P R E S T 0-T I M E S
The Kansas City Kansan said: "His tone is beau-
tiful."
The Chicago Herald and Examiner said: "He
proved that this much-abused instrument which the
moderns affect to regard as purely percussive, can
match its song with the singing instruments of the
orchestra, both in beauty of tone and in range of
expressive inflections."
event recently held in Cincinnati is worthy of further
comment, particularly on account of the exceedingly
interesting demonstration by Dr. Moissaye Bogus-
lawski of the Masterpiece grands on that occasion.
Notwithstanding the object of this particular gath-
ering was to witness a demonstration of this newly
developed Baldwin product, the Masterpiece grands,
September-October, 1932
The theme of the ads will be Baldwin tone, the
new Masterpiece models, their recognition by the
foremost^frmsical authorities, something new and
above all other pianos of today, Baldwin facilities,
financial responsibility, leadership.
Events, during the past three years, show conclu-
sively there is a good healthy market for pianos, a
OF HAROLD BAUER
The New York Sun said: "Mr. Bauer's still more
disarming tone resolutely refuses to be anything but
velvety, no matter how disturbed the emotions of
the music. It is a blessing to hear a man who is
invariably musical."
The New York Herald-Tribune said: "Mr. Bauer
has often played this music here but he cannot often
have played it with lovelier devotion to its essential
spirit, a deeper absorption in its musical moods than
he did yesterday."
The New York Evening Post said: Mr. Bauer's
artistry in playing with an orchestra has had enthu-
siastic comment this season and there is no news
in the fact that he was authoritative and intelligently
expressive."
The New York American said: "The concerto
introduced Harold Bauer whose attractive command
and variety of tone color have often and deservedly
been praised."
OF MARIA CARRERAS
The New York World-Telegtam said: '"Maria
Carreras performed with such grace, imagination and
beauty of tone that the audience applauded long and
loudly."
The New York Sun said: "Her tone was always
musical and her phrasing lucid."
OF JOSEF LHEVINNE
The New York Evening Post said: "Josef Lhe-
vinne must have special praise. Such perfection of
technique and expression together is seldom found in
Carnegie Hall or elsewhere."
The New York Herald-Tribune said: Those asten-
ishing, feathery pianissimi and perfectly controlled
mechanism."
Of the pianos used by these artists and the con-
certs above mentioned the Pittsburgh Post-Dispatch
said: "By the way, the piano" was a Rakhv+n- anfi »
beauty, and we're glad to give it a gratuitous mention."
Another Baldwin Masterpiece Announcement
Since the special Baldwin announcements referred
to in the foregoing artieJc were sent out another
grand broadcast to the Mtrsfe Trade of America and
to the world has appeared and gone forth from the
great Baldwin publicity studios at Eden Park, Cin-
cinnati. This piece of piano business propaganda is
well worth reading and re-reading. The sentiment
and the expression of sound sense furnish texts for
every person interested in the business of piano sell-
ing. The sentiment in the caption itself is an inspir-
ing apotheosis. This latest Baldwin announcement
follows herewith under the heading:
Business is improving . . . improving rapidly for the piano
merchant who is meeting present day conditions with ad-
justments that enable him to do business today at a profit.
When this New Prosperity arrives, and make no mistake
it's not far off, he will be prepared to enjoy it to the
fullest extent.
Wise, too, is this man in the selection of his merchan-
dise.
His stock will consist of pianos for every purse
and purpose, yet be a line simplified and balanced, en-
abling him to do this with a minimum inventory investment.
He knows that price alone will not sell today's buyer, that
in addition to being priced right his pianos must be made
right and backed with a reputation that inspires pride of
possession. Though the public's earning power has dimin-
ished, the desire for quality is greater than ever before.
O n e thing we can be thankful for, now that this unsettled period is clear-
ing, it has brought people back to the home. . . thinking how they can
make that home a happier place to live in.
Here is your market . .
one of unlimited opportunities . . . one that will welcome you if you
have unmatched values to offer.
Pianist Boguslawski at a Baldwin Gathering
Presto-Times has referred from time to time to
Baldwin get-together meetings and gatherings of rep-
resentatives and officials of this great and enter-
prising house, but further mention of an interesting
VIEW OF THR BALDWIN PTANO FACTORY PLANT AT ENTRANCE TO EDEN PARK, CINCINNATI, OHTO,
SHOWING PART OF LCMBBR YARDS AND SECTION OF NEW DRYING KILNS.
the event was much like a piano recital. It might be
ca.lled a Baldwin piano recital for the program was
discriminately made up for this occasion.
