Presto

Issue: 1934 2273

MUSICAL
TIMES
Established
1884
Established
1881
1 Year. . . .$1.00.
PRESTO
THE AMERICAN MUSIC TRADE JOURNAL
6 Months . . .60 cents
CHICAGO, ILL., JULY-AUGUST, 1934
NATIONAL PIANO MANUFACTUR-
ERS' ASSOCIATION OF
AMERICA
AN IMPORTANT GATHERING OF
PROMINENT PEOPLE IDEN-
TIFIED WITH MUSIC
Officers
Herman Irion Calls a Meeting for the Formation of
an Association to Advance the Interests
of Music Everywhere.
and
Committees for 1934-'3S; President
Wulsin's Report.
FFICERS of the National Piano
Manufacturers'
Association
of
America for the year e n d i n g
May 31, 1934, were re-elected at
the annual meeting held in New
York. President, Lucien Wulsin:
vice-president, W. G. Heller; treas-
urer. C. Albert Jacob, Jr.; secretary, Harry Meixell.
The executive committee for the ensuing year is
as follows: W. H. Alfring. David \V. Kimball, Theo-
dore E. Steinway, Carl Ultes (of the O. S. Kelly Com-
pany, Springfield, Ohio) and the president and other
officers of the association.
The two new members of the committee are Mr,
Kimball and Mr. Ultes, who succeed C. D. Bond and
Farny R. Wurlitzer.
The re-appointed Code Authority of the association
is Eugene A. Schmidt of Hardman, Peck & Com-
pany, Charles H. Wood and, as named by the 1934
executive committee, Lucien Wulsin, Theodore Stein-
way and W. G. Heller.
The vigilance committee as already referred to con-
sists of three sections, one for unfair competition, one
for bad and misleading advertising sales methods, and
one to make effective provisions in the trade practice
supplements to the code. These committees are
(1) W. G. Heller, Harry Sohmer, F. P. Whitmore
(2) D. W. Kimball, Eugene A. Schmidt, C. D. Bond
(3) C. Albert Jacob, Jr., Cyril Farny, George C
See ley.
Speaking of the executive committee. President
Wulsin in his annual report said that it is "representa-
tive of the industry and it has during the past year
at its frequent meetings proved its ability to consider
and successfully dispose of many different kinds of
problems."'
Later on in his report, speaking of the work in con-
nection with the piano manufacturing industry and
with relation to the National Recovery Act, President
Wulsin referred to the careful attention given the sub-
ject by the association. In fact his report was largely
about various phases and conditions involved, deal-
ing as it does with specific matters in connection with
the NRA and the music industries.
Mr. Wulsin's report covered outstanding subjects
now paramount in the music industries in general and
the piano field in particular. It is a dissertation well
worth studying and Presto-Times suggests to those
who have not received a copy that they write to Harry
E. Meixell, secretary. 45 West 45th street. New York,
from whom perhaps one may be obtained, even at
this late day.
O
THE BUREAU FOR THE ADVANCE-
MENT OF MUSIC
Musical progress in America was advanced im-
mensely by the work of the Bureau for the Advance-
ment of Music, which organization has been obliged
to discontinue activities. This action on the part of
the directors was forced by withdrawal of important
support, notably that of the Carnegie Foundation.
In the circular letter announcing the action of the
directors, Chairman Herman Irion closes his report
with these words: "Many of the activities for which
the Bureau is best known, such as music memory
contests, considered by many as the basis of the
present school music courses in appreciation, develop-
ment of the school music contests, which have now
spread into nearly all the states of the Union, Christ-
mas caroling, piano classes in the schools and private
studios, will be carried on as established programs,
so that in this respect its work will have a lasting
value and the talent and the money expended upon it
will prove to be a national asset for some time to
come."
The Press Veterans of '93 are again guests of A
Century of T'rogress Exposition Saturday. August
18th. This has come to be an annual event highly
prized by the veterans of 1893.
Following the dissolution of the Bureau for the
Advancement of Music, as briefly referred to else-
where in this issue of Presto-Times, the calling of a
meeting, the formation of a society, in response to a
call by Herman Irion, is a move far-reaching in the
purposes and possibilities that may result. Speaking
of these, Mr. Irion at one of the meetings, said that
"if the untold energies that are being exerted in the
presentation of music could be vitalized and brought
into action and led into channels that will produce
among the great multitudes of our country a greater
appreciation not only of what is entertaining in music,
but also what is more beautiful, inspiring and elevat-
ing in this, the most noble of the fine arts, of our
civilization, very much will have been accomplished."
