Presto

Issue: 1934 2274

MUSICAL
TIMES
Established
1881
PRESTO
Established
1884
THE AMERICAN MUSIC TRADE JOURNAL
Vcar....$l.no. ft Months. . .fiO cents
DOINGS OF THE CHICAGO P. & O.
ASSOCIATION
The ,._.
Chicago Piano and Organ Association, held at the
club's favorite clubroom in the Auditorium Hotel the
second Thursday in November, was well attended,
every seat at the tables being occupied.
The officers^elect for the ensuing year, as per the
slate brought in by Chairman of the Nominating Com-
mittee L. C. Wagner are: President, Richard O'Con-
nell, of Lyon & Healy; first vice-president, Fred-
erick L. Ryder of Cable Piano Company; second vice-
president, Percy Tonk of Tonk Manufacturing Com-
pany: secretary, B. F. Duvall of Kimball Company,
and treasurer and executive secretary, Adam Schneider.
Retiring President Kimball introduced the new
officers and President-elect O'Connell, being called
upon for a "speech," gave a felicitous offhand talk
which was pleasant to hear and without any speciai
promises for the future, but "between the lines," so to
speak, indicated that the old and reliable C. P. and O.
Association would keep moving forward successfully.
This was the occasion of the association's fiftieth
anniversary, an occasion for honorary and manifold
officer Adam Schneider to present an interesting his-
torical account of the origin and early days of the
association on up to the present time and name from
his records the officers who have served since 189y-
lyOO when the association was re-established as
existent today.
Since that time the association has had thirty-three
presidents starting with E. S. Conway, who was
elected from 1F99-19C0, on to the present incumbent,
Richard O'Connell, elected for 1934-1935. One presi-
dent, James F, Bowers of Lyon & Healy. served three
continuous years. 1916 to 1919.
The interval from the time the association was
started in 1884 could not be definitely described be-
cause the books of the association prior to 1900 had
been lost or destroyed but from about 1890 on through
the World's Fair and in fact up to 1900 the P. and O.
Association members joined with the newly organized
Music Trade Association, an association which had
invited membership from the music trades and indus-
tries generally, manufacturers, dealers, clerks, etc..
while on the other hand the Chicago Piano and Organ
Association was limited to piano and organ manu-
facturers and proprietors of music houses. In fact,
Mr. Adam Schneider himself was not eligible in the
membership of the 'P. and O. Association but did be-
come a member of the Chicago Music Trade Associa-
tion and, in fact, was elected as secretary in 1891. The
Chicago Music Trade Association was set in motion
largely in anticipation of activities which would take
place in music and music trade circles during the ap-
proaching World's Columbian Exposition and the
society did splendid work from 1890 on past those
exposition days and up to 1899, when the Chicago
1- iano and Organ Association again started to function.
The annual dinner of the association is scheduled
for some date in January yet to be announced.
GREAT BRITAIN TRYING TO RE-
VIVE THE PLAYER PIANO
A movement is on foot in Great Britain looking
toward a return or somewhat of a rejuvenation ot
mechanical piano player fed by music rolls embrac-
ing the method from the reproducing grand to the
small upright. Meetings have been held, speeches
made and, what is more, specimens of new creations
shown. A meeting was recently held at Aeolian Hall,
London, when committees were named and a national
player-piano week arranged for.
This movement, or any movement toward piano
player progress, will be regarded with interest on
both sides of the water, and if any way may be
devised or methods brought about that will result
in producing a usable and salable music roll player,
one to meet the requirements of persons who want
to bring out music in a musical way and with pleasure
lo themselves and others, such an achievement and
such an event is something devoutly to be wished for.
It may come—it can be.
