Presto

Issue: 1931 2255

February, 1931
PRESTO-TIMES
OPEN FORUM
will keep a factory going on a profitable basis, if it is
established in or near Lawrence. This would be a
most practical move just in freight-saving alone to the
Spring Creek, Tex., Feb. 2, 1931.
dealer in the South and West, and even a savings East,
Presto Times.
besides other inducements the East has not got.
(Gentlemen:
In my travels over this field, I find it to be the
"Having noticed some articles in your Open Forum field of growing consumption, with some very exten-
department that set me to thinking, I feel constrained
sive and reliable piano houses established, and as can
to jot down a few of my thoughts for that section be seen every month in Presto-Times, of many new
of Presto Times. I feel inadequate to the occasion, people establishing themselves in the piano business—
as I don't care for publicity, and if what I say here which is saying enough.
interests you and you think it would any of the read-
Here in the Southwest, the better class of pianos is
ers, I cheerfully donate it; for my life is and has been always in demand; especially pianos with real tone.
for thirty years enwrapped in the piano game and 1
I believe a piano factory here would be practical,
expect to end it that way, for there will be salesmen
with good inducements, and the advantage of low
selling pianos long after we have checked in and are overhead and low cost of much of the material. Suffi-
standing in line at the gate of St. Peter.
cient business can be secured in Kansas, Nebraska,
Personality in selling pianos cannot be done away
Colorado, Texas and Arkansas to make it profitable,
with, for there are hundreds of pianos in the homes and in time with the kind of a piano I refer to, we
of the very best as well as the most humble all could reach out further.
over west Texas where I roam that would not be
Yours truly,
there if it were not for some salesman having en-
A. WEBER.
thused them into buying; and I have yet to find a
single customer who ever regretted putting a piano
in his home and being persuaded to buy it.
There is nothing that seems to add to any home
what a piano does; for when you step into a house, no
The Dallas-Ft. Worth division of the National Asso-
matter how fine or how humble, and glance around
ciation
of Piano Tuners held their annual banquet
and see a p'ano, it softens the very atmosphere and
is a token of pride, ambition, friendliness and culture. last month in the lounge room of the Baker Hotel in
Dallas, Tex.
If the piano salesmen had had the encouragement
This meeting was the realization of plans begun
from the factories that auto salesmen were given the
plan would have hatched out some salesmen that many months ago in bringing together besides its
would not now have been placing the pianos in grave- members, music merchants, radio managers and pro-
yards and persuading the angels to come each and fessional musicians.
The principal address was by Sam S. Losh of Ft.
every night and serenade us on them.
I think your paper is clean and sound, and in Worth, his subject being "Cooperation of Merchant,
future, as ideas come to me, I might pen them for Teacher, Radio and Tuner." Other speakers of the
evening were R. P. Patterson, of Ft. Worth Tuners'
vour use.
division; C. C. Miller of Miller Piano Co., Ft. Worth;
A WEST TEXAS SALESMAN.
Mr. Keyes, of W. F. A. A.; Robt. N. Watkin, of Will
A. Watkin, Dallas; T. C. Jones, of T. C. Jones Piano
Co., Ft. Worth; Mr. Dowel, of Sanger Bros., Dallas;
Mr. Hill, of Bush & Gerts, Dallas, and Mr. Rollwaye,
Lawrence, Kansas, Feb. 9, 1931.
of Baldwin Co., Dallas. The musical program was
Presto Publishing Co.
provided by Mrs. Albert Smith, soprano, Dallas; Mrs.
Gentlemen:
Keller, pianist, of Dallas; Mr. and Mrs. Paul Van
One drawback to securing a good piano is the price,
Katwijk, pianists of Dallas, and Mr. and Mrs. Sam
which is not in reach of the means of people that need
S. Losh, of Ft. Worth, pianists. Nearly all the music
good, high-class tone quality.
It is my honest belief that a piano with our sound- merchants of both cities and most of the association
ing-board and reinforced scale, producing such a won- members were present.
