Presto

Issue: 1936 2278

PRESTO-TIMES
ture and suggested a playing contest similar and based
on plans in general use for prize winning contests.
The Tribune's plan eliminated the donation of prizes
by miscellaneous donors; all awards for superiority
in performances to be supplied by the Tribune itself.
Through the Chicago Piano & Organ Association's
efforts six, at least, pianos were donated by as many
manufacturers to be given as awards for superior
piano performances; three grand pianos, three vertical-
consoles, all of which would have been available with
the Chicago Times' or any other acceptable plan.
Although indications at this writing are that, rather
than have a piano tournament take place in a big
open field or even partly enclosed, such as the Trib-
une might do in connection with its own music fes-
tival, would not be a safe and proper setting for fine
and expert piano playing which would be given in the
form of contests and prize winning performances,
evertheless there is still a possibility that the original
proposition of the Chicago Times may yet be taken
up and something satisfactory developed from the
proposition set forth by that paper.
The association has numerous favors to hand out
as host to the ones in attendance at the convention,
aside from its duty of sponsoring the big opening day
luncheon festivities and the incidentals which come
along associated with this annual event. So multi-
tudinous are these duties and the occasion so oppor-
tune to let the trade and the public know that the
Chicago Piano & Organ Association is doing its part,
a new committee was named; the publicity commit-
tee and the music trade press honored by one of its
members, R. E. Waite, being appointed the chairman.
There will be many chapters of good data to give out
on what is going on in the Chicago Piano & Organ
Association's part in making the Chicago convention
in July the big success it is destined to be. The ex-
ecutive committee did the right thing in doing its part
toward having a publicity committee.
He Came, He Saw, He Was
Conquered
A Notable Guest at Boutell's
Among other notable guests at the Boutell store
celebration, Minneapolis, taking over the Steinway
piano agency for the Minneapolis territory, was Theo-
dore Davis Steinway, eldest son of the president of
Steinwav & Sons.
March-April, 1936
ing home rule for Scotland, in the United States and
Canada, as well as the British Isles.
For several years Mr. Thomson has worked hard to
bring various of the Home Rule associations, all with
similar aims to one united whole but not until the end
of the World War period did he succeed when the Na-
tional Party of Scotland was formed. Three times Bailie
Thomson had been commissioned to go to the United
States and Canada on behalf of the National Party and
he is as well known amongst the Scots on.this side of the
water as he is throughout Great Britain. However, Mr.
Thomson has been coming to this country for many, many
years and has numerous friends over here. His business
has handled many American musical instruments and for
years sold thousands and thousands of American-made
organs. Since then various other lines of American-made
instruments. Mr. Thomson has crossed the Atlantic about
one hundred times. His one son is now carrying on most
of the business but Bailie Thomson keeps a watchful eye
and firm hand on his music trade affairs.
Schiller Management Philosophy and
Schiller Piano Quality
Theodore Davis Steinway
George W. Morris, known all around Marietta,
Ohio, his home and business location, as "Uncle
George Morris, the Marietta music man," came up to
Chicago a while ago to investigate what he styles the
"little cut-down upright"; the new console-vertical
type, and see if he could find any varieties or models
of the new instrument that would please his clientele
better than the Story & Clark console that he'd seen
pictures of. As soon as he had landed in Chicago he
went over the field very thoroughly and returning to
Story & Clark headquarters, 175 N. Michigan Blvd..
placed his order for all the consoles "in sight" in the
showrooms where they were displayed, or, as he re-
marked to a Presto-Times representative, "as soon
as I stepped into the Story & Clark display room I
'fell' for the entire lot of six on display for immediate
shipment."
Mr. Morris has been a Story & Clark dealer from
reed organ days and he is mighty glad to find that the
Story & Clark console pianos fill the bill in every
way for, he says, he is practically starting his piano
business all over again with these new Story & Clark
creations.
