Presto

Issue: 1933 2270-B

PRES T 0-T IMES
July-August, 1933
MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
1 Year. .. .$1.00. 6 Months. .. .60 cents
REUNION OF PRESS VETERANS
OF '93
Century of Progress to Entertain the News-
paper Fraternity of the World's
Columbian Exposition.
An event of interest to the press and editorial frater-
nity and peculiarly so also to the friends, patrons and
sponsors of trade and class publications is to take
place August 12th at the Century of Progress Exposi-
tion. At this time persons who were at the World's
Columbian Exposition for their various publications
are to be the guests of officials of A Century of
Progress. They are to be entertained throughout the
day by Exposition authorities; given a sumptuous
banquet and luncheon and taken to every nook and
corner of the great Century of Progress grounds.
An organization has been formed for a reunion of
"Press Veterans of '93" and a grand time is in store
for the ladies and gentlemen who will be so fortunate
as to attend.
So far as data is now at hand the only eligible
names from the music press are Harry E. Freund,
now residing in Chicago, and who at the time of
the 1893 World's Fair was the owner and publisher
oi "Musical Age," New York. Air. Frank W. Kirk,
who for several years has been the Western repre-
sentative of Music Trade Review and is now associat-
ed with the Bill Syndicate Publications, came on from
Massachusetts and spent a good share of the summer
of '93 in Chicago where he did special work for the
Inter-Ocean then controlled by ti>. H. Kohlsaat. Mr.
Kirk was an excellent French and German scholar
and as he could converse idiomatically in these
tongues he was detailed to do general interview work
with foreigners and look after the far East exhibits.
His linguistic abilities helped him greatly at the
Egyptian. Malay. Burmese, Javanese, the Moroccoan
colonies and other French possessions. Mr. Kirk
will be a valuable addition to the music press frater-
nity of this gathering. Mrs. French, now editor and
proprietor of The Musical Leader, Chicago, and who
in 1893 was associated with the Musical Courier of New
York, and F. D. Abbott of Presto-Times, Chicago.
Along about this time, also, young Roy Waite, today
publisher and proprietor of the Piano Trade Maga-
zine. Chicago, spent some time in Chicago and prob-
ably began getting his first trade paper "inspiration,"
or, at least, his first "hunch" for the work he has
so successfully carried on since then.
This reunion of the "Veterans of '93'' is supposed
to include only the persons engaged in exposition
work for Chicago publications so that evidently the
Xew York trade paper representatives if any there be
aside from Harry E. Freund would not be eligible.
The publications featuring music trade interests
then were the Musical Courier, the Music Trade Re-
view, Musical Age, American Art Journal, and John
C. Freund's publication the forerunner of "Music
Trades" published in New York: the Indicator and
The Presto at Chicago. All these papers except the
Music Trade Review and John C. Freund's paper
gave about half their space to general music and pro-
fessional matters; the balance to trade; and all of
them were attentive at the exposition to the interests
they represented.
Competition was keen and bitter all through the
1893 World's hair and in some quarters almost a
war broke out. There was competition in beaut}'
and extent of exhibits: in securing business and mak-
ing customers. In the selection of the Jury of Awards
there was bitter acrimony. The trade papers were
quarreling among themselves while trying to aid their
friends and sponsors. The Courier had a "four angle"
fierht on its hands; a bitter and vindictive nuarrel with
Kimball; a fight against the selection of Dr. Ziegfeld
for a member of the Awards Jury and one to place its
editor, Marc Blumenberg, on the Jury instead of Dr.
Ziegfeld; all resulting in disastrous defeat for Marc.
The Indicator tried to raise a rumpus on several oc-
casions and was always particularly sore toward its
rival, "The Snapshot," as it termed The Presto.
Thus Presto had its hands full in maintaining an
equilibrium and seeing that right prevailed: that a
proper Jury of Awards was selected. It had also a
hard time in maintaining its eiuht by twelve foot
space, in Section I. between two piano exhibits
which, through the co-operation of Joseph Keller and
CHICAGO, JULY-AUGUST, 1933
F. A. Benjamin, in charge of the two exhibits, it has
been able to secure and was able to hold, even
against the orders of the exposition authorities to va-
cate; an action brought about by interests inimical to
The Presto. This location in the Piano Section gave
The Presto peculiar vantage ground in the publica-
tion of its daily issue which appeared five days a
week through July and August.
Of the members of the Jury of Awards, for Section
I, E. P. Carpenter now resides in England and Max
Schiedmayer is still a member of the piano manu-
facturing house of Schiedmayer Piano Fabrik, Stutt-
gart, Germany, the others, B. J. Hlavac of Russia.
