Presto

Issue: 1932 2265

10
March, 1932
PRESTO-TIMES
ACTIVITIES IN RETAIL TRADE
KANSAS CITY NEWSPAPERS ILLUSTRATE
PROGRESS OF NEW JENKINS MUSIC
COMPANY BUILDING
Leading newspapers of Kansas City and other
newspaper in that section have shown illustrations
of the new Jenkins Music Company building just
about being completed and which is located at 1217-23
Walnut street, Kansas City, Mo., for the general
offices and downtown store of the big central west-
ern music house.
AN ACTIVE NEW TEXAS MUSIC HOUSE
George Walton and A. L. Gossett have formed a
music business at McAllen, Tex., under the firm name
of Walton-Gossett Music Co. A formal opening took
place recently at which an interesting display of the
Baldwin line of pianos was on exhibition.
Mr. Walton was former county treasurer and Mr.
Gossett operated the Empire Music Company of Edin-
burg, Tex, where both gentlemen formerly resided.
It is proposed to install the new practice booths for
students and teachers and provide space in the rear
of the store for the rehearsal of orchestras.
Mr. Gossett will be contact man for the business,
while Mr. Walton will manage the store. Mrs. Paul
Jones of McAllan will be in charge of the sheet
music department, it was announced.
A CHARACTERISTIC STEINWAY APPEAL
Under the heading "An Active Influence in Chil-
dren's Development," a special Steinway advertise-
ment used by Lyon & Healy and undoubtedly by
other Steinway agencies throughout the country, has
this interesting story about children, music and piano
cultivation:
"Children at play are wild, turbulent creatures.
. . . Their games, colorful and clamorous, tend to
shape them into young barbarians. Tt remains for
parents, even more than teachers, to balance this
strenuous part of their lives . . . to instill an appre-
ciation of the cultural side of life. . . . Offering to
children an intellectual and spiritual stimulus, the
Steinway holds an important place in any complete
educational program. For over seventy-five years
it has graced the homes of two continents . . . an
instrument of great beauty and power, the product
of craftsmen who have devoted their lives to its mak-
ing. . . . With a piano so responsive as the Steinway,
your children learn quickly the elements of music.
And if endowed with talent, they may develop it un-
hampered by the limitations of an inferior instru-
ment."
THE NEW WEIDELMAN MUSIC COMPANY
LOCATION
The Weidelman Music Company, formerly located
at 315 Fifth street, Houghton, Mich., is now well
settled in its new location in the Murphy building,
located at Fifth and Oak streets. Both floors of this
building are occupied by the Weidelman Music House,
where in addition to the stock of pianos on the sec-
ond floor sheet music and record departments on the
first floor have been combined, with a complete stock
in both departments. More space has been devoted
to the radio department, with complete stocks of
all lines handled by the company. The second floor is
attractively arranged for piano displays. Mr. Charles
Weidelman says that with all the improvements com-
pleted, the Weidelman store will be one of the most
modern and completely equipped in the peninsula.
There will be special music rooms for the use of
music teachers, music clubs, and musical gatherings,
and plans are being made for a television demonstra-
tion room.
NEW INCORPORATION AT SPOKANE
The Ramp Music Store has been incorporated at
Spokane, Wash., with a capital stock of $15,000. The
incorporators are Geo. L. and Ruby Allen, and J. P.
Steele. The business takes its name from being lo-
cated in the Ramp Automobile Garage at Sprague
and Stevens streets.
WURLITZER CHANGES AT SYRACUSE
The new manager of the Syracuse, N. V., Wur-
litzer store is Howard R. Dickinson, formerly of the
Pittsburgh branch of the Wurlitzer Music Company.
John C. Schaffer, who took over the management of
the Syracuse store a year and a half ago, has been
made head of the Philadelphia organization. Milo
Stehlick, a member of the personnel of the Syracuse
store, has been transferred with Mr. SchafTer to
Philadelphia.
The Syracuse management say that business done
in the Syracuse store during the month of February
this year exceeds the January business about 50 per
cent and is double the business of January a year ago.
A THRIVING WURLITZER BRANCH STORE
In an interview with a local paper Mr. W. McK.
Poole, manager of the Youngstown, Ohio, branch
of the Wurlitzer Music House, speaking of the in-
crease of the business in the Youngstown store since
the first of the year, says that during January this year,
the amount of business was approximately two and a
half times as great as the business in January, 1931.
During the two weeks of February, passed and
checked, the company's business has increased over
75 per cent over the same month a year ago.