And further on Mr. Irion added, "Where is Amer-
ica going musically and what are the influences that
are charting its course? What can be done to change
its direction if, perchance, we find ourselves going
astray? This is an age of centralization and if we
would centralize our efforts on behalf of art, can we
not produce the same beneficent results for that art
which commerce and industry derive from the unify-
ing work of their various trade associations? You
hear, in other words, not the musician speaking, but
the industrial, the commercial man, at the present
time."
Mr. Irion has enlisted many individuals and soci-
eties prominent in music and many of the music in-
dustries in this movement. The following resolutions
were adopted:
RESOLVED, That it is the sense of this meeting
that mutual understanding and sympathetic interest
are highly desirable between the organizations and in-
dividuals engaged in advancing music in the United
States.
To this end, the chairman of this meeting is directed,
within thirty days, to appoint a committee of repre-
sentatives of organizations and individuals, here pres-
ent, of not less than five nor more than nine members.
The chairman of this meeting shall be chairman of
the committee.
The duties of this committee shall be as follows:
1. To gather from the organizations in the United
States engaged in whole or in part in advancing music
in this country, statements of their purposes, aims,
objectives, goals, and procedures for their activities
in the interest of music:
2. To reduce these statements, as far as possible,
to common terms in order to show clearly the sim-
ilarities and differences which they contain;
3. To distribute to the various organizations and
individuals, copies of their findings, without recom-
mendations, in order that there may be general en-
lightenment regarding the nature and extent of activ-
ities for advancing music throughout the country;
4. To call a meeting within a reasonable time after
the above report has been distributed, similar to the
present one, of representatives of various organiza-
tions and interested individuals for the purpose of dis-
cussing the advisability of any forms of cooperative
effort or reduction of overlapping of effort, or inter-
change of information between organizations which
the report of the committee may have shown to be
desirable.
And the following committee was appointed to fur-
ther the interests of this newly organized association:
Dr. George H. Gartlan, Osborne McConnathy, Lee
F. Hanmer, T. E. Rivers, Mrs. Elmer J. Ottaway,
Mrs. Harold V. Milligan. By the terms of the reso-
lution adopted. Mr. Irion is chairman of this com-
mittee.
Mr. D. L. Looniis, secretary of the Music Mer-
chants' National Association, was the secretary of the
meetings called by Mr. Irion.
This committee will probably not have a meeting
until early in August, when the plans will be fully
formulated and the work of this newly organized body
will be ready for action.
It goes without saying, in other words it is a cer-
Fifteenth of
Publication
Mofttti
tainty. that much good will be brought about by this
movement.
THE OFFICIAL PIANO OF A CEN-
TURY OF PROGRESS
EXPOSITION
Baldwin Again Honored; Made the Official Piano
at the 1934 Exposition.
Honoring the Baldwin as the official piano of A
Century of Progress Imposition again this year was
again something of a mutual incident, an event ad-
vantageous to all concerned. The exposition requires
just that service and dependability which Baldwin
can give: a piano to meet exacting demands from the
smallest upright to largest concert grand model.
Being able to fill this bill in every particular, to
meet every demand for musical, mechanical and dur-
ability qualifications, the Baldwin accepted the honor
and was named the official piano of the exposition
for 1934 as it had been for the 1933 exposition. The
letter addressed to the Baldwin Piano Company by
L. R. Lohr, general manager of the exposition, mak-
ing this announcement is reproduced in facsimile on
another page of this issue of Presto-Times.
Among notable distinctions of the Baldwin at the
exposition could be mentioned the symphony concerts,
band organization concerts, grand choruses and fes-
tival gatherings, concert hall and auditorium concerts,
studios and reception parlors, the broadcasting sta-
tions and its use at many recitals and functions where
a piano of quality and standing is required. In all
these things the Baldwin does its part in carrying on
music at the great Chicago World's Fair of 1934.
