Nov.-Dec, 1932
PRESTO-TIMES
received but these have enabled us to supply the Southern California Music Company, Los An-
geles, California, John D. Hamilton of the Clark Music Company, Syracuse, New York, The Com-
munity Store, Lexington, Ky., Pearson Piano Co., Indianapolis, Ind., and two or three other urgent
requests for latest copies available.
* * * *
A correspondent in New York sends Presto-Times a copy of the New York Sun of December
6th marking a Steinway page advertisement in that paper bearing the heading, "Give them a NEW
WORLD this Christmas." This of itself, the page display advertisement, is so beautifully characteristic
of the sphere of music and of the piano in the home that this correspondent makes the following nota-
tion on a blank space of this advertisement:
"Steinway advertising; what a golden example they have always given to the industry; always
the thought: MUSIC AND T H E PIANO."
In another space on this Steinway page this correspondent make another observation, propheti-
cal in thought: "A voice crying aloud in the wilderness of the piano men (?) who could only see
the commercial side. Where are they now?"
MERRY CHRISTMAS AGAIN
grand used in Acts I and I I I is a creation with regu-
lar grand piano action made by Mathushek, New
York." This was in the play "The Anatomist," the
scene of which is laid in Edinburgh, Scotland, in the
year 1828.
Mr. Ben Strub of Chicago, general western repre-
sentative of Mathushek, has been doing a great deal
of road work of late and has met with marked suc-
cess not only in orders given by established Mathu-
shek customers, but in making new contacts. Mr.
Strub anticipates and has reasons to believe in the
certainty of continued improvement in the piano busi-
ness generally, as he is sure of continued Mathushek
increased sales.
P. & O. ASSOCIATION OFFICERS
FOR 1933
At the 1932 annual meeting of the Chicago Piano
& Organ Association held at the Auditorium Hotel,
the following officers were elected for the ensuing
year—the year end-
ing November, 1933,
as brought in by the
nominating commit-
tee and read off by
Eugene
Whelan,
chairman of t h a t
committee:
['resident, L. C.
Wagner of the Bald-
win Piano Company,
succeeding W. P.
Hall of the Cable
1'KIIIO Company.
First Vice - Presi-
dent, David W. Kim-
ball of W. W. Kim-
ball Company, suc-
ceeding L. C. Wag-
ner,
Second Vice-Pres-
ident, Mr. Richard
O'Connor of Lyon &
H e a 1 y, succeeding
Mr. Henry D. Hew-
itt.
Secretary, F. L.
Ryder of the Cable
Piano Company, suc-
Wagner,
_. . L. C. _,.
„ _ President,
ceeding David W.
A ,
Chicago Piano & Organ Ass n, v - , i,
JS.imDd.ll.
In the days of playerpiano activity, not such a long
time ago at that, the accompanying Kris-Kringle
picture again placed on a Presto-Times page was
apropos and timely in expressing the sentiment of the
trade and the trend of the piano.
Again, then, Presto-Times greets its readers through
good old Kris-K who so proudly offers that one-time
favorite instrument of many homes, the playerpiano.
THEME SONGS
Quite a number of songs of the day, more or less
widely known, have been adopted by radio "spon-
sors" and advertising promoters; that is to say,
houses that contract for and sell "air space" in
their advertising campaigns as theme songs. For
instance, the Maxwell House Coffee hour uses as
its theme song the old piece known as "Down
South"; Three Little Maids takes the song "How
Soon We Forget"; Little Jack Little uses "Glow
Worm"; the Goodall program uses the popular
song "In the Good Old Summer Time"; the
Street Singer adopted Edward B. Marks Music Co.'s
publication "Marta"; Eastman Kodak used "Out
West Where the North Begins"; Coral Islanders takes
"The Song of the Islands." Other songs used are
"Day Dreams," "Ida," "Sweet as Apple Cider," "La
Camparsita," "Little Gad-About," "Loves Old Sweet
Song," "Madrigal of May," "Parade of the Wooden
Soldiers," "The Old Gypsy," and many others. Lee
Roberts' famous "Smiles" has been used in many
ways and by many sponsors.
SUBSTANTIAL MATHUSHEK PROGRESS
'
The attention of the trade is called to the announce-
ment effecting reduced prices of the Mathushek piano
found in the Mathushek display advertisement on the
back outside cover page of this issue of Presto-Times,
In making the reduction of prices it must be dis-
tinctly understood, as the manufacturers assert, that
the price reduction does not represent in any way a
reduction in the standard of quality of the Mathushek
product, but is based on a forecast of future Mathu-
shek production and an accurate survey of commodity
price reductions. In commitments for the purchase
of supplies during the coming months the Mathushek
organization has been able to effect some savings
in cost and taking that into consideration with the
increased production anticipated they are enabled to
furnish Mathushek pianos at the new prices. This will
admit of the dealer quoting a substantially lower retail
price.
