real money for it. I approve, therefore,
of destruction of old pianos. The age of a piano, I do not think, is the real de-
termining factor. The determining factor is W H A T CAN T H E 1NSTRU- . ,-<
MENT BE SOLD FOR. Personally I would say $100 is the minimum limit.
Others may not agree with me."
Mr. Wulsin's inference is, plainly, that the decrepit old piano is a menace
to musical culture and improvement in the home and everywhere else and works
disadvantageously to the dealer.
* * * *
What of the piano manufacturer whose factory having been running on a big
scale of production suddenly finds the output diminished to the "bleeding point"?
He must lessen the strain and the drain. If this cannot be done; if he is not able
to rent out part of the factory and thus reduce expenses and all overhead for the
pianos he makes so that the cost per capita is not greater than he can sell them for,
then what is going to happen? What can he do about it? What must he do to over-
On the correspondence stationery of the come the dilemma? Is his piano strong enough in reputation and standing to be set
Mayfield Music Company appears numerous up as one of distinct quality and sufficient outstanding prominence to stand an
original, as well as quoted slogans, applicable increase in price or must he give up "legitimate" piano manufacture and turn to the
to the piano business. Their latest is on an
envelope just at hand, which reads, "Every ''custom-made" so-much-per makers, to supply him until the end comes?
child deserves the priceless opportunity of
studying music."
the foot of each page appears the line, "enjoy
The Creed of a Great Music House
the breezes of Lake Michigan from Gulbran-
Had the name "Knabette," which was sug- sen's exhibit." Always glad to get the Bulle-
The Glen Brothers Music House, Salt Lake City,
gested, been taken for the new Knabe vertical tin.
Utah, of which George S. Glen is president, Thomas
instead of Mignonette, then the song to the
J. Holland, vice-president, and Eldon C. Taylor, sec-
"little boy" could have been :
The late Col. Fabyan, who gave not only retary, is one of the most favorably known music
Play on, play on, little Boy Blue,
houses of the West and one of the largest. Their
much thought to the study of the science of piano
sales volume, while consistently extensive has,
And sing to the piano that belongs to you.
music but his researches in the principles gov- nevertheless,
shown almost phenomenal advancement
erning sound reproduction as applied to in-
Of the several leading piano manufacturing strumental production, caused him to be a of late, and particularly their sales of Wurlitzer pianos
show marked increase and indicate that their general
concerns of this country that are still con- noted character and an exceedingly interesting piano
business must also be good. Perhaps the be-
trolled by their founders or their direct de- one with students and technicians in sound and liefs to
which they hold and which are evidently
scendants, the esteemed house of Kranich & tone development. Cyril Farny, manager of aiding them in the instructive and inspiring work they
Bach is a conspicous figure. This business es- the Wurlitzer Grand Piano Company, who, by are accomplishing, may be guided by their creed which
tablished in the year 1864 by the late Helmuth
is always conspicuous, where it stands in a framed
Kranich and Jacques Bach, also deceased, is the way, resideded for a year or more at Gen- easel on the desk of Mr. Holland, the vice-president
now controlled by Jacques Bach Schlosser, eva, only a short run from the Wurlitzer fac- and general manager of the business and under whose
President, grandson of one of the founders, tory at De Kalb, 111., availed himself, often, capable direction the most satisfying results are being
Jacques Bach, and Mr. Helmuth Kranich, Sec- of the advantages offered in his studies and obtained. Here is the Glen Brothers' creed:
retary, son of the other founder. Kranich & experiments at the Fabyan studios, in Geneva,
Difficulties are things that show what men are!
Bach have occupied their present offices and the home town of the noted scientist.
Character is the decisive force in business!
Be glad to give as much as you take!
salesrooms, 235-237 East 23rd Street, New
While your grit lasts, you will!
York City, the factory embracing 233 to 245,
Improvements Looked For
Work it off. Worry is a disease of idlers!
of that location, since in the seventies.
Every question has two sides. Always hear both!
* * *
If you cannot do it one way, do it in another. Get
Information continues to be given out that yet
The Cable Piano Company, Chicago, has for another important development may be expected in
it done!
several months made a conservative run on another new product in electric controlled organ
Any man can do anything that he really wants to do!
