Nov.-Dec, 1932
PRESTO-TIMES
R A D I O
THE SILVER-MARSHALL WHIRLIGIG
Resulting from the failure of the radio manufac-
turing business of Silver-Marshall, Inc., 6401 West
65th street, Chicago, the story of the dismemberment
of that organization may be summed up about like
this.
Silver-Marshall, Inc., which was placed in the hands
of Receiver Sam Howard, was sold by him under
direction of the court, as properly advertised, to a Mr.
Nathan Caine, the business bringing, as reported, ap-
proximately $30,000. A short time after the purchase
by Mr. Caine the business was transferred, as the
information comes to Presto-Times, to parties lo-
cated at 189 West Madison street, Chicago. Notwith-
standing these parties were entitled to the use of the
Silver-Marshall, Inc., name a new charter has been
taken out under the slightly changed corporate name,
Silver-Marshall Radios, Inc., capital stock $1,000,
organized for general radio business. The incorpora-
tors are George A. Norton, C. M. Urban and C. H.
Bins.
Then, further along in this account of the after-
math of the Silver-Marshall, Inc., failure, another
Silver-Marshall business starts or, rather, has been
rejuvenated. This is the Silver-Marshall Manufactur-
ing Company, a name revived under the management
of W. J. Halligan, who had been associated with the
late Silver-Marshall outfit as a sales manager. This
business is now carried on at 417 North State street,
Chicago. It antedates the Silver-Marshall, Inc., char-
ter, having been incorporated eight or nine years ago
by some of the individuals who were at the head of
the Silver-Marshall, Inc., business, which business was
incorporated only about three years ago.
And now the third phase of the spread of the late
Silver-Marshall personnel. Three live wires of that
organization, the boys known as the "three pushers,"
Mr. Sams, Mr. Briggs and Burton Browne, joined
the Howard Radio Company at South Haven, Mich.,
which business is, as generally known, closely asso-
ciated with the Everett Piano Company, the presi-
dent of the Everett Piano Company, Mr. John H.
Parnham being the vice-president of the Howard
Radio Company.
Apparently the Silver-Marshall debacle had been
anticipated for some time previous to the collapse,
for, as the story goes, new plans and contacts had
been made by some of the attaches of the failed busi-
ness before that event actually took place.
It is appropriate to say, in passing, that the How-
ard Radio Company spurred on by the new life and
activity of the three notable radio men, Mr. Sams,
Mr. Briggs and Mr. Browne, is making progress in
a remarkable manner. Their extensive acquaintance
in the music trade, particularly among the best class
of music dealers of the country, has been a great
factor in the splendid business that the Howard is
taking on from the music trade of the country, which
includes several large and important general music
establishments.
As to Mr. McMurdo Silver, known as the genius
and moving figure in the mechanical part of the busi-
ness, that gentleman is now engaged in making a
line of high grade radio receiving sets at 1134 West
Austin avenue, Chicago.
INVENTOR LELAND HANSEN RETURNS TO
HOWARD
Leland Hansen, for nine years chief engineer of
the Howard Radio Company, again assumed that po-
sition December 15. Mr. Hansen designed the famous
Howard Neutrodyne and Green Diamond receivers.
A new radio shop has been opened at 204 North
Tryon, Charlotte, N. C, by Edwin Bruton, who looks
forward to a good radio business in that section.
H. E, CAPEHART ANNOUNCES CHANGE
IN FIRM NAME TO PACKARD MAN-
UFACTURING CORPORATION
New Packard Record Changer Attracts Wide
Attention.
In a previous issue of this publication the announce-
ment was made of the organization of the firm known
as Packard-Capehart, Inc., Fort Wayne, Indiana, to
manufacture a simple, compact and low-cost record
changing device.
Word has reached us from Mr. H. E. Capehart,
President, that the new company has changed its name
to Packard Manufacturing Corporation. The reason
for the change is to avoid any possibility of confusion
with the Capehart Corporation, which was founded by
Mr. Capehart in 1928 and which is now under the
direction of other interests.
