Classic Mode

Presto

Issue: 1931 2263

MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
10 Cents a Copy
1 Year
$1.25
10 Months. . .$1.00
6 Months.. 75 rents
CHICAGO, ILL., NOVEMBER, 1931
.Monthly—
Fifteenth of Kadi Month
N. A. M. M.
LATEST FROM
HEADQUARTERS
UNEMPLOYMENT RELIEF COMMITTEE
"YOUR LITTLE DAUGHTER—Now is the time
Alfring Heads New York Division
to start her musical education too!" was the heading
Names on Committee
used for the first in a series of advertisements sent
to members of the National Association of Music
Merchants from the executive office with one of the
Merchandising Idea Bulletins, and the replies which
were received from members, in a large number of
cases with tear sheets from thir local daily papers
showing the use of the advertisement, showed con-
In the drive which has been launched in New York mer & Co.; Albert Behning, New Vork Piano and
clusively that this new item of dealer service, a part City by the Emergency Unemployment Relief Com- Organ Association; Deibert L. l.oomis, National As-
of the work plan for the coming fiscal year outlined mittee to raise twelve million dollars ($12,000,()C0.()0)
sociation of Music Merchants; W. G. Heller, Winter
by the executive secretary at the last convention, has to relieve distress among the unemployed during the & Co.; Eugene Schmitt, Hardman, Peck & Co.: Theo-
received the enthusiastic approval of a very consider- coming year, VV. H. AHring, presidem of the Aeolian
dore Steinway, Steinway & Sons.
able number of members.
Co., is leading the forces soliciting subscriptions to
Musical Merchandise (iron])—Henry C. Lomb,
Letters commenting upon the advertisement were the fund from musical instrument and publishing in-
Waverly Musical Products Co.: Sam Bnegeleiseu,
received from members located in the following twenty terests of Manhattan borough.
Buegeleisen & Jacobson.
states together with the District of Columbia and
Music Publishers' Group—John G. Paine, Music
In
undertaking
this
responsibility,
Mr.
Alfring
has
Canada: Pennsylvania, Iowa, Louisiana, Nebraska,
Texas, Massachusetts, California, Illinois, Ohio, created live w r ork groups as follows:
Publishers' Protective Association: Harold Flammer,
Minnesota, New York, West Virginia, Wisconsin,
Piano Group—C. Alfred Wagner, Aeolian Co.; Gor- G. Schirmer, Inc.
Alabama, Virginia, Indiana, Maryland, Colorado, Con-
Organ Group—George L. Catlin, Skinner Organ
don
Campbell. Kohler-Brambach Piano Co.; David
necticut and Arkansas.
Co.;
VV. E. Pilcher, Henry Pilcher Sons; Frank Taft,
The advertisement was in mat form, 11 by 6% A. Smith. Standard Felt Corp.; Harry Sohmer, Soh-
Aeolian
Co.; H. Waters, Estey Organ Co.
inches in size. It carried an attractive illustration of
General and Miscellaneous—VV. H. Alfring, Aeolian
a young girl seated before a piano keyboard. Pro-
vision was made for the incorporation of the dealer's
Co.: Harry Meixell, Music Industries Chamber of
name.
Commerce.
In one instance, that of Pittsburgh, Pa., the dealers
With their appointments these men immediately
joined together in using the advertisement as strictly
began
an active and enthusiastic canvass of the pros-
institutional "copy," affixing in place of the dealer's
pects placed in their hands, in most cases making
name a cut showing a piano keyboard with the line
personal calls upon those assigned to them for solici-
"The Piano—The Basic Musical Instrument."
tation.
The value of the illustration was commented on
particularly by a number of members, among them
Despite the serious business conditions through
VV. J. Storey, a well-known advertising authority, ad-
which
we are passing, conditions which have fallen
vertising manager of C. \V. Lindsay & Co., Ltd.,
with
particular
severity upon the musical instrument
Montreal, who wrote: "The illustration which you
(A Sequel to " M y Piano")
supplied us is so remarkable that it can be repeatedly
and publishing business, it is believed that those
used with new copy: we have already used it three
engaged in the music business in Manhattan borough
times."
will produce for the Emergency Unemployment Re-
While in many cases in answer to the inquiry made
lief Fund $5 ()()().()() or more.
in the bulletin, members indicated that the size of
Let your piano be " M y Piano",
the advertisement was entirely satisfactory, a num-
A steadfast companion you'll
ber of others said that double column "copy" would
BUT IT WAS A GREAT GAME
always know.
perhaps be more useful. Inquiry was made by the
A damp, chilly Saturday afternoon in November, a
executive office as to the attitude of members regard-
Let it +hen take you to ecstasy's
stadiun packed to overflowing, a hurried parking in
ing the advantages of mats in contrast to advertise-
one of two lots, both of which were already jammed,
height
ments being supplied in proof form only. The con-
a late entrance; bat it was a wonderful football game.
sensus seemed to favor mats and the suggestion was
Or let it lose you in fantasy's
Three men of the piano manufacturing industries
made that the illustration only might be provided in
flight,
journeying down from Michigan met a fourth from
mat forni, the balance of the copy being in proof,
Chicago and drove on to the new stad!u:n at South
thus giving flexibility as to size of space to be used.
