Presto

Issue: 1931 2257

April, 1931
PRESTO-TIMES
16
NE^RCAIVICTOR APPOINTMENTS
E. A. Nicholas has been appointed general sales
manager of the RCA-Victor Corporation, E. H. Vogel
is now manager of domestic sales, Pierre Boucheron
heads advertising and sales promotion.
E. A. Nicholas succeeds H. C. Grubbs, resigned;
Ernest H. Vogel, formerly manager of Radiola sales,
has been promoted to manager of domestic sales;
Pierre Boucheron, who for eight years was adver-
the marine division of the RCA. In 1924 David Sar-
noff, who was then vice-president and general man-
ager of the Radio Corporation of America, invited
Mr. Nicholas to come to New York as his assistant.
His rise from this point was rapid, and with the
growth of the Radio Corporation and the radio indus-
try, Mr. Nicholas was rapidly promoted until he
headed the Radiola division of the RCA-Victor Co.
Prior to joining the RCA-Victor Co., E. H. Vogel
was in charge of advertising and merchandising for
a chain of 12 retail stores operated by the American
Piano Co. throughout the country. Previously, he
had been sales manager of the Welte-Mignon Co.,
and advertising and sales manager of the Kohler &
Campbell industries, one of the largest manufacturers
of pianos in the United States. In the period in
which Mr. Vogel has directed the sales and adver-
tising activities of the Radiola division he has estab-
lished an unusual reputation for ability.
With his appointment as advertising and sales pro-
motion manager of the RCA-Victor Co., Pierre Bou-
cheron again takes up the reins which he relinquished
three years ago to organize a new RCA sales branch
in Atlanta, as Southern sales manager. Following his
success in developing the sales possibilities of the
southern territory, he was placed in charge of the
entire eastern sales territory, which also included the
South, as Eastern sales manager. Mr. Boucheron has
been in the radio field since the early pioneering days,
beginning as a ship radio operator for the Marconi
Wireless Co., in 1912. In 1920 he became managing
editor of "Radio News," and helped to make it the
leading publication in its field.
L. W. Yule, assistant manager of domestic sales,
was formerly assistant to the vice-president in charge
of sales. He joined the Radio Corporation of America
K. A. NICHOLAS
tising manager of the Radio Corporation of America,
and later in charge of the Atlanta district office, has
been appointed manager of advertising and sales pro-
motion; L. W. Yule, formerly Pacific Coast district
manager, has been made assistant manager of domes-
tic sales; William F. Arnold has been appointed man-
ager of record sales; Walter W. Clark, formerly man-
ager of the record department, has been placed in
charge of artists and repertoire; E. M. Hartley is
manager of the service department, and B. Aldridge
and A. R. Beyer have been placed in charge of distri-
bution order routine and general distributor contact.
Mr. Nicholas is widely known in the radio industry
through his long association with the Radio Corpora-
tion of America, and as head of the radio distrib-
uting company bearing his name. He began his radio
PIERRE BOUCHERON
eight years ago as field representative. He was pro-
moted to assistant sales manager of the San Fran-
cisco branch office, and later became manager of
Pacific Coast sales.
William F. Arnold, manager of record sales, was
formerly engaged in merchandising activities for Lord
& Thomas and Logan. Mr. Arnold recently com-
pleted a six months' survey 6? the phonograph record
situation throughout the country, and brings into
RCA-Victor record merchandising many new ideas
for developing more widespread and aggressive sell-
ing of phonograph recordings.
E. M. Hartley, newly appoined service manager, has
been associated with radio since 1912, when he became
a ship w T ireless operator. During the war he was in
charge of radio inspection work for the navy in the
Philadelphia district with the rank of ensign. Later
he was placed in charge of marine maintenance and
inspection for RCA, and became, in turn, manager
of the Eastern and Central service districts, and
assistant service manager.
B. Aldridge, in charge of distribution routine, has
been with the Victor Co. for 14 years. He started as
a correspondent in 1917, and has held practically every
position in the order section up to his present job.
ERNEST H. VOGEL
A. R. Beyer has been engaged in radio selling activ-
career as a messenger boy for the United Wireless ities for more than nine years. He was assistant sales
Company in 1909. A year later he went to sea as a manager of the RCA Chicago office for six years, and
wireless operator. After eventful service at sea he later, Eastern District sales manager. Prior to his
was stationed at New Orleans and then later at the radio "experience he was engaged in selling building
Great Lakes, where he became superintendent of materials.
BUYERS' GUIDE
Announcement
ISSUE OF 1931
Compilation of the
FIRST EDITION
of 1931 Issue
of the
American Buyers 9 Guide
- PIANOS -
is nearing completion
Advertisers in the 1931
AMERICAN
BUYERS'
GUIDE should send cor-
rected proofs of their dis-
play advertising by early
mail.
Copy for new advertise-
ments should reach us with-
out delay, and when put in
type proofs will be returned
for latest corrections.
The AMERICAN BUY-
ERS' GUIDE is one of
the widest circulated pe-
riodicals in the music busi-
ness and the longest kept,
most effectively used, and
considered the most valued
publication in the music
trades and industries.