"AS UNBLEMISHED AS THE
ESTEY"
The Jenkins Music Company, from its Kansas City
store has recently brought to the attention of its cus-
tomers through the daily papers its representation of
the Estey piano. In a recent announcement under the
heading "Value! Value! Value!" they say:
"A price cut means something when made on a
piano with a record as unblemished as the Estev."
CONGRATULATION ON A PIANO SALE
On the occasion of dedication of a new Gulbransen
piano sold to the Villard movie theater at Villa Park,
suburb of Chicago, Mr. Weiser's friends forming the
famous Elmhurst Mannerchor motored to Villa Park
and gave a concert in honor of their fellow member,
the successful piano man who made the sale, and dis-
tinguished citizen. In this way Mr. Weiser, noted
as one of the most successful piano draftsmen of the
country, carries on and "keeps the wolf from the
door" these days.
A PUT=0VER PROPOSITION
VERIFIED
THE BALDWIN PIANO COMPANY IN-
CREASE IN OUTPUT
The Baldwin Piano Company have given to their
popular piano, the Sargent, the sobriquet "Chevro-
let," it being what might be called the very popular
and medium priced piano of the Baldwin constella-
tion. The trade publication, "Sales Management,"
prints an interview with Lucien Wulsin, president of
the Baldwin Piano Company in which, answering an
inquiry as to how a certain low price for this piano
could be maintained, said that to sell the piano profit-
ably at the price determined upon, $395, would re-
quire a sales increase of 350 per cent, whereupon Mr.
Wulsin said, "All right, for it is certain that we can-
not take it out of the price of the piano. We'll have
to get it in volume. We'll work out a sales plan
that will put it over."
And since those words were uttered the "sales
plan" has been "put over," and put over good and
strong. Sales have increased week by week, and
this month will see a large percentage in the Baldwin
line over the month of February.
MEHLIN CLOSING OUT SALE AN-
NOUNCEMENTS
Paul G. Mehlin & Sons, at 509 Fifth avenue, New
York, are advertising in the daily papers in that vicin-
ity a closing out sale under the caption: "Completely
closing out our Fifth avenue retail stock; reduction of
50 per cent and more."
NEW MANAGER AT JESSE FRENCH
MOBILE STORE
H. C. Reinhard, formerly stationed at Montgomery,
Ala., has taken charge of the Mobile store of Jesse
French & Sons, Inc. Mr. Reinhard is treasurer of the
Jesse French corporation, and has been credit manager
of the Montgomery store for the past one and one-
half years.
Michael Grodsky, formerly manager of the Lyor.
& Healy store at 4710 Lincoln avenue, Chicago, has
purchased the Schueler store at 4703 Lincoln avenue
for a new music business. Mr. Grodsky formerly
owned the North Town radio shop at 4710 Lincoln
avenue, which he sold three years ago. He is a past
president of Ravenswood Kiwanis Club.
Under the caption "Fifty-eight Years of Service,"
A. Hospe Company, Omaha, Neb., is placing some
attractive advertising in the Omaha papers. "Thou-
sands of homes," the advertisement reads, "enjoy
good music today because of Hospe's low prices and
liberal terms." Twenty reasons are given why "you
owe your child a piano."
The Wurlitzer houses are now advertising their
product, the Melville Clark piano, as "a most excep-
tional grand piano value."
Green & White, music publishers, 745 Seventh ave-
nue, New York, N. Y., has been incorporated.
The C. A. House Music Company of Wheeling,
W. Va., has closed its Steubenville branch and is hav-
ing a special sale of the Steubenville stock at the
Wheeling store.
A Grinnell Bros. Steinway advertisement reads:
"The piano chosen by Wagner, Rubinstein and Liszt
over half a century ago—today the instrument pre-
ferred by the most famous masters of the piano-
forte."
The Schmoller & Mueller Piano Company, in the
Omaha, Neb., Bee, carry an advertisement that will
certainly attract attention. The advertisement is
headed "When Omaha Was Four Years Old Schmol-
ler & Mueller Opened Their Doors for the First
Time." Then appears an illustration of a street scene
seventy-five years ago and another photographic view
of the present Schmoller & Mueller store at 1514-
16-18 Dodge street.
P. L. Parker of Dallas, Tex., has opened a music
store at 114 East Wall street, Fort Scott, Kan.
The Knight-Campbell Music Company branch at
Casper, Wyo., of which Mr. Earl Bowman is man-
ager, has changed location, being now located at 154
South Center street, Casper.
J. J. Thomas has inoved his musical establishment
from the Cool building, Red Oak, Iowa, to the Grif-
fith building on Fifth street.
