Presto

Issue: 1931 2263

12
PRESTO-TIMES
Comments, News
,
,
in How Dealers Keep Moving
How Leading Houses Attract Trade
and Bring in Business and Dollars
NOTES ON A LOS ANGELES
LEADING MUSIC HOUSE
Mr. Richardson's Work Highly Praised by Cor-
respondent
By Marshall Breeden
When a new salesman joins the Richardson Music
Co. of Los Angeles, Mr. W. H. Richardson, the pres-
ident, usually says to him: "We stress high grade
merchandise, fair prices, honest terms and do not care
for business on the catch ad catch plan. Sell pianos
but sell them to responsible people.''
Richardson's has perhaps the highest class clientele
of any pf the western music stores. This does not
mean that it is not inclined toward business from the
general public. Nor does it mean that Richardson's
would refuse to see you or me. But it is rather likely
that we would not wander in for the reason that
Richardson's advertising is usually restricted to ap-
peal only to the more or less wealthy folks. Cer-
tainly that lets me oat though you might remain.
STEINWAY AT PHILADELPHIA
The above plate has been used by N. Stetson &
Co., Philadelphia, the Steinway piano salesrooms of
that city, with a suitable text, part of which we quote
herewith:
"Children grow away from home too easily these
days . . . into a world of superficial amusements. It
Please Send Presto-Times Daily
and Other Papers Containing
Music Dealers' Advertisements
. . . a place where young people may enjoy the
delights of good music. And your Steinway will en-
dure for a half century or more."
DALLAS HEADQUARTERS FOR MUSIC
PROFESSION
The Will A. Watkin Music House, Dallas, Tex.,
gives out the following announcement to the Dallas
public:
Desiring to further increase o«.ir sphere of useful-
ness to the music profession, on September the first
we enlarged and relinished our studio quarters. These
have been well received and arc now occupied by
the teachers.
The night recital hall for pupils' recitals is also
ready. Our day club room for the meeting of music
clubs has proven popular and is already "well dated
up" by some dozen clubs. The above we have done
in the direct interest of the teachers, clubs and music
lovers.
LANG BROTHERS TAKEN OVER BY ELBEL
BROTHERS AT SOUTH BEND
The Lang Brothers' Music Mouse, at South Bend,
lnd., has consolidated with Klbcl Brothers and the
entire stock of pianos has been transferred to the
Libel Brothers' store, 112 X. Michigan street. The
firm of Lang Brothers was established nine years ago
and Mr. J. E. Lang, who organized the firm, will
again join Libel Brothers, with whom he had been
associated before going into business for himself.
Libel Brothers have been in the music business in
South Bend for nearly half a century.
Chas. M. Stieff & Sons
Seven or eight years ago it is likely that the Chas.
M. Stieff & Sons' piano line was not much handled
in Southern California. But that was years ago.
Richardson's took hold of the Stieff line and has
made it one of the outstanding values in the south-
land. He has sold hundreds of expensive grands, and
some of his customers are in the local and national
blue book, and some of them are not.
A few folks who own Stieff or other pianos sold
by Richardson's are William Gibbs McAdoo, John
Gilbert, and E. L. Doheny. Big names these in their
respective lines of endeavor.
Radio and Small Goods
The same stress for quality both in merchandise
and in customers is placed on the radio and small
goods department. It is pleasingly surprising the
large number of enormously expensive special radio
cabinets sold. But they also sell the usual run of
the popular priced makes. However, Richardson's
rather specializes in placing radio receivers in elab-
orate cases.
Be all of that as • it may be, the one fundamental
and outstanding thing about Richardson's is its qual-
ity. This successful firm has proven that it is not
necessary to advertise outlandish terms. Pianos, ra-
dios, and such are sold on shorter terms than is per-
haps customary. The policy has also proven that
in this (and every community) there are a number
of people who want the best in period designed cases
both in piano and radio. It also proves that a music
store can make money and still maintain the dignity
which once surrounded the business before something
or other happened to it.
Mr. Richardson has twice been elected president
of the Southern California Music & Radio Trades
Association, and is likely to be drafted again.
In accordance with a resolution adopted at the Mu-
sic Trade Convention, held at Chicago last June, an
ethics committee has been appointed by the presi-
dent of the National Association of Sheet Music
Dealers.
President Harden appointed the following to serve
on this committee:
Mr. Charles Glaser of Messrs. G. Fred Kranz
Music Co., Baltimore.
Mr. William Witt of Messrs. Witt-Hamill Music
Co., Washington.
Mr. Chas. Homeyer of Messrs. Chas. W. Homeyer
& Co., Boston.
