Presto

Issue: 1931 2255

February, 1931
PRESTO-TIMES
ISSUED THE
FIFTEENTH IN EACH
MONTH
The American Music Trade Journal
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will be charged if of commercial character or other
Entered as second-class matter Jan. 29, 1896, at the tion
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Advertising copy should be in hand four days before pub-
tising on application.
FRANK D. ABBOTT
Editor
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
lication day to insure preferred position. Full page dis-
play copy should be in hand three days preceding publi-
cation day. Want advertisements for current issue, to
insure classification, should be in three days in advance
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Address all communications for the editorial or business
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Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
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piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
that date. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, ILL., FEBRUARY, 1931
A big fight is being put up in New York by most
WHAT THE BIG PANJANDRUMS FAILED TO SEE COMING
of the 15,000 music teachers of that city against the
zoning ban based on a law which prohibits the carry-
One of the philosophical wits of the piano trade in the East, who occasionally, incognito,
ing on of any business, trade or industry in a resi-
dential district. The battle was precipitated when
furnishes Presto-Times with some thundering good ideas for trade comment, says in his latest
Wagner S. Kelly was convicted of "conducting a
letter:
business" by giving music lessons in a residential
"That is a fine editorial (page 8) in your January issue. It says a large mouthful, and it
district. Yeatman Griffith, one of the prominent teach-
ers of music in New York, said: "It is ridiculous to
says it with sufficient point to make it carry heft.
class the profession of music teaching as a business.
"Isn't it funny that the big Panjandrums of the piano trade could not see this thing before
If such action is upheld, it will be an outrage on a
it
came
to pass? Back in 1910 I fought against the idea of making the piano secondary to
citizen or taxpayer in any profession. I think imme-
diate action should be taken to bring this to a head.
the player, but the tide set in too strongly, and one could not get a listener to any exposition
If the Court of Appeals interprets this as the law, then
of the theory that the piano was basic and must be maintained as such."
I am compelled by necessity to break the law, and
Another humorous piano trade philosopher—although those who know him well would
I certainly have no desire to be classed as a crimi-
nal."
hardly suspect it—is C. M. Tremaine, who said at a recent musical gathering:
* * * *
"For a good many years the entire force of piano publicity was directed towards teaching
The seven members of the Board of Education at
the
public
not to play the piano. Propaganda for the player piano, then just coming into pop-
New York who solemnly voted after mature consid-
ularity, was directed along the lines that it was better to learn to appreciate expert playing
eration to have the "old and useless" piano in Public
School 14, located at 225 East 27th street, "dismantled
as reproduced by the player piano than to go through the painful drudgery of lessons—only
without delay" doomed the instrument to make an-
to produce, eventually, results that were not as good as those ready at hand in the player
other use of it, for it was decided to turn the derelict
rolls. The emphasis was entirely upon appreciation instead of personal production. Eventually,
over to shopwork classes where boys who have a
penchant for that sort of thing may take it apart
after years of such propaganda and the spending of millions of dollars, the public came to
"to see what makes it play."
believe not only that it was not necessary to learn to play the piano in order to enjoy piano
* * * *
music, but that appreciation was actually a higher form of culture. Then came radio, and
In a recent country-wide survey made by the Arnold
found a ready made public. It provided exactly the same sort of entertainment as the player
Research Service for the Parents' Magazine, New
piano
and in a more varied and attractive form. No wonder the player piano went almost
York, it was disclosed that women with growing chil-
dren are the greatest buyers of household merchan-
out of business and the demand for pianos fell off."
dise. Investigations in 5,358 homes in 83 different
* * * *
communities show that such women make 57.5 per
cent of such purchases, and that in purchases of pianos
PERPETUITY OF THE PIANO
women in that classification do 44.8 per cent of the
buying.
Many musical instruments come and go, but the violin, the piano and the organ seem to
* * * *
Eight state governors have recently accepted mem- be the great stand-bys. Many novelties have been introduced from time to time, such as tech-
bership in the Honorary Committee of Governors for
nicons, double key-boards and other devices that are now things of the past. The technicou
National Music Week, headed by President Hoover
was a gymnastic device for developing the hands and fingers for piano playing. What a satis-
as honorary chairman and including thec hief execu-
faction it is to know that the piano remains the king of keyboard instruments, not excepting
tives of almost all the states. These newly enrolled
the organ, as Mr. Klugh said in his talk at the Piano and Organ Association banquet at the
governors are: Harry G. Leslie, Indiana; Harry M.