ROBT. MacDONALD, Secretary.
derful tone as we show, at a more reasonable price,
LETTER FROM A TEXAS HUSTLER
PIANO TUNERS BANQUET
WEBER WANTS A PIANO FACTORY
apartment houses and steamships. Mr. Johnson said
the Swedish American Motorliner "Kungsholm," a
luxurious 26,700-ton trans-Atlantic ship, which is now
In Order to Do This, Hardman, Peck & Co. Sold
making winter cruises to the West Indies and South
Pianos Without Profit for Six Days.
America, recently installed the latest and most ad-
Hardman, Peck & Co., 433 Fifth avenue, New York, vanced type of music and paging amplifying system
carried out a new idea in selling for six days—Janu- manufactured by the Western Electric Piano Co.
ary 20 to January 26 inclusive—in offering "absolutely
This sort of business being extensive, the company's
without profit" any piano its workers had created.
business with music dealers has been limited recently,
The full-page advertisements, which appeared in
as Mr. Johnson is chary about the music trade gen-
the New York Evening Journal, the Herald Tribune erally.
and the New York Evening Post, were headed 'The'r
However, he believes there is quite a field in the
Hands Shall Not Be Idle," and the copy said in part: general music business for the smaller electric lines
"Though we look forward confidently to a new
of instruments of the selective type, such as the
prosperity for our business, our craftsmen are not Phono-radio combinations. He is rather optimistic
now employed on full time.
about the trade in his line and allied devices, and he
"These men, through the magic of their hands, have said:
given, to dead metal and wood, a soul—the soul of
"Proof of the contrasting success of the automatic
the living Hardman tone. They have made the
Hardman one of the five great pianos. To this work musical instrument business may best be had from
the prosperity enjoyed by the manufacturers. Produc-
they have given twenty, thirty, even fifty years of
tion reports from the industry as a whole may be sub-
their lives.
stantiated by government department of commerce
"We cannot let their hands be idle. We will not statistics. Conditions must be judged by the country
take advantage of our financial security, and wait for as a whole including the export trade. When factories
business to revive. So that they may go on with their are shipping that means dealers and operators are buy-
work, we will sell, without profit, the pianos they ing. If they are buying—business is good.
have created. Those who have always wanted to
possess a fine piano may now have it easily and at
"Usually the determination to operate or sell rests
small cost.
with the individual. Frequently the manufacturer, due
"As the pianos now in our warerooms go to the to his close contact with all manner of personalities,
can judge very accurately just how to classify his
homes for which they were made, our craftsmen can
agent. There is no denying the difference. Many
return to full employment and create new instruments.
highly successful 'operators' would fail utterly in
"We make this move, therefore, that our resolve—
attempting a definite program of modern sales meth-
'Their Hands Shall Not Be Idle'—may become a
ods; and vice-versa, the dealer who has built around
realitv."
himself a clever sales staff might be sorely disap-
pointed in not being able to grasp the 'science' of
profitable 'operating.' "
FULL TIME AT HARDMAN PLANT
WESTERN ELECTRIC PIANO CO.
WORKING ON NEW DEVICES
There are Many Reasons Why the
M. SCHULZ CO.
Line of Pianos
GRANDS, UPRIGHTS
PLAYERS
Are Easy Sellers
They Combine Quality
with Appearance in a
Most Remarkable
Manner.
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
W o n d e r f u l . Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
WHEN TONE
IS DESIRED THE
F.RADLE
FULFILS THE
REQUIREMENTS
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR, BEAUTIFUL TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED 1850
609 - 611 W. 30TH STREET
NEW YORK, U. S. A.
