July, 1931
13
P R E S T O-T I M E S
A Gulbransen Grand piano was used at the Choral
Union Concert of the Young People's Lutheran
League at the Chicago Stadium. The instrument
served as a perfect accompaniment for the trained
voices of 1,000 children under the direction of Rev.
Alvin A. Snesrud. Mrs. Thelma Mickelson was the
accomplished pianist at the Gulbransen Grand. The
artistic triumph of the Gulbransen Grand was com-
plete and it was a remarkable test, as the Chicago
Stadium holds over 20,000 people and it was crowded
on this occasion.
Glances and
Thos. Goggan Music House at San Antonio, Tex.,
lias been recently advertising the Schubert grand
piano and making a grand pull for the sale of that
instrument, but their advertisement, by the way, gives
the Schubert as "Shubert," a typographical error
which not only lessens the dignity of the advertise-
ment but lessens its efficiency. By the way, the Schu-
bert is now one of the products of the Lester Piano
Co., of Philadelphia, Pa.
E. F. Droop & Sons Music House, Washington,
D. C , is pushing and advertising extensively the
Brambach and Settergren grand pianos, which instru-
ments they find meet with ready sale.
E. J. Garreau, of the Kankakee Piano & Music
Store, Kankakee, 111., was an interesting visitor to the
Music Trade and Radio Conventions in Chicago and
several selections of instruments were made for cus-
tomers who had arranged with them for purchases
during the conventions. Mr. Garreau has put in a
line of Majestic refrigerators.
The Schmoller & Mueller Piano Co. from their
Sioux City, Iowa, store carry an attractive 4-inch dis-
play advertisement of the Mathushek Midget size up-
right, but a mis-spelling of the piano as "Mathenshek"
mars the otherwise effective and well-arranged adver-
tisement. When the name of the instrument in an
advertisement is mis-spelled the whole thing is greatly
lessened in its effectiveness.
The Rorabaugh-Wiley Music House of Emporia,
Kan., has taken on additional quarters and is making
the Pioneer Music Co. a very active and energetic
organization in that part of the Sunflower state. The
Pioneer Music Co. also is one of Emporia's oldest
businesses which has operated continuously under the
management of R. E. Wortman. It has maintained
its location at 421 Commercial almost 22 years. The
firm also owns and operates stores in Burlington and
Chanute. The Burlington store was established 52
years ago by C. R. Haight, father of F. W. Haight,
president of the company.
Messrs. Hill Brothers, proprietors of the Park
Ridge Music Store at Park Ridge, 111., announce the
removal of their business to new and larger quarters
at 17 South Prospect avenue. Park Ridge.
William H. Schmoller, president of Schmoller &
Mueller Piano Co., Omaha, Neb., stopped off a day
or two in Chicago to attend the Music Industries
Convention on his way to Europe, where he goes on
a pleasure trip. With him in Chicago were two or
three members of his firm and William Schmoller.
Jr., of the Lincoln, Neb., branch.
J. D. Mahaffey. formerly connected with the Kan-
sas City branch of the W- W. Kimball Co., has a
Kimball agency at Brookfield Mo. Mr. Mahaffey
was in business at Cameron, Mo., for several years
and has the reputation of being an active and up-to-
date piano merchant.
Miss R. E. Ditch has opened up a general piano
tuning and repair shop at 109 West Main street,
Ottumwa. Iowa. Her business starts out actively
with excellent prospects. Miss Ditch is regarded in
and about Ottumwa as a "genius in the rebuilding and
tuning of pianos," as one of her patrons puts it.
Chester Wright, formerly of the Badger Music
Shop, Reedsburg, Wis., has gone into business for
himself, having taken over the Luetken's electrical
shop, which he has re-named an electric and music
store.
Reports come to the Presto-Times office from a
Milwaukee correspondent of quite active operations in
the manufacturing department of the Waltham Piano
Co.: in fact, that the factory is now at about 75 per
cent of its normal capacity, and that there has been
a showing of a consistent, gradual gain for several
months past. Their output is kept up so well that
they have not found it necessary to curtail their em-
ployment roll.
The Brinkerhoff Piano Co., Chicago, says of Otto
B. Heaton; of Columbus, Ohio, and of the Marionette
piano, produced in the M. Schulz Co.'s factories in
Chicago: "Ever since starting in business Otto B.
Hcalon has sold Brinkerhoff pianos. Now he offers
our greatest achievement—The Marionette, a tiny
grand which takes no more room than an armchair
and astonishes music lovers with a rich and charming
tone."