Since Mr. Morris' return home he writes that he is
still "raving" over his new find for piano sales pos-
sibilities and expects to clean up nice and good for this
year in his piano department. Mr. Morris concludes
a letter to a friend in Chicago like this: "Anything
I really like in pianos helps to make the business of
selling them a fascinating occupation and good busi-
ness follows. This is my present experience with
the Story & Clark consoles, of which I have already
sold several of the Windsor and Chippendale models,
which styles go well in this territory."
That Mr. Morris' popularity and amiability prevail
in his home town as well as away is shown by the fol-
lowing clipping from the Marietta (Ohio) Times:
No one enjoys life any more than he, though he is
well past his "three score and ten." In the face of
serious handicaps and troubles a-plenty he is always
the same, kindly, genial neighbor and loyal friend.
It is a pleasure to come in contact with his optimistic
personality.
This is what the Mayfield Music Company, Hutch-
inson, Kans., says of their success with Gulbransen
pianos and particularly with the Gulbransen vertical
grands, the Vogue and Patrician models. The busi-
ness of which L. M. Mayfield is at the head is progres-
sive, representative and successful. This house is
always up to the times. For instance, here is what
they say of the advantages of a musical education,
which is "that music teachers receive greater pay than
any other teachers and their work is more pleasant.
Do you know that musicians receive larger pay than
any craft or line of work? Do you know that musi-
cal artists earn more money than the President of
the United States or captains of industry?"
The late E. C. Wilson settled in Goshen, Ind., six-
ty-four years ago, and had continued in business since
locating there in 1871. Mr. Wilson was born in Ohio
in 1847.
The Story-Morgan M,. ic (Jo. has been capitalized
for $10,000 to carry on business at Oklahoma City,
Okla. The incorporators ure Tames Story, Parthenia
Morgan and Elva Klein, all of Oklahoma City.
This young man, just approaching one year past
his twenty-first birthday, takes a keen interest in
Steinway activities everywhere and in all branches.
His main "job" at the present time is at a workbench
in the Steinway factory out on Long Island, and in
this way he is carrying out the traditions of the
Steinway family to serve apprenticeship before enter-
ing any other official duties of the organization. This
rule has been carried out from the foundation of the
house by Henry Engelhard Steinway, and followed
religiously by his successors and followers, and now
by his great-grandson, last in line of succession.
Mr. Steinway, along with his technical and practical
studies, gave due regard to his studies in the liberal
arts and graduated from Harvard University in the
class of 1935 and before entering Harvard in 1931 he
attended several noted schools of preparatory edu-
cation. Thus we find in Theodore Davis Steinway
an able and capable scion of the Steinway family, well
prepared to carry on such important duties as may fall
to his lot to do.
Wonderful Luck Selling the Gulbran-
sen Vogue and Patrician Models
The Schiller was among the first of the several of
the console-vertical type of piano the manufacture of
which started in an aggressive manner more than u
year ago. The Schiller factory was not far behind in
getting its first model to the attention of the public
and to Schiller dealers. The Schiller people were con-
servative about the model they were bringing out,
and sent only one style for exhibition to the music
trade convention in June but followed this with an-
another a little later on. Not only how would the in-
strument please as to appearance and convenience but
how would it hold up mechanically; this is what Edgar
Jones, the Schiller president and mainly responsible
for success or failure wanted to know.
Before any further work was done toward produc-
ing any new design or new construction, the manufac-
turers desired to get reaction from the trade on the
two models they had already produced. It was not
only desired to know how the instruments pleased as
to appearance and convenience but how would they
hold up mechanically. This is what Mr. Jones wanted
to know.
It was soon shown that the Schiller vertical, chris-
tened the Vertical Grand, was just about as near cor-
rect and entirely satisfactory as an instrument of the
vertical scale could be and that, bringing to the aid of
this vertical scale the Schiller Patented Suspension
Construction used in the Schiller grand piano an instru-
ment possessing the musical qualities of the horizontal
grand would result; "which it did," says Mr. Jones.
And now comes the third Schiller vertical of the
grand piano type, that is to say, a piano embracing
the essential qualities of tone of the horizontal grand,
embodying in its manufacture the Schiller Patented
Suspended Construction.
