Presto

Issue: 1931 2260

16
August,
P R E S T 0-T IMES
INTERESTING AND VAL=
UABLE OBSERVATIONS BY
CAPEHART PRESIDENT
H. E. Capehart, president of The Capehart Cor-
poration, Ft. Wayne, Ind., gave out to the trade
press recently an interesting review of conditions
existing today especially affecting the music trades
and industries and of particular import to houses
handling musical merchandise and musical instru-
ments in general.
From Mr. Capehart's statements Presto-Times
makes herewith quite extended quotations in the fol-
lowing extracts from his remarks.
Mr. Capehart begins by saying:
"The music industry is the only industry that I
know of where so many people in it, including the
manufacturer, jobber and dealer, are all of one and
the same mind, and that is that the only class of
merchandise the public will buy is cheap merchan-
dise. I will show you where every other line of
merchandise or article made has its extremely low-
priced line and extremely high-priced line."
"You can buy a dining room suite for $39.75 or
vou can pay $5,000 for one and buy anything in be-
tween. There are thousands of dollars' worth of
$39.75 dining room suites sold and likewise there is
a big volume of business on extremely high-priced
merchandise."
"This same thing applies to automobiles, clothing,
the rates of hotel rooms. It applies to the rates
restaurants charge for food; it applies to diamonds; it
applies to every article manufactured today except the
music business."
"Why the people in the music industry have per-
mitted themselves to get into this frame of mind, I
do not know."
"There is a place for a cheap musical instrument
just as there is a place for an extremely high-priced
one. But the sad part of it is that all dealers are
trying to sell nothing but low-priced musical instru-
ments. Instead there should be a few r stores in a
city selling an extremely cheap line of merchandise
the same as in all other lines and also a few stores
selling the better class of merchandise. Or if one
store wishes to sell both the cheap and highly priced
merchandise, they should segregate the departments,
have different sales organizations and use different
sales tactics."
"The music industry today is insulting the pocket-
books and the intelligence of the American people."
"It certainly would be a great thing for the in-
dustry if somebody were big enough to steer them
in the right direction so that high-priced merchandise
can be sold as well as cheap merchandise and get
them selling a little bit of each so as to get them
away from the idea of concentrating on midgets and
figuring that that is the only kind of merchandise
that can be sold."
"If there is nothing more to this musical instru-
ment business than midgets, then we had all better
get out of business."
Elaborating on President Capehart's remarks as
above given, he goes on to observe that, as he says:
"Elaborating just a little bit on the statement made
above, take a walk down the average street in the
average town in America and you will find in one
window a $465 Ford; in another window a $7,000
Cadillac. Or you will find a pair of silk hose for a
dollar and in the next window you will find a pair of
silk hose for $7.50. Or go into a cigar store and
you will find a cigar for a nickel and you will find
another one for a dollar."
"But in none of those cases do you find the entire
cigar industry, the entire automobile industry, the
entire stocking industry advertising and putting forth
all of their efforts on nothing except the 5-cent cigar,
the dollar stockings or the $465 automobile."
"It seems to me as though it is time for the music
industry to wake up and take a leaf out of the
book' of experience of jobbers, manufacturers and
dealers in other lines of merchandise made in Amer-
ica, or for that matter, in the world. If they don't
wake up they are going to have no industry left."
"There are a lot of good cheap midget radios and
likewise there are good lines of combination auto-
matic phonographs and radios and high-priced radios.
There is plenty of musical instrument merchandise
to fit any and all pocketbooks in America but the
trouble lies in the minds of the dealers and they have
been put in this frame of mind by the manufacturers."
"What I would do to promote the musical instru-
ment business is tell the dealers there is a big mar-
ket for midget radios and likewise there is a market
for $150 radios, $250 combination automatic phono-
graph and radio and a big market for a combination
automatic phonograph and radio selling for a thou-
sand dollars."
"The manufacturer and the manufacturer's sales-
men have got the poor dealer in such a bemuddled
frame of mind that he doesn't know if he is on foot
or horseback."
