Presto

Issue: 1931 2262

12
October, 1931
V RESTO-TIMES
Dollars and Sense in Piano Business
How Leading Houses Attract Trade
and Bring in Business and Dollars
LATE MUSICJ^ADE NOTES
New Firms, Changes, Incorporations, Personal News, Removals
Piano Sales, Excerpts from Dealers' Advertisements,
and Other Bits of News
STEINWAY PIANOS SAIL THE SEVEN SEAS
Of course the Steinway piano has been long recog-
nized as a piano of highest standing and quality
everywhere, but while various other pianos have held
their own on the market, there must be something
unusual about the Steinway, judging iroin the places
The Canadian Pacific Steamship Co., Ltd., ordered
a Steinway for their beautifully arranged steamer.
"Empress of Britain," one of the most sumptuously
equipped steamers in the world, and in addition to
this vessel, this company also has Steinways on the
Please Send Presto-Times Daily
and Other Papers Containing
Music Dealers' Advertisements
MELLOR'S 100TH ANNIVERSARY
The Mellor Piano Company of Pittsburgh, l'^--
was celebrating its one hundredth anniversary the
last week of September and lirst days of October.
One of tiie presents it had to offer was a free scholar-
ship of a term of piano lessons to be given at the
Pittsburgh Musical Institute. Mr. W. 15. Hamilton,
in making this announcement, said that a term of ten
lessons will enable parents to determine without cost
whether their children have natural musical talent.
NEW CALIFORNIA FIRM TAKES GERMAN
PIANO AGENCY
A new business has recently been organized at An-
aheim, Calif., to deal in a German-made piano: the
Julius Bliithner piano made at Leipzig, Germany, and
claiming the entire American agency for this well-
known German piano. Several instruments have re-
cently arrived from Germany, each instrument being
encased in oil paper and in zinc lined boxes, one of
these being a 9 foot concert grand in rosewood
veneer.
WURLITZER ACTIVITIES AT DE KALB
There is marked activity in piano production at the
Wurlitzer Grand Piano Co.'s factories at De Kalb,
111. One day last week when a Presto-Times repre-
sentative called at the Wurlitzer office and factories
there were half a dozen or more dealers from as
many different sections of the country who had come
to make selections of pianos for their autumn and
holiday requirements.
Mr. Farny stated to the
Presto-Times representative that an eminently satis-
factory lot of orders had been received for the first
live days of the present month. The number of
orders received was given our representative in con-
fidence and it runs away beyond the business of the
preceding month. Mr. C. L. Farny, vice-president
and manager at De Kalb, says that it certainly looks
like things are going to improve generally in the
music business and knows that his own business
is going forward in an active way.
HOW MR. STROUSE PROMOTES
Irving Strouse, advertising representative and artist
promoter, now doing some of this kind of work for
Ray Perkins, a NBC radio artist and others, says
among other jests and wise cracks that Perkins
"is praying for winter and gold weather." and that
"Texas Guinan is going to spite the French and
give a performance in Paris—Kansas."
MR. WATKIN IS PROMINENT IN
AUDITION TRIALS
Sfciiticay Model B Grand. Designed for I-us: (. ms
into which it has found appreciation. For example,
a short time ago a Steinway was shipped to Japan,
for use in the royal household. The Nippon Yuseu
Kaisha Steamship Line o! Japan ordered six spe-
cially designed Steinways for their luxurious steamers,
the Chichibu Maru, Hakawa llaru, Heian Maru. and
the great radio stations of Japan are equipped with
Steinway pianos.
f S. S. "Illllpl'CSs of Hrittlill"
steamers "Fmpress of Scotland." "Duchess of Red-
ford," "Duchess of Athol." "Duchess of Richmond,"
and "Duchess of York." The North (iermaii Lloyd
and Hamburg American lines have long had these
pianos on their vessels.
Presto-Times presents herewith an illustration ol
a Model I>, Steinway grand, as it appears in the
lounge of the steamer "Empress of Britain."
