Presto

Issue: 1936 2278

Established
MUSIC
Year. ..$1.00. 6 Months. .. .60 cento
MUSIC MERCHANTS 1 ASSOCIATION
SELECTED CHICAGO FOR THE
1936 GATHERING
Stevens Hotel, July 27, 28, 29
Exhibit Space Selections Started February 10
Active work has already started for the annual
convention of the National Association of Music
Merchants and the trade show of the music indus-
tries, to be held at Chicago July 27-29, inclusive, at
the Stevens Hotel. All through the month of Feb-
ruary the secretary's office at 45 West 45th street,
New York, has been a scene of great activity in
preparation for the various events to take place, main-
ly to get ready and make preparations for the ex-
hibits.
Already there is much enthusiasm and the 1936
convention promises to surpass the very important
gathering of last year, which is saying a good deal
and in fact to surpass any like convention of the
association.
In Secretary Mennie's circular letter of announce-
ments he says: "With the cooperation of the whole
sale men of all branches of the industry, the National
Retail Musical Instrument Dealers' Association, the
music trade papers and newspaper publicity, we are
assured of a larger attendance of dealers than at any
previous convention."
Secretary Mennie enclosed in his letter plans of
both the fifth and sixth floors of the Stevens Hotel
where the exhibits will be shown, and along with
this a rate sheet for guidance of prospective exhibitors.
There was also an application form enclosed which
when properly filled out for display was to be mailed
to John F. Bowman, the manager of the exhibits de-
partment, Stevens Hotel, Chicago, indicating in this
blank requirements and choice of space. One quite
interesting feature of the exhibits this year is that
members of their respective associations who ex-
hibited at the 1935 convention were given the^ option
of using the same space again this year. The ex-
hibit fee of fifteen dollars is the same as last year.
Anyone interested in exhibits or use of space on
the fifth or sixth floor and who did not receive the
circular letter sent out by Secretary Mennie may have
a copy with all the information desired upon writing
to him, 45 West 45th street, New York City.
THE
The Chicago Piano & Organ Associa-
tions Efforts in Behalf of Musical
Enterprises
O TIMES
AMERICAN
-INDUSTRIES
CHICAGO, ILL., MARCH-APRIL, 1936
Steinway the World Over
The Steinway is actually today the world's greatest
universal piano. From the facory at Hamburg go
shipments to all countries of the civilized world, bar-
ring only the United States.
And the Steinway has become, too, an important
figure in radio broadcasting the world over. In Aus-
tralia the Steinway is used by the Australian Broad-
casting Commission, while in South Africa, South
America, India and through the Orient, Mexico, Can-
ada, the United States the Steinway is used as the
official broadcasting piano.
The illustration herewith shows a lineup of Stein -
way grands, several of them concert grands, fourteen
in all in the shipment, taken at the Steinway factory
in Hamburg just as they were loading and taken to
a steamer hound for Australia. The Australian Broad -
STEINWAY GRANDS AT HAMBURG, GERMANY, FAC-
TORY READY FOR SHIPMENT TO AUSTRALIAN
BROADCASTING STATION
casting Commission ordered these instruments some-
time ago and they are intended for use at Melbourne,
Adelaide, Sydney, Brisbane and Perth.
Other countries are important purchasers of Stein
way pianos for their broadcasting stations, such coun-
tries as Argentina, Brazil, Finland, Poland, Hungary
and numerous stations in India and South Africa. In
fact, something like twenty-four countries throughout
the world use the Steinway as their broadcasting in-
strument, all of which have been purchased outright
and it is well to bear in mind that they are purchases
by the stations and not loaned or contributed by
Steinway. This, of itself, is undisputed proof of
Steinway excellence and preeminence.
Established 1 8 8 1
JOURNAL
Fifteenth of Publication Month
Julius Breckwoldt Has a Good Word
for the Future, The Breckwoldt
Piano Supply Mills Active
The milling and manufacturing plant of the Julius
Breckwoldt & Son concern at Dolgeville, N. Y., where
the leading supply of piano case material and piano
sounding-boards are produced, piano backs, bridges,
braces, moldings and wood parts and materials thai
go into the construction of pianos, is a busy institu-
tion these days, active in consequence of the upturn
of piano manufacturing, and almost if not quite
doubled up by the added line of special household
equipment which was taken on during the piano let-
down following the heyday of piano making in
Speaking of piano conditions and operations which
have been governing the Breckwoldt business Mr.
