Presto

12
P R E S T 0-T IMES
August, 1931
Dollars and Sense in Piano Business
How Leading Houses Attract Trade
and Bring in Business and Dollars
Please Send Presto-Times Daily
and Other Papers Containing
Music Dealers' Advertisements
CLIPPINGS FROM THE BEST ADS
C. A. House, Wheeling, W. Va., known as the
home of the Steinway, in advertising the Milton
piano say "78 years of Milton and never finer quality
and lower prices."
The Arthur P. Briggs Piano Co., 113 East Second
These Show Initiative in Construction, Knowledge of the Public Mind street,
Davenport, Iowa, offer to loan pianos "for
their keep"; in other words place the pianos in homes
and the Trend of Trade Generally
as a loan and without charge, thus obviating placing
BRAMBACH
them in storage, and the possibility of an occasional
Heaton's Music Store, whose new address is 78
sale.
North High street, Columbus, Ohio, says: "The
The old established house of Kempf Bros, (estab-
Brambach craftsmen make practically the entire in-
lished 1880), Utica, N. Y., is featuring the Haines
strument—from the drawing of the original designs
Bros, baby grand in its local newspaper advertise-
to the manufacturing of the forms and the finished
ment.
In
a
special
sale
of
pianos
being
conducted
by
product, including the Grand action. The action is
Wurlitzer's recently opened a special sale at 116
Thos. Goggan & Bros., Broadway at Travis street,
especially designed and has power, repetition and
San Antonio, Texas, one of the inducements is "gen- Cass street, Woodstock, 111., and in an opening ad-
flexibility that will delight the fingers of any artist.
erous trade-in allowance on your old piano if you vertisement say: "To the people who live in brown
The result is an instrument well balanced—durable,
houses, also to those who do not, we have the piano
have one."
tuneful and fully guaranteed."
you have always wanted—the new Farny grand "
Frederick's
Piano
House,
Uniontown,
Pa.,
has
long
BALDWIN
Thos. Goggan & Bros., at their San Antonio, Tex.,
The Baldwin Piano Co., 323 South Wabasn avenue, been known, as they continue to announce, "The
store, continue to exploit the Schubert grand piano,
House of the Famous Knabe Piano."
Chicago, says: "Good taste dictates the Howard
Queen Anne baby grand piano as a gift for the bride
The Frederickson-Kroh Music Co., Oklahoma City, now one of the Lester Piano Co. products.
The Pearson Piano Co.'s slogan, "Fifty years of
or graduate. The Queen Anne design has charm and
Okla., say in their Kimball announcements: "The one
grace in every line and is possibly the most popular
ultra-fine piano moderately priced—a world favorite confidence," appears in most of the newspaper ad-
vertising of that h^use in and about Indianapolis.
of period models. Available in walnut or mahogany for 70 years."
"For Forty Years a Montana Institution" is the
with bench to match, it is decorative as well as being
Miss Jessie Lawson has moved her Music Shoppe heading used on advertising put out by the Kop's
tine musically."
to the Tivoli building. Spencer, Ind.
Piano House of Great Falls, Mont.
JULIUS BAUER
Frank Spangler invites the public to enjoy the hos-
Brooks-Mays & Co., Shreveport, La., offer with
The Wurlitzer store at 329 South Wabash avenue,
Chicago, says of the Julius Bauer pianos: "The Julius pitality of his music parlors located over the Blake- each piano sale "100 music lessons free." This in-
Bauer is a triumph of human skill. Production is more drug store, Beaver, Okla. Mr. Spangler carries sures the learner musical activity for something like
strictly limited to only 350 each year. While the de- the Baldwin piano and the Majestic and Atvvater a year at the customary "two lessons per week."
Kent radios.
Frederickson-Kroh Music Co., 407 West Main
mand is far greater, increasing the number would
The Lexington, N. C , Kimball piano store has street, Oklahoma Cit\, Okla., have been featuring
lessen the quality. If you want to add enduring charm
the Harrison miniature upright, a Kimball product,
to your home, if you want the highest type of inspir- moved to the Fritz building, Lexington, N. C.
ation for your children, if you want a piano as in-
C. D. La Du, 17 East Eighth street. Gary, Ind., and as Frederickson-Kroh say. "guaranteed by Kim-
dividual as you are, choose the magnificent Bauer."
has been given the agency for Cable Piano Co.'s line ball."
D. S. Andrus & Co., Wilhamsport, Pa., advertise
STEINWAY
of instruments in that section.
their
establishment as "Musicians' Headquarters
The Jenkins Music Co., in their various stores are
Hinton's Music Store, 78 North High street, Co-
bringing out the strength and selling powers of the lumbus, Ohio, continues to keep before the public in since 1860."
The W. W. Kimball Co. store at 64 East Fifth
Steinway piano in the following language: "Every its advertising of the Steinway piano the admirable
dealer has the 'best' piano, but the musically great slogan, "No talented-' child should be denied a Stein- street, St. Paul, Minn., offer pianos at $1.00 down
and $1.00 per week to families who have one or
say Steinway. Steinway is more than a piano—it is way."
more children who will take piano lessons."
an institution. Choice of practically every great artist
Thos.
Goggan
&
Bro..
1010-12
Main
street.