"If there is no market for high-priced merchandise
why do they still manufacture Cadillac automobiles,
Rolls Royce cars, expensive clothing? Why does a
man stop at the Biltmore Hotel in New York City
instead of going to a 50-cent hotel? Why does a man
build a $100,000 home instead of a $15,000 home and
so on and so forth?"
Mr. Capehart sends home to every reader of what
he says the well-known axiom that no manufacturer
can be stronger than his dealer, and while some deal-
ers with a small store or small amount of overhead
no doubt can make a lot of money selling low-priced
radios, yet it is impossible for a big dealer with a big
overhead and a big organization to make any money
handling this line of merchandise.
"However, the big dealer with the big overhead can
make money handling low-priced radios if he will
put in a separate department for handling low-priced
radios and likewise put in another distinct department
for handling a high-priced line."
"The American public will buy whatever the Amer-
ican manufacturers, jobbers and dealers decide to
sell them providing they give them value received."
BIG ORDER FOR C. G. CONN CO.
The C. G. Conn Co., Ltd., Elkhart, Ind., has re-
cently received an order for band instruments totaling
upw r ards of $6,000, to be delivered to United States
Bureau of Indian Affairs and for shipment to Alaska.
This order came through the Northwest Conn Co.,
the branch office at Seattle, Wash. The instruments
are all silverplated with gold burnish inside the bell
and complete Conn instrumentation except for the
drums.
A GOOD OPENING WITH GOOD
PROFITS
Salesmen, agents, dealers, and others connected
with the music trades who are looking for activity in
their lines of work may turn to some of the small
goods lines and especially in the line of brass band
instrument manufacture where good business now
prevails.
Along this line we have received word from the
Buescher Band Instrument Co., through W. W.
Wagner, manager of Agency Department, a com-
munication, part of which we herewith reproduce.
Mr. Wagner's communication starts out with the
question, "Does this look like depression?" He then
goes on to say:
"Here is some interesting news for you.
We
hear about men being out of work, but that does
not seem to be the case in the music industry. The
Buescher Company has recently received many let-
ters from large music dealers all over the United
States, asking us to assist them in securing competent
small goods men. There are many good jobs open
right now for good band and orchestra instrument
men, who combine executive and sales ability.
Mr. Wagner solicits correspondence with individuals
or firms who would like to get into an active and
good paying business to get in touch with him.
Any applicants should write to the Buescher Band
Instrument Company, Elkhart, Ind., stating age, ex-
perience, past employment record, and should give
any other information which would assist us in
placing them in good jobs. A photograph of them-
selves would also be of value.
WEAVER PIANOS IN CAPITAL CITY
From the York (Pa.) Gazette and Daily we clipped
the following item:
"The government of the District of Columbia,
through a commission appointed by the United States
government, has just ordered twenty-eight York
pianos from the Weaver Piano Co. for the public
schools of Washington, D. C, and two additional
York pianos for the Laurel Teachers' College.
"The school board of Washington, after a careful
and thorough investigation, recommended the York
pianos to the commission, and expressed their com-
plete faith in these instruments.
"They specified that the pianos must be at least
four feet eight inches high as they claim that this
size is necessary to provide the sounding board area
and the full length of strings w r hich are required to
produce the best tone quality. They also use some
small portable upright pianos in the Washington
schools but those are selected only for their port-
ability and for the convenience of the teacher in
being able to see and guide the class by looking over
the top of the piano while teaching. For interpreta-
tive work of pupils who have passed the stage of
beginners the full size upright pianos are required for
their musical tone qualities. The Weaver Piano Co.
has for years specialized in the full sized upright
pianos and this feature has contributed much to the
world-wide reputation for superior tone quality which
has been gained by these pianos.
"Washington, D. C, is one of the nine hundred
cities and towns in the United States in which chil-
dren are taught in classes in the public schools to
play the piano. York, Pa., is also one of the pioneers
in this progressive work and has attracted the atten-
tion and favorable comment of state educators."