CHICAGO, ILL., NOV.-DEC, 1934
RECENT FEATURE OF PIANO
SELLING BUSINESS
A business in second-hand pianos has been develop-
ing the past tw 7 o or three years and has reached con-
siderable dimensions, carried on mainly by persons
not regularly engaged in the music business. Most
of this traffic has been carried on by second-hand
stores and warehouses, but a few former piano men
took a turn at buying up old stock for makeshift re-
sale. A warehouse at New Orleans, La., has supplied
dealers in that section of the South and has also had
auction sales of warehouse stock, "bought-up" goods.
and the like, to which dealers were invited to make
purchases. At Los Angeles, Calif., a second-hand
specialist writes Presto-Times that he has negotiated
as many as a hundred and fifty second-hand instru-
ments in a week, almost entirely to Pacific Coast
dealers.
In Chicago a well-known warehouse w ? hich has
been specializing in uprights, supplying dealers with
one, two or more instruments, thus enabling them to
meet certain requirements, has met with marked suc-
cess. This warehouse replenishes its stock largely
by purchasing here and there from families who are
compelled to part with the piano in helping to meet
expenses. This warehouse buys dealers' stocks of
trade-ins and comebacks and when put in salable con-
dition out they go to dealers on orders many of which
have been waiting for weeks to get certain models
required in their localities. The volume and wide
extent of these sales, some of them a thousand miles
away from Chicago, can be taken as a sure indication
that the piano business will continue at a good rate.
It further indicates that an encouraging and potential
condition exists in that people buy old instruments
because they realize the need of a piano in the home
and that though not in position today to have a finer
instrument they accept the alternative of using the
old upright until conditions will permit them to possess
a grand. This class of piano purchasers will always
have a piano in their home and every sale of this kind
means a grand piano deal later on. They mean, too,
that when that day arrives the old third-time trade-
in upright is finally destined to meet its doom at the
scrap heap.
The second-hand craze which has had a grip on the
piano branch of the music business for several years
past and almost developed into an independent fixture
in the piano business has nearly run its course, mainly
by reason of "everything sold out." Given an impetus
and a big start through the unprecedented volume of
repossessions brought on by economic conditions,
dealers naturally put forth every effort to unload these
constantly increasing repossessions. This condition
brought aboui a situation of negligence in disposing
of new goods. Dealers became inadvertent in their
endeavors to sell new stock and eventually finding
customers who could not or would not pay the price
of a new piano but could be induced to buy a make-
shift second-hand, it was easy to let the new instru-
ments remain unsold and work along the line of least
resistance. Finally repossessions and "take-ins" be-
came pretty well sold out and some dealers even
induced families to sell their pianos. Many purchases
of this kind have been made in an endeavor to keep
business going.
This thing has been going on for a long time now
with the result that a real shortage in salable second-
hand pianos is manifest all over the country. For
weeks and months dealers have been clamoring their
jobbers and manufacturers to supply them with sal-
able second-hands and repossessed grands and small
uprights. As many as a dozen letters and two or
three telegrams of this import have frequently been
shown Presto-Times. Some of them really begging
for this class of instruments. One of these telegrams
reads: "Must have one more shipment of something
that T can sell as repossessed goods. What can you
do?"
The rest of the story is an open book, well read
and well understood by the trade everywhere. Every
dealer has experienced this second-hand episode of
the music business and now that a scarcity of instru-
ments confronts dealers and repossessions have
slackened they begin to ask, "What is to be done
about it?" Some jobbers and manufacturers have de-
clined to supply dealers with old instruments even if
they have a good supply on hand, because, as one
Fifteenth of Publication Month
manufacturer writes to Presto-Times, "the harder it
is for a dealer to find second-hand pianos to sell, the
sooner he will try to sell new ones, and this is what
the trade and industry needs most of all—sales
of new pianos, increased output of piano factories. As
for ourselves, we do not particularly care to sell
second-hand pianos to anyone, much less to a dealer."
In this dilemna the best advice to be given is: Get
back into the piano business proper; make your store
a regular, legitimate music emporium. This will bring
better profit, give you better satisfaction, bring out
better salesmanship in your organization and put you
among the enterprising building-up-business class.