Woodring, Kansas; John G. Winant, New Hampshire;
Union League Club last month. Like the great classical compositions that can not be super-
O. Max Gardner, North Carolina; Julius L. Meier,
seded by modern composers, the piano perpetuates itself indefinitely, unfailing, continuous,
Oregon; Warren E. Green, South Dakota; Stanley C.
Wilson, Vermont, and Philip F. La Follette, Wis- reliable.
consin. This governmental endorsement has given
a marked impetus to the Music Week movement, par-
ticularly through the governor's proclamation or pub-
lic statement on the Music Week, which action was
THEO. PRESSER CO. BUYS DITSON'S
HISTORIC PIANO ON DISPLAY
taken last year in 27 states. In addition, leading state
A piano considered to be the first ever built in
The report that the Oliver Ditson Co. of Boston and
organizations have notified the National Music Week
New York has sold its'music publishing interests to Germany and also the first work of Johann Zumpe in
Committee, 45 West 45th street, New York city, that
1763 at Hamburg has been on display at the Young
they will take an active part in promoting the eighth the Theodore Presser Co. of Philadelphia has been
& Chaffee store, 122-128 Ottawa avenue, N. W.. Grand
confirmed by Dr. James Francis Cooke, president of
annual National Music Week, May 3-9.
Rapids, Mich. It has- natural keys black and its
the Philadelphia music publishing house.
Sj(
Jf
Sfi
Jf!
sharps white. It was brought to America in 1825
The
purchase,
according
to
Dr.
Cooke,
includes
all
Here is a sure indication that better times have
by Rev. Daniel Krantz, Evangelical minister, who set-
set in the United States. Commenting on the increase the stock in ,trade, copyrights, plates as well as the tled in Winesburg, O. Later the piano became the
goodwill
and
name
of
the
Ditson
company,
but
does
in investment holdings of United States Steel common
property of Krantz' nephew. J. C. Loss, who in turn
stock, Wall street, according to the New York Times, not include the business in musical instruments, radios, handed it down to its present owner, E. R. Laughead,
phonographs,
etc.,
which
is
retained
by
the
former
has just "noted with interest that Scotland, whose in-
Toledo, Ohio. The piano was exhibited at the Inter-
habitants are rated as among the world's shrewdest owners and will be conducted by them under the name national exposition in Pittsburgh in 1926.
Ditson
Distributors.
Inc.,
at
179
Tremont
street,
Bos-
investors, has enlarged their holdings to the extent of
five shares. The total holdings of Scotchmen, in ton.
A BUSY NEW YORK FELT HOUSE
"The Ditson retail stores in New York and Boston,"
other words, have been increased from 2,809 to 2,814
Manufacturers of pianos, tuners, supply men, repair
shares since the last quarter of 1929." It is hoped that the statement continues, "were closed two weeks ago
William Thomson, the piano man of Glasgow, was and the Theodore Presser Co. will operate the Ditson men and others are always interested to hear any-
thing about the house of Philip W. Oetting & Son,
music publishing interests from its Boston address."
one of the shrewd investors among the five shares.
The Oliver Ditson Co. is the oldest music publish- Inc., 213 East Nineteenth street. New York. Well,
-t + * *
ing
house in America and possesses one of the largest this house is still hard at it at the old stand—ready
There seems to be no end to second-hand pianos.
at all times to satisfy customers in their Various de-
catalogues.
It dates back to. 1783.
From scores of country daily and weekly papers come
iijands for felts, or other supplies in their line. Mr.
advertisements of second-hand pianos, and it is to
Oetting is taking an optimistic prospective view of
be assumed that very few of these are slightly-used
The San Antonio Music Co., 316 West Commerce the rest of the year and he is in a position to know
reconditioned instruments. The advertising of many street, San Antonio, Texas, is proud of its agency for from his wide dealings with piano manufacturers that
dealers, in short, seem to make the new pianos cf
the Kimball piano, saying: "The one conspicuously the end of the piano industry is at least several hun-
less importance than the old ones.
fine piano in the world, priced inexpensively."
dreds of vears in the future.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February, 1931
P R E S T O-T I M E S
YEARS AGO IN THE TRADE
Thirty Years A g o
(From The Presto, February 14, 1901.)
The Presto's publication day this week falls on
St. Valentine's Day. It would, therefore, be particu-
larly appropriate to present some trade valentines, but
an unusually large amount of trade news this week
crowds out the jingles which had been prepared.