Hous-
In order to make room for their new line of
since Liszt. Preferred by music lovers the world
ton, Tex., in making terms for purchasers, says: Chickering, Marshall & Wendell and a new line of
over. No other instrument has ever enjoyed such
"Easy terms—Goggan's famous easy terms make
Lyric and other makes of radios, the Milner Music
universal recognition. No other instrument lias ever
purchasing here a real pleasure. Let us help you in
Co., 40 West Sixth street, Cincinnati, Ohio, are mak-
earned it."
your purchase by extending terms that suit your con- ing a "store-wide clearance sale of everything in
MASON & HAMLIN
venience."
stock."
The Aeolian Co., 689 Fifth avenue, New York,
The music hall of the Will A. Watkins Co. at
"Opportunity awaits the boy or girl who can play
starts out its Mason & Hamlin advertising with a
Dallas, Texas, is a favorite recital room for the Dallas the piano," is the heading used by Chenoweth &
Shakespearean quotation as follows: "Of whose true
Green Music Co., Enid, Okla., in a special announce-
fix'd and resting quality there is no fellow." The music profession and many pupils' recitals are given
ment of piano bargains.
company then makes these comments: "It was the there where as a rule the Chickering piano is used.
The Plattsburg Music Co., Plattsburg, N. Y., are
Northern Star Shakespeare was describing when he
Scherfenberg's Music House, located at 514 South
wrote the above lines—but they apply wonderfully
Germain street, St. Cloud, Minn., is out with a special out with a special display advertisement announcing
their Steinway agencj- for Clinton, Franklin and part
well to the Mason & Hamlin piano. The exquisite announcement and descriptions of the pianos carried
trueness of its tone, maintaining its lovely 'timbre' in stock—the Kimball and the Packard. This house of Essex counties.
The Innis Music Co., Innis building, Wichita, Kan.,
in the soft whispered passages and in the crashing is also distributor of the General Electric refrigera-
fortissimo chords—the unapproached permanency of
tor*;. This invitation follows the Scherfenberg an- are meeting wth remarkable success with the M.
tone quality—revealing the same mellow breadth after
nouncement: "You are cordially invited to make your- Schulz colonial grand which they specif}' as a "charm-
years, generations of service—of a surety 'a true fix'd
self at home in this shop where musical beauty is at ing five-foot grand made with the single aim of
creating superb musical tone."
and resting quality.' "
its peak. Instruments purchased here are of such
The Jenkins Music Co., at their Wichita, Kan.,
quality as to make first-class musicians of heretofore
store, 323 East Douglas street, have had a remark-
mediocrities."
AN APPROPRIATE TRADE DESIGN
The Beasley trade-mark used by Beasley's Music
Payne's Music House, Greenville, S. Car., invite the able success in a special Estey piano sale and, as they
say, "every Estey customer is a satisfied customer."
House, of Texarkana, Tex., is quite novel, as shown
public in the following language: "Visit our store and
Mayo Williams, proprietor of The Music Shop, 112
by the reproduction herewith. Observe that the pos-
showrooms! Look over our prices and excellent
East Main street, Ottuniwa, Iowa, has a fully estab-
sessive apostrophie is an eighth note and that the values. Compare them with any other instruments
anywhere in Greenville or out of Greenville. And I lished repair business. Before locating in Ottuniwa
Mr. Williams was in Burlington, Iowa, for several
am sure you will find greater values, dollar for dollar,
than have ever been offered in any previous time. years. The large studio or workroom which is called
The Music Shop, has walls lined with shelves which
Come early and take advantage of these great musical
are crowded with musical instruments of every kind
values. Our guarantee goes with each instrument
and make, some of which are badly in need of repair,
sold. Payne's for Music."
and others which are bright and shiny as a result
Spengle's Furniture Store at Highland, 111., secured
of the new coat of bronze they have been given by
a supply of pianos which had been traded in at the Mr. Williams.
St. Louis branch of the Baldwin Piano Co., and In the reminiscences of ex-Secretary Albert B. Fall
started a special sale resulting in a practical clean-out
which have appeared in the daily papers, reference is
melody reproduced, in the key of E flat, is none other of the stock. Mr. Tenney of the St. Louis Baldwin
made to the musical talents of Charles G. Dawes,
thai; the first four measures of the beloved melody, house came to Highland and helped in the special
American minister to the Court of St. James, and
"Home, Sweet Home." The Beasley Music House sale. A remarkable percentage of player pianos were
Mr. Fall says that Minister Dawes was appointed to
carries a well diversified line of pianos, including disposed of in this sale.
President Harding's cabinet largely because he was
Brambach, Cable, Conover. Gulbransen, Ivers &
Frederickson & Kroh. Oklahoma City, Okla., speak
musical, a characteristic of honor and high ideals
Pond, Kingsbury, Kimball, Adam Schaaf.
of the J. & C. Fischer piano as "one of America's
which appealed to Air. Harding in forming his
best beloved pianos, moderately priced."
cabinet.
The statement is given out by the Zenith Radio
Jenkins Music Co. say from the Wichita, Kans.,
The Stoecker Music Co., Aberdeen, S. D., is en-
Corporation that about fifty units a day of their small
store that "not since 1912 such a saving on the joying a very prosperous business and reports a con-
receiving sets are turned out.
Brambach."
stantly growing trade.
NEW INCORPORATIONS, FIRMS,
CHANGES, REORGANIZATIONS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/