Presto

Issue: 1935 2277

Oct.-Nov., 1935
PRESTO-TIMES
15
Vertical Pianos
ew
tale
401
J
Height 3 ' 8 " . . Width 56" . . Depth 24Vz"
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Style 400
//
Height 3 ' 8 " . . Width 56" . . Depth 24Vz'
THESE DESIGNS HAVE BEEN PATENTED BY THE BALDWIN PIflNO CO.
uleJi...
to meet the most discriminating reguirements in the
new vertical pianos.
ctlou •.. light and responsive, yet possessing a solidity enabling
the performer to achieve maximum accomplishment.
~s 1/LttZicallif • • • little giants in volume, warmth and depth of tone.
• Double felted hammers, plus special construction, to secure
greater soundboard area and new designing from scale to case
give these new Howard Vertical Pianos, by Baldwin, inherent
musical qualities found only in full sized pianos. • All of which
is the development of Baldwin engineers and designers over a
period of many months. These little Howard Vertical Pianos have
been tried, tested and proven in the Baldwin laboratories and
are worthy of the distinguished mark — "Product of Baldwin".
• Complete information about these pianos and the entire
Baldwin line will be forwarded on request.
THE BALDWIN PIANO COMPANY
CINCINNATI,
OHIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
Oct.-Nov., 1935
P R E S T 0-T I M E S
SOMETHING ENTIRELY NEW IN PIANOS
CABINET CONSOLE. Quickly ad-
justs by means of a folding key-
board into an attractive, smartly de-
signed modern cabinet of drawers
and compartments.
Finished in
walnut. Full 88 note scale. Size
when closed only 14 inches deep,
45 inches high, 54 inches wide.
WINDSOR CONSOLE. Extra utility when
closed in well appointed writing desk, cabinet
for music at left, cellarelte at right. Finished
in rich walnut. Size only 24 inches deep, 45
inches high, 54 inches wide. Full 88 note scale.
EARLY AMERICAN CONSOLE.
Finished
in mahogany, inlaid with pewter. Size only 24
inches deep, 45 inches high, 54 inches wide. Full
88 note scale. Equipped ivith exclusive Story &
Clark AMPLITONE—an
entirely new princi-
ple of enriching and amplifying piano tone.
A That's the countrywide reaction of Mrs.
America to these 1936 model Story & Clark
pianos.
Nothing you've ever seen before compares
with them in design, beauty, size and price.
They're as sensational and far in advance as
the smartest streamlined car. They fit today's
mode of living. They aim squarely at the
center of a greatly awakened volume piano
market.
Some of the new models have extra-utility,
double - use features such as writing desk,
music cabinet, drawers, compartments, fold-
ing keyboard and cellarette. Other styles
include the new AMPLITONE, an exclusive
Story & Clark principle for enriching and
amplifying tone value in a piano.
All 1936 models feature the fine craftsman-
ship and tonal excellence that have charac-
terized Story & Clark instruments since the
inception of the company almost eighty years
ago. Every Story & Clark piano without
exception has the Story & Clark name cast
in the plate . . . and this, with direction of
STORY
Console Models Retail at $295 and up
F.O.B. Grand Haven. Michigan
& CLARK
Established
GENERAL
the company continuing unbroken through
three generations in the hands of the Story
family, is an imperishable guarantee of satis-
faction to both dealer and consumer.
If you're interested in volume piano sales,
write today for particulars and descriptive
folder on this new line. Exclusive agency
protection.
OFFICES: 175
NORTH
PIANO
CO.
18 57
MICHIGAN
AVENUE,
CHICAGO,
ILLINOIS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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