PIANOS AT A CENTURY OF PROG-
RESS EXPOSITION AND AT-
TRACTIVE DISPLAYS OUT-
SIDE THE EXPO-
SITION
The only regular piano exhibit at the exposition
this year is that of Charles Frederick Stein, who
makes an interesting and attractive display on the
second floor of General Exhibits Building No. 3, a
booth almost directly opposite the Baldwin Piano
Company exhibit last year. In this exhibit are two
grands, an upright and a model of the Charles Fred-
erick Stein sounding board and bridge showing the
application of Mr. Stein's invention, the Harmonic
Tone Chamber, in the Charles Frederick Stein pianos.
Mr. Stein's exhibit has attracted much attention
where afternoon musicales are given by various
artists. Several notable pianists have already ap-
peared at these matinees and among the listeners
have been discovered a good many valuable prospects
resulting in several sales already made.
Other than this one official exhibit several other in-
struments are on the grounds; Stein ways are used at
concerts and several grands are found at concessions
where orchestral music is given.
The Baldwin, appointed official piano at the expo-
sition again this year, as it was last year, is, of course,
much in evidence everywhere and a much used in-
strument for many and various occasions.
The Charles Frederick Stein grand is used at the
directors' parlors and reception studios where musical
events often take place.
Two Mathushek Spinet models are shown at the
Exposition; one in the Wakefield cottage located in
the Colonial Village; the other, a Spanish model in
the Horticultural building.
The Wakefield Cottage instrument has attracted
unusual attention and is used at musicales suitable for
the occasion. The Colonial Vil'age is an attractive
spot and the instrument conforms perfectly with the
interior decorations of this cottage, which is a replica
of the birthplace of George Washington. Mr. Strub,
general western representative of the Mathushek
Piano Company, has spent a good deal of time at the
Wakefield cottage and finds many visitors to greet
who are interested in the Spinet model shown there.
The well-known magazine "Good Housekeeping" in
its very interesting exhibit located across the avenue
from General Exhibits Building No. 2, contains among
other interesting displays appropriate for such an
exhibit a Model M ebony Steinway grand, size 5 ft. 7.
So appropriate is this instrument for the entire en-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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P R E S T 0-T I M E S
semble that the entire layout would seem to be
absolutely incomplete without the piano.
Rut outside of the exposition manufacturers, manu-
facturers' representatives and Chicago music dealers
are displaying instruments in an attractive fashion.
All the "loop" music stores show special displays of
pianos, band and orchestra instruments, publications
and music goods generally. This array of "outside
exhibits," if they were all placed together in a suit-
able location in the exposition, for instance on a floor
of one of the general exhibits buildings, would make
a representative showing of the instruments displayed
and show musical instrument manufacturing in a way
that would be a memorable event in the records of
A Century of Progress Exposition.
Lyon & Healy show a magnificent line of Stein-
way pianos in all models and many special designs.
Their Chickering display and showing of their entire
line is very attractive. The Steinway relic exhibit
showing early pianos made by Henry E. Steinway
and other interesting souvenirs is extremely interest-
ing and well worth visiting.
Story & Clark, at 173 North Michigan avenue, Chi-
cago, have a display of their present-day models. The
showing has attracted numerous dealers who have
been visiting the exposition in passing through
Chicago.
Kimball Hall is an "open house" for exposition
visitors where the entire Kimball line is shown to
advantage.
An interesting exhibit of Schiller pianos is on dis-
play at the Chicago Schiller agency, the Wyman
piano parlors in the Republic building.
Not any of the Wurlitzer product was on exhibition
at the exposition this year although several Wurlitzer
and Apollo pianos are used on the exposition
grounds, but which are outright purchases and not
placed there for exhibition or display. At the Wur-
litzer store. 329 South Wabash avenue, a very com-
plete line of Wurlitzer pianos are on display and
also a line of C. Kurtzmann & Company pianos, the
latest acquisition of Wurlitzer, are on exhibition.
P. A. Starck"s new store at 16 South Wabash ave-
nue offers, opportunity for a splendid display of the
P. A. Starck line of grands and uprights.
At the Baldwin branch store, 323 South Wabash
avenue, is a complete line of the Baldwin and the
Baldwin-made pianos, the Hamilton, the Howard and
other notable names made and sponsored by Baldwin
The Baldwin window display is in part a replica
of the Baldwin booth and exhibit at A Century of
Progress Exposition last year and makes an exceed-
ingly attractive and interesting showing.