O. Garrison has purchased the music business for-
merly conducted by O. C. Potts at Unionville, Mo.
The Larrew Store at Knox, Ind., which deals also
in musical instruments, has moved to North Main
street, that city.
The Morris Music Shop at 203 High street, Ports-
mouth, Va., is making quite a success with electrical
refrigerators and other additional lines of goods of
this nature which have been added to the regular
music stores of late. Mr. John A. Morris, proprietor
of the Morris Music Shop, says that these additional
goods have brought a good deal of business to the
piano department of the store.
The Famous Company, music publishers, New
York, N. Y., brought suit against the proprietor of
the Riviera Theater, that city, for infringement of
copyright covering one of the Famous Company's
publications. The court was asked to enjoin further
infringement and for judgment for $250 as damages
plus attorney fees and costs.
Mr. Raymond H. Lammers of the Lammers Music
Shop, East Sixth street, Cincinnati, Ohio, has been
out on a visit of inspection and buying during the
past month. He also attended a business conference
of some piano dealers. He visited music houses in
Chicago, Elkhart and other cities and was accom-
panied by Mrs. Lammers.
Speaking of the Bigelow Music House at 121 South
Front street, Dowagiac, Mich., a local paper pays this
compliment to Mr. Bigelow and his business: "Mr.
Bigelow operates an institution that adds much to
the community as a trading center and in this edition
we are pleased to point with pride to the great success
they have made in their chosen profession and assure
our readers that at the Bigelow Music Store they will
always receive a square deal. May this edition com-
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March, 1932
pliment the establishment on the valued service it
renders the people."
George Ramsey's Music House, at Pella, Iowa, has
moved to a location adjoining the Pella Motor Garage.
A noted character who was identified with a man-
ufacturer of stringed instruments, Mr. Joseph Ke-
kuku, passed away last month at Dover, N. J., at the
age of 57. Mr. Kekuku is said to be the originator
of the Hawaiian steel guitar and was an internation-
ally known vaudeville actor.
The Oscar Tellison Music Store, noted in the daily
papers as having gone into bankruptcy at Chicago,
111.; the location of this concern should be Aurora,
111., and not Chicago.
H. S. Wright of Wausau, Wise, has purchased the
derringer Music Store at Marshfield, Wise, and will
take charge of same himself, while his son. Dewey
Wright, will manage the Wright Music Company
store at Wausau.
John Turner, Miami, Fla., in advertising the Bald-
win piano names a long list of well-known families
to whom he has sold with a heading, "List of Dis-
tinguished Patrons Reads Like a Social Register."
The Bevan Piano Company, 100 South Main street,
Wilkes-Barre, Pa., has been carrying on a special
sales under the heading, "Auction," at which pianos,
radios, washing machines and band instruments were
offered.
The Knight-Campbell Music Company branch store
at Trinidad, Colo., is now located in its new store on
East Main street, that city. The Trinidad store is
under the management of Harold J. Reed.
George M. Cline, who for several years had been
connected with the music house of A. Hospe Com-
pany, Omaha, prior to severing his connection with
the linn a few years ago, is now back on his old job
as manager of the piano department of the Hospe
Company.
The Jenkins Music Company has recently opened
a branch store at Holdenville, Okla., which is re-
garded as an excellent location for another Jenkins
branch. Mr. Wyatt Scott will have charge of the
new store. The Holdenville store, like all Jenkins
stores, will carry the Steinway as its leader and re-
cently the Lancaster piano, from the Settergren fac-
tory at Bluffton, Ind.. has been added.
The Wurlitzer Stores at Cincinnati, Ohio, are push-
ing in their advertising the Melville Clark piano, one
of the units in the product of the Wurlitzer factories
at De Kail). 111.
The Frederickson-Kroh Music Company, Okla-
homa City, Okla., are making a special run on the
Chickering, Knabe and Fisher pianos. This house
also is the agency in that section of the Mason &
llamlin and the Kimball pianos.
The Crawford-Willette Music Co., Rhinelander.
Wise, is now established in its new location brought
about by the destruction of their store some weeks
ago.
The Robelen Piano Company, 710 Market street,
Wilmington. Del., head their Mason & Hamlin dis-
play advertisement in the Wilmington papers: "The
Finest Piano in the W r orld."
The Boone Music Store at Estherville, Iowa, has
added sheet music to its regular line of musical in-
struments.
The Howard Corporation, listed as at 134 South La
Salle street, Chicago, which is the office of their attor-
neys, has been incorporated with a capital stock of
$200.(100 preferred stock and 3,000 shares of non-par
value common stock, to carry on a general radio and
electrical business.
