Presto

Issue: 1935 2277

Oct.-Nov., 1935
PRESTO-TIME
PRESTO-TIMES
The Restyling
Proposition
If this new form vertical piano continues in favor, "holds its own," it may
then be regarded as practically in a class by itself and be given a permanent name
as in the case of the "player" of the vertical scale and the Reproducing piano of
ISSUED THE
the grand piano class. Some of the first instruments turned out have not shown
FIFTEENTH OF
any notable improvement in tone production over the upright from which
PUBLICATION MONTH
they emanated. Some of the makers who early built sample instruments, particu-
larly to specialize case design, and other manufacturers who later entered the
Editor
I'RANK D. ABBOTT
"new model" field, have centralized their efforts on improvements with the object
Telephones, Local and Long Distance, Harrison 0234.
in view of not only still further re-styling but of producing instruments that will
Private Phones to all Departments. Cable Address (Com-
meet the musical demands of the buyer of a grand as well as to increase vertical
mercial Cable Co.'s Code), "PRESTO," Chicago.
scale trade.
Entered as second-class matter April 9. 1932, at the
Post Office at Chicago, 111., under act of March 3, 1879.
Many experts still contend that the vertical scale piano, the conventional up-
right, with such betterments as might ensue in the regular course of construction,
Subscription, $1.00 a year; 6 months, 60 cents; foreign,
(2.00. Payable in advance. No extra charge in United
will not be surpassed musically and will continue to be the standard vertical scale
States possessions, Cuba and Mexico. Rates for adver-
tising on application.
piano unless some phenomenon arises to produce a change for the better.
(ietting that modified form of the conventional upright to appreciable atten-
PRESTO PUBLISHING CO.
tion of the trade, that is to say the recently introduced console vertical type so dras-
Publishers
tically restyled as to meet favor as a novelty and be taken up by one manufacturer
417 So. Dearborn St.
Chicago, 111.
after another and so on to a representative following, has been a piece of work for
which some individual credit may be properly given, whether it be a trade editor
of today or an inspiration from any other source.
"Why worry and make so much fuss over
The trade editor is so equipped for broadcasting and distributing his own views
a new model upright?" asks a correspondent.
and the opinions of others that he holds a position for accomplishing an aim or to
It isn't a matter of "worry"; it's the propo-
aid in bringing about results where others, by means of "this, that and the other"
sition of fitting out a type of instrument that
will meet requirements better than existing method of contacting fail to make headway. See the evidence of this in Mr. Waite's
models and aid the over-due piano sales cam-
efforts in resurrecting inspirations and cherished ideals of masters of piano crafts-
paign already started.
manship whose dreams of new models to replace in due time the antique and crude
designs are materializing. It is a further stroke of good fortune that these
Under the heading, "The Piano Plus," the
efforts were manifested at the most favorable time of a psychological moment.
Detroit Free Press, speaking of the Music
Thus the fortunate circumstance of one manufacturer following another and
Trade Convention at Chicago, has this to say
of the unique display of the Story & Clark another in their haste to get public attention insures successful reception of the
exhibit at the Stevens Hotel: "With the Music restyled upright for had only one or two manufacturers followed in the wake of
Trade Convention at Chicago a while ago ventures of those manufacturers whose goods are now well featured; or had the
Mr. and Mrs. Public got some surprises, case
field been left to two or three experimenters and not followed up by others,ithen
designers had been at work in a big way.
the
new model upright proposition wouldhave fallen flat as in the case of other ex-
There was a piano combined with a cellarette;
perimenters. It is a condition of mass production that will make the present move
a piano that could be converted into a writing
desk and one that had a folding keyboard in a for a restyled piano a success, if success shall finally be in .store for it.
regulation chest of drawers."
But what for a name? Dealers, manufacturers, designers have been conjur-
ing for a name that could be suitably given another class of piano construction;
A daily paper publishing a feature called another name to add to the grand, the upright, the obsolete square and later, with
"Local Oddities," refers to a letter mailed to a
apologies to the upright and the grand type, the "player" and the "Reproducing
caricaturist connected with a trade publication
which uses the signature, "The Picture Man." piano." Numerous names were given out during the late Music Trade Convention
in Chicago and various names have since been suggested and sent to Presto-Times
and states that a letter to that party dropped
in the Chicago Post Office carrying only that
direct.
address, "Picture Man," reached him safely.
Most of the names mentioned are not definitive of a type or class of piano
Presto-Times goes a little beyond this. A
construction
and w^hile they are suitable to specify some particular form or model
letter having been dropped into a mail box in
New York City addressed "Presto," with no of a type, they do not indicate any new class of pianoforte construction as do the
other address, reached its destination safely names "grand," "square," "upright," which have been generic names of these types
in Chicago.
of pianos for many years.
