Classic Mode

Presto

Issue: 1935 2276

June-July, 1935
PRESTO-TIMES
12
Professor F. J. Moore, Fredonia, Kans., has closed
out his general music business and store at Fredonia
but will continue to provide his friends and their
friends with pianos and giving his entire attention to
Following a complete clean-up of the Straube this line he anticipates good results. Professor Moore
Piano Company business at Hammbnd, Ind., a new has long been identified with musical matters in and
and rejuvenated organization has been set in motion about Fredonia and, as a correspondent adds in his
whereby active operations again have been started- letter to PRESTO-TIMES, "There are people in this
This reorganization was brought about early in the county who would not think of buying a piano from
year and the factory has been busy for several weeks. anyone else than dear, old Professor Moore."
One of the individuals who has had much to do On the occasion of the opening of the T. J. Wat-
with this reorganization and shares in the credit of
kins Music Store, a fine line of Starr pianos was
the revival of operations is H. Ralph Burton, attorney placed on exhibition. This branch of the Watkins
at law of Washington, D. C , whose services were business is conduced by John J. Watkins, son of the
secured in the rehabilitation. This gentleman is dis- founder of the business. This young man recently
tinguished in many ways besides as one prominent
spent some time at the Starr factory in Richmond
in his profession. He is a patron of music, art and and is well equipped to carry on this department of
literature; an associate of noted artists, musicians and the Watkins & Son business.
writers and himself an author of no little renown.
Mr. Burton has been rendering peculiarly valuable
INCREASE IN PIANO KEY WORK
services in getting the Straube Piano Company again
The excellent work that Victor Nelson, the piano key
favorably before the public and trade.
repair man of St. Charles, 111., is doing for dealers, repair
The factory and manufacturing operations are in men and others is bearing fruit, and his orders for work
charge of A. D. Meyer, who has been connected with have constantly increased since he opened his new outfit
the Straube business for many years. The old Straube of machines capable of finest class of key work.
stock of pianos has been practically disposed of and
only a few models, the. favorite styles, have been
R. C. Rolfing, general manager; Farny Wurlitzer,
retained in the new catalog, but the best Straube
president, and Rudolph Wurlitzer, chairman of the
scales, patterns, plates and special features are em- board, and H, H. Fleer, general sales manager, the
bodied in the new production.
Rudolph Wurlitzer Company, will be at the Tuesday
The Straube will be exhibited at the Music Trades night luncheon, Stevens Hotel.
Convention, July 22-24. in rooms 609A and 610, The Onondaga Music Company, Syracuse, N. Y.,
Stevens Hotel, where old friends of the Straube and
has started a plan of selling a course of instruction
the trade in general are invited to call and see the on various musical instruments, a plan which involves
Straube of today.
the purchase of the instrument required, on long-time
payment.
In a special circular letter to prospective pur-
The Crosley Radio Company, Cincinnati, Ohio, is
chasers in the Chicago area, the Baldwin Piano Com-
arranging to start a plant at Kokomo, Ind.
pany Chicago branch store gives this encouraging
The Baldwin grand piano will be the instrument
word to prospective buyers: "No coaxing is needed
used for the Mary Garden Master Classes at the
to get young America to learn to play on a real grand
Chicago Musical College during July and August.
piano such as Baldwin produces. The enthusiasm of
Frank McGlouthlen, formerly of Stockport, la., is
having such a piano to play and practice on takes
opening a music store at 104 S. Main St., Fairfield,
away all the tediousness of beginners' lessons and
Iowa.
adds a thrill of professionalism to the more advanced
student."
There is no establishment in this community of
The Sterling Piano Company has been incorporated which we can more truly say, "It must be seen to be
as a Bronx, New York City location. This may be appreciated."
or may not be a rejuvenation or resurrection of the
The Edward B. Marks Music Corporation an-
old-time name as applied to the Sterling piano for
nounces removal to the RCA Building, Radio City,
many years manufactured at Derby, Conn.
N. Y.; Sixth floor, Fifth Avenue entrance.
J. L. Dunham and Kinsel Pearce have opened a
Publishers, composers, copyright owners and others
music business in the Crowell Building, Ashland,
Ohio, to be known as the Ashland Music Company. desiring announcement of new publications at the spe-
Mrs. Treva Reed has joined with the Cut Rate cial rates made by this paper, should submit a copy
Music Store, 204 W. Michigan avenue, Kalamazoo, of the compositions to be advertised for reviewers'
Mich., and placed an added line of sheet music and
musical publications. Mrs. Reed is well known in attention. Rates and all particulars will be furnished
musical circles and is prominent in numerous musi- upon application to
cal events.