It is never thrown away
until worn out.
It is used by music mer-
chants, salesmen, and nearly
everybody who sells pianos,
and by many customers and
seekers who desire to be-
come posted concerning the
qualities of the piano they
consider buying, and the
record of the manufac-
turers.
If you have not already
contracted for space in the
advertising pages, write for
rates and special letter to
advertisers. Address:
PRESTO PUBLISHING
COMPANY
417 S. Dearborn St.
CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April, 1931
17
PRESTO-TIMES
R A D I O
E. J . JORDAN JOINS
GULBRANSEN COMPANY
THE GULBRANSEN CHAMPION
RADIO RECEIVING SETS
RADIO PARTS
RADIO-PHONOGRAPHS
GRIGSBYGRUNOW CO. VERY
ACTIVE IN REFRIGERATORS
AND MAJESTIC RADIO
The Champion radio is built entirely within the
Gulbransen plant in Chicago. The Champion was
built to bring in programs with all of their original
brilliancy. The Champion is housed in a beautiful
Well-Known Executive to Represent Gulbransen on console cabinet finished in American and Oriental
Pacific Coast.
walnut veneers. It has eye-appeal and will fit in with
Another evidence that business conditions are im-
Announcement is made by the Gulbransen Co., the general scheme of your living room. It has a proving was given at the beginning of this month
when the refrigerator plants of the Grigsby-Grunow
Chicago, that E. J. Jordan will handle the distribution built-in dynamic speaker of the latest design.
Co. at Chicago were fully reopened and first ship-
of both Gulbransen pianos and Gulbransen radios in
ments were made. These great Northwest Side plants
California, Oregon and Washington.
RATING A STROMBERG-CARLSON
have been closed for about three months.
Mr. Jordan enjoys a very favorable reputation as
E. G. Walt, proprietor of the Walt Music Store,
About two thousand people were given employment
business executive and salesman and has had a par- Lincoln, Nebr., who sells the Stromberg-Carlson ra- and, as production of refrigerators is increased, addi-
ticularly wide experience in the piano and radio field. dios, as a leader, says that he considers this instru- tional hundreds of unemployed will be added daily.
For several years he was vice-president of the Miess- ment "the Rolls-Royce of Radios" and compares it When capacity production is reached a total of about
ner Piano Co., Milwaukee, Wis., and later regional with the product of the Chickering and Knabe pianos, fifty-five hundred will be employed in the refrigerator
sales director for the American Piano Co. More re- which are handled by his establishment.
plants alone.
B. J. Grigsby, president of the company, was present
when the first refrigerators came off the line.
PIANO MEN AT RADIO SHOW
"I am more than pleased that our plants are again
Among firms that are widely known in the piano
business but are now also connected with the manu- in production," said President Grigsby, "and we shall
push production to the plant's capacity as fast as
facture of radios and radio devices and who are listed
as exhibitors at the coming Radio Show and Conven- possible. We have orders on our books from our
tion in Chicago in June are the Starr Piano Co., Rich- distributors and dealers for about one hundred thou-
mond, Ind.; Jesse French & Sons Piano Co., New sand refrigerators, and this means we will be kept
Castle, Ind.; Story & Clark Co., Chicago; the Gul- busy for months.
"Very little natural ice was stored the past winter
bransen Co., Chicago, and the Capehart Corporation,
due to the warm weather, and as a result this should
Fort Wayne, Ind.
be an exceptionally good year for the electric refrig-
eration industry. Another evidence that the business
depression is lifting rapidly is the continued public
demand for Majestic radio sets. Usually the radio
business drops off sharply in March, but the month
just closed was one of the best of the past year. Our
A sale which became effective April 1 was that of
the Chicago Talking Machine Co., 316 South West production of radio sets continues at above three thou-
Fifth avenue, Des Moines, Iowa, a factory-owned sand daily, and there are no signs of any let-up."
Some amazing figures on what the public can expect
distributing branch of the RCA Victor Co., to the
H. E. Sidles Co., of Lincoln, Neb., for considerations from 1931 radio sets were brought out most conclu-
involving $100,000, was confirmed by John M. Toole, sively by an interesting contest recently held by
manager of the Des Moines company. The plan is to Grigsby-Grunow Co., makers of Majestic radio, for
combine the distribution of Victor and Radiola its 12,000 dealers and their salesmen. Programs from
practically any spot in the country are, apparently,
products.
The Chicago Talking Machine Co. distributed only easily brought in despite barrages of local stations.
Mexico and Canada are just as much a part of the
Victor products in 77 Iowa counties. The Sidles
company were Iowa distributors for Radiola products, evening's entertainment as the chains and, along the
West Coast, a choice of six or eight Japanese sta-
Mr. Toole said.
Retail outlets of the Chicago Talking Machine Co. tions with a couple in Australia are available.