Julius Breckwoldt says that "during the past three or
four months the piano business has recovered a great
deal and take it for a twelve months' period this
line of our plant has been much more active than for
several years past. The outlook for 1936 appears
good, unless unforeseen circumstances arise causing
a general breakup again. The depression gave us a
good object lesson and we have learned a good deal
by it. We have a better line on all our work and
are not so easygoing as we used to be.
"Having four different factories in each of which
we made different lines of goods, we have been able
to consolidate some of this work so that we could
take on the manufacture of other lines, such as novel
furniture and various other lines of woodwork and
construction. We are now very busy in the manu-
facture of certain household equipment and one as-
sociated with the plumbing business gives us an out-
put of something like 350,00(1 units a year. In fact
this business has grown so extensively that we have
been regarded as the third largest concern in the
I'nited States and our quality production has been
regarded as the finest and best.
"On the strength of this incidental work coupled
with piano prospects we have commenced heavy lum-
bering operations and when the piano business gets
in full swing again we will have great quantities of
the finest lumber to carry on our regular line of
piano work."
Mr. Breckwoldt goes on to say that with these con-
ditions prevailing and in sight, he, himself, personally,
and all his associates in the great Julius Breckwoldt
& Son plant feel better now than they have for a
long time.
Mr. Breckwoldt's words and his statement on con-
ditions is remarkably optimistic and is a self-evident
assurance that the piano business is on the eve of
great prosperity.
The last meeting of the Chicago Piano & Organ
Association, well attended, was made up of a well
diversified element of the music trades and industries
of Chicago and vicinity. It was tinged with reviews
of the things the association is taking up.
One of the plans for sponsoring some of these ex-
pected events of musical importance and allied as-
BIG NEWSPAPER OF SCOTLAND RE-
sociation convention festivities booked for the July
music trade convention (July, 22-24), was coopera-
LATES STORY OF MUSIC TRADE
The genera! sales offices of the Wurlitzer (irand
tion for putting over a big piano playing contest set
MAN AND EX-BALIE WILLIAM
forth by a Chicago newspaper. This was outlined
Piano Co., which have been in Chicago for some
THOMSON
and gone over pretty thoroughly in behalf of the in- months, are moved back to the factory at De Kalb.
The (ilasgow Weekly Herald, published in (Glasgow,
terest of the National Piano Manufacturers' Associa-
The change of location of the Chicago branch of the Scotland, and a leading newspaper of Scotland, contains
tion by Lawrence Selz. the advisory expert publicity
Rudolph Wurlitzer Company store to 111 Wabash a storv of Kx-Bailie William Thomson, head of Thomson
representative. Mr. Selz's explanation of the news-
avenue brought this change about just at this time & Son Music House, (ilasgow, and with the story an ex-
paper proposition gave a quite complete outline and
cellent portrait of that estimable and distinguished Scot
synopsis of the proposition for putting over a prize which, however, is a very advantageous move.
and gentleman. The heading of the story is "A Man with
winning contest, witli the Executive Committee o!
In the absence of Sales Alanager Hugh A. Stewart, a Mission" and it goes on to relate some of the various
the Piano & Organ Association on hand to help in
who has just returned to his office from a special activities in helping mankind in which Bailie Thomson
exemplifying a prize winning contest of this character.
mission in the south, Chief Assistant K. F. Roths- finds_himself associated particularly his work in advocat-
Later on the Chicago Tribune came into the pic-
(Continued on page 4)
child has been in charge.
(.Continued
page 4)
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WURLITZER HEADQUAR-
TERS NOW AT DE KALB
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PRESTO-TIMES
ture and suggested a playing contest similar and based
on plans in general use for prize winning contests.
The Tribune's plan eliminated the donation of prizes
by miscellaneous donors; all awards for superiority
in performances to be supplied by the Tribune itself.
Through the Chicago Piano & Organ Association's
efforts six, at least, pianos were donated by as many
manufacturers to be given as awards for superior
piano performances; three grand pianos, three vertical-
consoles, all of which would have been available with
the Chicago Times' or any other acceptable plan.