THE APOLLO PIANO COMPANY
MAKES AN IMPORTANT
ANNOUNCEMENT
The special attention of piano dealers and agencies
handling pianos is called to the center two-page
spread in this issue of Presto-Times setting forth
the Apollo grand piano, announcing that the Apollo
grands are now available in styles as low as $950.
This will be valuable information for progressive
dealers and Presto-Times hopes that every dealer in
the land will read carefully the splendid setting forth
of the Apollo in this notable two-page announcement.
The Apollo grand piano was developed under the
personal supervision of Mr. Melville Clark. It was
his desire to build an instrument of unusual tonal
beauty in order that a finer expression for his famous
reproducing mechanism might be secured. It was
this desire that prompted him to search Europe for
finer piano scales and piano actions and also to bring
together the men best informed on piano construction
so that he could give the world not only the finest
piano playing device, but also the finest grand piano.
He and his assistants labored for months making
comparative tests before they reached an unanimous
decision.
Their research resulted in the production of such a
remarkable quality of tone that the specifications
of the fundamental parts in the Apollo grand piano
have never changed.
The increase in the production of Apollo grand
pianos during last six months over the same period
of 1930, has been due largely to the many thousands
of satisfied owners of Apollo grand pianos who have
urged friends to follow their example in buying a
piano for their home.
The Apollo Piano Company justly points with
pride to its increase in business which has been the
reward for building a grand piano which not only
holds an enviable position as a fine musical instru-
ment, but also by making it possible to secure the
renowned Apollo tone in a wide selection of encase-
ments. Both straight and period models are offered
in many attractive styles. The use of choice im-
ported veneers give Apollo grand pianos an added
beauty.
It should be mentioned in connection with this
story of the Apollo piano that the instrument—the
Apollo piano of today—is built in the original Apollo
factory at De Kalb, where the business was started,
and that the piano has not been built in any other
place than at De Kalb. It was developed at De Kalb
under the late supervision of Mr. Mtlville Clark.
Bork's Music House, Hibbing, Minn., has moved
to larger quarters and enlarged its business gen-
erally.
Let the PRESTO-TIMES classified columns help you
soil that old stock of pianos, violins and sheet music.
Music dealers everywhere are on the alert for any real
bargain that you offer them. Remember, goods that you
cannot sell easily may enjoy a very ready sule in ether
tewns. There are dealers waiting- to buy what you have
to sell.
Are You
Satisfied?
Every day leading
music merchants are in-
quiring about SCHULZ
COLONY G R A N D S
and a s k i n g us to
PROVE that they are
the best constructed
and e a s i e s t selling
small grands on the
market.
We'll be glad to tell
you why.
M. SCHULZ CO.
711 Milwaukee Ave., <
Chicaero. 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
August, 1931
R A D I O
GIANT NEW LINER HAS EXTENSIVEi
RADIO SYSTEM
MPROVING THE RADIO PROGRAM
The President Hoover, which embarked on her
maiden voyage August 6, is equipped with the most
elaborate radio and sound distribution system ever
installed on a steamer, according to the engineers
who made the installation.
On this spacious liner, which was built at a cost
of $8,000,000.00, radio and recorded programs will be
available in more than 35 special staterooms, and
suites, as well as in all the public spaces. Even the
two mess rooms for the crew will be equipped with
built-in loudspeakers. From this point, a sensitive
superheterodyne receiver capable of picking up shore
radio stations without interference from the ship's
commercial wireless transmitter, will deliver the
radio programs simultaneously to more than fifty
loudspeakers located in various parts of the new
vessel. Special music for all occasions will be avail-
able from an extensive librarv of recorded music.
It is generally understood and often taken for
granted that many programs that pass over the radio
and into homes throughout the country are adulter-
ated by too much advertising on the one hand and
a too rank and unsatisfactory variety of music on
the other, while some of the numbers, classified as
songs, are whined out in a way to suggest vacuous
inanity and feeble-minded droolery.