You can then say with satisfaction, "Here I am back
in the music business again."
STORY & CLARK MASTERPIECES
IN PIANO PRODUCTION
"Musical masterpiece"' is an entirely fitting name to
apply to the instruments of the Story & Clark Piano
Company now coming from the factory at Grand
Haven. Mich. The appellation is distinctively ap-
propriate because the Story & Clark product of today,
as to styles and models of casework, design and finish,
is a distinct advance in the art of piano making
brought to completion within the last twelve to
fifteen months.
A brief reference to Story & Clark piano quality
as well as to Story & Clark enterprise may be sum-
marized in the exprersion of a piano man, a tech-
nician, expert piano maker and draftsman, who re-
cently while visiting in Grand Haven, Mich., called
at the Story & Clark factory where he was shown
the courtesy extended to a gentleman of his caliber
in the piano-making world. After leaving Grand
Haven this gentleman remarked to an acquaintance
in Chicago: "Story & Clark are busy and are produc-
ing a remarkable value in the things that combine to
make up value, beauty and desirability in piano con-
struction." He went further into detail about the in-
teresting things he came in contact with at the Story
& Clark factory, but his estimate quoted above sum-
marized clearly and definitely his views about Story
& Clark achievements.
It is well to bear in mind concerning these Story
& Clark activities that the factory at Grand Haven
has undergone a general cleaning-out process within
the past two or three years. Every piano on hand,
old, modern or whatever description, was disposed of
and the present output is absolutely new and what
the trade likes to designate as "fresh stock," clean and
up to date.
Numerous dealers these days appreciate the de-
sirability of making permanent connection on their
best agencies and the Story & Clark line comes within
a category of an extraordinarily desirable agency, a
valuable line on which to build up a profitable and
worthwhile business. Presto-Times says without hesi-
tation that a Story & Clark agency is one of the best
assets any music house can obtain in the piano field.
KEEPS ON USING AEROPLANE
TRANSPORTATION
Simply because Philip VVynian, vice-president of
the Baldwin Piano Company, may have been in St.
Paul or Minneapolis on a Tuesday forenoon does not
mean that he could not have been in conference with
Manager L. C. Wagner in Chicago the afternoon of
the same day. In fact just about such an incident
did occur not long ago for Mr. Wyman's trips to
New York, Denver, Chicago and other points that
he visits more or less regularly are made either to or
fro or both ways by aeroplane. The one way that
Mr. Wyman kills time is by devouring space between
two given points.
The J. W. Greene Company, Toledo, Ohio, say that
prices and terms today give the purchaser "a real op-
portunity to bring a new and beautiful piano into
your home at the lowest price in twenty years," but
W. W. Smith, the president of the Greene Company,
adds to this statement that the reductions in prices
which they are now offering "are not to be construed
as an out and out merchandising event." By the
way, the present location in Toledo of the Green Com-
pany is where this business has been located for
sixty-three years.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Nov.-Dec, 1934
P R E S T O-T I M E S
WILLIAM R. STEINWAY'S
ACTIVITIES
Visits Various Points in the United States—
Stops Off in London for Conferences
En Route Back to Hamburg.
A communication from William R. Stein way, th.:
general foreign manager of Steinway & Sons, sent from
London, England, speaks of his regrets that he was
not able to meet more of his friends during his visit to
the United States some weeks ago. He had hoped to
visit a greater number of Steinway representatives
here than his limited time permitted. He was not
able to get farther west than Chicago where he spent
a small part of two week-end days with his friends
at Lyon & Healy's. Returning eastward on Sunday
he paid a brief visit to Grinnell Bros, and then to
Montreal, Canada, and sailed from Canada on the
steamer "Empress of Britain" of the Canadian-Pacific
Line.
On board this steamer there were four beautiful
Steinway pianos so that naturally Mr. Steinway felt
quite at home as a guest of that elegant steamship.
