Presto

Issue: 1934 2272

PRESTO-TIMES
PRESTO-TIME
THE AMERICAN MUSIC TRADES JOURNAL
ISSUED THE
FIFTEENTH OF
PUBLICATION MONTH
FRANK D. ABBOTT
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter April 9. 1932, at the
Post Office at Chicago, 111., under act of March 3, 1879.
Subscription, $1.C0 a year; 6 months, 60 cents; foreign,
$2.00. Payable in advance. No extra charge in United
States possessions, Cuba and Mexico. Rates for adver-
tising on application.
FASHION DEMANDS THE PIANO AGAIN
Fashion, the inexorable arbiter of society, has decreed that the piano, the old and tried
friend of the family circle, is once more restored to high favor as a household god.
At social gatherings, afternoon teas, after-dinner entertainment and suppers and other
affairs of the social set, playing on the piano is the high feature and the man, woman or child
competent to play the piano acceptably, find that they have a real social asset of marked value.
In the society columns of the daily newspapers throughout the country, special and favor-
able mention is now constantly made of piano playing by either a member of the family or a
guest at society's affairs.
The home is again becoming the center for social activity in which the piano shares in
the restored happiness and gaiety of social life. Fashion has accomplished for the piano what
appeals to education and culture signally failed to do.
It is now considered fashionable, beside the grand piano in the parlor, to have in more
elaborate homes, one or two additional pianos in other parts of the house.
Fashion will prove a potent factor in bringing back the old-time favorable recognition of
the fundamental instrument of the music industries and result in harmony, happiness and
pleasure for the home and social life of the nation.
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PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, III.
April-May, 1934
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CODE AUTHORITY CAN CREATE NEW AND HEALTHY GROWTH OF
INDUSTRY
With the provisions of the supplements to the Code of Fair Competition as determined
by the Code Committee, it seems evident that a larger growth on constructive lines is in the
making, and that a greater progress for the industry is in sight.
Many practices which have been too common in the past are in a fair way of elimination
and a healthy, sound building up of the industry will prove its salvation.
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CONVENTIONS AND CONVENTIONS
The quotation from a letter recently received from
a well known executive of the Whittle Music Com-
pany, Dallas, Texas, printed in another column of this
issue of Presto-Times, makes the statement in a few
words which is entirely correct as to present condi-
tions and truthfully prophetic as to the future when,
he says, that small grand pianos suitable for resale
are hard to get and the trade-in in such instruments
almost a thing of the past; that the piano business is
coming back and that his sales are very largely in
high class instruments and, further anticipating a
great recovery in business his house is stocking up
with instruments.
Presto-Times has a request from a remote section
of Europe for copies of this paper to be sent to
RAUTATIEKIRJAKAUPPA-0 Y
and the copies have gone forward, very carefully ad-
dressed and proof of name read so that should the
parties who have the handling of this mail matter
hereafter be so fortunate as to not become blear or
cross-eyed from close examination, it seems to be in
a fair way of final delivering to
RAUTATIEKIRJAKAUPPA-O Y, etc., etc., etc.
Numerous indications come to Presto-Times show-
ing how the paper is often kept in hands for months
and years before it is finally thrown into the waste
basket. An instance has just come to hand where
George W. Morris, well known dealer at Marietta,
Ohio, in making a remittance for subscription and a
copy of the Buyers' Guide, used a subscription blank
cut out of a copy of the paper of five years ago; so
long ago that the remittance he sent was based on its
then publication weekly.
The house of N. Stetson & Company, Philadelphia,
controls a considerable amount of territory on the
Steinway piano, being distributors for Eastern Penn-
sylvania, and South New Jersey and Delaware. The
year 1934 sees the former officers re-elected, namely:
August von Bernuth, president; Luke B. Moore, vice-
president and treasurer, and Henry Junge, secretary.
Samuel Insull, many years ago was interested in
the music industries to the extent, that he invested
$200,000 in a company to cut music rolls by electricity
for player pianos. The manager of the company was
a Mr. Henderson, who had formerly been one of Mr.
Insult's secretaries. This company was afterwards
merged.
One of the Lyon & Healy advertisements appearing
in Chicago papers, says: "Seventy years Lyon &
Healy has been engaged in selling reputable pianos."
A record like this is just about as strong an attrac-
tion to the buyer as is the quality and standing of
the instrument offered.