Mrs. G. H. Findlay has opened a music store for
the sale of sheet music, musical merchandise, etc., in
Spencer"s Harmony Hall, 15 South Dubuque street.
Iowa City. Iowa.
The Benedict Piano Company's store at Shenan-
doah, Iowa, has been enlarged and rearranged for
additional lines of goods. The business is now man-
aged by Mrs. W. W. Benedict.
Pearson's Music Store. La Grange. 111., is now lo-
cated in its own building at 36 West Calendar avenue.
This was the original location of the Pearson Music
Company and are now back to their former home.
The Salida Music Store, at Salida, Colo., is now
ready for a special sale of damaged goods caused by
a broken water pipe.
11
PRESTO-TIMES
Campbell Music Company at Pueblo, Colo., has re-
signed intending to engage in another line of busi-
ness.
Elmer McCabe, who has been engaged in the
music business in Middleton, Ohio, for several years
past, has joined the Finley Davidson Music Company
of that city. Speaking of this change, Mr. Davidson,
manager of the company, says: "The addition of
Mr. McCabe to our sales force makes it possible for
us to better care for the prospective purchasers of
pianos, radios and small instruments. Mr. McCabe's
years of experience and intimate knowledge of musi-
cal instruments should make him a valuable addition
to our organization."
A SATISFACTORY SALE "ON A DIME"
DEPOSIT
"I was just passing your display window," he ex-
plained to the salesman in the wareroom of the Story
& Clark Piano Company, "and as I am about to be
married, I am interested in purchasing a piano for
my home." The not overly impressed salesman pro-
ceeded to show his prospective customer the line of
pianos then manufactured, and soon a mutual feeling
of friendship arose between the two men. "I am not
favored with a great deal of money," explained the
would-be purchaser, whereupon the salesman assured
The Harding & Miller Music Co., 518 Main street, him that his credit was good for the purchase of any-
Evansville, Ind., known as "The House for Every- thing in the house. "Yes, but at the moment all that
thing Musical," says in its late advertising matter: I have with me is one dime," continued the stranger.
"A piano in the home is the tie that binds together
It w y as arranged that the dime be accepted as de-
the members of the family."
posit, the purchase contract was drawn and the piano
The Wurlitzer Music Store at Dayton, Ohio, had was delivered. The payments soon followed with
a "Red Tag Day" last Saturday which is an annual calendar regularity and the salesman to this day
speaks of the transaction as one of the "cleanest" and
event at the Dayton store.
best sales that he ever made. The customer, who has
The Pearson Piano Company, Indianapolis, Ind., since become a very prominent divine, still has the
known as one of the leading music houses of the piano and often speaks of how he purchased it "on
country, is advertising the Wegman Art model piano, a dime."
one of the Settergren line of instruments. The Indian-
The purpose of this little tale is not to urge piano
apolis "Star" recently published a handsome illustra-
manufacturers to sell their pianos "on a dime," but
tion of the new Wegman Art model.
it does illustrate the advantages of correctly placed
In the Cable Piano Company's daily paper display confidence. It seems that present-day credit men and
advertising at Minneapolis the Lancaster piano is personnel men might well take lessons from this
placed as one of the instruments to which they, as master analyzer of character of many years ago.
they announce, they invite "the critical buyer who
buys with discrimination and judgment, to see what
A REAL PIANO SALES STORY
this sale has to offer them."
Piano sales stories, stories of easy sales and hard,
The Dahners-Tavis Music Company, Bismarck, X.
Dak., has moved to its location in the Nicola Build- sales, and all kinds of sales, are interesting to the
ing at Fifth avenue and Broadway, that city. They average piano man. Some of them are easy, some
sell the Majestic radios, a line of pianos, and Frigid- are difficult, and some experiences result in no sale
aire products.
at all.
Al G. Farquharson, secretary of the Radio and
An interesting one is told by Mr. Klock of the Pub-
Music Trades Association of Southern California,
licity
Department of Lyon & Healy. The incident he
with headquarters at Los Angeles, is announcing a
relates is of the sale of a Steinway piano in the Lyon
forthcoming convention of dealers. Mr. Farquhar-
son declares that in order to get results from meet-
& Healy warerooms.
ings of dealers it is absolutely essential that the at-
A plainly dressed woman presented herself to the
tendance be 90 to 100 per cent and that those attend-
piano section and asked to be shown some of their
ing be principals or executives with authority to de- pianos. The salesman, in sizing up his prospect, fig-
clare the policy of their respective houses.