Stopping at London for a few days Mr. Steinway pro-
ceeded on to Hamburg and is now, as a more recent
letter from him says, "back on the job."
The greater part of Mr. Steinway's dozen years
or so abroad has been at London but a year ago he
located at Hamburg, home of the European Steinway
factories. Activities at the Hamburg factory ha\ e
been developing rapidly of late. Steinway shipments
to all parts of the world are made from Hamburg and
trade has continued to increase rapidly during the
past twelve months particularly. In fact, as Mr.
Steinway says, shipments from the Hamburg factory
are double what they were a year ago, and he has
only encouraging words for the piano business gen-
erally, believing that the music business everywhere
will move forward steadily in the years ahead. Mr.
Steinway relates many interesting conditions in the
progress of Steinway abroad and it must be under-
stood that Steinway trade over practically the entire
world, exclusive of this country, is carried on through
the Hamburg house and produced at the Hamburg
Steinway factory.
Erom this branch house Steinway pianos go to the
trade of Australia and New Zealand, Canada, Cuba,
Great Britain, Japan, South Africa, the entire South
American trade and, of course, all countries of
Europe. In many capitals of the world Steinway
pianos are used in municipal and other functions and
in scores of broadcasting stations, schools, conserva-
tories and other prominent places of musical enter-
prise, so that, as Mr. Steinway says, "the Steinway
piano is in use in the leading broadcasting statior^
throughout the world."
Steinway trade from the Hamburg branch has been
growing very steadily and at this time Steinway busi-
ness is about double what it was a year ago and it
has been a long time since the future looks as bright
as it does today.
Steinway & Sous have supplied royalty—kings and
queens, princes, potentates and nobles—for many
years in all countries of the world, but possibly one
"high place" was missing in the grand lineup of
"pianos for royalty," inasmuch as His Highness the
Nizam of Hyderabad recently gave his order for a
style C grand in mahogany, shipped from the Euro-
pean factory at Hamburg. Incidentally, too, the lead-
ing Einland radio station, located at Helsingfors, thf
capital city, recently purchased a Steinway concert,
grand and "Diceo Musicale," of Cagliari, Italy, has
given another order for a concert grand to go from
the Hamburg factory. However,-the Steinway piano
is used in most of the important broadcasting stations
and studios in every country on the face of the globe.
NEW HOME FOR WELLS MUSIC CO.,
DENVER
The Charles B. Wells Music Co., Denver, which
concern has leased the first and second floors, approxi-
mately 12,000 square feet, of the National Broadcast-
ing building, 1629 California street, almost directly
opposite their former place of business, is making this
new location a notable music trade establishment.
Extensive remodeling is being done, new fixtures in-
stalled so that the new Wells company store will be
one of the most up-to-date music establishments in
the West. The Wells company expects to have a
grand opening during the holiday week.
It is interesting to note that in his early days Presi-
dent Charles E. Wells spent nineteen years of hi.-?
life in the store his company has secured when it
was in the name of the Knight-Campbell Music Com
pany. by whom he was employed for that period.
The Grinnell Music House branch at Saginaw,
Michigan, is preparing to move to 124 N. Washington
avenue. They will occupy three floors of this build-
ing and the location is considered by Manager Pocock
an improvement on the former store at 114 North
Bauni street.
A BUSY PIANO PLANT—OLD-TIME
ACTIVITY IN MOTION —CAR-
LOAD SHIPMENTS GOING ON
A visit to the Gulbransen piano factory, Kedzie
and Chicago avenues, Chicago, by a representative
of Presto-Times, supplemented by a conversational
\isit with Gulbransen officials, substantiates an ap-
parently undeniable proposition that of the piano
manufacturing concerns which have enjoyed pros-
perity during the year now drawing to a close, the
Gulbransen must be included and the Gulbransen
factory listed as among the busiest in piano manu-
facturing. While Gulbransen is reckoned among thi
piano manufacturing concerns that have come through
the depression without a shutdown, not for even ;i
single working day, Gulbransen activity keeps on with
increased output.