Perhaps this is all so well known and appreciated
that reference to the condition is not worth the space
given to its mention, but let us hope that broadcast-
ing in general will improve, for one of the leading
cultural and delightful agencies of the times is a good
radio program, whether it is heard in the theater, the
home, or any other place where people of culture
listen in. Let's try and eliminate the rubbish as fast
and as soon as possible.
Transformer Corporation of America has hit upon
a novel sales promotional idea that brings entertain-
ment to the pleasure seekers of Chicago.
A trim little craft has been equipped with a micro-
phone and phonograph pick-up which is used for
broadcasting through large amplifiers.
The yacht travels along Chicago's shore line daily,
bringing to the numerous bathers the current popu-
lar recordings and announcing that the latest
CLARION super-heterodyne models may be seen
at vour nearest dealer.
At the meeting of the board of directors of the
Radio Corporation of America held on Friday, July
17, 1931, the following dividends were declared: On
the "A" preferred stock, 1 ^ per cent (%7 l / 2 cents per
share) for the third quarter of 1931; on the "B" pre-
ferred stock, $1.25 per share for the third quarter of
1931. The dividends are payable on October 1, 1931,
to stockholders of record September 1, 1931.
The band and orchestra concerts from the National
High School Orchestra and Band Camp at Inter-
lochen, Mich., may be heard over the radio through
stations connected with the National Broadcasting
Co. network Saturday evenings at 8 o'clock eastern
standard time, during July and August.
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
CLARK ORCHESTRA ROLL
TICKLERS
Let's Get Friendly, fox trot; Egyptian-Ella, fox
trot and one-step; For You, waltz; Whistling in the
Dark, fox trot; Roll On, Mississippi, Roll On, fox
trot; Ho Hum, fox trot; Moonlight Saving Time,
fox trot; Were You Sincere? fox trot; Thrill Me,
fox trot; I'm Crazy 'Bout My Baby, fox trot.
For You; The Little Old Church in the Valley;
Wabash Moon; I'm Alone Because I Love You;
Falling in Love Again; The Waltz You Saved for
Me; Reaching for the Moon; Lonesome Lover; Just
a Little While; When the Organ Played at Twilight.
Have you a position open for a good man with exj>e-
rienee in your line? Advertise for your man by using
the inexpensive PRKSTO-TIMKS classified ads.
G I LIMtA\SH\
The Brown Electric Co., Wilmington, Del., has
been granted a charter, to deal in radio equipment.
W. E. Overstreet, Paris, Ky., has purchased the
business and equipment of the Burris Radio Shop,
that city, from Mr. Burris.
"Radio without the service headache"
The Cable Piano Co. and the Ritter Music Co. of
Atlanta, Ga., are lending musical instruments to the
Emory Little Symphony Orchestra, which lost sev-
eral thousand dollars' worth of musical instruments
during a recent fire.
NEW
GULBRANSEN
SUPERHETERODYNES
Model 235
10 - Tube
(Four
'35 Vari-mu, two
'47 Pentode in
p u a h
pull).
Superheterodyne.
Compens ating
Dynamic Speak-
e r.
Tuning
Meter, Automatic
Volume Control,
F u l l - floating
Variable C o n -
densers.
Power
Switch.
No
"blasting,"
no
fading, no cross-
talk. Price, less
tubes, $97.50.
There are nearly 100,000 stockholders of the Radio
Corporation of America, an increase of over 70,000
since 1928. On June 30, this year, the number had
been increased to 74,824 holders of the new common
stock, being an increase since April, 1930, of 50,160.
COMMENTS ON A NEW
AND PROGRESSIVE LINE
OF THE MUSIC TRADE
Commenting on references made in Presto-Times
to the phonograph and phonographic records and
their advantages as good sellers, a correspondent,
known as one of the best posted men in the music
The East Tennessee branch offices of the Elyea business writes this paper as follows: "Phonographic
Talking Machine Co., of Atlanta, have been opened
records are certainly getting a lot of free publicity
in suite No. 255-56 New Sprankle building. R. E. and it follows that someone must believe in them and
Coon, of Knoxville, is in charge. The Elyea Talking in the future merchandising possibilities. What I
Machine Co. is agent in Georgia, Tennessee and Ala- cannot understand (among a lot of other things) is
bama for new RCA-Victor products.