TWO AUTHORITIES SUGGEST AMERICAN-
MADE HARPSICHORDS
Gavin Williamson and Philip Manuel, who during
the past season gave several recitals on the harpsi-
chord along with two-piano recitals, the program be-
ing made up of solos and duo-piano numbers for
harpsichord and harpsichord and piano, say that there
might be a demand in this country for an American-
made harpsichord; that many homes would be glad
to have a harpsichord if one of superior quality and
fidelity to the earlier instruments could be made in
this country. At the present time Pleyel-Wolf, the
piano manufacturing house of France, manufactures
probably the most superior and almost all of the
harpsichords used the world over, and the ones used
by Williamson and Manuel are from the Paris factory.
The import duty on these instruments is about forty
per cent and the transportation charges are a con-
siderable item. Mr. Williamson believes that there
will be some demand for a harpsichord made in the
United States. Mr. Manuel and Mr. Williamson have
four beautiful instruments from Pleyel-Wolf at their
studios, 4931 Lake Park avenue, Chicago.
The piano and harpsichord recitals given by these
gentlemen are exceedingly interesting and their per-
formances are well worth hearing. They claim that
much of the music written from the time of Bach,
Handel and other early composers, practically all of
which was composed for the harpsichord, gives much
better response and is more delightful to hear on a
harpsichord of superior quality and proper construc-
tion than on the piano of today.
STORY & CLARK PERSONNEL—PERSONALS
July-August, 1934
AN IMPORTANT WURLITZER
GATHERING
Successful Branch Store Meeting at
Chicago
President Farny Wurlitzer Announces
New Executive Staff Additions
f TIIK last ses-
sion of thethree-
(1 a y Wur'.itzer
Sales Conference
held at the Me-
dinah Club. Chi-
cago, one ot the
re]> r e s e n t a-
tives, a veteran
Wurlitzer store
manager, made
t h i s comment:
"This has been
the m o s t con-
structive s a 1 e s
gathering 1 ever
attended."
At
President Frank F. Story, who is summering at his
cottage at Green Lake, Wisconsin, comes to his office this Wurlitzer get-together conference there
at the Story & Clark building, Chicago, semi-occa- were upwards of fifty gentlemen in attend-
sionally. Mr. L. P. Bull, vice-president, is just about
ending his two weeks' outing, and Office Manager ance representing the Wurlitzer branch stores
Robertson is just leaving on his annual outing tour. throughout the country and executives from
The junior members of the house, Frank F., Jr., at
the home offices and factories.
the factory in Grand Haven, Michigan, and Edward
F. Story, at the Chicago offices, are carrying on en- Rudolph Wurlitzer, Chairman of the Board, Discusses
tirely to their credit while the seniors are away.
Business Conditions
Rudolph Wurlitzer, chairman of the board, discussed
CHANGES LOCATION FOR BETTER
business conditions generally and the music business
FACILITIES
in particular. He also reviewed briefly the history of
Mason & Hamlin piano manufacturing has been the Wurlitzer Company, touching on some of the
transferred from Dorchester-Boston to the great more interesting experiences and incidents of the early
Aeolian-American factories at East Rochester, N. Y., days and the establishment of the bouse of Wurlitzei.
where better facilities are at hand than were found The phenomenal growth of the Wurlitzer Compar-
at the Hilltop street factory at Dorchester, the build- and the manifold operations of the house of Wurlitzer
ing which was occupied by the Hallett & Davis- in manufacturing, wholesaling, importing, exporting
Conway Bros, piano manufacturing enterprises before and music business in general is one of the romances
James F. Langan, who is publishing music at 8219 that aggregation dismembered itself.
of the music business and industry of two hemis-
Woodland avenue, Cleveland, Ohio, has several ex-
pheres—of Europe and America.
cellent sellers on his list, among them "It Doesn't
TWO KALAMAZOO FACTORIES INCREASE
Seem Like Christmas at Our House," "Good Night,
A "Brass Tacks Conference," Says Farny Wurlitzer
PRODUCTION
My Rose, Good Night," "The Dancing Girl" and
The Gibson Musical Instrument factory at Kalama-
Farny Wurlitzer, president, plainly stated the meet-
others. One of his latest publications is "In My Old zoo, Mich., which during the past year or two has ing was a "brass tacks" conference and that he was
New England Homestead Far Away" and has had been given over to a great extent to the manufacture firmly convinced the retail organization could secure
a good sale.
of toys and other similar lines, is again using most a larger volume of better business the coming year
of its factory for the manufacture of musical instru- by instituting a more uniform sales procedure through-
The opening of the Pearson E^ano Gvnpany branch
ments.