Mr. Wm. J. Keeley, manager of the Wilcox &
White Co.'s warerooms at 164 Fifth avenue. New
York, arrived in Ch'cago last Friday night and after
visiting a portion of the Chicago trade and spending
Sunday as the guest of Mr. George P. Bent, left on
Monday night for St. Louis. This is Mr. Keeley's
first trip to Chicago and other western trade centers
since 1897, although he is a western man, hailing from
California. He possesses that irresistible, unconquer-
able energy which, 'tis said, is born in westerners.
Mr. P. J. Gildemeester, traveling representative of
Wm. Knabe & Co., left New York for Chicago direct
on Sunday last. Although he calls it a "flying trip"
he will be absent from New York about ten days.
Mr. Louis Dederick, secretary of the Manufacturers'
Piano Co., Chicago, is in New York.
Mr. V. W. O'Brien, Kranich & Bach's traveling rep-
resentative, will start from New York tomorrow, Lin-
coln's birthday, for a business trip. He will first go
south, then to Mexico, finally making a tour of the
Pacific Coast. He expects to be absent four or five
months.
Mr. Louis P. Bach is in Chicago this week.
Sohmer & Co. recently received an order from
Byron Mauzy, of San Francisco, for a carload of
pianos to be delivered immediately, with another car-
load soon to follow. According to Mr. Hugo Sohmer,
Mr. Mauzy says conditions on the Pacific Coast look
particularly favorable for high-grade pianos.
Mr. C. F. Reeps, formerly with the A. B. Chase
Co. and afterwards with the Shaw Piano Co. and the
Raymond Piano Co., is now superintendent of the
James & Holmstrom factory in New York.
The James & Holmstrom concern is receiving many
inquiries from the better class of dealers, particularly
for the upright pianos fitted with the transposing key-
board and the popular James & Holmstrom small
grand, which is justly conceded by the trade to have
no peer in its type or class.
Last week's Presto told of the disastrous fire which
partially destroyed the plant of the Stanley Piano Co.,
Peterborough, Ont., Canada.
Julius Bauer & Co. will vacate their present ware-
rooms and move to 250 and 252 Wabash avenue, Chi-
cago, in the warerooms formerly occupied by Smith &
Barnes.
A. L. Bailey, dealer of St. Johnsbury, Vt. s has a
handsome store in Burlington, Vt., in the Y. M. C. A.
Building. Mr. H. W. Hall is the manager at the
Burlington store and the pianos carried are Steinway,
McPhail, Mason & Hamlin, Poole and Huntington.
(From The Presto, February 21, 1901.)
H. L. Story, father of E. H. Story, of the Story &
Clark Piano Co., is expected in Chicago March 1.
John and Fred Jenkins, of the J. W. Jenkins Sons
Co., Kansas City, were in Chicago this week and left
for Boston and other eastern points.
E. W. Furbush, general travelling representative for
the Vose & Sons Piano Co., Boston, is expected to
arrive in Chicago this (Thursday) evening.
Mr. F. S. Shaw, manager of the collection depart-
ment of The Cable Co., Chicago, has just returned
from a short trip out of the city, and Mr. W. B.
Price, secretary of this company, is expected home
from the South within a day or two.
Jacob Bros., with the purchase of the business last
week of the Calenberg Piano Co. of New Rochelle,
N. Y., have as extensive and varied a line of produc-
tion as any house in the trade. Are they forming a
"piano trust"?
Rudolph Wurlitzer, of the Rudolph Wurlitzer Co.,
Cincinnati, Ohio, accompanied by Mrs. Wurlitzer, is
touring Mexico with the Gates excursion party which
reached Mexico City last Friday morning, after having
been delayed by a wreck of a preceding train. The
party will visit southern Mexico and leave for the
North Friday of this week.
Tonk Manufacturing Co., Chicago, has unexcelled
facilities for the production of piano stools of the
highest character in design and finish.
The Story & Clark pianos, which have from the
beginning been magnificent specimens as embodying
beautiful tone, splendid construction and exquisite
finish, seem today to have reached a stage of abso-
lute beauty and refinement.
The value of energy and industry, of business abil-
ity and administrative faculty, is well set forth in the
views of Mr. W. W. Kimball and Mr. Frank H.
Peavey, as published in another part of this paper.
J. R. Penn, formerly at Mansfield, Ohio, is now at
Mount Vernon, Ohio.
In a recent issue of the Saturday Evening Post,
of Philadelphia, we note among ably-expressed views
under the heading: "Why Millionaires Can't Stop
Making Money," which were given by promnent
men, among whom were Mr. Michael Cudahy, Mr. S.
W. Allerton, D. K. Pearsons and others, that Messrs.
W. W. Kimball of Chicago, and Frank H. Peavey of
Minneapolis, the latter the controlling stockholder of
The Cable Co., Chicago, also honored the pages of
the "Post" with their opinions on the subject.