Although indications at this writing are that, rather
than have a piano tournament take place in a big
open field or even partly enclosed, such as the Trib-
une might do in connection with its own music fes-
tival, would not be a safe and proper setting for fine
and expert piano playing which would be given in the
form of contests and prize winning performances,
evertheless there is still a possibility that the original
proposition of the Chicago Times may yet be taken
up and something satisfactory developed from the
proposition set forth by that paper.
The association has numerous favors to hand out
as host to the ones in attendance at the convention,
aside from its duty of sponsoring the big opening day
luncheon festivities and the incidentals which come
along associated with this annual event. So multi-
tudinous are these duties and the occasion so oppor-
tune to let the trade and the public know that the
Chicago Piano & Organ Association is doing its part,
a new committee was named; the publicity commit-
tee and the music trade press honored by one of its
members, R. E. Waite, being appointed the chairman.
There will be many chapters of good data to give out
on what is going on in the Chicago Piano & Organ
Association's part in making the Chicago convention
in July the big success it is destined to be. The ex-
ecutive committee did the right thing in doing its part
toward having a publicity committee.
He Came, He Saw, He Was
Conquered
A Notable Guest at Boutell's
Among other notable guests at the Boutell store
celebration, Minneapolis, taking over the Steinway
piano agency for the Minneapolis territory, was Theo-
dore Davis Steinway, eldest son of the president of
Steinwav & Sons.
March-April, 1936
ing home rule for Scotland, in the United States and
Canada, as well as the British Isles.
For several years Mr. Thomson has worked hard to
bring various of the Home Rule associations, all with
similar aims to one united whole but not until the end
of the World War period did he succeed when the Na-
tional Party of Scotland was formed. Three times Bailie
Thomson had been commissioned to go to the United
States and Canada on behalf of the National Party and
he is as well known amongst the Scots on.this side of the
water as he is throughout Great Britain. However, Mr.
Thomson has been coming to this country for many, many
years and has numerous friends over here. His business
has handled many American musical instruments and for
years sold thousands and thousands of American-made
organs. Since then various other lines of American-made
instruments. Mr. Thomson has crossed the Atlantic about
one hundred times. His one son is now carrying on most
of the business but Bailie Thomson keeps a watchful eye
and firm hand on his music trade affairs.
Schiller Management Philosophy and
Schiller Piano Quality
Theodore Davis Steinway
George W. Morris, known all around Marietta,
Ohio, his home and business location, as "Uncle
George Morris, the Marietta music man," came up to
Chicago a while ago to investigate what he styles the
"little cut-down upright"; the new console-vertical
type, and see if he could find any varieties or models
of the new instrument that would please his clientele
better than the Story & Clark console that he'd seen
pictures of. As soon as he had landed in Chicago he
went over the field very thoroughly and returning to
Story & Clark headquarters, 175 N. Michigan Blvd..
placed his order for all the consoles "in sight" in the
showrooms where they were displayed, or, as he re-
marked to a Presto-Times representative, "as soon
as I stepped into the Story & Clark display room I
'fell' for the entire lot of six on display for immediate
shipment."
Mr. Morris has been a Story & Clark dealer from
reed organ days and he is mighty glad to find that the
Story & Clark console pianos fill the bill in every
way for, he says, he is practically starting his piano
business all over again with these new Story & Clark
creations.
Since Mr. Morris' return home he writes that he is
still "raving" over his new find for piano sales pos-
sibilities and expects to clean up nice and good for this
year in his piano department. Mr. Morris concludes
a letter to a friend in Chicago like this: "Anything
I really like in pianos helps to make the business of
selling them a fascinating occupation and good busi-
ness follows. This is my present experience with
the Story & Clark consoles, of which I have already
sold several of the Windsor and Chippendale models,
which styles go well in this territory."
That Mr. Morris' popularity and amiability prevail
in his home town as well as away is shown by the fol-
lowing clipping from the Marietta (Ohio) Times:
No one enjoys life any more than he, though he is
well past his "three score and ten." In the face of
serious handicaps and troubles a-plenty he is always
the same, kindly, genial neighbor and loyal friend.
It is a pleasure to come in contact with his optimistic
personality.
This is what the Mayfield Music Company, Hutch-
inson, Kans., says of their success with Gulbransen
pianos and particularly with the Gulbransen vertical
grands, the Vogue and Patrician models. The busi-
ness of which L. M. Mayfield is at the head is progres-
sive, representative and successful. This house is
always up to the times. For instance, here is what
they say of the advantages of a musical education,
which is "that music teachers receive greater pay than
any other teachers and their work is more pleasant.
