Presto

November, 1931
R A D I O
THE JANUARY RADIO EXPOSITION
17
PRESTO-TIMES
SOMETHING NEW
FROM GULBRANSEN
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
RADIO ELIMINATES DISTANCE
One of the most interesting communications re-
ceived by Commander E. F. McDonald, Jr., president
of the Zenith Radio Corporation—a great adventurer
TWIN-VOICE radio tone, one of the most sensa-
and explorer himself—is contained in a letter received
tional advancements in modern radio reception, is
from Dr. W. W. Perrett, Moravian missionary at
announced by The Gulbransen Company in two new Hopedale, Labrador.
10-tube superheterodyne radio receivers. This prin-
Dr. Perrett writes:
ciple, developed and perfected by Gulbransen engi-
"During the past year we have had great satisfac-
neers, involves the use of two dynamic speakers, per- tion with the radio and I still claim that none of the
fectly blended and balanced, to cover and reproduce
sets around here beat the 'Zenith.' On several occa-
with startling fidelity the entire range of the human
sions I have had Rome, and that surely is a long
voice as well as band or orchestral instruments.
stretch from Labrador. All the winter I hadn't a
TWIN-VOICE radio tone establishes a new degree
Radio Call Book Magazine so could not verify sta-
of superfine tonal quality, far beyond the capacity
tions as I caught their announcements, but I still
cf single-speaker construction, according to the man- frequently pick up stations I had not heard before.
ufacturer.
I will make out and enclose a list of the stations I
have marked down. It is so nice during the winter
Convinced that the road to sound improvement lay
to pick up the 'Globe Trotter.' 'Town Crier,' etc.,
in the devising of some form of reproduction beyond
and listen in while they relate the chief items of the
the capacity of a single speaker, The Gulbransen
Company began a series of experiments which at- day's news. Labrador is no longer out of the world
like it used to be. W T e have a Marconi wireless sta-
tained final success in TWIN-VOICE radio tone.
tion open here during the summer. It closes down
The use of twin speakers, which complement each
for the winter. This summer Captain MacMillan
other just as do the trained voices of a star duet,
brought me a movie picture projector and nearly one
proved itself the solution to the problem.
hundred rolls of film, so we shall be able to give the
TWIN-VOICE radio tone provides the very
Eskimos instruction by means of movies this winter,
quintessence of faithful radio reception. Always the
and I know that will be enjoyed.
tone is superlatively perfect, of full range fidelity
"With all good wishes and in pleasant remembrance,
such as the supersensitive ear of the trained musician
"Very sincerely yours,
demands.
(Signed) "W. W. PERRETT."
The new model TWIN-VOICE receivers are of the
A list of broadcasting stations picked up on the
same high quality and workmanship which has made
Zenith radio by Dr. Perrett is given, about forty-five
Gulbransen famous for a quarter of a century as
in number and from all over the world.
the creator of line musical instruments. They are
of the 10-tube, Vari-mu, Pentode Superheterodyne
MR. SHUMAKER'S RESIGNATION
type, designed and built complete in the Gulbransen
factory. The 10 tubes include four of the new '35 Edward E. S'.iumaker, who lias placed his resig-
nation as president of the R. C. A.-Victor Co., subsid-
Vari-mu tubes, and two of the new '47 Pentodes in
iary of the Radio Corporation of America, to take
push-pull.
effect January 1, 1932, brings to an end twenty-eight
CL/RION ANNOUNCES APPOINTMENT OF years of service in the home entertainment industry,
he having joined the Victor Talking Machine Co. in
FOUR NEW DISTRIBUTORS
February, 1904. In retiring from the industry in
Ross D. Siragusa, president of Transformer Cor-
which he has spent his entire business life, Mr. Shu-
poration of America, announces that the following
distributors have recently taken over the Clarion line: maker predicts even greater accomplishments for its
City Electric Co., 522 S. Clinton street. Syracuse, future.
N. Y.
Rodefeld Co . 96 W. Main street, Richmond, Ind. SILVER-MARSHALL P L A N M E A N S
Electrical Warehouse, Inc., 470 Brainard street
REAL DOLLARS TO DEALERS
Detroit, Mich.
(Continued from page 10)
Gilham Electric Co., 101 Core street N. W., At-
Piano Co. of New Orleans; Anderson-Soward Co.,
lanta, Ga.
Mr. E. J. Dykstra, general sales manager, com- Dayton: Marx Music Co., La Crosse, Wis.; Schmol-
menting upon the Clarion distributor organization, ler & Mueller, Omaha; Aeolian Co., New York; Platt
Music Co., Los Angeles; a:id Sherman & Clay, San
said in part:
Francisco.