SELLING BALDWINS USED
BY STARS OF OPERA
A most remarkable full-page advertisement, undei
the head "Baldwin's One and Only Sale of Opera
Artists' Pianos" appeared in the Chicago Sunday
Tribune on Sunday, February 8. As the Baldwin was
the official piano of the Chicago Civic Opera, these
pianos were all personally selected and autographed
by the star artists of the Chicago Civic Opera. The
ad gives the facsimiles of the signatures of the fol-
lowing distinguished artists of the musical world:
Mary Garden, Charles Hackett, Frida Leider, Richard
Bonelli, Yanni-Marcoux, Antonio Cortis, Barre Hill,
Roberta Moranzoni, Maria Claessens. Claudio Muzio,
Chase Baromeo. Rosa Raisa, Virgilio Lazzari, Maria
Olszewska, Rene Maison, Coe Glade, Hilda Burke,
Desire Defrere and Theodore Ritch. The pianos in
the list advertised include Baldwins, Howards. Ham-
iltons and Ellingtons. Each piano has been auto-
graphed by the star who used it.
"Demonstrations do sell Capehart instruments."-
The Capehart Corporation, Fort Wayne, I ml.
PROBLEM FOR PARENTS
How Can a Child Learn to Love Music with a Large
Old Style, Ungainly, Out of Date, Out of
Tune, Out of Tone Piano?
By A. G. GULBRANSEN,
President Gulbransen Co.
Beauty is a great influence in a child's life; boy or
girl, children like and appreciate attractive things
from infancy and as the children grow older, propor-
tion and beauty make even a stronger appeal. Notice
how children love flowers, bright and colorful dresses,
pretty hats, ties, gloves, shoes and picture books. How
the children gaze with raptured looks at the beau-
tifully decorated Christmas tree, with its brilliant
lights, and with the girls how discriminating they are
in their selections of dolls and the clothes they have.
Vet with all this influence for beauty, conscious or
unconscious in child life, parents expect to arouse in
their children love for the piano with the exercises
on a large cumbersome out-of-place, out-of-date, cut-
of-tone and out-of-tune piano.
Why, the very sight of one of these old-fashioned
pianos repels the child, and arouses a feeling of resent-
ment against learning to play on the piano.
The modern upright piano of today is a much
smaller instrument and still retains its musical quali-
ties, and naturally is much more attractive to a child
and harmonizes with the modern furnishings of the
home.
If parents would only listen to reason and make
piano playing attractive and interesting for the child,
by having the boy or girl perform his or her exercises
on a modern piano, up-to-date in all respects with an
artistically designed case, it would prove an incentive,
for children are much more susceptible to beauty
than they are often given credit for in the minds of
their elders.
It even makes grown-ups shudder when they look
at one of the old-time pianos, whether it is in a private
home, public school or institution, for the very repel-
ling appearance of the instrument creates a feeling of
dislike, so why expect the children to love that which
their elders look at with disdain?
Some people think it is an act of charity and a good
deed to donate an old worn-out toneless piano to insti-
tutions, where children are brought in constant con-
tact with this derelict and all of its repulfive features.
Make the home attractive for the children, and
whether in a home, public school, or institution have
a modern piano, in a fine case; appeal to the child's
inborn love for beauty, surround the piano playing
with charm and happiness and the strongest appeal
will then have been made to the child's natural and
innate sense of beauty.
The American home is the foundation of the nation,
and with parents displaying the proper psychology in
the training of their children, it will tend to assure a
real home atmosphere, in which good music is a dom-
inant factor.
"Music in America" was the subject of a recent
talk by Francis L. York before the Saginaw Torch
Club, Saginaw, Mich., who said that "American music
in all its branches is the best and the greatest that
the world affords." W. J. Davis, of the W. J. Davis
Music House, 317 Court street, Saginaw, took an
interest in the lecture and Prof. Cummings, of Sag-
inaw, is the man who induced Mr. York to come.
.SCENE AT T1IK CAPKHART CORPORATION BANQUET HBLI) LAST MONTH AT THE HOTEL ANTHONY, FORT WAYNE. INDIANA. THIS WAS THE
FIRST 11ANQIET OF THE SEASON, AND OTHER DINNERS AND GET-TOGETHER MEETINGS OF THE FHSL.D ORGANIZATION WILL COME LATER
IN THE YEAR. THE TWO-DAY CONFERENCE PRECEDING THE T5ANO.UET WAS MARKED BY MUCH ENTHUSIASM.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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