Dealers were asked to take home any one of the
numbered 300. The company will continue operation
company's three lower priced models, which all con-
in Des Moines as a branch of the Sidles company.
tain the same chassis, and from 3 p. m. one day last
month to 3 a. m. the next day, log as many stations
O. C. DENNIS ON PACIFIC COAST
as possible. Sufficient data on each program had to
E. J. JORDAN
President O. C. Dennis of the Premier Electric Co., be given that it might be verified, together with the
cently he was general sales manager for the Harry
1800 Grace street, at Ravenswood avenue, Chicago, is exact time and the dial setting. The winner, H. W.
Alter Co., Chicago, one of the largest radio distribu- now sojourning on the Pacific coast, having been Balsley of North Liberty, Ind., brought in 150 sta-
tors in the United States.
away from his office several weeks, partly for pleasure tions in the 12-hour period, including 18 on the West
Most of the merchants on the Pacific coast are and incidentally giving some attention to the business Coast. Of the 229 log sheets sent into the company's
already acquainted with Mr. Jordan and will welcome affairs of his concern. The Premier Electric Co. is offices for final judging by Quin Ryan of the Chicago
the continuation of association with him because of
one of the conservative but active-going radio manu- Tribune, Evans Plummer of the Chicago Herald &
Examiner, and Charles Gilchrest of the Chicago
his more than ordinary capabilities. The alliance be- facturers the product of which has met with marked
Daily News, fifty-five had over 125 stations while
tween Mr. Jordan and the Gulbransen Co. is a further success.
ninety-nine more had better than 100. Japanese, Rus-
indication of the keen foresight and strength of the
sian, German, Swedish, South American and Chinese
Gulbransen Co. in bringing within the organization
stations were included in many cases. The development
men of outstanding ability and accomplishment.
of Majestic's variable amplification tube, Multi-Mu, es-
pecially for the superheterodyne circuit, is given
much of the credit for these performances.
RADIO COMPANY CHANGES HANDS
The Sherwood Radio Co., 122 North Third street,
The Jesse French radio, manufactured by Jesse
The Steinite Radio Co., Fort Wayne, Ind., has just
Albuquerque N. M., has been purchased by Mrs. Vera French & Sons at New Castle, Ind., is gradually
Perkins. The firm has the exclusive franchises at acquiring new dealers as well as booking orders from announced to its jobbing trade two new models,
Albuquerque for the General Electric and Crosley old customers. The new Jesse French Junior Model which are meeting with special favor where shown.
radios. "Bob" Taylor will be manager of the store and the new Jesse French Queen Anne Model have The Steinite business, to all appearances, is in a
and "Jim" Pinkerton will have charge of the com- a strong appeal for the lovers of beautiful cabinets flourishing condition and promises to continue as
pany's radio service. The Sherwood Radio Co. was and clear transmission. Artistic builders only are one of Fort Wayne's leading industries.
started eight years ago by Mr. and Mrs. H. L. Sher- employed at the Jesse French factories—men who
The Harry Alter Co., 340 North Dearborn street,
wood. Mr. Sherwood died in January.
take pride in turning out only first-class work—and
Chicago, distributors of Majestic radios, announces
this accounts for the excellence of the instruments of
the new 9-tube superheterodyne, featuring automatic
this make.
volume control. This style is now on display at all
APPOINTED VICTOR DISTRIBUTORS
authorized Majestic dealers' places of business.
The Lucker Sales Co., of Minneapolis, Minn., has
The Geraco Radio Stores, Buffalo, N. Y., has had
A settlement is reported of the long-pending patent
been named distributor in D'uluth and a large region
for the RCA-Victor Co. The territory comprises infringement suit of the Magnavox Co., of San Fran- its corporate name changed to Gemco Stores.
Minnesota, North and South Dakota and western cisco, against the Grigsby-Grunow Co., of Chicago.
Wisconsin. About forty persons are employed. The The Grigsby-Grunow Co., it is reported, will pay a
F. BARRETT DAVEGA
officers of the company are Laurence H. Lucker, royalty to the San Francisco company on all dynamic
F. Barrett Davega, aged 67 years, of Rensselaer
president; William A. Lucker, vice-president; Alfred speakers Grigsby-Grunow makes in the future.
road, Essex Fells, N. J., died on March 21 in a medi-
The corner store and basement at the northeast cal center hospital, New York. Mr. Davega was the
L. Toepel, secretary. It was founded in 1902.
corner of Lawrence and Spaulding avenues, Chicago, founder of a chain of radio and sports shops which
has been leased for a period of ten years to the Atlas bear his name. He was one of the originators of the
The International Telephone & Telegraph Co. has Stores, Inc., radio dealers. Atlas Stores have 13 installment plan in the East, which he later adopted
been demonstrating a short-wave set employing ether stores in Chicago and a total of 70 stores in the United in his own business.
waves only seven inches long and with only enough States.
Tjet tne PRESTO-TIMES classified columns help clear
power to light an ordinary flashlight bulb. The new
Hamtramck, Mich., police have installed six short- your
shelves of old stock, of items that are a real bargain
to some dealer who can place them with his trade.
set requires only one-half a watt to send out a mes- wave radio sets to aid them in catching criminals in
Dealers
wishing to conceal their identity can use a "box
sage on a seven-inch wave.
that city.
number" until they know with whom they are dealing-.
BIG RADIO DEAL IN IOWA
GOOD TRADE IN
JESSE FRENCH RADIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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