The first element of success is the determination to
Estey Period model grands with the patented manufacture.
succeed!
"stay-n-tune" stabilizer which is a part of the
Various changes and modifications have been
construction of this instrument which it is needed so that instruments of this class may be more
claimed permanently maintains the original "fool-proof" than the earlier ones that were put out.
LAST WORD: **FMRE AWAY:
Some of those instruments have been giving much
tonal beauty of the piano.
FINE FROtiRAW
This is a storyette of what one house has trouble. Some of them have had to be overhauled
done with a piano containing such an impor- and others returned to the manufacturers for changes
The last message given out by the committee in
tant construction in tone production as noted, and repairs.
charge of the banquets, luncheons and general enter-
Whenever an electric organ shall have been made tainment features during convention week was the
but the moral of the story is that any other
representative house can duplicate in a greater that will require less close attention to assure of its reply to Presto-Times' inquiry: "Anything more be-
or less degree the Cable Piano Company's rec- being in readiness for use at any time, such an instru- fore going to press?" which was: "Fire away; we've
ment will attract attention and be welcome.
made a whaling fine program for 'em."
ord.
* * *
The June issue of our esteemed "X," the Mr. W. H. Fowler, president of the Duluth Piano
The Western Music Supply Co. has been chartered
"Gulbransen Monthly Bulletin," renamed from Co., and party, will motor all the way from the great in Los Angeles County, Cal., with a capital of $25,000,
the "Keynote" as first issued, is "shoe 'nufif" port of Duluth at the western end of Lake Superior by Garrett H. Ellniore and J. Hart Clinton of San
Mateo, Museum
and (www.arcade-museum.com).
Emory L. Morris of Burlingame.
on Musical
to the Box convention.
content
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PRESTO-TIMES
June-July, 1936
A VISIT TO DE KALB
Addition to the Factory Advertising and Publicity
Headquarters Transferred from Cincinnati—Every
Department of Piano and Accordion Factories Busy
—May Sales Exceed April and June Is Running
Ahead of May, Says Sales Manager Hugh Stewart.
A visit at DeKalb and to the Wurlitzer factories
and offices recently put a Presto-Times representative
in touch with some very interesting goings on out
there.
To begin with, operations have started on building
the addition to the factory. It was given out a while
back that an addition would be built to the big fac-
tory, and now that report—which had been kept very
quiet—has materialized and work has started.
The space for general offices of the Wurlitzer Grand
Piano Co. is more occupied, more space taken up and
greater activity shown at each visit this correspon-
dent makes there. Now, with the general advertising
headquarters of the entire Wurlitzer organization
transferred from Cincinnati to DeKalb, one has to
almost plow through a series of desks and various
salesmen's equipments to get to the offices of Cyril
Farny, general manager, and Hugh Stewart, sales
manager, which are still at the east main entrance.
Certain it is that a "full house" condition exists at
the Wurlitzer Grand Piano Company headquarters
at DeKalb.
Hugh Stewart has been tremendously occupied since
he returned from a long western trip and it is one
of the wonders of piano manufacturing enterprise that
he accomplishes as much as he does "get away with"
day after day. Mr. Stewart says that he never
attempts to "load up" dealers, and now since his re-
turn from the West orders and duplicate orders are
coming in by almost every mail, as a result of his
sales and contacts made.
From a vast lot of correspondence Mr. Stewart
lias had excerpts made from many of these letters
complimenting the Wurlitzer line of pianos and tell-
ing of the advantages derived from a Wurlitzer agency.
Mr. Stewart showed this writer two galleys of closely
set type of quotations from these letters. It would
require an entire Presto-Times page to print this
entire list, but at a moment when Mr. Stewart was
called to answer a telephone call from Mr. Stotler at
Tulsa, Okla., a hurried computation of the quotations
was 48 different excerpts—17 referring to grand
pianos, 11 to standard uprights, 11 to Spinettes and 9
to special Wurlitzer models.
Reference was made to the report of May ship-
ments of pianos as sent out by the secretary of the
Piano Manufacturers' Association, showing a falling
off in May from April shipments. Of this condition
Mr. Stewart said that their May sales were materially
ahead of those for April; that May grands were 27
per cent ahead of April and uprights 20 per cent in
advance of April—figures that do not include com-
putation on new verticals.