Mr. Henry Mutscliler of Messrs. A. K. DeLemos
& Co., Newark, N. J.
President Harden will take an active part in the
work of the ethics committee, the members of which
are within easy reach of each other.
A clear statement of what is fair and what is un-
fair competition will be a big forward step. It is the
object for which the National Association was called
into existence in 1914. The time is ripe for the
accomplishment of this end. L'nethical practices are
unprofitable and their discontinuance can be brought
about through the co-operation of publishers and
retailers.
GOOD AND STRONG FOR PIANOS
Orton Brothers, Butte, Mont., are in the field good
and strong for increased piano business. They have
just received a shipment of thirty-six pianos and have
had special sales. A local paper speaking of this
shipment says:
"With hundreds of children taking advantage of the
new inexpensive system of class instruction in the
piano, Orton Brothers state that more interest is be-
ing shown in music as a means of self-expression and
enjoyment and culture in the home. For a small out-
lay a child can have expert instruction and also be
supplied with a real little piano in the home."
November. 1931
should be your effort, as a thoughtful parent, to pro-
vide a happy setting for your children, to give them
an environment that holds their interest. And an
important part of this environment is a fine piano.
'"An instrument such as the Steinw T ay offers a center
of attraction about which the children and their friends
will gather. The product of master craftsmen, built
with the utmost care to produce true tone, it has a
remarkable ability to develop talent.
"Visit N. Stetson & Co. Choose of the many beau-
tifully designed Steinway models. Owning a Stein-
way will help make your home more than attractive
Concerning the French song, "La Vivandiere," now
heard over the radio from time to time, this story
in connection with the song is interesting as sent out
by the promoters: "The courage of woman is that of
a tigress. With the French troops of by-gone days,
there traveled women simply known as Les Vivan-
dieres. There w r ere several with each company. They
were company mothers; they cooked for the men,
mended their clothes, nursed them when they were
sick or wounded, helped drag up shells when there
were no others to do the work, and inspired courage
when courage waned. Godard sings of these un-
named heroines of many a conflict in his song 'La
Vivandiere,' a song in the spirited tempo of the
French inarch."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO-TIMES
November, 1931
CLIPPINGS FROM THE BEST ADS
NEW INCORPORATIONS, FIRMS,
CHANGES, REORGANIZATIONS
The former home of the W. F. Frederick Piano Co.,
of Wheeling, W. Va., located at 1416 Market street,
that city, has been sold by the Frederick Company,
who are the owners. The purchasers, the Zee-Rad
Company, are manufacturers and dealers in radios.
A list of second-hand pianos advertised by W. J.
Dyer & Bro., St. Paul, includes quite a number of
rather old and "dilapidated" piano names.
Kranich & Bach in their metropolitan paper adver-
tising refer to their grand as the "World's Finest
Salon Piano."
The R. E. Winsett Music Co., Dayton, Ohio, has
filed articles of incorporation with the Secretary of
State. The incorporators are R. E. Winsett, Ruth
Winsett and William Winsett. Capital stock, $5,000.
The Northside Piano Exchange, 112 E. Ohio
street, Pittsburgh, Pa., is now in its twentieth year
of business and has occupied the same location all
these years. In fact, for several years it w r as the
only north side music store.
The Levis Music Store, 412 E. Main street, Roches-
ter, N. Y., broadcasts Sunday evenings over Station
WHAM. The Levis is the Steimvay House of
Rochester and handles also the Aeolian line and the
Kohler & Campbell line of pianos.
Kane's Music & Radio Shop was opened last month
at Pueblo, Colo., the location being at 106 W. Third
street. The proprietor, Mr. O. R. Kane, has been
well known in the music business in and about Pueblo
for more than fifteen years.
Mayo Williams, proprietor of the Music Shop at
112 E. Main street, Ottumwa, la., has established an
excellent trade in its repair department and has work
coming in from various towns around about Ottumwa.
On the eve of his debut in New York, Harry
Braun. 22-year-old violinist, dropped his $25,000
viol'n in front of a truck, totally destroying it. Made
in 1691, the violin was the gift of August Heckscher.
Although in tears at the loss of his treasure. Braun
refused to sue the truck driver, and sought to borrow
another violin.
The Saltville Music Co., at Allison's Gap, Va., has
moved to larger and more commodious quarters in
the Brown building. J. W. Kestner is the proprietor.
The old-time piano manufacturing concern, Gib-
bons & Stone, Rochester, N. Y.. the factory of which
was at 11-15 Industrial street, has entirely discon-
tinued piano making. Notwithstanding the business
was bought up by the Levis Music House some fin-
ishing up was done at the factory, but now the busi-
ness is entirely discontinued, so far as operations at
the factory are concerned.