Dr. Hugh A. Clark of Philadelphia. George Steck of
New York, and Dr. Florenz Ziegfeld of Chicago,
are no longer with us.
THE MUCH FEATURED SPINET
GRAND
The beautiful and now famous little grand known
as the Spinet Grand of the Mathushek Piano Mfg.
Company, New York, continues to get itself into con-
spicuous and favored places. The instrument has
been used as a model by builders, home apartment
managers, furniture manufacturers, home and fur-
nishing supply concerns and hundreds of other places
outside its regular line of merchandising—the piano
trade. The Spinet was recently featured by Marshall
Field Company in a special home furnishing display
made by that great house at its establishment at
Wabash avenue and Washington boulevard. Chicago.
The Spinet is indeed "a thing of beauty" and the
little grand a piano par excellence.
FOR ATTENTION OF MUSIC
PUBLISHERS
The especial attention of music publishers and as-
sociations featuring musical publications is called to
the advertisement of Otto Zimmerman & Son Com-
pany. Cincinnati, carried regularly in the advertising
columns of Presto-Times. The house of Otto Zim-
merman & Son is noted for the superiority of its
work and its facilities for printing and engraving for
persons who are issuing sheet music and other musi-
cal publications which are unsurpassed.
THE STARR PIANO COMPANY'S LINE
OF NEW DESIGNS AND MODELS
New Starr Catalog Ready
From the Starr Piano Company. Richmond, In-
diana, conies a new and quite elaborate catalog with
illustrations and descriptions of latest models of
Starr pianos. It is a Starr piano catalog, from title
to back, showing the Starr line in all its complete-
ness. There are upwards of a dozen one-page illus-
trations and descriptions in this catalog, four of them
devoted to Starr uprights. A novelty is the Starr
miniature upright style 22: height 3 feet 4'/> inches.
Another small upright, model 258, is only 3 feet 10)4
inches. There is a growing demand for small up-
rights like these and the Starr Company is well pre-
pared to take care of such a demand.
This catalog contains the latest styles sent out
from the Starr factory this season; samples of which
were shown at the Chicago Music Dealers Conven-
tion, and the Radio Convention which followed; these
are models 248. 258, 212, 220 and the special model
230, in ebony finish and bright chrome trim.
The Starr pianos have been on the market so long
and have been so widely known and accepted in the
trade everywhere as instruments of the utmost re-
liability that the statement made at the outset of their
catalog is applicable to them as makers of reliable
and worthwhile instruments. This statement reads:
"Tt has been said that a contract is not better than
its signers, and that a product is no better than the
reputation and integrity of its maker."
The story contained in the catalog relates much of
interest to Starr dealers and not a little that the trade
at large will profit by sending. It tells of the remark-
able record made by the Starr Company since the
establishment of the business under the name of Starr
Piano Company in August, 1872. Today the Starr
plant occupies over a half million square feet of floor
space and an occupancy of 27 buildings, a combination
capable of producing wonderfully line pianos in any
quantity required.
The Starr Company, Richmond, Indiana, invite
correspondence.
Fifteenth of Publication Month
BAILIE THOMSON IN AMERICA
His Honor, Bailie William Thomson, head of the
music house oi Thomson & Son, Glasgow, Scotland,
has just traversed the United States from ocean to
ocean. Landing in New York he proceeded on to
the Pacific coast and to Vancouver, British Columbia
where he will spend some time visiting his daughter.
Mr. Thomson stopped off in Chicago to visit dear
friends here and then proceeded direct to Salt Lake
City where he gave a talk to Scots and Scotch-
Americans on the subject dear to his heart, the
formation of the Scotch Free State. He was much
occupied in Chicago visiting in and near the loop and
a few hours' stay at A Century of Progress Exposi-
tion which sights, by the way, he came "awfully" near
missing.
Now Building Scotch Harps
Mr. Thomson and his business associates have
launched into a new enterprise in musical instrument
making, having established a business for manufac-
turing the little Scotch-Irish harp known as the
Clarsach. The "Daily Record and Mail" of Glasgow
starting an article on Bailie Thomson's enterprise
says: "So Bailie Thomson has joined the Clarsach
campaign wholeheartedly." Mr. Thomson's under-
taking has many supporters and some of them of
the nobility. The Prince of Wales, by the way. is a
devotee of the Clarsach.
