Nov.-Dec, 1932
famous for its per-
as developed under
Mr. Melville Clark,
numentto his genius,
world-wide recogni-
er.
f
>ared in its creation.
filed the finest grand
He secured the serv-
d on the important
ding, and, under his
onstruction was de-
ay as a model of
glorified by the hun-
chosen the Apollo
illness of tone.
en trained under the
piously guarding the
piano building in the
ay. Only the finest
>llo grand piano. The
PRESTO-TIMES
smallest detail is never overlooked. Each meas-
urement is carefully checked before instruments
are allowed to leave the factory.
There are four main factors which must be
given great care and consideration in the build-
ing of a fine grand piano:—the scale,—the
action,—the sounding board,—design and finish.
The first three contribute to the production of
the tonal beauty and the fourth to the physical
appearance which plays an important part in
modern home decoration.
The scale of the Apollo was the result of many
months of laborious research. Mr. Clark brought
to this country an outstanding scale which was
proclaimed the model of perfection by notable
European artists. Mr. Clark and his assistants
made many comparative tests before the ulti-
mate scale perfection was achieved. Their final
selection of string sizes and lengths has proven so
satisfactory that the original specifications have
never been changed. This triumph of scale per-
fection contributes a most important part in the
production of the rich resonant tone of the
Apollo grand piano.
The Apollo action is a type which has for years
been famous in both Europe and America. It has
the smooth, even touch, so highly prized by criti-
cal pianists. The precision in measurements per-
mits the unusual repetitive and responsive charac-
teristics. The thousands of parts are the finest of
selected materials and are painstakingly as-
sembled by hand.
The sounding board of the Apollo is selected
mountain top spruce, specially treated and care-
fully seasoned. Its scientific crown permits un-
distorted amplification of the true piano tone.
Designers of national reputation have given
Apollo grand pianos their decorative charm. The
choice grained woods are permanently protected
with lacquer, the most lasting of all finishes.
An Apollo grand piano justly carries with it a
sincere pride of ownership and will bring a life-
time of both musical and decorative enjoyment.
ILT FOR THOSE WHO DEMAND PERFECTION OF MUSICAL PERFORMANCE
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