PRESTO-TIMES, Chicago,
THE STRAUBE REORGAN-
IZATION
THE JESSE FRENCH DIAMOND JUBILEE
The year 1935 is a historical one for the Jesse
French business as the late Mr. Jesse French began
the sale of pianos 60 years ago. In fact, he entered
and established the Jesse French music business in
1872 and added pianos in 1875, from which date comes
the slogan: "A Name Well Known Since 1875."
The business of manufacturing Jesse French and
Sons pianos is now conducted by the Jesse French
Corporation in the plant originally constructed and
known as the Krell French Piano Company at the
time Mr. Jesse French consolidated all of his inter-
ests into this company in the manufacture of pianos.
In honor of this occasion, H. Edgar French, Presi-
dent of the Jesse French Corporation of Newcastle,
Indiana, has inaugurated a Diamond Jubilee Cele-
bration of the establishment of the industry now
bearing the Jesse French name.
It is true that when it comes to a wedding anni-
versary—75 years is usually considered as the Dia-
mond Jubilee but as Mr. French says: "Good Queen
Victoria celebrated her Diamond Jubilee Celebration
when she had been on the throne 60 years and if 60
years will entitle her to a Diamond Jubilee, a 60
year record would also be a Diamond Jubilee for
Jesse French pianos."
There will be an exhibition of several Diamond
Jubilee styles in rooms 657 and 658, Stevens Hotel,
during the Music Merchants' Convention and win-
dow display signs for Jesse French dealers also are
being prepared carrying out the Diamond Jubilee idea.
PRESTO-TIMES joins with the many friends of
the late Jesse French and of his heirs and successors
now carrying on at Newcastle and extend their
heartiest congratulations on this Diamond Jubilee
event.
Sixty years is a long time in any business and the
Jesse French Corporation is to be congratulated on
the continued increase in their business which they
have enjoyed since the "late" depression.
A Diamond Jubilee is a real event and the Jesse
French pianos are fitting jewels for a celebration of
this character.
FOR SALE
Another Supply of Repos-
sessed Pianos and Players
WELL KNOWN MAKES
Money-Mcrking Bargains for Dealers
General Auction Exchange, Inc.
129 Chartres Street New Orleans, La.
STEINWAY & SONS
MAKERS OF THE WORLD'S STANDARD PIANOS
First choice of the most famous artists.
Indispensable to musicians who appreciate fine tone.
General Offices, Steinway Hall,
109-113West 57th Street,
New York
PRESTO BUYERS' GUIDE
Contains Full Lists with Concise Classification and Description of all
American Pianos, with Sketches of Manufacturers. Essential to All
Salesmen. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT
PRESTO PUBLISHING CO.,
-
-
417 S. Dearborn St., CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PERSONAL MENTION
ATTRACTIVE MOTTOES AND
SLOGANS
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13
P R E S T O-T I M E S
June-July, 1935
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MANNER and style
of how business con-
cerns
characterize
their activities; how
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their position is dig-
nified in the commer-
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cial world by mottoes,
slogans, precepts, in
^
newspaper advertising,
office stationery and other forms of publicity, is of
more or less general trade interest and quite inter-
esting as between one firm and another operating in
the same business.
With this thought in mind Presto-Times reprints
herewith numerous expressive slogans linked with the
music trade. Duplicates are numerous and conse-
quently many firms are not named because of this
common use of the same sentence or the same ex-
pressive sentiment. For instance, the lines, "Every-
thing in Music," "Everything Musical," and "Direct
Service on Everything Musical" are used by scores
of firms besides the one named on this list. "The
Richest Child Is Poor Without a Musical Educa-
tion" is also common to many firms.
Presto-Times solicits for publication any motto,
slogan or attractive catch-line used in this trade so
that by their publication dealers may know what and
how others in their line of activity are doing in this
manner of popularizing and extending business and
prestige. Some of these expressive sentiments so far
received are:
The House of Music; McCoy's. Hartford, Conn.
The Mecca of Music; Payne's for Music, Greenville.
S. Car.
Everything Pertaining to Music; Peirce Piano Co.,
Lawrence, Kans.
For Your Music; Joseph Jiran, 1333 W. 18th St., Chi-
cago.
"Headquarters for Everything Musical"*; Stark Piano
Co.. Birmingham, Wash.