Let it give you the joy of deep-
Bend to see Notre Dame win another gridiron con-
One o" the members of the association, VV. VV.
est devotion,
test.
Bradford, treasurer of the Knight-Campbell Music
Nothing unusual about that; but twilight shad-
Let it express your ev'ry
Co., Denver, thought so highly of the illustration used
ows were lengthening into darkness, a light drizzle
with the'September advertisement that he made use
emotion;
fell upon the close of a gloomy autumnal day, t'.ie
of it on the lirst page of the Knight-Campbell Teacher
Would you know real peace,
game had long ended, the crowd had departed its
Bulletin in a half-page announcement, the bulletin be-
many ways—and a machine stood waiting, and alone.
ing broadcast to teachers and music lovers in the
unburden your soul,
It was the machine that our four friends had so hur-
Colorado district covered by the Knight-Campbell Co.
You'll find your piano there
riedly arrived in!
With the October bulletin, an entirely different
type of advertisement was supplied to members of the
People will spend an entire afternoon to see a
to console.
association, the advertisement being in proof form
game, but it seems that they have an •obsession for
Don't let it sit idle, it's ready
only.
trying to leave the stadium within thirty seconds after
In the layout which appears in connection with this
the final gun. It was in this mad scramble that oar
to lend
article there is used a clipping showing the October
good friends became separated and twisted in their
Just what you'd expect of
advertisement as used in a French language paper by
directions. W'.ien the lirst two finally did meet at
the well-known Canadian house of Willis & Co., Ltd.,
the machine, of course neither of them would have a
this constant friend—
with headquarters in Montreal. Reports indicated that
key, which made it necessary for them to enjoy the
YOUR PIANO
the October advertisement was extensively used by
doubtful pleasure of standing on the outside looking
members.
in—and it was raining. When the happy reunion was
finally consummated, undoubtedly this was one reunion
The November advertisement captioncd "The Home
of piano tradesmen at which neither business condi-
with Music Is the Happy Home," contains an illustra-
tions nor the "olden days" were discussed. The sun
tion, mats being used, showing a father and mother,
had long been set and t'le darkness was very dark,
the latter seated at a grand piano with their two
but time, which always obliterates space, found the
children, a boy and a girl, presenting an attractive
stag party of four back at their home in the Mic'.ii-
home scene, around which the text of the advertise-
gan hamlet on the lake
ment is effectivelv written.
YOUR PIANO
IS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
November, 1931
CHICAGO CIVIC OPERA
The Chicago Civic Opera Company lias brought out
a number of notable new artists, and the presentation
of the operas so far given has been highly artistic.
The fourth week of opera opens Monday evening,
November 23, with the season's second performance
of Samson and Delilah, with Madame Maria Olszew-
ska singing the role of Delilah for the first time in
America. On Tuesday evening will be given La
Boheme, with Claudia Muzio and Jan Kiepura.
Wednesday evening's performance will be Tristan
and Isolde, with Frida Leider and Paul Althouse.
to this the Piano Club possesses about $5,000 in bonds On Thanksgiving night will be presented for the first
The annual meeting of the Chicago Piano & Organ
time since 1925-1926 a revival of Massenet's "Hero-
Association was held at the Great Northern Hotel on and two pianos, a grand and an upright.
As chairman of the judiciary committee, Air. Schnei- diade," with Mary McCormic as Salome, Rene Mai-
Thursday, the 12th inst.
son as John the Baptist, and John Charles Thomas
der
was at first a bit facetious when he spoke of
This was the first meeting of the combined Piano
as Herod. Saturday, November 28, will be the sea-
getting the members to do all of the things that he
son's third performance of Mozart's "The Magic
Club and Chicago Piano and Organ Association and asked them to do in the past year. But, seriously
Flute."
the affair was very interesting.
speaking, he told of the committee's failure in their
Rehearsals on Wagner's "Parsifal" are in full swing
endeavor to stop certain unethical practices in the
This is the ticket of officers for the ensuing year
and this work will be brought to production at an
trade
and
in
their
effort
to
get
all
of
the
members
brought in by the nominating committee, Mr. Sill of
early date.
