Presto

April, 1931
PRESTO-TIMES
16
NE^RCAIVICTOR APPOINTMENTS
E. A. Nicholas has been appointed general sales
manager of the RCA-Victor Corporation, E. H. Vogel
is now manager of domestic sales, Pierre Boucheron
heads advertising and sales promotion.
E. A. Nicholas succeeds H. C. Grubbs, resigned;
Ernest H. Vogel, formerly manager of Radiola sales,
has been promoted to manager of domestic sales;
Pierre Boucheron, who for eight years was adver-
the marine division of the RCA. In 1924 David Sar-
noff, who was then vice-president and general man-
ager of the Radio Corporation of America, invited
Mr. Nicholas to come to New York as his assistant.
His rise from this point was rapid, and with the
growth of the Radio Corporation and the radio indus-
try, Mr. Nicholas was rapidly promoted until he
headed the Radiola division of the RCA-Victor Co.
Prior to joining the RCA-Victor Co., E. H. Vogel
was in charge of advertising and merchandising for
a chain of 12 retail stores operated by the American
Piano Co. throughout the country. Previously, he
had been sales manager of the Welte-Mignon Co.,
and advertising and sales manager of the Kohler &
Campbell industries, one of the largest manufacturers
of pianos in the United States. In the period in
which Mr. Vogel has directed the sales and adver-
tising activities of the Radiola division he has estab-
lished an unusual reputation for ability.
With his appointment as advertising and sales pro-
motion manager of the RCA-Victor Co., Pierre Bou-
cheron again takes up the reins which he relinquished
three years ago to organize a new RCA sales branch
in Atlanta, as Southern sales manager. Following his
success in developing the sales possibilities of the
southern territory, he was placed in charge of the
entire eastern sales territory, which also included the
South, as Eastern sales manager. Mr. Boucheron has
been in the radio field since the early pioneering days,
beginning as a ship radio operator for the Marconi
Wireless Co., in 1912. In 1920 he became managing
editor of "Radio News," and helped to make it the
leading publication in its field.
L. W. Yule, assistant manager of domestic sales,
was formerly assistant to the vice-president in charge
of sales. He joined the Radio Corporation of America
K. A. NICHOLAS
tising manager of the Radio Corporation of America,
and later in charge of the Atlanta district office, has
been appointed manager of advertising and sales pro-
motion; L. W. Yule, formerly Pacific Coast district
manager, has been made assistant manager of domes-
tic sales; William F. Arnold has been appointed man-
ager of record sales; Walter W. Clark, formerly man-
ager of the record department, has been placed in
charge of artists and repertoire; E. M. Hartley is
manager of the service department, and B. Aldridge
and A. R. Beyer have been placed in charge of distri-
bution order routine and general distributor contact.
Mr. Nicholas is widely known in the radio industry
through his long association with the Radio Corpora-
tion of America, and as head of the radio distrib-
uting company bearing his name. He began his radio
PIERRE BOUCHERON
eight years ago as field representative. He was pro-
moted to assistant sales manager of the San Fran-
cisco branch office, and later became manager of
Pacific Coast sales.
William F. Arnold, manager of record sales, was
formerly engaged in merchandising activities for Lord
& Thomas and Logan. Mr. Arnold recently com-
pleted a six months' survey 6? the phonograph record
situation throughout the country, and brings into
RCA-Victor record merchandising many new ideas
for developing more widespread and aggressive sell-
ing of phonograph recordings.
E. M. Hartley, newly appoined service manager, has
been associated with radio since 1912, when he became
a ship w T ireless operator. During the war he was in
charge of radio inspection work for the navy in the
Philadelphia district with the rank of ensign. Later
he was placed in charge of marine maintenance and
inspection for RCA, and became, in turn, manager
of the Eastern and Central service districts, and
assistant service manager.
B. Aldridge, in charge of distribution routine, has
been with the Victor Co. for 14 years. He started as
a correspondent in 1917, and has held practically every
position in the order section up to his present job.
ERNEST H. VOGEL
A. R. Beyer has been engaged in radio selling activ-
career as a messenger boy for the United Wireless ities for more than nine years. He was assistant sales
Company in 1909. A year later he went to sea as a manager of the RCA Chicago office for six years, and
wireless operator. After eventful service at sea he later, Eastern District sales manager. Prior to his
was stationed at New Orleans and then later at the radio "experience he was engaged in selling building
Great Lakes, where he became superintendent of materials.
BUYERS' GUIDE
Announcement
ISSUE OF 1931
Compilation of the
FIRST EDITION
of 1931 Issue
of the
American Buyers 9 Guide
- PIANOS -
is nearing completion
Advertisers in the 1931
AMERICAN
BUYERS'
GUIDE should send cor-
rected proofs of their dis-
play advertising by early
mail.
Copy for new advertise-
ments should reach us with-
out delay, and when put in
type proofs will be returned
for latest corrections.
The AMERICAN BUY-
ERS' GUIDE is one of
the widest circulated pe-
riodicals in the music busi-
ness and the longest kept,
most effectively used, and
considered the most valued
publication in the music
trades and industries.
It is never thrown away
until worn out.
It is used by music mer-
chants, salesmen, and nearly
everybody who sells pianos,
and by many customers and
seekers who desire to be-
come posted concerning the
qualities of the piano they
consider buying, and the
record of the manufac-
turers.
If you have not already
contracted for space in the
advertising pages, write for
rates and special letter to
advertisers. Address:
PRESTO PUBLISHING
COMPANY
417 S. Dearborn St.
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