Robert N. Watkin, of the Will A. Watkin Music
House. Dallas, Tex., has been prominent in the suc-
cess of the Atwater Kent Audition in that section
for selecting singers for prizes offered by the At-
water Kent Radio Co., and is chairman of the local
audition.
"The goal of a local audition is to encourage all
young singers to make the most of their talent and
try for the $25,000 cash awards and scholarships
offered in the national competition," Mr. Watkin
declared in his announcement. Winner of the local
contest will be eligible to compete in the district
audition.
Last year Joyce Allmand of Dallas, Tex., won a
$2,000 prize and scholarship in the national audition.
The current contest is t'ie lil'th annual Atwater Kent
audition.
The Will A. Watkin Co. represents the Chickeriug,
Fischer, Brambach pianos at Dallas.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
October, 1931
PRESTO-TIMES
ciated with him in the business, has continued it
under the original linn name of Schaeberle & Son
Music House.
Wurlitzer's store at 144 South High street, Colum
bus, Ohio, publishes a picture of a proud father
In their advertising of the Steinway pianos the watching his little son performing on a grand piano.
Metropolitan Music Co., Minneapolis, Minn., say: The dealer comments on this picture in his ad: "Your
"Perhaps you have children who have reached the
child's success in life may well depend upon his
age when the cultural and educational value of good
musical education. Much of your child's success in
music may change the whole course of their lives. later life will depend upon the cultural advantages
Are you giving them this advantage?
gained during childhood. A musical education pro-
vides a splendid background. Do not neglect it: bring
The Lyon & Healy Cleveland store at Huron road
and Euclid avenue advertise that they have nine its influence into play at once."
more Cable-Nelson baby grand pianos, these being
Pianos and similar articles are moved in the city of
a part of the big Lyon & Healy-Cable-Nelson piano
Pcrnambuco by a sextette of trained men who are
deal made some time ago for a big lot of Cable- all of the same height and powerfully built. They
Nelson pianos.
will lift a grand piano on their heads and then march
The Sterchi Music Co. has been established in t'.ie along with a soldier-like precision. A misstep on the
same block on Wabash avenue for the past 37 years part of one would mean disaster. As they pass along
and has established a real record of service. A con- the street they are preceded by their chief who clears
servatory is operated in connection with the music the way for them and gives the orders to the porters.
store and instruction is given in the playing of the All pianos are moved in this manner and these same
men take care of all such jobs.
various band and orchestra instruments.
CLIPPINGS FROM THE BEST ADS
NEW INCORPORATIONS, FIRMS,
CHANGES, REORGANIZATIONS
Grinncll Bros., Detroit. Mich., are advertising 1
vigorously the Vose piano w'lich they have handled
for many years.
Almon D. Olscn, the Kimball representative at
Dnlntli. Minn., says that he is affiliated with Brander's
Music Shop.
Tiie Metropolitan Music Co., 1011 Nicollet avenue,
Minneapolis, names itself as the "Baby Grand Piano
Headquarters" of that city.
The Carder Music Co. has for many years been
special representative of the Straube piano which in-
strument has tilled every demand.
The Oneonta-Hill Music Store has been incorpo-
Lyon & Healy, in their piano advertising, say
rated at Oneonta, N. Y., by Clarence 15. and Helen
"Good-bye, summer," and recommend getting back
MR. JONES BECOMES COUNCIL BLUFFS
K. Hill, Lester Myers, Oneonta.
to piano playing, as no other medium will give greater
MANAGER
The Lucas Music Co. has been incorporated at returns in actual pleasure than music. "Secure for
The management of the Council Bluffs store of
Toledo, Ohio, by James K. Naylor and others, to your household the permanent happiness that lies
the Schmoller & Mueller Piano Co., located at Sixth
within the immortal Steinway. Conceded to be the street and Broadway, has been taken over by E. O.
engage in the music business at Toledo.
finest of the world's fine pianos."