ured that the woman would be most interested in a mod-
The western representative for the Mathushek erate priced upright, but was quickly informed that
piano, Mr. Ben Strub, whose successes are often re- she wanted a grand, when he led her to the upright
ferred to in Presto-Times, reported an excellent busi- section. After showing her a few of the grands the
ness through 1931 and so far this year having made salesman was greatly surprised when the woman
many new and valuable contacts and establishing per- pointed to a fine Steinway and said that she would
manent and profitable agencies. Handling a fine line take that one. He then asked her as to the amount
of instruments, as he does, he is much encouraged she would pay down and the terms she would desire
for the year 1932, which so far has come along satis- for the balance. Imagine the salesman's surprise
factorily.
when his customer said that she did not want any
Of four fire alarms within an hour at St. Charles, terms and that she would pay cash, whereupon she
111., the Globe Music Company, located in the east produced two thousand dollars in one hundred and
end of that city, was the second, but the loss in the five hundred dollar bills and asked for a receipt in
full. Naturally the salesman was interested in such
blaze was not great.
Spratt Music Company, Inc., has started business an unusual transaction and inquired, "How comes it?"
The lady explained that she was chary of putting her
at 695 Madison avenue, Toledo, Ohio.
savings in a bank and felt that the best investment
The Durden Bros. Music Co. of Athens, Ga., has she could make would be the purchase of a piano
opened a store at 56 Pryor St., N. E., Atlanta, Ga. which would be a blessing and delight to herself, her
C. Durden will locate in Atlanta and manage the children, and the children's children. To put her de-
business there.
cision in her own words: "If I put this money in a
piano, not only myself but my children's children can
enjoy it." From an investment standpoint she could
STRONG BACKING FOR JESSE FRENCH
not have made a more wise decision.
PIANO
The Aeolian Company, from its Olive street store.
St. Louis, Mo., is doing some special advertising on
the Jesse French grand piano, an instrument which MARION MUSIC COMPANY HAS AN INTER-
ESTING NUNNS & CLARK ON
they qualify in this language:
EXHIBITION
"There is no question as to the quality and stand-
The Marion Music Company, Indianapolis, Ind..
ing of the Jesse French as one of the world's most
dependable instruments . . . many thousands are in has on display at its salesrooms an interesting old
the finer St. Louis homes. For more than 57 years square piano made by Nunns & Clark over a hundred
Jesse French pianos have been made under the super- years ago. It is a six octave instrument (73 keys)
vision of the Jesse French family . . . they are abso- and it bears a comparatively low number, indicating
a rather early period of manufacture.
lutely guaranteed by Jesse French and by us."
NEW MUSIC TRANSCRIBING MACHINE
Presto-Times is in receipt of a communication from
the manufacturers of a new music writing machine
manufactured at Slikkerveer, near Rotterdam, Hol-
land. The name of the firm is "Klavarskribo, Ltd."
Mrs. Nevada Benson of Tulsa, Okla., is the owner Persons interested in securing rights or purchasing
of three old and valuable violins, bearing the inscrip- machines for transcribing music as played by the
tion of Jacobus Stainer, Nikolaus Amatus and An- former at the keyboard of the piano may get full
tonius Stradivarius.
particulars by writing the manufacturers as named
P. L. Parker of Dallas, Tex., has opened a music above.
salesroom at 114 East Wall street, F"ort Scott, Kan.
The Weidelman Music Company of Calumet. Mich., STURGEON BAY WANTS A MUSIC STORE
has opened a store in Manistique, Mich., at the corner
The one and only music store at Sturgeon Bay,
of Fifth and Oak streets, that city.
Wis., the establishment of W^m. Feuerstein, has dis-
Harry Mitchell, who has been engaged in the music continued business. A correspondent says a music
business for upwards of thirty years and for the last store at Sturgeon Bay will be missed and it is hoped
fifteen years has been the manager of the Knight- another one will open.
MR. LEONARD'S PRESENT ADDRESS
The present address of Hermann Leonard, former
piano supply man and bon vivant in music trade cir-
cles generally, is at Hotel Park Plaza, 50 West 77th
street, New York, N. Y. Mr. Leonard's former resi-
dence was in 78th street, but since the first of the
year has been at the Park Plaza Hotel, as above
stated.
R. B. WAITE'S NEW ADDRESS
Ralph B. W'aite, who for many years has been iden-
tified with music trade interests of Chicago and else-
where, has issued a card which reads as follows:
"Ralph B. Waite desires to announce his new loca-
tion at 120 South La Salle street, Chicago, where
he would like to see or hear from his friends, clients
and customers."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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