This continuous movement toward the top rung
represents, as one of the officials of the company
explained, "a steady upward trend from July, 1933,
steadily increasing from month to month until today
we are enjoying what looks like a return of piano
enterprise of years past."
A demonstrable evidence of this statement was
shown when passing from one section of the factory
to the other, four carloads of pianos were load-
ing on the railroad tracks which lead into the factory
yards. These four carloads were being made ready
for shipment to various parts of the country, one of
them to a Pacific Coast point. "Really," said this
Gulbransen official, "these four cars will be loaded
and shipped from the factory within the space of
three days." It is an interesting commentary on
piano making of today to observe that of the hundreds
of pianos now going through for shipment from
the Gulbransen factory that every one of them bears
the name Gulbransen. In calling this observation
to the attention of headquarters it was stated that
"we do make a few pianos on which the names of
certain of our dealers appear, but whether this pro-
cedure is of any advantage to them or to us, we
quest'on, though we do realize that if we desire to
achieve a larger business volume quickly it could be
done by making pianos that we could sell to any
merchant anywhere using whatever names would fit
in with the accomplishment of that purpose, but we
do not seem to be temperamentally fitted for that type
of activity so we are adhering to that character of
manufacture and merchandising which is most closely
in accord with our sentiments in the matter and to
bend our efforts in concentrating upon the Gulbransen
entirely. As we view this problem of piano produc-
tion it seems to us that the one-name proposition,
Gulbransen, is best and sufficient for us. Gulbransen
is the name of the founder of this business and he is
still actively engaged with us. It is the name em-
blematic of that founder's well-known ideals. It
represents a piano that any dealer or salesman can
sell with confidence and any customer buy with cer-
tainty of satisfaction."
As one passes through this great factory he is
impressed with the spirit of high-grade surroundings,
everything is carefully and minutely cared for to pro-
duce satisfaction-giving products. The materials used,
the system of manufacture, all seem to be well nigh
perfect. One cannot fail to observe an intelligent class
of workmen at the Gulbransen factory, most of whom
have been associated with Gulbransen for many years.
Mr. Gulbransen himself says of these men that they
"take as much interest in our product as we do our-
selves, and as the Gulbransen piano is no better or
vvorse than the men who make it and the ideals they
have in mind, it can be depended upon that our
product is a good piano."
In closing these truthful remarks on Gulbranse-i
an interesting item that backs up very materially the
statements made is this: That in the Gulbransen offices
there are several packages of unfilled orders for Gul-
bransen pianos, each stack representing certain styles,
models, etc. The writer must have seen accepted
orders for as many as several hundred pianos awaii-
ing shipment. Perhaps there were more than 300
to 400, at any rate it was an inspiring th.'ng to see
with one's own eyes.
The Landers Music House, owned by Major George
Landers, Clariuda, Iowa, has been re-established in
that town after a lapse of about two and one-half
years. Major Landers moved to Kansas City, locat-
ing his business in that city, but finally decided to
forsake Kansas City and get into business again in
the old home town. His location now is at 18th and
Nodaway streets, Clarinda. At the present time the
Landers house is making a specialty of band instru-
ments and band music.
E. E. Huston of Charlotte, N. C, who has been
identified with the music business for upwards of
forty years and who is an accomplished musician, has
taken the Starr piano agency for that territory and
anticipates a line trade in Starr and Starr-made pianos.
PERSONAL MENTION
Paul Fink of the Aeolian-American Corporation.
New York, having disposed of his band' ome residence
at 11 Argyle avenue, New Rochelle, N. Y., has leased
for a period of years an apartment in Beechmont
Towers in Eastchester road. New Rochelle.