* * * *
When Moissaye Boguslawski, the eminent
The name console has been mentioned as one adaptable for this remodeled
concert virtuoso, bringing his own piano."
upright.
The Story & Clark Piano Company designated their product from the
star attractions for the Will Rogers memorial
first as of this type when they announced the Story & Clark Windsor Console,
concert recently given in Chicago, that dis-
tinguished gentleman and eminent pianist ac-
the Cabinet Console, the Colonial Console which name they have continued as most
cepted the invitation with the proviso that
appropriate to designate this form of piano for a specific type name. Story & Clark
he be permitted to use the piano of his choice. have no thought of utilizing the name in any way exclusively to themselves or in
That piano need not be named here; it is the
any form of trade-mark or copyright distinction. "It is a suitable name for this
instrument he has used in his recitals, concert
type of piano," said L. P. Bull, treasurer of Story & Clark Piano Co., "and we
and orchestral work and his famous series of
would favor its general use to distinguish the new styled instrument." The new
piano broadcasts for a long time.
Estey restyled uprights are designated as "Estey Colonial Console," "Victorian
In speaking of Dr. Boguslawski's part in
this stellar event a Chicago newspaper lists
Console," "Cabinet Console," etc.
that eminent pianist this way : "Boguslawski,
* * * *
concert virtuoso, bringing his own piano.
Music training, musical instruction is helping young people to learn to play on
some
kind of musical instrument. In other words, the music training idea and
In the death of Edward Moore, musical
critic of the Chicago Tribune, and Karlton what some dealers are pleased to call a "conservatory" proposition have been grow-
Hackett, president of the American Conserva- ing apace for several years and now we hear of music schools, "conservatories,"
tory of Music, also a newspaper critic and
and other means of instruction close to the music store. This proposition was
writer, the Grim Reaper has taken two gen-
tlemen of the music profession who were well dwelt upon at considerable length recently by A. D. LaMotte of the Thearle Music
House, San Diego, Calif.
known in the music trade and of intimate
acquaintance and friendship with many in the
* * * *
.music trades and industries.
Radio City, headquarters of the National Broadcasting Co., is a very impor-
tant center of attraction for visitors to New York City where approximately
In a public library rental volume which is 300,000 persons visiting during the months of June, July and August, 175,000 of
much in demand, entitled "Good-Bye. Mr.
which number were paid admissions to the studios and the so-called N.B.C. studio
Chips," the author of which is James Hilton,
Old Man Chips is asked by one of the small tour. Beside visitors there are some 14,000 persons engaged in various kinds of
bows of the "cheekier" kind in the school work associated with N.B.C. activities.
THE AMERICAN MUSIC TRADES JOURNAL
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
where Mr. Chips had been a teacher for many
years: "Have you been to the new cinema? I
went with my people the other day," said the
inquiring kid. "It was quite a grand affair
for a small place like Brookfiekl. And they've
got a Wurlitzer there, too."
Oct.-Nov., 1935
All trades and industries sustain groups of associations working for united
as well as individual advantages, much of which is accomplished through trade
practice agreement, for it must be understood that trade practice agreement is a
constructive, co-operative movement on the part of members of an industry who
seek to eliminate unfair methods of competition from the industry by agreement
as to fair trade practices within that industry, thus placing all competitors on an
equal competitive basis.
Another instance of Wurlitzer fame and, in this case,
far from home, was the case of the family in London,
England, where a repairman had been called to make
adjustments on a radio or some other instrument in
their home. The arrival of the repairman was an- Accurate Data on Big Shipments
nounced to the family like this: "There's a man out-
side. Mam, whose's come to demonstrate the Mighty Remarkable Reaction on a New Merchan-
dising Program Which Meets
Wurlitzer." This was regarded as a humorous item
Constructive Operations in Hand; Impor-
with Favor
by a London newspaper and appeared in the "Funny '
ant Announcements; Mr. Wilking* s
column of that paper. But it's Wurlitzer fame, never-
Hugh A. Stewart, sales manager and vice-president
theless.
of the Wurlitzer Grand Piano Company, has had
Vacation Motor Trip
occasion during the past several weeks in calling upon
"Marstield," the Marshall Field & Company Wurlitzer trade people, agencies and distributors, to
On his return from a Pacific Coast motor trip vaca-
trade-mark name, would appear quite as at- visit localities in many parts of the states of the Union.