Piano Music Enriches Home Life.
The piano industry has had many slogans, more or
less convincing, but the slogan that for conciseness,
concentration and co-ordination has been awarded the
palm, in the opinion of musicians, merchants and ex-
pert critics in advertising and publicity, is the Gulbran-
sen slogan, "Piano Music Enriches Home Life. 7 '
This slogan has been sent out by the Gulbransen
Co., manufacturers of the world-famous "Piano of
Today," and is already being prominently featured i'i
the local advertising of piano merchants and on their
show windows and stationery.
Eugene Whelan, retail sales manager of the W. W.
Kimball Co. at Chicago, says in the latest advertis-
ing of that house: "As you visit more and more
among the new hosts of friends who are to be yours,
you will sec that there are more Kimballs in the
American home than any other single make—and I
would personally appreciate an opportunity to dem-
onstrate to you why this is so."
In the matter of the Piano & Organ Association and
the Piano Club of Chicago uniting for mutual advan-
tage, the two committees, one from each association,
are to meet in the near future, probably about July
10, for further consideration of the proposition.
Gulbransen Slogan Acclaimed.
This slogan is justly regarded as the most important
message of its kind that has ever been issued in the
piano industry, for it conveys a word of direct mean-
ing in linking up the use of the piano with the spiritual
influence of good music in the home.
"Piano Music Enriches Home Life," is the slogan
on the banner under which the piano men are triumph-
antly marching to business victory, for it shows the
service, the use the piano can render in the home.
Mr. Palmer, of Palmer & Lewis, DeKalb, 111., in
speaking to a Presto-Times representative of the ex-
pected let-up in trade depression and rumors of dull-
ness, uttered this brusque simile: "We're all waiting
for the flash of the stop light," and added: "There
must be one."
Judge A. T. Cole of the District Court, Cass Coun-
ty, N. D., issued an order to the creditors of the
Stone Piano Co., Fargo, N. D.. to meet in the court
room at Fargo on June 19 to show cause if they had
any, why the report of the trustee, the Merchants
National Bank & Trust Co., of Fargo, as to receipts,
disbursements, cash on hand, etc., should not be con-
firmed. The trustee reported that it had been unable
to sell a considerable amount of the assets including
accounts receivable, college bonds and real estate.
The combination of the two well-known music
houses at Peoria, 111., the Joosten Piano Co. and the
Jenkins Music Co., is announced in special advertis-
ing in the newspapers of Peoria in which they announce
their house as factory distributors of the Schiller
Super-grand, and the M. Schulz line of grands and
uprights.
THE
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
CHICAGO OFFICB:
State and Adam§ 8t«.
§»« Republl* BM
FIDDLE
SHOP
SAVE YOUR BRIDGE
ARTISTS-TRY THIS
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NEW YORK OFFICE:
ISO W. 42nd St.
Bosh Terminal Bldff.
"KLEARTONE" NEVER CUTS IT
Never before a
The bridge is the principal channel by which vibrations
of the strings pass to the belly by way of the base bar and
to the back by way of the sound post.
"All silk protectors are tone deademrs" and do not pro-
tect cutting.
Illustration of FAMOUS "D" BAR
Many valuable violins have been re-
stored. The proper installation of this
bar by us, along with regraduating and
adjustment will give you a fully balanced
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Fits any Bridge
Actual Size of "KLEARTONE" Gold Clip
Tiny and Neat
SPECIAL OFFER
We have prepared an interesting booklet on the Functions
of the bridge, base bar and sound-post and their inter-
relationship. Tour copy will be sent FREE' with an order
for "KLEARTONE" the adjustable GOLD CLIP bridge pro-
tector. KLEARTONE can be used with your favorite string
i£ you wish but is sent to you on the AVondertone E. The
price 50c each or three for $1.00 post-paid with booklet.
Lasts a lifetime.
D , BAft PAT># , 55lO6 ,
*
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Music dealers and the music trade generally invited to
correspond for supplies and repairs. Satisfaction guaranteed.
DEALERS AND AGENTS WANTED
Free valuations on any violin will be furnished to readers of this paper. Correspondence solicited.
W M . PETER STOFFEL, Private Collector for 30 Years,
3400 North Avenue, Milwaukee, Wis.
GENTLEMEN: Enclosed find $1.00 taking advantage of your offer in PRESTO-TIMES with the understanding money
will be refunded if not entirely satisfied.
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