Dealers will appreciate this reduction not only be-
cause of the advantages of offering goods at a lower
price but the substantial reductions will enable some
dealers who have not been able to carry a sufficient
line of samples to place in stock a representative dis-
play for, as every dealer knows, it is a great advan-
tage to have on display models of each: the upright,
the grand and the Spinet grand.
The Mathushek retail trade in the New York Man-
hattan district has been exceptionally good for some
weeks past and among recent sales to persons of
prominence may be mentioned Mrs. J. S. Morgan,
Ir., and Mrs. Leslie Armour, who were recent pur-
chasers of Spinet grands, and only a few days ago the
Mathushek Plainfield (N. J.) store sold a Spinet grand
to Mrs. J. Seward Johnson, wife of the president of
Johnson & Johnson, well known manufacturers of
medical supplies.
An interesting incident comes to our attention in
connection with the Spinet grand, being the reading
of a notice which appears on a program of the Bijou
Theater, New York, which is as follows: "The Spinet
W. W. KIMBALL CO. BUILDING,
CHICAGO
Schneider, "Piano Man at Large,"
and succeeding
Treasurer,
Adam
himself.
This is an acknowledged strong ticket and is made
from representative houses in and adjacent to the
Chicago music trades center, a condition that will
be of advantage in the anticipated activities and re-
quirements devolving upon the association during the
coming Century of Progress Exposition, when all the
music industries and music profession will be called
upon to cooperate in carrying on the musical fea-
tures, industrial and otherwise, incident to the Expo-
sition.
COMMITTEES APPOINTED
The following are the standing committees ap-
pointed by President Wagner for the ensuing year
with their addresses and telephone numbers:
Ways and Means Committee—George L. Hall,
Chairman, The Cable Co., 301 S. Wabash, Har. 1644;
H. E. Weisert, 540 N. Michigan, Sup. 5426; R. J.
Cook, The Cable Co., 301 S. Wabash, Har. 1644;
H. C. Dickinson, Baldwin Piano Co., 323 S. Wabash.
Wab. 6900; James V. Sill, W. W. Kimball Co., 306
S. Wabash, Har. 4010.
Membership Committee—Adam Schneider, Chair-
man, 7521 Parkhurst, Bri. 9206; H. A. Stewart, Gul-
bransen Co., 816 N. Kedzie, V. B. 9000; Geo. W. Luf-
kin, W. W. Kimball Co., 306 S. Wabash, Har. 4010;
F. W. Kirk, Music Trade Review, 333 N. Michigan,
Sta. 1266; Roy Waite, Piano Trade Mag., 23 E. Jack-
son, Wab. 6625.
Entertainment and Reception—Frank Bennett,
Chairman, Baldwin Piano Co., 323 S. Wabash, Wab.
6900; S. D. Harris, Carl Fischer. 306 S. Wabash, Web.
7817; A. L. McNab, 122 S. Michigan, Ran. 0510; F. S.
Moffatt, W. W. Kimball Co., 306 S. Wabash, Har.
4010; F. D. Abbott, Presto-Times, 417 S. Dearborn,
Har. 0234.
Promotion of Music—Eugene Whelan, Chairman,
W. W. Kimball Co.. 306 S. Wabash, Har. 4010; G. R.
Brownell, Lyon & Healy. 870 E. 63rd, Pla. 3010;
Benj. F Duvall. W. W. Kimball Co., 306 S. Wabash,
Har. 4010; Percy Tonk. Tonk Mfg. Co., 1912 Lewis,
Lin. 7212.
Judiciary Committee—Adam Schneider, Chairman,
7521 Parkhurst. Bri. 9206; Frank Whitmore, W. W.
Kimball Co.. 306 S. Wabash, Har. 4010; W. E. Guylee.
The Cable Co., 301 S. Wabash, Har. 1644; Marshall
Solberg, 10 S. La Salle.
Executive Secretary—Adam Schneider.
PROBABLY ANOTHER P. & O. ASSOCIATION
LUNCHEON
Although at tin's hour Presto-Times cannot an-
nounce the date of another Chicago P. & O. Asso-
ciation dinner, one is expected some day between
Christmas and New Year, probably Thursday, De-
cember 29. Adam Schneider's answer to an inquiry
was, "There'll be another luncheon this year if the
boys can be taken away from selling pianos long
enough for a short eat."
The Macer Music Corporation has been organized
at Philadelphia to publish.ami to deal in sheet music
and other musical publications. Application is to be
made for a charter.
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