When some weeks ago it was given out that plans
for an addition to the Wurlitzer piano factory at De
Kalb had been submitted and that work on the new
building would soon start it was presumed that the
addition meant just an ordinary "addition to factory,"
as a newspaper had it. But it turns out that this
"addition" is a great big structure of itself, the first
unit of which is under way as fast as workmen can
keep it going. The dry kiln capacity is being in-
creased and the mill room is being doubled. The
capacity of the assembly and finishing departments is
likewise doubled. The photograph herewith gives
some idea of this work.
"On the first floor the offices and general space have
been completely re-designed and re-built; something
that had to be done to care for the handling of the
additional volume of business that is continually pour-
ing in. Incidentally, while the thought is in mind, the
Wurlitzer piano sales for June, just past, were more
than double those of June last year, and Wurlitzer
piano business had then taken a rapid move upward.
The general advertising department of the Rudolph
Wurlitzer Company is now at the De Kalb plant, and
now is the general advertising headquarters not only
of the Wurlitzer Grand Piano Company, but for the
Wurlitzer retail stores and hundreds of dealers all
over the country.
In passing through the Wurlitzer factories several
new Wurlitzer piano creations were pointed out, most
of them the work of that noted piano technician and
sound construction expert, Mr. Ralph W. Sperry, who
for many years was scale draftsman and technical
supervisor at the Packard piano factory, Ft. Wayne,
and who now is in charge of a similar activity with
Wurlitzer. One of Mr. Sperry's creations in particu-
lar will be shown at the Music Trade Convention, the
Wurlitzer style 221, the case design of which is by
William Zaizer, of New York, now a member of the
Wurlitzer staff of experts.
HARPS
by LYON & HEALY
This phrase "Harps by Lyon & Healy" could
truthfully appear on 95 out of every 100 programs
played by the world's leading symphony and oper-
atic orchestras. An overwhelming majority that
means sales for the dealers of this famous Harp.
Send for our new illustrated Harp Catalogue free
LYON & HEALY
Wabash at Jackson
Chicago
Piano Key Re-Covering
and Repairing
52 Keys, finest grade white
$5.50
52 Keys tinted grained ivory. . . . 5.75
Fronts if needed
2.00
SURE-SET PIN BLOCK RESTORER
HAS NEVER FAILED YET
One large can
Postpaid
$2.00
Two large cans
3.00

PAINT PIANO KEYS WHITE WITH
FLO-ON KEY WHITE, A CHINESE
PRODUCT
Enough for three pianos with brush $1.10
What one tuner says about SURE-SET PIN BLOCK
RESTORER:
Davidson Furniture Co., Des Moines, Iowa, Piano
Dept. One of the largest in the State of Iowa.
"Mr. Harvey Ruosh: I have used several cans of
SURE-SET PIN BLOCK RESTORER and find it the
greatest money saver to the piano repair dept.
yet. Have treated up to date ten pianos and have
not had to change a pin. Will never be without
SURE-SET."
McMACKIN PIANO SERVICE
1719-21 Mondamin Ave., Des Moines. la.
Home-Study Course
Your Spare TIME, and at a trifling Cost, and in Tour
Own Home.
You Can Gain a Musical Training That "Will Later
Be a Most Profitable Investmeit.
Melodies Composed, Revised and Orchestrated at a
Very Small Cost.
WRITE TODAY
ZYGMUND RONDOMANSKI
GROTON, CONNECTICUT
When in doubt refer to Presto
Buyers' Guide for information about
all Pianos, Players and Reproduc-
ing Pianos.
Jesse French and Sons Pianos w v Jesse French and Sons Pianos » w Jesaa French and Sons Pianos
Sons Pianos «»« Jesse French ana Sons Pianos «"**Jesse French and Sons Pianos ^^Josse French
"WEEGRAND"
# #
CASTLEGRAND"
"ELITE GRAND"
WE WILL MAKE OUR BOW AT ROOMS 631A AND 632A, STEVENS HOTEL
DURING THE CONVENTION. "COME UP AND SEE US SOME TIME"
Jesse French Corporation
NEW CASTLE
"A Name Well Known Since 1875"
INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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