June-July, 1935
PRESTO-TIMES
12
Professor F. J. Moore, Fredonia, Kans., has closed
out his general music business and store at Fredonia
but will continue to provide his friends and their
friends with pianos and giving his entire attention to
Following a complete clean-up of the Straube this line he anticipates good results. Professor Moore
Piano Company business at Hammbnd, Ind., a new has long been identified with musical matters in and
and rejuvenated organization has been set in motion about Fredonia and, as a correspondent adds in his
whereby active operations again have been started- letter to PRESTO-TIMES, "There are people in this
This reorganization was brought about early in the county who would not think of buying a piano from
year and the factory has been busy for several weeks. anyone else than dear, old Professor Moore."
One of the individuals who has had much to do On the occasion of the opening of the T. J. Wat-
with this reorganization and shares in the credit of
kins Music Store, a fine line of Starr pianos was
the revival of operations is H. Ralph Burton, attorney placed on exhibition. This branch of the Watkins
at law of Washington, D. C , whose services were business is conduced by John J. Watkins, son of the
secured in the rehabilitation. This gentleman is dis- founder of the business. This young man recently
tinguished in many ways besides as one prominent
spent some time at the Starr factory in Richmond
in his profession. He is a patron of music, art and and is well equipped to carry on this department of
literature; an associate of noted artists, musicians and the Watkins & Son business.
writers and himself an author of no little renown.
Mr. Burton has been rendering peculiarly valuable
INCREASE IN PIANO KEY WORK
services in getting the Straube Piano Company again
The excellent work that Victor Nelson, the piano key
favorably before the public and trade.
repair man of St. Charles, 111., is doing for dealers, repair
The factory and manufacturing operations are in men and others is bearing fruit, and his orders for work
charge of A. D. Meyer, who has been connected with have constantly increased since he opened his new outfit
the Straube business for many years. The old Straube of machines capable of finest class of key work.
stock of pianos has been practically disposed of and
only a few models, the. favorite styles, have been
R. C. Rolfing, general manager; Farny Wurlitzer,
retained in the new catalog, but the best Straube
president, and Rudolph Wurlitzer, chairman of the
scales, patterns, plates and special features are em- board, and H, H. Fleer, general sales manager, the
bodied in the new production.
Rudolph Wurlitzer Company, will be at the Tuesday
The Straube will be exhibited at the Music Trades night luncheon, Stevens Hotel.
Convention, July 22-24. in rooms 609A and 610, The Onondaga Music Company, Syracuse, N. Y.,
Stevens Hotel, where old friends of the Straube and
has started a plan of selling a course of instruction
the trade in general are invited to call and see the on various musical instruments, a plan which involves
Straube of today.
the purchase of the instrument required, on long-time
payment.
In a special circular letter to prospective pur-
The Crosley Radio Company, Cincinnati, Ohio, is
chasers in the Chicago area, the Baldwin Piano Com-
arranging to start a plant at Kokomo, Ind.
pany Chicago branch store gives this encouraging
The Baldwin grand piano will be the instrument
word to prospective buyers: "No coaxing is needed
used for the Mary Garden Master Classes at the
to get young America to learn to play on a real grand
Chicago Musical College during July and August.
piano such as Baldwin produces. The enthusiasm of
Frank McGlouthlen, formerly of Stockport, la., is
having such a piano to play and practice on takes
opening a music store at 104 S. Main St., Fairfield,
away all the tediousness of beginners' lessons and
Iowa.
adds a thrill of professionalism to the more advanced
student."
There is no establishment in this community of
The Sterling Piano Company has been incorporated which we can more truly say, "It must be seen to be
as a Bronx, New York City location. This may be appreciated."
or may not be a rejuvenation or resurrection of the
The Edward B. Marks Music Corporation an-
old-time name as applied to the Sterling piano for
nounces removal to the RCA Building, Radio City,
many years manufactured at Derby, Conn.
N. Y.; Sixth floor, Fifth Avenue entrance.
J. L. Dunham and Kinsel Pearce have opened a
Publishers, composers, copyright owners and others
music business in the Crowell Building, Ashland,
Ohio, to be known as the Ashland Music Company. desiring announcement of new publications at the spe-
Mrs. Treva Reed has joined with the Cut Rate cial rates made by this paper, should submit a copy
Music Store, 204 W. Michigan avenue, Kalamazoo, of the compositions to be advertised for reviewers'
Mich., and placed an added line of sheet music and
musical publications. Mrs. Reed is well known in attention. Rates and all particulars will be furnished
musical circles and is prominent in numerous musi- upon application to
cal events.
PRESTO-TIMES, Chicago,
THE STRAUBE REORGAN-
IZATION
THE JESSE FRENCH DIAMOND JUBILEE
The year 1935 is a historical one for the Jesse
French business as the late Mr. Jesse French began
the sale of pianos 60 years ago. In fact, he entered
and established the Jesse French music business in
1872 and added pianos in 1875, from which date comes
the slogan: "A Name Well Known Since 1875."
The business of manufacturing Jesse French and
Sons pianos is now conducted by the Jesse French
Corporation in the plant originally constructed and
known as the Krell French Piano Company at the
time Mr. Jesse French consolidated all of his inter-
ests into this company in the manufacture of pianos.
In honor of this occasion, H. Edgar French, Presi-
dent of the Jesse French Corporation of Newcastle,
Indiana, has inaugurated a Diamond Jubilee Cele-
bration of the establishment of the industry now
bearing the Jesse French name.
It is true that when it comes to a wedding anni-
versary—75 years is usually considered as the Dia-
mond Jubilee but as Mr. French says: "Good Queen
Victoria celebrated her Diamond Jubilee Celebration
when she had been on the throne 60 years and if 60
years will entitle her to a Diamond Jubilee, a 60
year record would also be a Diamond Jubilee for
Jesse French pianos."
There will be an exhibition of several Diamond
Jubilee styles in rooms 657 and 658, Stevens Hotel,
during the Music Merchants' Convention and win-
dow display signs for Jesse French dealers also are
being prepared carrying out the Diamond Jubilee idea.
PRESTO-TIMES joins with the many friends of
the late Jesse French and of his heirs and successors
now carrying on at Newcastle and extend their
heartiest congratulations on this Diamond Jubilee
event.
Sixty years is a long time in any business and the
Jesse French Corporation is to be congratulated on
the continued increase in their business which they
have enjoyed since the "late" depression.
A Diamond Jubilee is a real event and the Jesse
French pianos are fitting jewels for a celebration of
this character.
FOR SALE
Another Supply of Repos-
sessed Pianos and Players
WELL KNOWN MAKES
Money-Mcrking Bargains for Dealers
General Auction Exchange, Inc.
129 Chartres Street New Orleans, La.
STEINWAY & SONS
MAKERS OF THE WORLD'S STANDARD PIANOS
First choice of the most famous artists.
Indispensable to musicians who appreciate fine tone.
General Offices, Steinway Hall,
109-113West 57th Street,
New York
PRESTO BUYERS' GUIDE
Contains Full Lists with Concise Classification and Description of all
American Pianos, with Sketches of Manufacturers. Essential to All
Salesmen. Price 50 cents, post paid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT
PRESTO PUBLISHING CO.,
-
-
417 S. Dearborn St., CHICAGO
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