This new instrument from the factory at Oregon,
from whence "nothing but good comes forth," is
illustrated on page six, the page facing the first edi-
torial page, in this issue of Presto-Times. Aside from
these two dominating vertical grands illustrated on
this advertising page, the reading contents of the
page; the text of the advertisement, is a peculiarly
worthwhile piano manufacturer's announcement.
Please read it.
E. H. JONES SAYS PIANO OUTLOOK IS GOOD
E. H. Jones, proprietor of the Jones Piano Com-
pany, Sioux City, Iowa, commenting on piano trade
conditions, in the Sioux City Journal, says: "The out-
look for this year in the piano business is the best
it has been for several years past. Mr. Jones says
that having abiding faith in the future of the piano
business he recently purchased large supplies of,
mainly, remodelled uprights. Mr. Jones concluded
his interview in the newspaper by advising that paper
to remember that: "The piano being the fundamental
musical instrument of every home, we are making
this offer so that every home may have this necessity."
H. A. Henderson, who was the advertising man-
ager of Grinnell Bros, for a long time, resigned his
position with the Grinnell house and is now living in
Florida. Mr. Henderson is succeeded by A. E. Brown-
ing, a young man of marked abilities in this line of
work and who was assistant advertising manager
when Mr. Henderson was in charge of that depart-
ment.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March-April, 1936
INTERESTING ANNUAL
SALES MEETINGS
Baldwin Gatherings at Cincinnati
Ualclwin trade gatherings, annual and occa-
sional meetings, of Baldwin executives and
regional managers, and gatherings of Baldwin
dealers in various sections of the country are
noted as exceedingly interesting events of the
THE NEW
HOWARD ACROSONIC, STYLE 402, LOUIS
XV MODEL
music trade and industries. Recently the an-
nual meeting of the Baldwin Piano Company
held at the company's offices in Cincinnati,
was an important gathering of Baldwin repre-
sentatives and territorial sales forces assembled
for conference of particular importance to the
ones who were present; to the entire lineup
of Baldwin dealers everywhere and, it may
be safely asserted, to the music trade gen-
erally, for topics and discussions were brought
up which were of the kind that interest the
music trade today all over the country.
Baldwin representatives from all parts of
the country came to the meeting, making it
a representative gathering of Baldwin interests
from all over the United States, and a won-
derful degree of enthusiasm prevailed at every
meeting during the week, especially and promi-
nently so about the splendid sales possibilities
with the new Baldwin and Baldwin-Made
products and the new projects in sales opera-
tions for 1936.
Intense interest was manifested in the inspection
of the new models to be featured this year and now
appearing. These new styles and case designs are
entirely in keeping with the modern trend toward
smaller and more attractive case designs; notably
among this class being the little Acrosonic piano
which has proved itself to be quite a sensational in-
strument of distinctive type musically, constructively
and as viewed on the salesroom floor.
Quoting from the Baldwin Company's stenographic
report of this meeting is this paragraph expressed by
President Lucien Wulsin:
"President Lucien Wulsin expressed satisfaction
over the increase in business in 1935 as compared with
1934 and confidence as to a further increase in 1936.
He predicted a good year for the industry and espe-
cially for Baldwin dealers who take advantage of the
opportunity offered for increasing sales by the new
Baldwin line of pianos and national advertising ex-
ploiting them,"
Various angles of the 1936 Baldwin National Adver-
tising Campaign were brought out, a campaign which
embraces copy in eight outstanding National circu-
lating magazines; Window Display Service; Direct
Mail Advertising and the provision for Special Pro-
motion Service to meet local conditions. Particularly
interesting was the topic, "Selling Helps for Baldwin
Dealers," telling of the many plans already formu-
P R E S T O-T 1 M E S
lated; of local newspaper advertising aiding in which
mats and newspaper plates are furnished compli-
mentary; radio announcements, where dealers who
have occasion to use radio advertising may he supplied
with proper material. Numerous other topics were
brought up, among them contests and special pro-
motion for participation in local musical events and
the sponsorship of various forms of entertainment.