SELF-LIFTING PIANO TRUCK CO. BUSY
A correspondent of Presto-Times writes that he
recently visited the plant of the Self-Lifting Piano
Truck Co. at Findlay, Ohio, and found it a very busy
place. He states that the company has many orders
for delivery between now and the first of the year
and more are coming in right along. Of course the
trade are familiar with the piano truck made by them.
The new refrigerator truck, along the same lines and
designed to meet requirements in transporting the
new model refrigerators to the home, has been mak-
ing additional demands upon the factory's facilities,
for they are going fast. It is the old story—a good,
practical article made to meet a certain demand and
doing so perfectly.
MR. SOLBERG LOANS FAMOUS WASHING-
TON PAINTING
Members of the Chicago piano trade will readily
recognize the picture of Marshall Solberg, assistant
State's attorney and Piano club member, in the view
given in the Chicago Tribune a few days ago, show-
ing the presentation of a famous Gilbert Stuart por-
trait of George Washington for exhibition during the
Washington bicentennial celebration. The presenta-
tion is to William G. Thon, chairman of the com-
mission.
The Starr Piano Co. has recently had a piano sale
in the Dearborn Bank Building at llawrenceburg, Ind.
Dependable
LESTER
Small Grand
MORE NONDELIVERIES
The list of names of firms and individuals that have
recently changed location or discontinued business, as
Here is a new Steinway commendation. It heads published in recent issues of Presto-Times, has been
a column advertisement of Mellor's Music House, 604 found to be an interesting feature so, accordingly,
Wood street, Pittsburgh, and reads: "It will pay for another row of names that have been marked "moved,
itself many, many times over." Continuing, the ad- left no address," "discontinued business," or "unable
vertisement reads: "The first short years that you
to locate," is herewith given of non-deliveries, of
own a Steinway are but a promise of the delight and
Presto-Times:
pleasure that will come. The Steinway is built to
Grim Music Co., Beatrice, Neb., "gone, no order."
last. Thirty, forty, or even fifty years will not see
Thos. Aguilar, Temple, Tex.
the end of its service."
A. N. Grimes, 214 W. Adams street, Sandusky,
Gene's Music Shop has been opened at Plymouth,
Ind., by Eugene Mogle, and the location is at the Ohio, "moved, left no address."
W. W. Sunn, 1961 Grand River W., Detroit, Mich.,
corner of La Porte and Michigan streets.
The Cunningham Piano Co., Philadelphia, adver- "changed, no new address."
tise that they carry in stock the largest assortment
Lopez Music Organization, 3922 Garrison avenue,
of Reproducing, Upright and Grand Pianos of any and J. A. Lopez, 5200 Harrison avenue, Baltimore,
one store in America.
Maryland.
Ferron & Kroeplin, Kimball Hall, Chicago, 111.,
Harvey E. Albright, tuner, 1531 Montcalm street,
dealers in fine violins, say in a circular letter recently
Indianapolis, Ind., left this location.
sent out: "A violin from the hands of Stradivari,
Grandt Piano Co., 4106 W. North avenue, Chicago;
Guarneri and other Italian masters is as fine a work
business discontinued several months ago.
of art as a canvas of Angelo, a portrait of Rembrandt
Smith Music Co., Richlands, Va., moved to Bris-
or a piece of sculpture of Donatello. Within the last
few decades they have so greatly increased in value tol, Va.
that they are not within the reach of one of ordinary
W. H. Baldwin, tuner, 2125 Spencer street, Omaha,
means. There are, however, many fine makers, less Neb., moved to 935 Redick-Toner building, Omaha,
celebrated, whose violins are much sought after by Nebraska.
connoisseurs and collectors."
Claypool-Lacey Music Co., Crawfordsville, Ind.,
now out of business.
R. P. Curtis Co., Lincoln, Neb., not delivered.
East Texas Phonograph Co., Tyler, Tex.