Jones, formerly of North Platt, Nebr., where he had
The Lucas Music Co. has been incorporated at
Cleveland, Ohio, with 250 shares no par value. James
H. C. Barger, who was manager of the Knight- charge of the Schmoller & Mueller business.
Campbell Music Co.'s store at Scottsbluflf, Nebr., has
E. Naylor, J. K. Farber, Harold S. Green, incorpo-
discontinued business and is awaiting future devel-
rators.
REVIVING BUSINESS
opments with intention of getting back again into
In the fire which partially destroyed the Imfeld
Two concerns who have not been conspicuous in
Music Store at 205 Court street, Hamilton, Ohio, the music trade. Before joining the Knight-Campbell
piano manufacturing for some few years past are
Music Co. Mr. Barger was connected with the A. now working along quite successfully in a modest
last month, Mr. Auriel Imfeld was quite seriously
Hospe Music House of Omaha, Nebr.
way. One of these is Mr. Linton Floyd-Jones' busi-
injured.
The Music Shop, 414 East Monroe street, Spring- ness still going under the old name of W. P. Haines
The music store of N. Earl Clark, Monroe, Mich.,
field, Til., has been exploiting a series of piano les- & Co., and the other the Hobart M. Cable Co. of La
has been moved to the Syndicate Block, after having
Porte, Ind., which business has recently received
sons by radio broadcast. The lessons as carried on
been located in the P. G. Wells building for the past
several "handsome" orders, as Mr. Cable informs a
by various teachers are broadcast each afternoon from
fourteen years.
the teachers' studio in the Music Shop over Station representative of Presto-Times. One of these orders
The Fremont Music Store, Fremont, Ohio, which
WTAX, which is located in the Music Shop store. was on a contract from the State Teachers' College
was conducted by Nevin Woleslagel, has been sold
Many pupils have thus been heard with much interest at Hays, Kans., for fourteen of their instruments
to Howard L. Stierwald, a Fremont druggist and
known as their Conservatorv models.
to their parents and friends, and others.
dealer in musical instruments.
Orien
L.
Roark,
of
the
J.
L.
Roark
Estate,
Green-
A branch store of the Salak Brothers Piano Co. of
CORNELL COLLEGE BALDWIN
Racine, Wis., has been opened at Burlington, Wis. ville, Ky., who contributed to the Sir Thomas Lipton
Good Will Cup fund, received the official announce-
The Messrs. Salak, George and Charles, have been
PURCHASE
ment card, issued by Hon. James J. Walker, mayor
merchants in Racine for the past 15 years.
A sale of pianos worthy of special notice has just
of New York City, honorary chairman. Will Rogers
The softening, refining inflaence of beautiful music suggested the movement, and it was stated that more
been made; the purchase by Cornell College, Ithaca,
has a profound effect on the character of a sensitive
N. Y., of Baldwin and Ellington instruments; a
than $3,000 was contributed. A scroll containing the
child. And the ability to play the piano is of great
model C Baldwin Grand and two Ellington Uprights.
names of contributors accompanied the cup.
value at school, in college, and in after-life."
The purchase was made through the Ithaca Baldwin
A "piano camera" developed at the University of
In the fire which consumed several business houses
agency, Hickey's Lycelm of Music.
Iowa enables a musician to get a photographic record
at Green Bay, Wis., the Mann-Foster Music Co. of of the instrument's exact response. Each piano ham-
118 North Washington street of that city, suffered
mer is fitted with a paper tab in which a narrow slit
MORE COMEBACKS
considerable loss, partially covered by insurance.
has been cut. The camera, with a moving .'lm, is
J. H. Coker, of 4335 Fairfax avenue, Dallas, Texas, set above the hammers. When a key is struck the
Herewith are a few more names of individuals and
was laid up several days on account of an automobile
hammer moves toward the string and the slit in the firms whose mail matter has been returned to Presto-
accident resulting from running his car into the show- paper, passing the camera, photographs as a dot.