A subject of peculiar interest was that of reaching
vast numbers of prospective buyers in, nominally
8,732,000 homes, which presented an estimate of one
out of every three in each dealer's market who will
new-form Acrosonic models is 44 inches; width 56
inches; depth 24}/ 2 and 25 inches.
Four new designs of regular standard grands were
shown; two of these the new style 458 Howard, one
in Colonial period design and one Conventional de-
sign; two Monarch models, style 69, conventional
design and style 76 new modern period design
Among the several new pieces of literature handed
to the Baldwin Representaives during this meeting is
a new folder, "Preferred by Orchestra Leaders, Too."
This folder shows pictures and testimonials of out-
standing orchestra leaders who prefer and use the
NEW STYLE 76 MONARCH 5 FT. GRAND IN NEW
MODERN PERIOD DESIGN, 3 FEET 8 INCHES HIGH
NEW MONARCH ACROSONIC, A VERTICAL AT A
LOW PRICE FOR BALDW I N, 3 FEET 8 I NCH ES H I GH
read these advertisements and learn about the new
Baldwin-Built pianos in their favorite magazines. It
is interesting to observe that of the 8,732,000 homes
to be reached by the eight magazines referred to,
that 21 per cent of these are in cities of upwards of
100,000 population, 10 percent in cities of 25,000 to
100,000; 28 percent in towns of 2,500 to 25,000, and
41 per cent in villages of less than 2,500 population
and rural districts.
Then came the story of the new Howard Acrosonic
piano, a topic that was made to sink deep into the
Baldwin exclusively: Eddie Duchin, Vincent Lopez,
Paul Whiteman and many others.
Special Representatives in Attendance
Beside the General Office Executives of the Baldwin
Company and a few guests, the following are the
divisional managers in attendance at the meetings
George Pelling, Ridge wood, N. J.
Errol Smiley, Atlanta, Ga.
R. E. McClellan, Cincinnati, O.
Paul Smiley, Detroit, Michigan.
H. F. Corriveau, Canton, O.
J. M. Wylie. Fargo, N. Dak.
Jack Rodman, Jackson, Miss.
Frank Lynch, Dallas, Texas.
C. A. Berger, Portland, Ore.
E. F. Hamilton, Los Angeles, Calif.
Morley P. Thompson, San Francisco, Calif.
H. S. Morse, New York City.
L. B. Corlis, Cincinnati, O.
L. S. Reynolds, St. Louis, Mo.
C. M. Pettit Denver, Colo.
YV. E. Tuell, Louisville, Ky.
J. R. Armstrong, Pittsburgh, Pa.
L. C. Wagner, Chicago, 111.
The Late Platt P. Gibbs
NEW STYLE 458 HOWARD GRAND COLONIAL PE-
RIOD DESIGN IN MAHOGANY; LENGTH 4 FT. 8 IN.
mind, soul and body of the attendants, the ones
who are. delegated to make good the plan for the
greatest record ever before attempted by the house
of Baldwin.
Notably of the late models shown were the three
new-form vertical type; style 402 new Howard Acro-
sonic (Louis XV design; in walnut only); style 400
new Howard Acrosonic (Colonial design; mahogany
and walnut); and the style 30 new Monarch Acro-
sonic (mahogany and walnut). The height of these
No one who had been associated with the Chicago
music dealers' fraternity from the days when such
a group of individuals came into existence, was known
and individualized by so many points of persona!
peculiarities, idiosyncracies and diversities of charac-
ter as was the late Platt P. Gibbs who left us on the
long trail a few weeks ago.
As a unit of the music business of Chicago and
vicinity Platt was known as a facto factotum of the
trade in ihis vicinity. Of all the music trade gather-
ings, dinners and many other festivities of Chicago
music trade gatherings and associations, those of the
National Association meetings in such years when
Chicago was the convention city it is safe to say that
when Mr. Gibbs attended these functions more regu-
larly week by week, month by month, year after year
up to the days of his later illness, than any other in-
dividual of the Chicago trade fraternity except pos-
sibly Adam Schneider whose name is brought into
the picture by way of comparison, who observed that
his attendance in person at the "thousand and one"
various gatherings would be second only to the record
of Mr. Gibbs.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.