"The sales department is better equipped now than
Naturally the thing that interests the dealer is the
ever before to perform a real merchandising job.
price. As leaders the company is building an 8-tube
Our distribution is nation wide, and a Clarion distrib-
set that retails at $59.95; a 9-tube set retailing at $69.95
uter is located practically in every important city in
and a 10-tube set selling at $79.95. All are superhet-
the country.
erodyne sets. The 8-tube set, known as Model A-21,
is equipped with Vario-Mu tubes, Pentode tube, tone
RADIO BUSINESS REVIVING RAPIDLY
control and other features making a high grade set
The radio business is rapidly reviving, as activities and is 42 inches high. The 9-tube set, known as
at some of the larger factcries show. While the sit- Mode! E-22, has the same specifications as A-21,
uation at the Silver-Marshall plant may not be con- excepting that it has two Pentodes in the push-pull;
sidered as exactly typical, nevertheless the public are it is 44 inches high. The 10-tube set, known as J-23,
buying, for it is reflected in the factory orders.
has the same specifications as the E-22 with the
The Transformer Company of America are very extra t.ibe, giving greater sensitivity, and is 44 inches
busy, as another instance. These producers, who put high.
out the Clarion sets, have reached across the Atlantic
There has not been one thing done in production
and are doing a big export business in spite of the of the Silver-Marshall sets in the way of curtail-
keen European competition and the fact that we
ment. As a matter of fact their engineers are con-
have been led to believe that the countries on the tinually studying where they can make improvements,
other side are so depressed.
with the result that the original high standard of their
Of course the reduction in prices has very likely
product is maintained. It might be mentioned here
had a material effect in stimulating basiness, together
that at their factory they have a set which is under-
with snappy advertising copy and energetic sales pro- going a "life test," having been tuned in on July 8,
THK l'KKSKXTATlOX TO I'ltKSIDKXT HOOVER.
motions. It might be noted here that the piano trade
1929, and has been on the job incessantly since then,
are at last recognizing the radio set as a big money- so t'lat by the end of this month it will have rounded
A phonograph record of President Hoover's ad-
maker and are again giving their attention to it.
out 21,000 hours of continuous service.
dress on Welfare and Relief Mobilization, broadcast
The cabinets are beautiful pieces of furniture fit
from Fortress Monroe, Va., was presented to the
An export division of The Transformer Corpora-
for the finest home. There is one thing certain, the
Chief Executive at the White House by Major I. E. tion of America has been established with offices at
Silver-Marshall company has set a pace which will
Lambert, vice-president and general counsel of the 5225 North Claremont avenue, Chicago, especially keep their products well in the vanguard, for they
RCA Victor Co.
for the foreign marketing of Clarion receiving sets. offer the dealer an excellent opportunity to make
Through the courtesy of the RCA Victor Co., five
radio equipment and accessories.
more money than he ever before made out of radio.
hundred copies of this recording and of a similar ad-
The Utah Radio Company now makes Chicago its
dress by Will Rogers have been turned over, without
headquarters, the late factory at Salt Lake City, Utah,
The new portable phonograph announced by the
c'large. to the Association of Community Chests and
having been moved to Chicago,
RCA-Victor laboratories in Camden, N. J., weighs
Councils which is working in cooperation with the
only about sixteen pounds, and incorporates the most
Committee on Mobilization of Relief Resources,
The Bovard Music Store and the Versailles Music advanced type of portable phonograph mechanism.
headed by Owen D. Young. They will be used in
Store at Versailles, Intl., have consolidated and the Weighing a full eight pounds less than last year's
local relief campaigns.
two stores are now carrying on business in the Bo- model and contained in an attractively colored fabrikoid
When the records have served their purpose, they
vard Building by Mr. and Mrs. Robert Bovard and
carrying case, the new portable may be conveniently
will be presented to individual relief workers who
Harry W. Thompson. They carry the Baldwin and
transported to the summer vacation grounds, or used
have made the best showing in their communities.
the Gulbransen line of pianos.
whenever reliable entertainment is desired.
Chicago is planning for its great radio show to be
held January 18 to 24, and which is considered as
the introduction of a secondary selling season. Con-
cerning this secondary selling season Mr. C. B. Smith,
president of t'.ie Stuart-Warner Corporation, says:
"The radio industry, by and large, has never con-
centrated on an aggressive secondary selling season
which should begin about the first of February, after
the holiday slump, and continue well into May. There
have been individual and spasmodic attempts, but no
concerted action to sell sets during the very period
when radio reception is at its best and when the net-
works put on their best programs.
"Such a plan is a merchandising step in the right
direction and merits nation wide adoption by all the
factors in the industry.
"Recognition of the secondary season by the public
and trade i-s bound to stimulate greatly the yearly
total of sales v by dealers, jobbers and manufacturers.
There is no reason why the secondary selling season
should not ultimately approach the auUunn selling
season in volume.
"It seems logical that the vast replacement market
which exists for radio sets in America affords a fer-
tile field for attack during the secondary season. A
family already sold on radio is as susceptible to attack
in March as in October."
In the early days of radio there was a sound reason
to concentrate on sales in the final quarter. But with
hig'i class broadcasting programs available all the
\ear around, excellent receivers and high powered
stations, the radio set is used and enjoyed, every day,
all the vear around.
R. C. A. TO PRESIDENT HOOVER
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