"Every Transaction Guaranteed"; Stoner Piano Co.,
Des Moines, Ta.
"Where Harmony Prevails"; Stout's Music House,
Kirksville, Mo.
"Quality-Service-Price"; Sumter Music House (H. P».
Curtis), Sumter, S. Car.
"Steinway Representatives for More Than 7f> Years ;
Louis Grunewalcl. New Orleans. La.
"Steinway and Aeolian Co. Representatives"; Tusting
Piano Co., Asbury Park, N. J.
"Steinway Representatives"; Griffith Piano Co.. New-
ark, N. J.
"The Richest Child Ts Poor Without a Musical Educa-
tion"; Guisinger Music House, Fay.etteville, Ark.
"The Home of True Value"; Lester Piano Co., Atlanta,
Ga.
"Everything: in Music and Instruments"; Covelles Music
Store, Crosby, N. Dak.
"Everything Musical for Everybody"; Harry N. Curtis,
Lynn. Mass.
"All Things Musical"; Day's Music Store, Elyria, O.
"Steinway and Other Leading Pianos"; E. F. Droop &
Sons Co., Washington, D. C.
"Everything Known in Music"; Baker Music House,
Ottumwa, la.
"The House of Musical Prestige"; Young's Music Store,
McAllen, Tex.
"The Home of the Steinway; The Best of Everything
in Music"; Weeks & Dickinson Music Store, Binghamton.
N. Y.
"The House of Steinway; What Better Investment for
the Future"; Chas. E. Wells Music Co., Denver, Colo.
"The Apollo"; Wilking Music Company, Indianapolis,
lnd.
"A Piano Is an Investment for the Future"; Coyne's
Piano Store. Muncie, Tnd.
"The House of Music"; Emerson Piano Company, De-
catur, 111.
"The Reliable Piano Merchant"; Howard Farwell &
Co.. St. Paul, Minn.
"Home of Good Music"; Wilder Music Store, Kissim-
mee, Fla.
"The Music Lovers' Shop"; Richardson & Martin, Inc.,
Los Angeles, Cal.
"The Place to Buy Everything in Music"; Dickinson
Music Shop, Dickinson, N. Dak.
"The House of the Square Deal"; P. S. Berrie, Houlton,
Me.
"The Richest Child Is Poor Without a Musical Train-
ing"; Clark's Music Company, Syracuse, N. Y.; Hum-
phrey's Music Co., Long Beach, Cal.
"Steinway and Other Noted Pianos"; Heaton's Music
Store. Columbus, O.
"Factory Distributors"; Collins Music House, Muskegan,
Mich.
"33 Years' TCxperience Finding the Pianos Suitable for
This Dry Climate"; El Paso Piano Co., El Paso, Tex.
"Creators-Builders"; Haddorff Piano Co., Rockford. 111.
"The Music House"; Dallas Music Company, Dallas,
Tex.
"Selected Pianos"; Charles C. Perry, Grand Island. Neb.
"A Musical Institution"; Jemerson. E. St. Louis, 111.
"A Complete and Modern Music House"; Albermarle
Music Store, Inc.. Albermarle. N. Car.
"A Message from Gene Redewell"; Redewell, Phoenix,
Ariz.
"Look for the Colonial Yellow Front"; Geo. W. Morris,
Marietta, O.
"Akron's Greatest Store"; The M. O'Neill Co., Akron,
O
"Largest Stock of Pianos Within One Hundred Miles";
G. A. Swanson, Ironwood, Mich.
"Baldwin, the Artists' Choice"; Duluth Piano Co., Du-
luth, Minn.
"Allegro Estato con Affetto"; (Lively, Exact, with Ap-
preciation): Dallas Music Co.. Inc., Dallas, Tex.
"Established 1S59; Incorporated 1903"; Schmoller &
Mueller Piano Co.. Omaha-Sioux City.
"Established 11KH": .1. R. Reed Music Co., Austin, Tex.
"An Exclusive Music Store"; Maytield Music Co.,
Hutehinson, Kans.
"Music Is Xot Inherited Hut Is the Result of Environ-
ment at the Very Beginning of the Child's Life."
"Wise People Buy at Keller's"; Keller's Music House,
Easton, Pa.