the indifferent attitude of the piano dealer toward
Charles H. Weidelman, of the Weidelman Music handling this line of goods. He is willing to sell
Co., Houghton, Mich., gave a glowing account to washing machines, sewing machines, vacuum cleaners,
his local newspapers on his return from the radio frigidaire and God knows what, but phonographs and
convention at Chicago in June. He also speaks very records, that belong in the family with the piano and
highly of the attendance at the music industries con- in the past made great gobs of money for the piano
dealer—these are anathema to him. Queer, isn't it?
tion at the Palmer House, Chicago.
But the piano dealer of the present day is a queer
The 1,600-room Park Central, one of New York's
cuss. He is not even a remote cousin to the dealer
really great hotels, has been selected as official head-
quarters for the eighth annual Radio-Electrical of the 10 to 20 year ago period."
* * * * *
World's Fair, Madison Square Garden, Sept. 21-26,
inclusive. The hotel is located at 55th street and
In this connection the various improvements in
Seventh avenue and is nearer to Madison Square record changing instruments and record changing
Garden than any first-class hotel in Times Square.
mechanism are very important and of such a char-
The Harry Alter Co., majestic distributors in Chi- acter as to make the automatic phonograph a vital
cago, announce capital stock increase from 3.600 instrument for dealers to handle. Some of this new
shares non-par value to $25,000 and 6,000 shares non- development concerning which Mr. H. E. Capehart,
president of the Capehart Corporation, Ft. Wayne,
par value.
His many friends in the music and general radio Ind., describes and which his company manufactures,
trade have been sending letters of congratulations to makes possible the automatic reproduction of com-
Eugene F. McDonald, president of the Zenith Radio plete operas and symphonies as well as complete
Corporation, on his marriage last month to Miss Elva albums of records in proper sequence and without
regard to the size of the records.
Riddle.
One new instrument in particular and which was
demonstrated at the Aeolian company warerooms in
A time like this is a period that calls for more than
the tempering of plans; it is a time to use old-fash- New York recently was a development after two
ioned hustling, but with variation in several particu- years of work by the Capehart Corporation of Fort
lars. Men like Smith, of the Greene Co., Toledo; Wayne, Ind., and is to be known as the Capehart 400
Heaton, of Columbus; Fred Luhnow, of the M. series. It has several novel features, being the first
Schulz Co.; A. H. Howes, of Grinnell Bros.; John J. of its kind that can play both sides of a record
Glynn, of James & Holmstrom; S. Ernest Philpitt, automatically.
H. E. Capehart, president of the Capehart Corpora-
of Florida; Ed. H. Uhl, of Los Angeles; Wilking, of
Indianapolis, and scores of other brainy men, are tion, said the instrument covers a wider musical
never at a loss for any length of time, for they are range than any musical instrument of its type today,
such close students of the possibilities of their locali- going down as low as sixteen cycles and up as high
ties that they seem to know just where to send their as 4,600 cycles. It also has the most selective and
men. And it is just such men who are the "fittest" powerful radio set to date, being of the thirteen-
to survive during a period of general depression such tube super-heterodyne type, giving a ten-kilocycle
separation, Mr. Capehart said.
as the world has just passed through.
MANTEL
RECEIVER
Model 130
Seven - tiube Super-
heterodyne (two '35
Vari-mus, one '47
Pentode). 10 kilo-
cycle
separation.
Large enough to in-
sure excellent tone.
Finest cabinet work.
Price,
less
tubes,
$58.00.
CONSOLE
RECEIVER
Model 135
Seven - tube
Super-
heterodyne,
same
chassis as Model 130,
in beautifully de-
signed cabinet, 40"
high. 2 to 4 micro-
volt sensitivity per
m e t e r . No t u b e
noises or cross-talk.
Price.
less
tubes,
$68.00.
Write or wire for
full particulars
CiriJLBRAlVSEN
816 IV. Kedzle Ave.
Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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