Presto

14
May, 1931
PRESTO-TIMES
Where You Can See the
Schiller
THE 1931 CONVENTION EXHIBIT OF
SCHILLER PIANOS
(CHICAGO, WEEK OF JUNE 8th)
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May be seen at the store of Wyman Piano Company, Sixth Floor, Republic Building, 209 S. State Street,
(S. E. Corner State and Adams) Just one block south of the Palmer House
Here may be seen and leisurely tested, tried and examined, the notable group of latest creations in
SCHILLER PIANO DEVELOPMENT
The Trade and Piano-Buying Public are Cordially Invited
Factory and
General Offices:
• SCHILLER PIANO COMPANY •
MUSIC WAS UPPERMOST
THROUGHOUT COUNTRY
DURING MUSIC WEEK
That the United States is a great musical nation
needed no further proof than was exhibited during
National Music Week, May 3 to 9, 1931. Many took
part and almost everybody took a lively interest in
the varied musical programs.
Atwater Kent sent out general broadcasted pro-
grams from its stations, the National Bureau for the
Advancement of Music was all agog with activity,
the stations in San Francisco, New York, Chicago,
Cincinnati and more than a score of other cities vied
with one another in giving of their best in music, and
altogether and totally it was one grand music week.
Chicago was one of the leading cities in carrying
out a gala music week.
In connection with the broadcast of piano lessons
over forty or more stations on the red and blue net-
works of the National Broadcasting Co. are continuing
their programs twice each week, Saturdays and Tues-
days.
Publicity of the most astounding character such as
has never in the history of the piano industry been
given to the "basic instrument," including first page
double column stories in the New York Times, New
York American and the New York Herald-Tribune,
followed by special articles in daily newspapers and
magazines of national and international circulation.
The registration of members of the radio audience
requesting copies of the piano chart for taking the
lessons is now in excess of 50,000 from all parts of
the United States, east of the Rocky Mountains and
from eastern and central Canada, also Porto Rico
and Cuba.
Arrangements are being made for broadcasting the
piano lessons with a special list of teachers and artists
on the Pacific Coast Chain of Broadcasting stations
affiliated with the National Broadcasting Co. It is
expected that E. C. Mills, president of the Radio
Music Co., associated with the National Broadcasting
Co., will visit the Pacific Coast in connection with
arrangements for these broadcasts.
Sixty-four cities are participating in this broadcast
plan.
The addition, during the past month, of several new-
broadcasting stations has increased the scope of the
coverage.
LYON & HEALY'S BIG PROGRAMS
CHICAGO'S JUBILEE MUSIC
Lyon & Healy, Chicago, "did things up brown"
during Music Week, making a gala music festival of it
(ireat interest was taken in music during the Chi-
from May 4 to 9. What with their broadcasting out-
fit giving their daily concerts, their window exhibi- cago jubilee last week. None of the programs
tions, their good words for the Piano Club of Chicago, omitted music. All State street and Wabash avenue
their ads in the daily papers, their choruses and boys' resounded to the strains of song. The windows of
band work, Lyon & Healy certainly made a national the stores were gorgeous in their decorations and
music week of it. An eight-page program was re- the music stores vied with all the other merchandising
quired to make all of the Lyon & Healy announce- establishments to glorify the occasion. Choral clubs,
ments, including violin recitals, harp recitals, joint glee clubs, male choruses and church singers took
piano recitals, lectures on music teaching, quartette part in the general music festival and jubilee.
singing, Marimba xylophone solos, singing, organ and
Duo-Art programs, children's recital programs ami
class piano demonstrations. Not forgetting to men-
tion all the enthusiasm in things musical which such
well-conducted programs created. Their window dis-
play was probably one of the most interesting and
instructive ever shown in Chicago or any other city.
MUSIC TRADE'S PART
IN CHICAGO JUBILEE
The music trade took a big part in the doings dur-
ing the great Chicago Jubilee of the past few days.
Wabash avenue houses, in particular, were scenes of
splendor.
Lyon & Healy's windows were decorated with the
banners of nearly every great college or university
in the United States. A fine Steinway piano was in
one of the windows on the Wabash avenue side of
the big store, and there were band instruments and
many musical devices galore to be seen there.
Wurlitzer's took part in the big night parade with
two elaborate floats. One of these carried a 40-piece
band of school children, 8 years old and up, and all
of these children had bought their musical instruments
at Wurlitzer's and had been taught their music lessons
there. There were about 60 boys aboard this float.
The other Wurlitzer float was symbolical of music. It
was made to represent a large lyre, with two young
ladies beneath it. The lyre float was green and yellow
and the band float was black and white.
The Chicago Tribune awarded a cup of elaborate
design as a trophy to the best school band in the
Jubilee parade, and this was won by the Lake View
High School, of which Olice Winter is principal.
TIIK BALDWIN 1'IANO CO.'S FLOAT.
On the night of the big parade the Baldwin Piano
Co. had one of the most gorgeous floats in the entire
line of procession, as shown in the accompanying pic-
ture. The float fascinated the hundreds of thousands
who cheered this rare turnout enthusiastically from
the sidewalks and windows.
B. K. SETTERGREN CO.'S EXHIBIT
The B. K. Scttergren Co.'s line of pianos which
will be on exhibition at the Great Northern Hotel.
Chicago, during the convention will be a show well
worth seeing and very attractive to dealer visitors.
Here may be seen the B. K. Settergren and the Estey
pianos and other instruments of the company's make,
and of especial interest will be their new upright piano.
Settergren pianos are money-makers for the dealers.
Visitors will do well to call at the Settergren exhibits.
E. E. Vidaud, for many years with the Kohler In-'
dustries in the East, is now residing in New York.
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