The action of the NRA Commission with regard
to the rules for the musical merchandise section which
were accepted by a committee of the industry on
March 23, were released to the industry and the public
on April 4.
Yes, there are conventions and conventions, as there are different types of individuals and
things. What Presto-Times now wants to get over is the recognition of the magnitude, scope
and constructiveness of the Music Supervisors' National Conference recently held at the
Hotel Stevens, Chicago.
This conference was certainly the most important gathering of persons associated with
musical education and culture and connected in a way with the music industries.
If any of the music industries could plan a similar gathering, that would attract even a
small fractional part of the attendance that was present and interested in the supervisors'
conference, such a movement would prove a tremendous impetus to the music trade.
FOLLOWING IN THE FOOTSTEPS OF
THEIR ILLUSTRIOUS ANCESTOR
A Great Artist Admires Piano Made by Henry
Engelhard Steinway Nearly a Century Ago
(Illustration on Title Page)
The Steinway photographic group shown in this
issue of Presto-Times is an unusually interesting pic-
ture; it is novel and the events are historical. Here
are shown father and eldest son, Theodore E. Stein-
way, president of Steinway & Sons, and Frederick,
and, seated at the piano, a great piano virtuoso, Josef
Hofmann, who may be exemplifying by a phrase from
a Bach, Beethoven or Chopin score some certain de-
tail; some thought on tone production or mechanical
construction as he compares this instrument, made in
1836 by Henry Engelhard Steinway before he came to
America, with the Steinway piano of today. This
well preserved instrument was the first grand made
by the founder of Steinwdy & Sons and was recently
discovered in Europe and sent to this country. The
oil painting on the wall back of the piano shows the
founder at his workbench.
Josef Hofmann, a man whose mind is developed
in things mechanical and scientific, examines closely,
critically, this old instrument now in such remark-
ably excellent condition.
Hofmann studies the
minutest detail in construction of the pianos he uses.
His is a mind for invention. Visit his workshop and
meet him at his workbench; ask him to show you the
automobile he built in the early days of the motor
car and you will realize this trait in his makeup, and
the greatest achievements of Josef Hofmann's career
have been with the Steinway piano.
The illustrious ancestry of the house of Steinway,
now in its fifth generation, is well exemplified in this
notable photograph showing grandson and great
grandson of the founder.
EXECUTIVE OF A PROMINENT MUSIC
HOUSE PREDICTS IMPROVED CONDITIONS
George H. Snyder, of The Whittle Music Company,
Dallas, Texas, who has had wide experience in piano
selling and whose estimate of piano trade conditions
is reliable, says: "The piano business is beginning to
come back and I am having a fair trade mainly in
high class instruments but very little in cheap pianos.
I think the low priced grand, if it can be made a
quality instrument will be a good seller, and we are
stocking up with that condition in view. Bargains in
second-hand grands and in those really worth any-
thing are almost a thing of the past."
NO DEALERS CONVENTION IN JUNE
OR JULY; POSSIBLY ONE FOR
AN AUTUMN DATE
The questionnaires sent out by Edwin R. Weeks,
president of the National Association of Music
Merchants, to members of the Executive Committee
relative to the advisability of holding a convention
this year resulted in a postponement, at least till early
fall. At any rate, it is decided not to call a meeting
for June or July.
President Weeks says that personally he is "sorry
to make this statement, but it seems inevitable."
THE REAL STATUS OF PIANO
NAMES TODAY
Presto-Times' correspondence and resulting compi-
lations evidence that with the compelling changes in
the industry that have taken place in recent times
and still continue to become effective demand prac-
tically what may be called a reclassifying of pianos
and their origin and present status of their manufac-
ture in the entire American piano manufacturing in-
dustry.
The list of today that the trade should be fully
posted on has these classifications:
Continuous Ownership-Management.
Continuous Family Control.
Successor-Merger Ownership.
Pianos that are not produced in own factories.
IMPROVEMENT CONTINUES
The reply to a letter sent to Cyril Farny, vice-
president and general manager of the Wurlitzer
Grand Piano Company, DeKalb, Illinois, repeats a
piece of information that had already appeared in
some of the music trade papers that the first three
months of 1934 exceeded by about twenty per cent
the amount of business a year ago and that this im-
provement was continued in a marked degree through
April.