MUSIC FOOD FOR THE SOUL
The address is requested of E. E. Blake, formerly
Seated in a 42nd street restaurant, New York, one
day recently, one a Presto-Times correspondent, the with the Rauworth Piano Co., at Bellevue, Iowa.
other Edwin Jarrett, now connected with Mehlin &
Clark Orchestra Roll Co. Give Names
Sons, piano manufacturers, that gentleman's atten-
The
Clark Orchestra Roll Co., De Kalb., 111., re-
tion was called to a Sohmer advertisement in a cur-
rent issue of the New York Times, and reading the ferring to the Presto-Times non-delivery matter,
first paragraph, "They have a phonograph and a radio write stating that their list of comebacks may be
but listening isn't enough. They long to have their interesting to add to the names Presto-Times is pub-
child learn something they never learned—to make lishing. Among this list we take the following as
music for herself," remarked:
"Apparently our being particularly identified, one way or another, with
Sohmer friends must be added to the small number the music business:
Edward A. Baker, Peshtigo, Wis.
who have discovered that 'man cannot live by bread
alone,' and that music (the expression of it) is an
J. E. Black, 305 E. 40th street, Savanna, Ga.
emotional outlet, and that it has a distinct relation to
Silas Croutch, Wauzeka. Wis.
the piano industry."
L. C. Dewees, 309 Washington street, Houston, Tex.
Dudley Music Store, Fremont, Nebr.
Then Mr. Jarrett read another paragraph fully sub-
Henry's Music Store, Blairsville, Pa.
stantiating the reference he had made to the great
John Lupaz, 145 High street, Newark, N. J.
and conservative house of Sohmer, which paragraph
H. L. Pennington, Eldon, Mo.
reads as follows: "If you can play the piano even
C. Quadt, 249 Main street, Tottenville. N. Y.
haltingly, you have discovered the most marvelous
Sherman, Clay & Co.. Fresno, Calif.
release for your emotions. You speak in music; you
West Texas Piano Co., Midland, Tex.
create your mood. And in the piano you have the
Stahlschmidt Piano Co., Evansville, Ind.
basic instrument for musical culture."
N. C. Miller, Muskogee, Okla.
Mr. Jarrett informed the Presto-Times correspond-
T. J. Rees Music Store, 142 W. Main street,
ent that he has just visited William Strich, w 7 ho was
convalescing from two successful eye operations. Girardville, Pa.
The Clark Orchestra Roll Co. give us many other
"Praise be," said Mr. Jarrett, and so say a multi-
names that are not directly identified with the music
tude of persons in the trade who have known for
many years Mr. Strich, one of the founders of the business.
Strich & Zeidler piano; a man loved and honored in
Cable Piano Co., Saginaw, Mich., mail now goes to
the music trades and industries. "A lovable charac- Cable Piano Co., Detroit.
ter," adds Mr. Jarrett.
J. M. Crawford, Mesa, Ariz., mail not now deliv-
ered.
MAKE ONLY THE KURTZMANN
Melion & Bilbeu, 70 Dacey street, Newark, N. J.,
Some time ago an inquiry was received by Presto- left this location; no new address given.
Powell & McFetridge, 218 North College avenue,
Times about a certain piano which was on the mar-
ket years ago and, he understood, was now being Salem, HI., left this location; no new address.
Sherman. Clay & Co. branch at Reno, Nev., has been
made by C. Kurtzmann & Co. of Buffalo. N. Y. This
impression is a wrong one, for the Kurtzmann con- discontinued and mail is to be forwarded to Sacra-
cern has never turned out any other piano than the mento, Calif.
one bearing its own name, all the facilities of its
QRS Music Co., 9-15 Third street, Cincinnati, Ohio,
plant being devoted exclusively to the production of
moved to 2457 Hudson avenue, that city.
the C. Kurtzmann & Co. piano.
J. M. HOFFMAN
The death is announced of Julius Hoffman, presi-
dent of the J. M. Hoffman Music Co., Pittsburgh,
Pa., who passed away at his home, 3463 Forbes street,
Pittsburgh. At the age of eighteen he joined his
father in the Hoffman Music Co. and had been con-
nected with the business up to the time of his death.
A considerable string of assignments, liquidations,
failures and discontinuances in the music business
is reported within the past thirty days. Among
these are: Chubb & Steinberg Music Shop. 17 East
Sixth street. Cincinnati, Ohio, J. W. Hueber, receiver;
Tuggle Radio & Music Shop, Mamaroneck, N. Y.,
filed voluntary petition for bankruptcy; Stahlschmidt
Piano Co.. 15 S. E. Fourth street. Evansville, Ind.;
Bean Brothers Music Co., 219 W. Capitol avenue,
Little Rock, Ark., O. K. Houck Piano Co. was one
of the petitioners for bankruptcy; The Hiltbrand Mu-
sic Co., Colorado Springs, Colo., has given up its
charter of incorporation.
The report that Ricca & Son, New York, had pur-
chased the stock, material and name of the defunct
Premier Grand Piano Co. was an erroneous report,
according to advices by Ricca & Son.
America's greatest
page 6.
Refrigerator
Truck.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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