Be sure to call
and see our
1935
PIANOS
at
ROOM 537 A
STEVENS
HOTEL
July 22nd,
23rd and 24th
3 SPECIAL FEATURES
No. 1 STAY IN TUNE
Patented
STABILIZER
/
No. 2 VIOLIN BRIDGE \ Parent
CONSTRUCTION / P e n d i n g
No. 3 ? ? ? (Patent applied for)
ESTEY
PIANO CORP.
Bluffton, lnd.
WILLIAM F. OSTHEIM, who some weeks ago
joined the Winter Piano Co. forces at Erie, Pa., as
manager of the piano department, has been associated
with the piano business for some twenty-seven years
and more recently was at the Steinway & Sons sales-
rooms in New York City.
GEORGE W. MORRIS, many years a music dealer
at Marietta, Ohio, indicates a well known trait of
modesty in his make-up by complimenting a Chicago
friend with these words: "You know about pianos
and the music game much that I have yet to learn,"
and continued by admitting that he had "only been
selling pianos and music since 1875 and I am sure
I don't know it all yet."
J. R. REED, proprietor of the J. R. Reed Music
House, Austin, Texas, enjoyed a day's visit with
friends in Chicago recently when enroute home front
New York. Mr. Reed was brought up in the music
business. Years ago he was associated with Bush &
Gerts store which was established at Dallas, Texas,
by that ever fluent effulgent and radiating long-time
favorite of the Chicago music trade, Will L. Bush.
Mr. Reed was placed in charge of a Bush & Gerts
branch store at Austin, Texas, and later purchased
that business and established the J. R. Reed Music
House, an institution that has been brought to a dis-
tinct position in the music trade of the country as well
as of the Lone Star State.
SALES MANAGER
STEWART
MEETS WURLITZER DIS-
TRIBUTOR STOTLER
Probably the first interesting episode in the ex-
perience of Hugh A. Stewart after he had joined the
Wurlitzer piano interests to occupy the position as
sales manager and a vice-president of the Wurlitzer
Grand Piano Company, was to go down to Tulsa,
Oklahoma, and attend the Tulsa Piano Carnival,
sponsored by the Music Department of Tulsa Uni-
versity and assisted by Raymond Stotler, the dis-
tinguished Wurlitzer dealer of that city.
One hundred new pianos were played ensemble by
two hundred players, all of the 200 pianos coming
from the Wurlitzer factories. The Tulsa Piano
Carnival has come to be a conspicuous affair in music
and one that has brought about a great deal of wide-
spread publicity. The event is strictly a piano play-
ing carnival and is considered to be an event of
great importance to the University and great musical
development. It is particularly notable as being the
only event of its kind to be given an exclusive coast
to coast radio broadcast.
Telling about his stay at Tulsa and delightful visit
with Raymond Stotler, Mr. Stewart says:
"This was a most enjoyable event to attend and
likewise a most inspiring sight to see. Photographs
alone do not tell the story adequately because they
do not indicate the enthusiasm that existed nor do
they reflect the intense interest by all in attendance.
While the young folks who played the pianos will
probably remember their participation in the concert
as long as they live, a good many fathers and mothers
will likewise live over again many times the thrill
that went through their hearts as little sons and
daughters were applauded for their fine efforts and
appearance.
"Those of us associated with Wurlitzer were
naturally proud to see 100 Wurlitzer pianos on the
great stage and demonstrated under such a glorious
and eventful conditions. I am sure, too, that those
in attendance representing other piano concerns were
as pleased as we were over the tremendous piano
interest displayed on this occasion."
A SPINET GRAND ENSEMBLE PERFORM-
ANCE CONCERT GIVEN ON SIXTEEN
SPINET GRANDS, TWO PLAYERS
AT EACH INSTRUMENT
A remarkable display of Mathushek pianos was re-
cently given at a concert in Newark, N. J., where
sixteen Spinet grands were used for several ensemble
piano numbers, two performers to each piano in en-
semble performance. This was really an impressive
performance and the music given was raptuously
applauded. The Spinet grand is doing wonders in
various concert performances all over the country.
The recently installed musical instrument depart-
ment at the Boston Store. Chicago, is as yet a rather
crowded location but plenty of room is promised in
the near future when a grand opening is planned.
Manager Schwartz is much pleased over the contin-
ued trade that has greeted this new branch of the
Boston Store. As yet no special display of pianos is
made. The only line carried at the present time is
the Straube of which they have a limited assortment.
A line from Louis Dederick, now associated with
Harold Pracht. 508 Slitter St., San Francisco. Calif.,
says: "Retail piano business has been picking up con-
siderably of late and conditions look favorable for
continued improvement."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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