JUST TOOL MAKERS
After all is said the manufacturers are only servants
to the performer; they only serve the musician whose
tools he uses as a medium of expression. His bank
account may be only in dollars and cents against the
manufacturers thousands, yet the maker is servant to
the performer.
The Tennessee Music Company, Inc., has been in-
corporated at Memphis, Tenn.; capital stock of
$10,000.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April-May, 1934
STEINWAY'S TRIBUTE
TO THE MUSICAL CUL-
TURE OF THE NATION
A Notable Gift—Steinway in the
White House
In the musical development, progress and culture
of the nation, the world-famous house of Steinway
& Sons, has taken a foremost position, and displayed
a broad interest. A striking evidence of this fact, and
of historical interest, was the presentation to the
White House at Washington, as a gift to the nation,
in the cause of music, of the most beautiful Steinway
piano ever made, which presentation was during the
presidency of Theodore Roosevelt. It was the one
hundred thousandth Steinway piano, and Steinway
& Sons deemed it both fitting and proper that this
instrument, the "Steinway Gold Grand Piano" should
be made not for an individual but for the American
people. President Theodore Roosevelt expressed his
high approval of the plan to place this epoch-making
piano in the White House. At that time in relation
to this event Steinway & Sons were besieged by the
daily newspapers, weekly and monthly magazines,
trade journals and numerous other publications such
as art magazines for information and details concern-
ing this notable gift. But the members of the house
of Steinway absolutely refused on this occasion to
take advantage of this remarkable opportunity for
both national and international publicity and strictly
refrained from furnishing the information asked for
and politely expressed the desire that no publicity
be given on this important event.
The gift of the Steinway to the White House
makes history for the country and is a matter of
pride for all music lovers. The instrument which is
known as the "Steinway Gold Piano," graces today,
as it did when presented, the East Room of the
White House, and is used on official functions.
The piano case is regarded as the most beautiful
ever produced in this country. The designs, models
and decorations were made under the supervision of
noted artists, sculptors, architects and designers.
They were instructed to proceed without regard to
expense and to make the most beautiful and appro-
priate case that was in their power to construct.
The following Advisory Committee in the design-
ing of the case was appointed: Edwin K. Blashfield,
Thomas W. Dewing, Frederick W r . Halls, Richard
H. Hunt and F. Burr Tiffany.
Mr. Dewing executed the painting on the under
side of the top. This represents the nine muses be-
ing received by the young American Republic. The
case itself was designed by R. H. and J. H. Hunt.
The entire instrument is overlaid with gold. It is
supported by three eagles with spread wings, each
standing on a square pedestal draped with laurel
wreaths. Around this rim are painted the shields of
the thirteen original states. Between them is en-
twined a graceful scroll of acanthus.
The allegorical figures on the lid of the Steinway
grand, commencing at the left, are as follows: No. 1,
"History"; No. 2, "Epic Poetry"—standing; No. 3,
"Tragedy"; No. 4, "America"; No. 5, "Elocution"—
Polymnia; No. 6, "Comedy"—Thalia; No. 7, "Music";
No. 8, "Dancing" (end of group right); No. 9,
"Astronomy"; and No. 10, "Love Poetry"—Erato.
White House, Musicales, 1933-34
Mrs. Franklin D. Roosevelt has graciously pleased
to honor Mr. Henry Junge of Steinway & Sons by
appointing him to take charge of the pertinent de-
tails of the musical functions of the White House,
Washington, D. C. Mr. Junge has enjoyed such a
task for more than 20 years uninterruptedly through
the various administrations since the Taft incumbency,
which speaks volumes for Mr. Junge's marked ability
in this connection.
The President and Mrs. Roosevelt are cultural
lovers of music and displayed their usual delightful
and charming interest in these musical programs and
extended warm appreciation to the artists participat-
ing.
At the State Dinner and Musicale. during the holi-
day season, President Theodore E. Steinway and
Mrs. Steinway were honored guests.
The list of musicales and artists during the season
of 1933-34 at the White House comprise such artists
as: The Morgan Trio, Miss Virginia Morgan, harpist;
Miss Frances Morgan, violinist; Miss Marguerite
Morgan, pianist; Miss Frieda Hempel, soprano; Mr.
Josef Hofmann, pianist; Mr. Frank Bibb, pianist;
The Aguilars' Spanish Lute Quartet; Miss Mayris
Chaney, Mr. Edward Fox, dancers; Miss Frances
Nash, pianist; Madame Clare Alcee, soprano; Mr.