Do you know that musicians receive larger pay than
any craft or line of work? Do you know that musi-
cal artists earn more money than the President of
the United States or captains of industry?"
The late E. C. Wilson settled in Goshen, Ind., six-
ty-four years ago, and had continued in business since
locating there in 1871. Mr. Wilson was born in Ohio
in 1847.
The Story-Morgan M,. ic (Jo. has been capitalized
for $10,000 to carry on business at Oklahoma City,
Okla. The incorporators ure Tames Story, Parthenia
Morgan and Elva Klein, all of Oklahoma City.
This young man, just approaching one year past
his twenty-first birthday, takes a keen interest in
Steinway activities everywhere and in all branches.
His main "job" at the present time is at a workbench
in the Steinway factory out on Long Island, and in
this way he is carrying out the traditions of the
Steinway family to serve apprenticeship before enter-
ing any other official duties of the organization. This
rule has been carried out from the foundation of the
house by Henry Engelhard Steinway, and followed
religiously by his successors and followers, and now
by his great-grandson, last in line of succession.
Mr. Steinway, along with his technical and practical
studies, gave due regard to his studies in the liberal
arts and graduated from Harvard University in the
class of 1935 and before entering Harvard in 1931 he
attended several noted schools of preparatory edu-
cation. Thus we find in Theodore Davis Steinway
an able and capable scion of the Steinway family, well
prepared to carry on such important duties as may fall
to his lot to do.
Wonderful Luck Selling the Gulbran-
sen Vogue and Patrician Models
The Schiller was among the first of the several of
the console-vertical type of piano the manufacture of
which started in an aggressive manner more than u
year ago. The Schiller factory was not far behind in
getting its first model to the attention of the public
and to Schiller dealers. The Schiller people were con-
servative about the model they were bringing out,
and sent only one style for exhibition to the music
trade convention in June but followed this with an-
another a little later on. Not only how would the in-
strument please as to appearance and convenience but
how would it hold up mechanically; this is what Edgar
Jones, the Schiller president and mainly responsible
for success or failure wanted to know.
Before any further work was done toward produc-
ing any new design or new construction, the manufac-
turers desired to get reaction from the trade on the
two models they had already produced. It was not
only desired to know how the instruments pleased as
to appearance and convenience but how would they
hold up mechanically. This is what Mr. Jones wanted
to know.
It was soon shown that the Schiller vertical, chris-
tened the Vertical Grand, was just about as near cor-
rect and entirely satisfactory as an instrument of the
vertical scale could be and that, bringing to the aid of
this vertical scale the Schiller Patented Suspension
Construction used in the Schiller grand piano an instru-
ment possessing the musical qualities of the horizontal
grand would result; "which it did," says Mr. Jones.
And now comes the third Schiller vertical of the
grand piano type, that is to say, a piano embracing
the essential qualities of tone of the horizontal grand,
embodying in its manufacture the Schiller Patented
Suspended Construction.
This new instrument from the factory at Oregon,
from whence "nothing but good comes forth," is
illustrated on page six, the page facing the first edi-
torial page, in this issue of Presto-Times. Aside from
these two dominating vertical grands illustrated on
this advertising page, the reading contents of the
page; the text of the advertisement, is a peculiarly
worthwhile piano manufacturer's announcement.
Please read it.
E. H. JONES SAYS PIANO OUTLOOK IS GOOD
E. H. Jones, proprietor of the Jones Piano Com-
pany, Sioux City, Iowa, commenting on piano trade
conditions, in the Sioux City Journal, says: "The out-
look for this year in the piano business is the best
it has been for several years past. Mr. Jones says
that having abiding faith in the future of the piano
business he recently purchased large supplies of,
mainly, remodelled uprights. Mr. Jones concluded
his interview in the newspaper by advising that paper
to remember that: "The piano being the fundamental
musical instrument of every home, we are making
this offer so that every home may have this necessity."
H. A. Henderson, who was the advertising man-
ager of Grinnell Bros, for a long time, resigned his
position with the Grinnell house and is now living in
Florida. Mr. Henderson is succeeded by A. E. Brown-
ing, a young man of marked abilities in this line of
work and who was assistant advertising manager
when Mr. Henderson was in charge of that depart-
ment.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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