Of course the Baldwin concert grand was the
principal piano he used, but he did not play upon
th4* mat-rument solely. He played upon several of
the smaller models and was especially enthusiastic
in his approval of the new 5 ft. 2 in. model M, saying
that he had not thought it possible that so small a
grand piano could have the same characteristic tone
as the 9 ft. concert grand."
Dr. Boguslawski also gave a talk, bringing out in
particular some interesting features of tone quality
and tone quality production in the new Masterpiece
instruments.
Steady Increase in Baldwin Trade
Thus, as data in the Presto-Times offices show.
Baldwin interests are progressing in every way, month
by month. Each month has shown additional busi-
ness over and above thtf preceding month in manu-
facturing,
y.
Many new agencies, new' allotments of territory
and new channels of factory output are being con-
stantly established so that the expression, "They have
taken like wildfire" might be applied to the progress
of the house of Baldwin in the selling and distribution
of their product.
Take also the report of the Baldwin retail stores
recently made showing that August sales exceeded
in dollars and cents, by far, the sales of August, 1931.
In fact, twice as many Baldwins were sold in August
this year as were sold in the same month in 1931,
and their sales of all pianos exceeded 1931 by fifteen
per cent, and September, too, is making a magnifi-
cent record.
Favorable Trade Conditions
A statement recently made by the president of
The Baldwin Piano Company emphasizes that "the
public is buying again and most noteworthy of all
is the definite tendency everywhere to buy better qual-
ity in merchandise. Pretended distress merchandis-
ing, sacrifice sales with ridiculous price quotations to
deceive the purchased have," as President Wulsin puts
it, "lost their appeal and are rapidly passing out of
the picture." And, further, that "improving business
conditions have definitely increased piano sales, not
only as to the number of pianos sold, but also the
average price per sale."
Advertising Campaign for Dealers
The Baldwin Company has settled upon a line of
advertising and publicity that will prove of great
value and interest to Baldwin dealers and will really
be a magnet of attraction to dealers looking for direct
piano representation.
The plan recommends a definite policy for all retail
piano stores, viz., to set aside, for prestige advertising,
an appropriation based on a percentage of anticipated
sales through June, 1933. This is already being done
by every Baldwin retail store.
The ads will be prepared by the Baldwin Publicity
Department. Proofs and mats upon request will be
mailed in advance to the store in each city. These
should be placed personally with the newspaper ad-
vertising representative to insure preferred position.
market not as large, it is true, as in the old days of
the upright player, but still a splendid worthwhile
market among home-loving citizens that will pay
handsome dividends when properly developed, and,
evidently, the house of Baldwin is alert to these con-
ditions and paving the way for its full share of the
good things to come. It is needless for Presto-Times
to suggest that the house of Baldwin is a good con-
cern to get in touch with and, if possible, tie up to.
THE NEW BATTERY OF DRY KILNS
FOR THE BALDWIN FACTO-
RIES AT CINCINNATI
And now comes the fuller particulars of the dry
kilns to accommodate the increasing activities and
output at the factories in Cincinnati where a con-
tract has been let for the construction of this addition
to the Baldwin plant. This building of lumber drying
kilns is to be of the latest type, embodying improve-
ments of great importance. These improvements are
the result of investigation and study by The Baldwin
Company's technical staff, who are installing an en-
tirely new 7 method for the control of temperature and
humidity in the kiln chambers. It is now possible
to control these conditions automatically and still
with the greatest degree of precision.
The kiln walls will be built of brick in the most
substantial manner, with thick cork for the roof in-
sulation. Adequate insulation not only conserves
heat, but in cold weather it helps in maintaining uni-
form conditions throughout the kiln, also preventing
condensation and resulting drip that would cause
waste because of lumber stain. In this way it is an
important factor in making the perfect product.
In connection with the new kilns, improved appli-
ances for handling and storing lumber are to be
installed.
Modern equipment, while of great importance, does
not of itself insure a satisfactory product. Expert
management is also necessary. Fully realizing this
fact, The Baldwin Piano Company keeps continually
on its technical staff a trained wood technician. This
man is charged with the constant care of the lumber
from the time it is received until it is ready to be
built into pianos. His responsibility is a heavy one
and none but a recognized expert of high standing
can meet the demands of this position.
MR. WYMAN BECOMES A BALDWIN
DIRECTOR
Mr. Philip Wyman, who has been very active in
the affairs of the Baldwin Piano Company, particu-
larly in the development of the Baldwin business, has
been elected a director of that company to succeed
the late George W. Armstrong, Jr.
PARTICIPANTS IN LOUISVILLE
"SELLING DRIVE"
In a "selling drive" to stimulate business at Louis-
ville, Ky., and vicinity, some thirty-one merchants re-
cently participated in a selling campaign conducted by
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