to obey the rules of the association. His report of
the W. W. Kimball Co. and Mr. Cook of the Cable
Massenet's "Herotliade," one of the revivals an-
the progress being made by the teaching of the
Piano Co., and which ticket was duly elected:
piano in the public schools was very encouraging. nounced for the current season by the Chicago Civic
Opera, comes to production to feature the third week
Thirty-two thousand children have been taught
President—Hall of Baldwin Piano Co.
of the season. The work, last sung in Chicago during
the
rudiments
of
piano
playing
in
the
Chicago
First Vice President—L. C. Wagner of Baldwin
the season of 1925-26, will be presented with Mary
public schools in the past three years and of these it
Piano Co.
McCormic as Salome, Maria Olszewska as Herodias,
is known that 6,000 have found their way to private
Rene Maison as John the Baptist, John Charles
Second Vice President—Henry D. Hewitt of the teachers and schools for further instruction. Mr.
M. Schulz Co.
Schneider was very profuse in his thanks to the Thomas as Herod, and Chase Baromeo as Phanuel.
Emil Cooper will conduct. The opera will be pre-
Secretary—David W. Kimball of the W. W. Kim- music dealers who have loaned their pianos and made
this work possible. In discussing the further popu- sented for the first time on Thanksgiving night.
ball Co.
Treasurer and Executive Secretary—Adam Schnei- larizing of this piano instruction, it was brought out
GOGGAN BROTHERS' ANNIVERSARY
that the association would have control of a broad-
der, 7521 Parkhurst avenue, Chicago.
CELEBRATION
casting station in the near future and could then
All members of the Piano Club, as is generally exploit music as a part of its usefulness.
Thos. Goggan & Bro., of Texas, the parent store
well known, now become, automatically, members of
of which was established at Galveston, observed the
the Piano and Organ Association, the annual dues
The chairman of the ways and means committee last week in October as its sixty-fifth anniversary.
being five dollars. The P. & O. initiation fee of five
reported that the past year had presented ample
Years ago Presto made an interesting story of how
dollars is waived for Piano Club members inasmuch
means but limited w r ays. Quite a reversal of the the Goggan boys left their home in the north and
as the two organizations have merged—it is not just
usual order of things.
went south by way of the Mississippi River on a raft
a question of the Chicago Piano & Organ Associa-
The chairman of the entertainment committee re- which they had constructed and on which was piled
tion taking over the Piano Club of Chicago. The
ported that the only time that they had had an their worldly possessions. This was in 1866, just after
dues should be sent to Adam Schneider, treasurer, opportunity to function was at the annual banquet. the close of the Civil War, and their business was
started at Galveston by these brothers, Thomas and
7521 Parkhurst avenue, Chicago, and it is hoped that
After the ticket of officers presented by the nom- John.
all Piano Club members retain their membership in
inating committee had been unanimously elected, Mr.
The first business home of the Goggan firm was the
the present combined organization, which is prob- Weisert introduced the new president, and after
ably the strongest piano club organization of the thanking the members and his fellow officers for old Tribune building at 22d and Postoffice, Galveston.
Eleven years after its establishment, the firm built
country.
their cooperation, he turned the office of president
After Mr. Weisert, the retiring president, congrat- over to President-elect Hall, who paid a short tribute the three-story brick building at 22d and Market,
which it occupied for more than 45 years. In Octo-
ulated both organizations upon their union and ex- to his predecessor and briefly outlined his hopes for
ber, 1929, the company moved to its present location
pressed a sincere belief in the future of the association, the coming year.
across the street from its old home—into the corner
he called for a report from the treasurer and from
The necessity for meetings every month, or even
location formerly known as the McCarthy bank
the chairmen of the various committees:
more frequently, was much stressed and it was finally building.
Adam Schneider, treasurer for the P. & O. Assn., decided that monthly meetings would be held and
Mr. A. R. Davis, manager of the Galveston store,
reported a cash balance on hand, after deducting the the Great Northern Hotel seemed to be favored as has been with the firm since 1923, upholding the
year's operating expenses, of $1,568.69. In addition the best place.
store's policy of one price and fair dealing.
FIRST MEETING CHICAGO P. & 0 . ASS'N
AND PIANO CLUB
Annual Meeting; Election of Officers; Committees Named; General Business
and General Good Time
HOME OF THE GULBRANSEN PRODUCT; PIANOS, RADIOS
FACTORY OF THE GULBRANSEN COMPANY
(The block bounded by Chicago, Kedzie, Sawyer and Spaulding Avenues)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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