A short time before leaving home Mr. Thomson
had presided as toastmaster at the annual gathering
of the Scottish Music Merchants and in introducing
the new president, George Campbell, head of a promi-
nent music house ^at Glasgow, said:
"You all know ? what kind of president we have.
We have had quite a lot of presidents, but I think
George Campbell tops the lot. It is not the scenery
of this beautiful land, but the personality of our presi-
dent that brought you here."
Mr. Thomson, by the way, was one of the charter
members of the Scottish Music Merchants' Associa-
tion. The story of the happenings of the convention
were related through several pages of blank verse
after the style of Longfellow, and getting down to
Mr. Thomson the lines run like this:
And they called on Bailie Thomson,
Better known as Wullic Thomson.
Did he like it? Could he do it?
Say, big boy
beg pardon, "crony"
Wullie sailed right in. Impromptu.
Scorning notes—no preparation
and so on the verses ran, telling of Mr. Thomson's
eloquence and warm reception at the convention of
his associates and friends in the business.
CHARLES FREDERICK STEIN
OPTIMISTIC
"The piano business, at least so far as we are con-
cerned." said Charles Frederick Stein, eminent piano
manufacturer and builder of his own pianos, "and I
believe the piano business along with other lines of
industry and merchandising is on the road to a re-
vival."
The business of the Charles Frederick Stein es-
tablishment was remarkably good through June and
Julv and showed great increase over February, March
and April. Charles Frederick Stein pianos have been
sold over a large spread of country during the last
few weeks and business in and around Chicago has
been excellent. "If things keep up as they have now-
started," he said to a representative of Presto-Time?.
"you will see within the next sixty days my entire
former force back at work again for we shall want
to prepare for an autumn trade. If only half the
people who have made appointments here to visit
the plant, and we know most of these will buy pianos,
will fulfill their promises we will know for a cer-
tainty that the upturn in business has made a good
start."
The acoustic feature now installed in the Charles
Frederick Stein piano known as the Harmonic Tone
Chamber is a success beyond contradiction. Several
sales have recently been made with artists and to
piano dealers purchasing in behalf of pianists and
amateurs. Persons acquainted with Mr. Stein are
familiar with the manner in which he weathered the
storm and carried out successfully his plan of per-
fection in piano making. It is generally well under-
stood that the Charles Frederick Stein piano now
holds a place of its own in the piano making world.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July-August, 1933
PRESTO-TI MES
MUSIC, MUSICAL INSTRUMENTS AND EXHIBITS
A CENTURY OF PROGRESS EXPOSITION
Story of an Exposition
Official Piano
The Piano: The Indispensible
In Music
V1I<:W OF A SECTION OF MKSSTAH CHORUS OF 6,000 VOICES: CHICAGO SYMPHONY ORCHESTRA; THREE
BALDWIN GR AND PIANOS.
OFFICIAL EXPOSITION ATTRAC-
TIONS
considerable responsibility is associated
with various of the attractions and exhibits at
expositions of international character, like the
A Century of Progress World's Fair at Chi-
cago this year. Such of these displays as can
gain the endorsement of the exposition man-
agement so as to be designated Official as,
for instance, the orchestra, military band, the
piano, must meet requisites that do not fall
to the mass of other attractions.
The ( )fficial Piano particularly is subject to
man_\' requirements to be recognized by ex-
position officials in its group of sponsored in-
terests. It must be acceptable and satisfying
to the profession, and likewise to the amateur
who uses it and to the musical public in gen-
eral.
The manufacturer's product and his state-
ment of musical perfection in the instruments
he brings to the'exposition should have the
endorsement of the exposition management.
This piano must possess capabilities that meet
the requirements of many functions and many
talents and be of recognized musical quality
and capability for it must fit in for every oc-
casion, and for many functions, grand or
mediocre.
made many of these events of worldwide interest.
And the future is likewise promising.
All these features, from a capella choirs to mili-
tary bands utilize in some way or other and bring
into prominence the piano as a standard unit of musi-
cal performance and they likewise indicate that there
is hardly anything in life nor any event of impor-
tance throughout the world, as at the Century of
Progress Exposition, that does not point to the effi-
ciency of music "where we walk."
Aside from the great open air and mass concerts
there are so many uses for the Official Piano on the
grounds of the Exposition; so many attractions where
it is sought besides the location where it is perma-
nently stationed, that the appellation as well as the
honor in being named "Official" carries marked dis-
tinction and value. There are the soirees, the club
meetings, the musicales at the Illinois Host Build-
ing and of other state buildings and state and gov-
ernment reception halls, the trustees Official recep-
tion salon, the auditorium of the Hall of Science
where a piano is often in demand; the theater and
stage of the City of Paris, the Hall of Entertain-
ment at the "Hollywood on the Island" and other
amusement centers on the Fnchantcd Island: the
Hall of States. Travel and Transport Building, the
Electrical Building, and the CHS and NBC broad-
casting stations and other radio centers where con-
cert grands and smaller models of grands are used.