Mr. Stewart has sized tion, Frank Wilking, president of the Wilking Music
tractive on a piano as on a piece of ribbon.
up and estimated gen- Company, Indianapolis, gave a Presto-Times repre-
sentative a vivid account of his motor travels up and
eral conditions in the
Remarkable Showing in Piano
down the West coast, through the mountains, the
trade very closely and
Wurlitzer conditions mi- National parks, the lowlands and highlands, covering,
Output
nutely. His reaction on as his speedometer read when his car pulled up at the
Total Shipments in September Largest Volume
Wilking- store, 120 E. Ohio Street, 8,552 miles. But
the outlook in general
Since 1930
and Wurlitzer prospec- he was away more than five weeks. Mr. Wilking
The monthly- report of W. A. Mennie, secretary of
started out by saying:
tives are well summed
the National Piano Manufacturers' Association of
up in his own words in
"I took in the Black Hills and Bad Lands of South
America, Inc., shows decided increases in piano out-
an interview with a
Dakota, gorges, falls, Big Horn Mountain, Yellow-
put for the month of September, 1935, as compared
Presto-Times represen- stone Park, spent three days at Lake Tahoe—a beauti-
with previous months and with a like period in 1934.
tative.
ful lake on top of the Rockies, drove in to San Fran-
Shipments during this September were the largest in
"'I have found every- cisco and then to the Yosemite National Park, Los
number as far back as the records of the secretary
Angeles, San Diego, then back through the desert to
where," he says, "that
go, January, 1931. Based on the percentage cf shipments
the Grand Canyon, Bryce's Canyon, Garden of the
the mighty influence of
which have been made so far this year these indicate
Gods, Cave of the Winds, cliff dwellers' ruins and
the house of Wurlitzer
that the total output for 1935 will be probably forty
combined with this par- home by way of Kansas City and St. Louis."
percent greater than 1934. September ii) there were
ticularly attractive plat-
well-nigh 3,000 unfilled orders on hand.
Mr. Wilking goes on to describe the entire trip as
form for the manufac-
The gain over every year since 1929 has been large,
very inspiring, the'scenery beautiful and that with the
HUGH A. STEWART
turing
and
merchandis-
Sales Manager Wurlitzer
running toward one hundred percent at one period.
various business men he came in contact with, asso-
Grand Piano Co.
ing of pianos is meeting ciated with many lines of business, he contends that
September (1935) shipments were 40.87 percent
with intensely a c t i v e he is more than satisfied with the piano business and
ahead of September, 1934; 59 percent more than 1933,
support from the industry in general and by the is certain that it is the "top-notch business to be in."
and 125 percent greater than 1932. Shipments of
uprights in September are 38 percent ahead of the importance and prominence of music merchants who
"What a peaceful, restful feeling I had when I
preceding month of August and 109 percent ahead are now taking on the Wurlitzer line of pianos and
walked into my office the afternoon I returned home
noteworthy
by
the
renewed
interest
manifested
by
of July of this year, an increase that is probably
and found myself surrounded with harmony, the har-
brought about by new styles of cases and the extraor- old-time Wurlitzer dealers who continue with added
mony that music and good business brings. It was
dinary work of dealers in placing these new models interest and sales increase."
the crowning touch to a beautiful trip. I am back to
in the hands of customers as well as manufacturers
Speaking of piano production and output at the music and harmony and my mind is a companion
producing a large supply to care for orders ahead.
Wurlitzer piano factories, Mr. Stewart remarked that piece to all these things around me and to what I
August and September shipments this year were far
have seen on my tour. I was happy when I found
in
excess of those of any corresponding period in
my store running in fine shape and found that more
A New Weser Corporation
the past several years. "Today, as I am telling this to business had been done while I was away than I had
Announcement is made of the organization of
you. many carload orders are on hand, as well as the even hoped for or believed could have been done
"Weser Pianos Corporation," New York City, which
largest group of unfilled orders that the Wurlitzer through the summer. I am thankful to my loyal asso-
is to specialize in the latest type of grand and console Company has experienced for many, many months. ciates. But now 1 have some bigger things to tell
model pianos. Walter C. llepperla and Louis C. Anyone investigating the quality of the present Wur- you about."
Kauling are in charge of the production and market- litzer as well as the quality of the Wurlitzer program,
These bigger things which Mr. Wilking refers to
ing of the product. This new corporation is located
will get a very concrete idea of why it is that Wur- concern expansion of his business, "for," said Mr.
at the Weser Bros., Inc., factories in 4'rd street, litzer factories are proceeding so actively."
Wilking, "we have secured a general agency and gen-
where they have the benefit of the facilities of the
eral distribution of three lines of pianos: the Baldwin,
Weser Bros, factories.