The new Packard Record Changer is securing rapid
acceptance and the plant of the company is on steady
production with shipments of the units being made
promptly. Many outstanding features have been in-
corporated into the design of the unit, chief among
these being: few moving parts; play eight 10-inch rec-
ords automatically and 12-inch records manually; re-
peats records as desired; has quick interval of changes;
rejects records; requires small space; plays either
standard 78 r.p.m. or 7>ZYi r.p.m. records; and finally,
it has an automatic pickup weight adjusting device for
either type of record.
RADIO PICK-UPS
In a display of radios at Lawrence, Kansas, recently,
a new triple speaker Sparton was shown and chris-
tened "Triolian," a name given to it by a citizen of
Lawrence, Mr. B. G. Gustafson, in a contest in which
all of the Sparton dealers in the United States took
part.
The Indiana Music Company, of which Paul H.
Rinnie is the manager, is now located in its new store
at 143 East Ohio street, Indianapolis, Indiana. This
concern is now giving special attention to band instru-
ments and small goods and has studios for special
instruction in all musical instruments.
Mr. Edmund Gram, head of the Milwaukee music
house bearing his name, is quoted in the Milwaukee
Journal as saying that, "Piano home life is coming
back. The strident, show-off flapper era is in its last
whirl and that lovely, gracious era of music which
thrived in Milwaukee nearly 50 years ago, will be with
us again." This is Mr. Gram's forty-ninth year in
business in Milwaukee.
H. W. McClelland, well known radio expert of
Wichita, Kansas, has opened a store at 244 South
Hillside avenue, that city.
Wayne Newton, at one time connected with the
Pearson Piano Company at Indianapolis, Indiana, is
now connected with the Granite City Radio Company,
1414 19th street, Lawrence, Kansas.
C. E. McDonald, who has been in the radio business
at Omaha, Nebraska, for eight years past, has opened
a store at 1919 Farnham street, under the name Clyde
E. McDonald Company.
The California Radio and Electric Shop, at Cali-
fornia, Mo., is regarded as a leading radio house of
that locality.
The R. and B. Company, dealers in radio and musi-
cal accessories, is now located at 16 East Choctaw,
McAlester, Okla.
Walter Damrosch, noted orchestra leader who has
won fame in his radio broadcasts, has been explaining
in some of his recent talks the relation of musical in-
struments to the makeup of the band and orchestra.
13
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
HOWARD RADIO PROGRESS
Howard W. Sams, general sales manager of the
Howard Radio Company, South Haven, Mich., has
started things to moving very actively since assum-
ing charge of the wholesale business and has made
several appointments of district sales managers.
Among these are J. W. Leban for the Philadelphia
district and Thomas S. Orr at Denver. Both of these
gentlemen have had long, successful records in the
radio business and in territorial representation. Mr.
Orr started in the radio business away back in 1922
and for six years was with the R. C. A. Later he
was for three years with Majestic.
Mr. Sams also reports a splendid increase in busi-
ness following the announcement of Howard's guar-
anteed direct profit plan for dealers. November
showed a 48 per cent increase in unit sales, 41 per
cent increase in dollar volume, and a 200 per cent
increase in number of dealers over October.
Business for the first week in December was 25
per cent better than for the same period in November,
and four times as good as for the same week in
October.
The Hopper-Kelly Company, at Tacoma, Wash-
ington, which for years has been in the music busi-
ness at that city, is now extensively engaged in radios
and accessories and recently became distributors at
Tacoma for the Philco Company.
The Vance Music Company, Mason City, Iowa,
has developed an excellent RCA-Victor trade in that
vicinity and Mr. John Vance, head of the Vance Com-
pany, recently gave an interesting interview on radio
values to his local paper, the Mason City "Gazette."
A special display of Conn band instruments was re-
cently placed on exhibition in the Vance store which
attracted considerable attention and was set up by Mr.
Fairchild, one of the Conn traveling representatives.
Mr. Fritz E. Carlson, Batavia, Illinois, proprietor of
the Fritz Carlson Company Radio Store, has been
granted a government license for an amateur radio
broadcasting station.
"HAPPY DAYS WILL COME
AGAIN"
A U TOGETHER BOYS!
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