THE EXPOSITION OFFICIAL PIANO
Now, as for pianos at the Exposition, and with
particular comment on the Official Piano, mention
may first be made of the three Baldwin grands which
formed a part of the orchestral ensemble accompani-
Farrell and William Lester Printed on the official
program is this line: "The Baldwin is the Official
Piano."
Thus, steadily since the opening day of the Exposi-
tion the Baldwin has been in demand to help make
"music at the Exposition." It has participated in
most of the important events and in practically all
the ones just referred to, beside others that have
come along incidentally requiring a piano. That it
has met all requirements with unanimous satisfac-
tion is a worthy record for a worthy piano.
Dr. Allen I.. Albert, assistant to the president, ap-
preciates and confirms this relationship of exhibitor
and exposition management and which is definitely
stated in the letter of the exposition, per Major L. R.
Lohr, general manager, addressed to the Baldwin
Piano Company under date of May 19, 1933. This
communication is as follows:
"The accomplishments of your company in the de-
velopment of piano tone, during the past fifty years,
is particularly noteworthy.
"More recently, in the Masterpiece Baldwin, your
research and technical staff has made an oustand-
ing contribution to the advancement of scientific piano
building.
"In recognition <>l this, we arc pleased to intorm
you that 1 lu- Baldwin has been appointed the Official
Piano of (he Ceiiturv of Progress Hxpositioii, Chi-
cago. 1 Yours very trulv,
A CKNTVRY OF PROGKFSS,
(Signed) L. K. Lohr,
General Manager.
It is apropos here to call attention to the accom-
plishments of Dr. Albert, in promoting music for, from
the first; from the inception of the fair, this dis-
Then, too, the responsibility of the maker of
the Official piano; his ability financial]v and
in all ways to "carrv out" and "carrv on" what
he promises should be endorsed in the spon-
sorship of the Official Piano.
Thus a mutual responsibility is established
between exhibitor or provider on the one hand
and the exposition management, the caterer
to public taste and public demands, on the
other. 1'oth are alike responsible to the audi-
ence and each other.
MUSIC AND THE PIANO AT THE CHICAGO
EXPOSITION
Musical performances through numcroas branches
of interpretation make up a good share of the en-
tertainment offered at the great World's Fair now
going on at Chicago so that music in general in its
many phases of art and interpretation is given special
prominence on the Fair programs. The two great
choral episodes; the singing by the united choirs of
Chicago and vicinity at the opening of the exposi-
tion and the historic performance of Handel's Mes-
siah a week later, were forerunners of important musi-
cal activities that have followed; such, for instance, as
the Swedish-American Singing Society, the Nor-
wegian Chorus, the Danish and Finnish societies; all
of these uniting for a memorial celebration on Scan-
dinavian-American day.
Various college and university glee clubs, manner
chor and mixed choruses, band and orchestral or-
ganizations have followed. The array of music fur-
nished under the auspices of the Chicago Friends
of Music, made posible largely by the donors of the
$1.00 subscriptions for a Temple of Music, and the
work of the Civic Music Association of Chicago, have
VIKW OF BALDWIN DISPLAY AND EDUCATIONAL EXHIBIT IN GICNIORAI.
CENTUUY OF PROGRESS EXPOSITION.
EXHIBITS
BUILDING NO.
ment by the Chicago Symphony Orchestra led by
Dr. Frederick Stock and choral leader George L.
Tenney, on the occasion of the historical performance
of the Messiah by the chorus of more than 6.000
voices as a part of the Exposition opening program.
The picture (reproduced from The Daily Times.
Chicago), showing a portion of this gathering, forms
a part of the caption of this article and in which view
one of these three pianos used is seen. On this oc-
casion at the piano were Harry T. Carlson, E. Arthur
tinguished gentleman has kept in mind and continued
to develop the proposition of music as a working part
of the exposition enterprise, an undertaking that as
first associate of President Dawes he has been able
to carry out to great completeness. By the way. Dr.
Albert is a devote'? ot music; a true amateur of the
art divine. It is interesting to listen to him as lie
facetiously tells of his experience as a woodwind in-
strument player in an orchestra years ago.
Those who attended a Piano and Organ Associa-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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