The first samples of this new product were passed Philip A. Starck, Grandson of the the Wurlitzer, the Haddorff, piano distribution fran-
chises which embrace a great part of the state of
upon by experts in the trade and have met the
Indiana, in fact to many sections where we are already
Founder of P. A. Starck Piano
approval of many piano men who know and appre-
represented. We know this to be a big proposition, but
ciate musical and structural results. Their grand will
Co., Becomes President
with eight direct points of contact already established
be known as the Coloniat type and the console as
through which we can reach any locality in the common-
the Colonial Console. The new organization seems
of That Business
wealth easily and quickly and the advantages we have for
destined to meet with decided success.
Philip A. Starck, the elder of two sons, has been
supply of goods to meet immediate demands, coupled with
chosen by the family to carry on the traditions and a force of salesmen scattered over the State in every
TONE LIBERATOR EQUIPMENT EXCLU-
business enterprises of the P. A. Starck Piano Cor- advantageous section we are in an enviable position to
SIVE ESTEY FEATURE
poration founded by his illustrious grandfather, P. A.
This invention (patent applied for) serves as a tone Starck, and perpetuated by his father, the late Philip carry on the aggressive piano selling distribution cam-
paign already well under way. Our business has been
amplifier by releasing the tone waves through the T. Starck.
growing rapidly all through this year, showing an in
front of Estey console pianos. The bottom frame is
The late Philip T. Starck, who succeeded his father, crease in sales of just about 300% over the year 1934.
hinged; when the middle pedal is depressed the top
This seems even to us a phenomenal increase in piano
P.
A. Starck, had been trained in the business from
portion of the frame opens. If the pianist desires this
selling but the figures are entirely correct for yoi'
amplified tone throughout a selection he locks the the time he left school and was perfectly equipped
pedal down by pushing a rod under the key bed. and qualified to carry on the business, which he did must remember," added Mr. Wilking, accentuating
so successfully up to the time of his death in his the statement in a stinging tone of confirmation, "we
Hence the pianist has his choice of normal Estey
palatial
summer home on the shores of Lake Geneva live, breathe and sleep pianos; that is the secret of
console tone volume or amplified volume, a highly
our success. The high-class selling force now in the
desirable option, particularly when the purchaser lives August 13 last.
By the will of the late Philip T. Starck his entire field for the Wilking Music House, individuals of
in an apartment building.
marked ability in piano selling, give assurance of the
holdings in the company bearing his name have been
big things we have in mind to do. I am today more
J. J. Haffey has returned to Jackson. Mich., as left intact in the hands of his immediate family.
than ever before piano-minded and piano-sold.'' Clos-
The
P.
A.
Starck
Piano
Company
was
established
manager of Grinnell Bros, store, that place. Mr.
ing the interview, Mr. Wilking bade the Presto-Times
Haffey succeeds Allen Weber who goes to Toledo. and did its first business in the days of the Columbian representative a cheerful "good-day" and "thanks for
Exposition,
1892-1893.
Aggressive
methods
and
vital
Mr. Haffey has been associated with the Grinnell
forces of the Messrs. Starck and efficient co-workers vour call."
Bros, organization for more than sixteen years and
who
have been with them have brought the P. A.
for fourteen years has been a manager of some one
Starck Piano Company business to a commanding
of their retail stores.
position in the industries and the retail commercial
WOMEN'S CLUB HONORS N E W CONOVER
activities of Chicago and the East.
MR. LUXTON SPEAKS
GRAND
A correspondent writing to Presto-Times says that
The new president is college trained and a graduate
The Conover piano has a faithful friend in the per-
when he recently met D. D. Luxton "Denny" ex- of the Babson Institute of Massachusetts, where he son of Ruth Sanderson Phillips, noted pianist of Glen
pressed himself, saying: "There is a decided optimism specialized in executive training and finance. He is Ellyn, 111., who recently gave a recital in dedication
all along the line and we can agree with business young, ambitious and modern, and carries the new of the new Conover grand piano recently acquired by
men generally that business is rapidly improving. school of thought which he associates with the train- the Women's Club of that city. This concert and
Concerning the new style of uprights it seems to me ing he received under his able father. The progress piano dedication was given in connection with a cele-
that they will eventually find their way into a good and marked activity evidenced throughout the history bration of the Club on its fortieth birthday and was
many homes. The American people, or at least a of this growing company will be kept very much an event which attracted a great deal of attention, par-
large number of them, crave 'something different," alive in the management which continues in the per- ticularly concerning the musical features of the cele-
especially in their homes."
son of the new president, Philip A. Starck.
bration.
WILKING
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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