out the branch organization. To do this. Mr. Wur-
store in its new location at 423 South Walnut street,
Another Kalamazoo musical instrument enterprise litzer stated, both his brother, Mr. Rudolph Wurlitzer
at Muncie, Indiana, was quite a gala event. The man-
(chairman of the board), and himself had for some
is the Vivi-Tone Company, producing an entirely new
ager of this new store is F. L. Banks, a gentleman
time felt the addition of executive talent of high
type of instrument called the Vivi-Tone Clavier.
who has been connected with the Pearson house for
caliber was desirable as the uptrend of general busi-
a long time and is w r ell-known in the music trade of
In a gathering of Grunow radio dealers at the ness conditions is seen. This would make possible a
Indiana. The Pearson Company formerly had a store
Kenwood Country Club, Chicago, recently, Duane more intensified operation so that henceforth the
at Muncie and this re-opening of their business there
Wanamaker, director of publicity, stressed the possi- various retail outlets would receive better and more
is like coming back to old friends.
bility of all-wave radio sets, supplementing his talk frequent merchandising help from Cincinnati head-
with demonstrations by tuning in foreign stations. Mr. quarters.
Wanamaker is well known in the music trades and
The new Grinnell branch store which was set in
industries and years ago was associated with the R. C. Rolfing Appointed Vice-President and General
operation recently at Midland, Michigan, is under the
Manager; Herman Fleer, General Retail
music trade press.
management of Mauley D. Morris.
Sales Executive
The first step of the "New Deal" program, Mr.
Wurlitzer continued, was the appointment of Mr. R. C.
Rolling as vice-president, and general business man-
AGAIN MERGER CONSOLIDATION TALK
agement fitted him particularly well for his new post.
He has also been made a director of the company.
Meager Details Only Now Obtainable.
Mr. Rolling, after outlining certain new policies and
It is reported that plans for a piano manufactur-
Certain concerns continue to keep alive and will merchandising plans, introduced Mr. Herman Fleer
ing consolidation are being considered which would
go on in some way or another while others will be as the newest member of the home office staff as
general retail sales executive. Mr. Fleer's fine record
include about all of the medium grade (so-called)
resurrected and get back into the race where they is known throughout the trade. After his noteworthy
piano factories now in operation. It was agreed, as
left off so that with better conditions new activity operation for many years of the C. C. Mellor Com-
the report goes, that Chicago is the most advantageous
will come to life where recently quiet and desolation
pany of Pittsburgh. Mr. Fleer became vice-president
location for such a big combined manufacturing plant
and general sales manager of Lyou & Healy in Chi-
have prevailed. There are, in fact, a good half dozen
where the massed lot of pianos of the syndicate could
cago. More recently he has been actively engaged in
be produced. One Chicago factory in particular
prospects of revivals seen in the offing.
the refrigeration distribution business in New York
capable, it is presumed, of ample production is looked
Anent this merger report a communication came
City as vice-president of White Fnamel Refrigeration
upon with favor. Two or three other plants in and to the Presto-Times office a few weeks ago asking
Company. Aside from Mr. Fleer's responsibility as
about Chicago are in mind but it is desirable that
for certain information that may have some bearing
a sales executive at Lyou & Healy he was drafted
production be almost entirely under one roof.
on such a movement as above indicated. This letter
asks for advice about what would be the largest piano into association work and .served as secretary of the
The number of piano factories vacated since the
National Music Merchants' Association and later as
factory possibly available in or near Chicago. The
first of the present year either by giving up manu-
letter specified that a building under one roof or president of the Illinois Music Merchants.
facturing entirely or by transfer of production to other
closely united structures would be more especially
factories to be furnished at "so much per" or by some
Mr. Rolling also announced a promotion from within
other manner of sharing in the profit of such a "get- desirable. Other information requested by that cor- the ranks that met with hearty approval of the entire
respondent seemed to indicate at the time that some meeting. Mr. John Weis. for many years general
together" arrangement, is considerable, in fact an
sort of plans were in progress toward a consolidation auditor, was advanced to the post of comptroller and
enumeration of these shut-down, semi-closed and
or an aggregation of several piano manufacturing in- secretary of the compain. In point product-transferred establishments requires the digits
terests in one extensive manufacturing plant.
of both completely finger-tilled hands to compute.
Weis is one o; the oldest employes o\ the company
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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