Mr. A. W. Rapp, chief of the collection depart-
ment of Grinnell Bros., Detroit, remarked a few days
ago in conversation with a correspondent of Presto-
Times, that "the piano business is coming back grad-
ually and this," he believes, "through radio and other
forms of piano and music propaganda." A great in-
terest in good music is being created by the radio.
"Radio business," he added, "has not come back much,
in fact hardly at all."
Gordon Laughead, general sales manager of the
Wurlitzer Grand Piano Company, who has been visit-
ing the trade out in the Northwest, is elated over
favorable conditions up that way, particularly out in
the Rocky Mountain district. Several important
agencies were established on this last trip and whet!
Mr. Laughead returned from that gold mine country
he was convinced that business there as well as else-
where is rapidly on the mend. At any rate Wurlitzer
piano sales for October continued to show increases
over the immediately preceding months. He says he
believes the W^urlitzer factories are in for a big season
this fall and winter and that many of us are going
to enjoy some wonderful business within the comim;
six months.
The Chicago Piano and Organ Association added
another honor to its many-sided facto-factotum, Adam
Schneider, by making him one of its life member;,
similar to the Chicago Piano Club which honored
him on the day of his fifty years in the piano business,
on which occasion he was eulogized by a member
with these words: "I am at loss to find any expression
of appreciation by which to compliment him that ha.s
not already been given in some way or other in con-
nection with the many and varied services he has
rendered." To me this gentleman added: "I associate
with Adam Schneider that well-known Latin expres-
sion of friendship, 'Semper Fidelis,' always faithful,
a term we all know fits him well."
W. P. Hare, president of the Hare Music Corpo-
ration, Warren and Youngstown, Ohio, has recently
taken up his headquarters at Youngstown. He was
formerly located at Warren, but in taking charge of
the Youngstown store has moved to that city. In the
matter of trade activities Mr. Hare notes particularly
a good trade in the band and orchestral departments
of his business, a condition which has materially
helped other departments of this trade.
Jerome F. Murphy, president of the newly organized
Steinert & Sons business of Boston, is optimistic on
piano trade ahead of us. Mr. Murphy has been en-
gaged in the manufacture and distribution of pianos
during his entire business career. He believes that
the intelligent work of most of the piano manufac-
turers today and cooperating with music teachers
throughout the country in combating "canned"' music
is the principle for increased piano sales which he
believes is sure to be on the way. Steinert's is the
home of the Steinert piano. The important recent
acquisition is the Hardman agency in the Steinert
territory. The Steinert factory, located in new quar-
ters in the Carver Street Annex, is completely
equipped for the rebuilding of pianos.
E. R. Blanchard. late of Chicago, who for forty
years or more was an employe and official of the
W. W. Kimball Company, is now residing at 1660
Loma Vista street, Pasadena, Calif., enjoying, as is
sometimes remarked, "an abundant lite."
Mr. Furness, a correspondent at South Bend, Ind..
who inquires about the Fort Wayne Music Mer-
chants' Association, is informed that the president of
that organization is Bert J. Dressier and was elected
at the last meeting held some time in August at the
Packard Piano Store, Fort Wayne.
W. R. Bennett, who is succeeded by M. E. Higgins
as manager of the Grand Rapids, Mich., branch of
Grinnell Bros, branch store, takes the Saginaw Grin-
nell Bros, store. Mr. Higgins has been connected with
the Toledo, Ohio, and the Pontiac, Mich., stores of
the Grinnell organization.
Douglas Jacquith, who formerly had a music store
at Brookings, S. 1)., is opening an establishment at
Salem, Ore., his location being in the Senator Hotel
building. Mr. Jacquith will specialize in band instru-
ments, musical merchandise and the like but is pre-
paring for a line of pianos also.
R. E. Folk, who has been identified with the music
business at Hammond, Indiana, for several years, has
opened a business under his own name in the Lloyd
building, 214 Russell street, that city. At the present
time he is carrying a Cable Piano Company line of
instruments.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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