Walter Golde, at the piano; Miss Ellen Ballon, pianist;
PRESTO-TIMES
Mr. John Goss and his London Singers; Mr. Jascha
Heifetz, violinist, (owing to sudden illness of Mme.
Guimar Novaes, pianist, Mr. Heifetz played the en-
tire program); Mr. Arped Sandor at the piano; Miss
Jessica Lee, diseuse; Mr. Ruggiero Ricci, violinist;
Mr. Ralph Angell at the piano; Mrs. Ruth W. Terry
at the piano; Miss Ray Lev. pianiste; Princess Atalie,
Cherokee soprano; Chief Yowlache, Yakima Tribe,
basso; Mrs. E. H. Pendleton, at the piano; Miss Rose
Bampton, contralto; Messrs. Maier and Pattison,
pianists; Mr. Wilfred Pelletier, at the piano; Mr.
Albert Spalding, violinist; Mr. John Charles Thomas,
baritone; Mr. Andre Benoist, at the piano; Mr. Car-
roll Hollister, at the piano; Miss Irene Singer,
soprano; Miss Jennie Robinor, pianist; The Curtis
String Quartet, Mr. Louis Bailly, director.
3fa Jflemortam
JAMES F. BOYER
The death of James F. Boyer, which occurred at
Salt Lake City, where he was taken to a hospital
following a stroke of paralysis, is deeply mourned by
his scores and scores of friends among the music
merchants, the industry and the profession.
His passing is a great loss to the trade at large and
his place with the C. G. Conn Company, Elkhart,
Indiana, of which he was the secretary, cannot be
readily or easily filled.
He was popular, loved and respected by dealers,
manufacturers, amateurs and the musical profession.
At the Conn establishment he filled a notable niche
in that great industry, for he knew musical instru-
ments as a second nature. He could demonstrate
anything from a Jews Harp to a bass viol, and the
whole gamut of percussion and brass and wood-wind
instruments.
He was an expert piano player, a good band and
orchestral leader. In short, he was an all-around
music man and musician.
In the early days of the Conn artists concerts given
at the Elkhart Opera House, the virtuosi who used
to gather there for these concerts insisted upon
"Jimmy" Boyer for piano accompanist.
Many helps and courtesies have been extended
Presto-Times by Mr. Boyer and only a few days be-
fore his death he wrote, in a two page communica-
tion, these prophetic lines: "The music business is
here to stay. All the various instruments of manu-
facturers are here to stay and sales will increase in
proportion to the amount of effort put forth by the
dealer and his staff."
The deep personal interest that Mr. Boyer had in
the progress and development of musical expression
with the younger generation was most inspiring and
encouraging to the members of the High School
Bands. Mr. Boyer was a firm believer in the fact
that the young amateur musician of today in many in-
stances, excelled in their talents professional musicians
of the past at the same age.
WILL A. WATKIN
The death of Will A. Watkin, founder and presi-
dent of the Will A. Watkin Music House, Dallas,
Texas, takes away a very important figure in the
music trade of the entire country, in fact Mr. Watkin
was one of the deans of the Southern music trade as
he was the dean of music in Dallas.
Although Mr. Watkin had been in ill health for a
year or two past still he had been attending to busi-
ness more or less, but to his son, Robert, fell the
active management.
Biographical sketches and numerous records of Mr.
Watkin's activities in the trade have appeared in the
music trade papers from time to time for he has long
been an important factor in the trade. He was born
in 1857 at New Albany, Indiana. Later the family
moved to Kentucky where he spent his youth and
where he attended school and an academy, devoting
much attention to the study of music. He was a
choir boy, then an organist and at the age of twenty-
five located in Dallas where he opened a small music
store and became organist at the First Congregational
church. After that he was organist at the First Bap-
tist church in that city for thirty-seven years.
Mr. Watkin was interested in everything musical
and w T as instrumental in the Metropolitan Opera Com-
pany's performances in Dallas and of numerous
pianists and vocalists, such as Paderewski, Sembrich
and others.
An announcement from the Will A. Watkin Com-
pany appears in another column of this paper.
