January, 1932
P R E S T O - T I MES
UNIQUE WINDOW DISPLAY AT INDIANAPOLIS
A window provocative of much comment and said
to have led many customers to enter the show rooms
of the Baldwin Piano Studios, Inc., Indianapolis, Ind.,
is responsible for the sale of three Sargent grand
pianos within a very short period of time.
The piano was trucked from Cincinnati on Satur-
day and arrived in Indianapolis about 3 p. m. the
same day and, arranged in the spacious window, im-
mediately attracted every passer-by, brought ten peo-
ple into the store from 3 p. m. until 9:30 and resulted
in the sale of two of the instruments within six
hours.
The display was by no means new, bat the arrange-
ment was. From the small cut-outs fastened to the
window, shaped like miniature grand pianos and bear-
ing the name of the particular point of interest, di-
rected to the point by ribbon streamers, the instru-
ment tells its own story. The price of course, does
much toward the selling of this instrument. There
was no time during the afternoon that holiday shop-
pers did not linger an^- admire the beautiful piano
and brought human pedestrianism to a halt.
According to officials of the company Sunday win-
dow shoppers were attracted by the display and earlv
Monday morning calls came from all parts of the city
over the telephone. One of the calls resulted in an-
other sale, making the total of three up until Monday
at noon.
One of the outstanding features of this four foot
seven Sargent is the tradition of good workmanship
that prevails in all pianos made at the great factories
in Cincinnati. The case represents the fine school of
cabinet-makers; it has dignified proportions and
charming lines; it has captured the simplicity and
grace of line. The veneers were chosen and matched
to display the beauty of grain, and the harp shaped
lyre is the only Duncan Phyfe characteristic. The
tone is sweet, even and well balanced. The touch is
superb and the action readily responds to the artist's
touch.
AN ATTRACTIVE PIANO
The little Harrison upright piano, known as model
52, which is displayed in one of the corridors at Kim-
ball Hall, Chicago, has attracted a good deal of atten-
tion, especially by public school teachers who recently
had a meeting at Kimball Hall. In plain lettering at
right of fallboard is the inscription in gold letters,
"Manufactured by W. W. Kimball Company."
Harry T. Mathews and Mrs. Mathews have opened
a music store at Albion where, in addition to their
line of pianos, they will carry small musical instru-
ments, musical merchandise and radios.
DTSPLAY OF SARGENT PTANOS AT BAT/DWTN STUDIO.
CHINESE PROVERBS ALWAYS APPRO-
PRIATE
A man without a smiling face must not open a
shop.
Able to buy, don't buy so as to frighten the seller;
Able to sell, don't so sell as to frighten the buyer.
It is easier to open a shop than to keep it open.
A good customer won't change his shop, nor a good
shop lose its customers.
Be not too hasty to underbid another.
Business makes a man as well as tries him.
Business neglected is business lost.
Business sweetens pleasure and labor sweetens rest.
And Benjamin Franklin wrote: "Keep thy shop
and thy shop will keep thee."
A PIANO RENOWNED AT HOME
There are many exceptions to the old adage "A
prophet is not without renown save in his own coun-
try." In Cincinnati, for instance, a Cincinnati made
piano is used in many of the finest concerts of that
noted musical city. At the recent annual Feast of
Carols presented by the Cincinnati Conservatory of
Music the piano used on that occasion was, as we
read at the foot of the program, the Baldwin. This
concert of the well known Cincinnati Conservatory
was an exceedingly interesting event and of great
prominence in the music annals of that city.
SIX INTERESTING ESSAYS
NOTED
The
M. SCHULZ COMPANY
extend to their customers
and friends in the music
trade
COMPLIMENTS
OF THE SEASON
and wish them a full share
of the return of prosperity
now on the way.
Emil W. Wolff, President
Otto Schultz, Jr., and F. A . Luhnow, Vice-Presidents
F. P. Bassett, Secretary and Treasurer
AUTHORITIES DISCUSS
INSTRUCTION
PIANO
From Steinway & Sons Presto-Times is in receipt
of a brochure bearing the caption, "Suggestions in
Modern Piano Instruction," and the contents, that is
to say, the articles that make up this interesting and
instructive compilation, are the following essays:
"What Should We Teach When We Teach Mu-
sic?", by Dr. John Erskine, president of the Juilliard
School of Music, New York City.
"Music as a Self-expression," by Rudolph Ganz,
director of the Chicago Musical College, Chicago.
"Piano Possibilities," by Howard Hanson, director
of the Evanston School of Music, Rochester, N. Y.
"What Is Wrong with the Piano?," by Josef Hof-
mann, director of the Curtis Institute of Music, Phil-
adelphia.
"Give the Amateur Encouragement," by Ernst
Hutcheson, dean of the Juilliard Graduate School of
Music, New York.
"Meeting Modern Problems in Musical Education,"
by Olga Samaroff, of the Juilliard Graduate School
of Music.
In the preface to this list of essays Steinway &
sons say:
"We could continue to pick out many other inter-
esting bits from these six articles by Erskine, Ganz,
Hanson, Hofmann, Hutcheson and Samaroff, but it
is better to let them speak for themselves while we
content ourselves in presenting these articles as a
mark of appreciation for the untiring efforts of the
teachers and in the hope that the thoughts of thes(;
masters will be a help and inspiration to those whose
life work is the promotion of the art of music."
Copies of this pamphlet will be mailed to schools,
teachers, dealers, or others interested by addressing
Steinway & Sons, 109 W. 57th St., New York, N. Y.
KRAKAUER ON FIFTY-SEVENTH STREET
Krakauer Bros, have .signed a lease for a period of
years on the store at 115 W. 57th street, New York,
close to Steinway Hall. This will certainly place Kra-
kauer in a prominent and enviable position on the
high-toned piano row of New York.
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