Times recently on account of non-delivery, where
window of the Will A. Watkin Music Co. of that city.
business has been discontinued, change of location,
The J. W. Green Co., Toledo, Ohio, in its advertis-
etc.
Heeseles Thomas has opened a music store in the ing of the Chickering piano, makes the following
Beer's Music Store, Curwensville, Pa., removed to
Winter Building at Oswego, Kans., and at Emporia, tribute to this piano: "The glorious tone of the Chick-
Kans.. the Pioneer Music Co. has just formally ering is companioned by the loveliness of its design. Cedarfield. Pa.
O. H. Kerr, Okmulgee, Okla., removed to San
opened in their new location at 517 Commercial
Its graceful, slender beauty takes its place in today's
Benita, Texas.
street.
tasteful decorative planning with thoroughbred ease.
Cable Piano Co., Saginaw, Mich., transferred to
Speaking of- the new model Chickering piano the The Chickering shows its distinguished ancestry in
1264 Library avenue Detroit.
J. S. Reed Piano Co., 29 W. North avenue, Baltimore, every line of its case and every note of its eloquent
Manganetti's Music Store. 1249 Fifth avenue, New
Md., say: "The slender, graceful Chickering taket. its keyboard."
Kensington,
Pa., has moved to 1032 Fifth avenue.
place in the present-day decorative scheme with thor-
E. V. Alcorn, who was for many years with the
oughbred ease."
Phillips & Creer Piano Co., Atlanta, Ga., and is New Kensington.
Glenwood Candy Kitchen, Glenwood, Minn., dis-
Kempf Brothers, Utica, N. Y., in their advertising known as one of the best piano salesmen in the entire
continued.
state of Georgia, and who also at one time was
say: "Just as important as her A. B. C's is your
General Distributing Co. (S. M. Schacter). 808
special representative for the Steinway piano, has
little daughter's knowledge of music! Nothing will
Texas avenue, Houston. Tex., moved and left no
add so much to her personal happiness—her general joined the Carder Piano Co., 27 Pryor street, that
address.
city. The Carder Piano Co., one of the best known
culture—her social success!"
J. K. Striff, box 95. Wink, Tex., moved and left
piano
firms
in
the
South,
recently
celebrated
their
James Sellers, who was in the music business at
no
address.
thirty-third anniversary. The firm has long since
Wheeling, W. Va., for many years, has changed his
James Moore, 209 North Ninth avenue, Ann Arbor,
built
up
an
enviable
following.
occupation to that of a farmer but expects his busi-
Mich., discontinued.
ness will be disposed of to parties who will continue
The Schaeberle & .Sou Music Store at 110 South
Alvin E. Smith, 269 Salmon street, Portland, Ore.,
the business on a more extensive scale.
Main street, Ann Arbor, Mich., has been extensively
discontinued.
The Sterchi Music Co.. Terrc Haute, I ml., is mak- remodeled so as to add greatly to the attractiveness
J. N. England, Atlanta. Ga.. who has been repre-
of the establishment. The company was established
ing a strong bid for band and orchestral instrument
sentative for several piano concerns, is not found by
in 1895, by the late J. F. Schaeberle and was located
business in that section of the Hoosier state, where
the mail carrier in Atlanta.
at 114 West Liberty street until moved to the pres-
a complete line of such nationally known lines of
H. B. Veatch, piano traveling man, is still with
ent location in 1908. Mr. Schaeberle died five years
band and orchestra instruments as Conn, Slingerland
Lyon & Healy as special representative in the piano
ago, and his son, Ernest A. Schaeberle, who was asso- department.
and Gibson are carried at all times.
ILLER IFIANO COMPANY
OREGON...ILLINOIS
Vianos'Xhaf Uave MaUeTheirWai/ hi/The Wfey Tkei/ Are Made
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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