E. P. JOHNSON
E. P. Johnson, president and founder of the E. P.
Johnson Piano Company, passed away at his home
in Elgin, Illinois, on Sunday, April 22. and was buried
the following Tuesday. Before starting his own busi-
ness he was superintendent of the Western Cottage
Organ and Piano Company, Ottawa, Illinois, and his
first piano manufacturing business was established in
that city. Later he secured a second factory at Elgin
and made that his headquarters. About four years
ago the Ottawa factory was disposed of and his entire
piano manufacturing has since been centered at Elgin
but recently the business has been confined largely
to retail business. Mr. Johnson's only son, J. P. John-
son, will have entire charge.
ARTHUR BISSELL
Arthur Bissell, who suffered a fatal attack of heart
trouble during office hours on Tuesday, May 1, died
at his home, 49 East Cedar street, Chicago, early
Thursday morning.
Mr. Bissell was a native of Chicago and after attend-
ing public schools he entered Lake Forest Academy
and Lake Forest College, where he graduated. Soon
after his graduation he engaged in the piano business.
Mr. Bissell was devoted to music and his associa-
tion with things musical, combined with the busi-
ness and industrial side of music, led him to associa-
tion with the best lines in piano selling. Consequent-
ly all his business relations have been along the line
of high grade instruments. In the early days of his
business career he represented for several years
either directly or indirectly, the Chickering piano and
was often hailed as "Chickering Arthur Bissell."
In the line of music, professional and amateur, he
was a leader in movements to promote greater appre-
ciation of the art among all classes of people. He was
at one time president of the Chicago Musical Art So-
ciety, chairman of the executive committee of the In-
ternational Society for Contemporary Music and
headed the Chicago Play Producing Company, organ-
ized in the hope that better dramas could be pro-
duced in Chicago than had been staged.
Mr. Bissell was highly esteemed by the entire music
trade fraternity not only in Chicago but away from
home, as well.
In respect to the memory of Mr. Bissell, who was
president of the Bissell-Weisert Piano Company, 548
North Michigan avenue, the store remained closed
during the entire day Friday, May 4.
JOHN MCKENNA
John McKenna, whose death occurred April 7th,
leaves a host of friends to mourn his loss. He was
highly esteemed throughout the trade at large as well
as among his associates in Chicago, where he had
been for several years manager of the Columbia Pho-
nograph Company branch house, as also president of
the Chicago Piano Club. After retiring from the
music industry, Mr. McKenua became associated with
the Receivador Company of Grand Rapids, Michigan,
and was official of that organization. Mr. McKenna's
home was at 6302 Winthrop Avenue, Chicago. He
is survived by his widow, Ethel Reeves McKenna, and
two sisters who reside at Indianapolis, Indiana, where
the funeral was held.
The death is announced of George W. Hooper, at
one time superintendent at the Chickering factory in
Boston. Mr. Hooper passed away at his home in
Summerville, Massachusetts. He has a son, Arthur
W. Hooper, who resides in Chicago.
Friends of the late W. B. Marshall, one of the
proprietors of the Packard Piano Company, whose
death came some weeks ago, will remember his many
acts of friendship and tokens of regard and his
correspondents will recall the ever closing line in his
letters: "With all good wishes."
In all the letters that this writer has ever seen
written by Mr. Marshall, and the number runs into
the scores, there was always and eternally the friendly
and cordial ending, "and with all good wishes."
Joseph W. Stern, ex-music publisher, who died at
his home in Brightwaters, Long Island, New York,
was preparing to re-enter business.
P. AND O. MAY MEETING
The May Luncheon-Meeting of the Chicago Piano
and Organ Association is scheduled for Thursday, the
tenth, at 12:15, at the Auditorium hotel. The an-
nouncement says:
Matters of importance are to be brought to your
attention that are affecting your business and your
advice and suggestions are sought on ways in which
your association can become of greater value.
STEIN TO EXHIBIT AT A CENTURY
OF PROGRESS
A Century of Progress is assured of a worthy and
worthwhile artistic creation of the piano maker's craft
in an exhibit of Charles Frederick Stein, which wil 1
be in the General Exhibits Building.
In keeping with the policy of A Century of Prog-
ress, for the display of the latest advancement in
science and industry, Charles Frederick Stein will
have a demonstration of the Harmonic Tone Chamber.
In announcing their appointment as representa-
tives for the Kimball piano in the Dallas, Texas, ter-
ritory, the Will A. Watkin Company classifies the
house of Kimball and the product of the Kimball
factory as one carrying on business under the class-
ification, "family control."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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