Worry Over Player Details
is avoided by the manufac-
turer who uses the
A. C. Cheney Player Action
in his products. He knows
everything is all right and
that me best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
Percy L. Deutsch, for many years associated with
the Brunswick-Balke-Collender Co. in Chicago, who
went to New York to take charge of the Sonora Co.
and became president of the Acoustic Products Co., a
subsidiary of the Sonora Co., has been more recently
associated with the World Broadcasting Corporation
CASTLETON, N. Y.
and the Francis Sinagan Co.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
A recent visit to the Western Electric Piano Co.'s
headquarters at 950 Blackhawk street, Chicago, by a
Presto-Times representative disclosed that the plant
is having an active output, mainly confined to specifi-
cation contracts for amplifying devices, as President
Johnson explained, such as supplying hotels, large
A. C. CHENEY
PIANO ACTION COMPANY
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February, 1931
PRESTO-TIMES
ISSUED THE
FIFTEENTH IN EACH
MONTH
The American Music Trade Journal
Items of news and other matter are solicited and If of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
Telephones, Local and Long Distance, Harrison 0234.
their assistance is invited.
Private Phones to all Departments. Cable Address (Com-
Payment is not accepted for matter printed In the edi-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
will be charged if of commercial character or other
Entered as second-class matter Jan. 29, 1896, at the tion
than strictly news interest.
Post Office, Chicago, III., under Act of March 3, 1879.
When electrotypes are sent for publication it Is re-
quested that their subjects and sendees be carefully Indi-
cated.
Forms close at noon three days preceding date of pub-
Subscription, $1.25 a year; 6 months, 75 cents; foreign,
$3.00. Payable in advance. No extra charge in United lication. Latest news matter and telegraphic communica-
States possessions, Cuba and Mexico. Rates for adver- tions should be in not later than 11 o'clock on that day.
Advertising copy should be in hand four days before pub-
tising on application.
FRANK D. ABBOTT
Editor
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
lication day to insure preferred position. Full page dis-
play copy should be in hand three days preceding publi-
cation day. Want advertisements for current issue, to
insure classification, should be in three days in advance
of publication.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
three days preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
that date. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, ILL., FEBRUARY, 1931
A big fight is being put up in New York by most
WHAT THE BIG PANJANDRUMS FAILED TO SEE COMING
of the 15,000 music teachers of that city against the
zoning ban based on a law which prohibits the carry-
One of the philosophical wits of the piano trade in the East, who occasionally, incognito,
ing on of any business, trade or industry in a resi-
dential district. The battle was precipitated when
furnishes Presto-Times with some thundering good ideas for trade comment, says in his latest
Wagner S. Kelly was convicted of "conducting a
letter:
business" by giving music lessons in a residential
"That is a fine editorial (page 8) in your January issue. It says a large mouthful, and it
district. Yeatman Griffith, one of the prominent teach-
ers of music in New York, said: "It is ridiculous to
says it with sufficient point to make it carry heft.
class the profession of music teaching as a business.
"Isn't it funny that the big Panjandrums of the piano trade could not see this thing before
If such action is upheld, it will be an outrage on a
it
came
to pass? Back in 1910 I fought against the idea of making the piano secondary to
citizen or taxpayer in any profession. I think imme-
diate action should be taken to bring this to a head.
the player, but the tide set in too strongly, and one could not get a listener to any exposition
If the Court of Appeals interprets this as the law, then
of the theory that the piano was basic and must be maintained as such."
I am compelled by necessity to break the law, and
Another humorous piano trade philosopher—although those who know him well would
I certainly have no desire to be classed as a crimi-
nal."
hardly suspect it—is C. M. Tremaine, who said at a recent musical gathering:
* * * *
"For a good many years the entire force of piano publicity was directed towards teaching
The seven members of the Board of Education at
the
public
not to play the piano. Propaganda for the player piano, then just coming into pop-
New York who solemnly voted after mature consid-
ularity, was directed along the lines that it was better to learn to appreciate expert playing
eration to have the "old and useless" piano in Public
School 14, located at 225 East 27th street, "dismantled
as reproduced by the player piano than to go through the painful drudgery of lessons—only
without delay" doomed the instrument to make an-
to produce, eventually, results that were not as good as those ready at hand in the player
other use of it, for it was decided to turn the derelict
rolls. The emphasis was entirely upon appreciation instead of personal production. Eventually,
over to shopwork classes where boys who have a
penchant for that sort of thing may take it apart
after years of such propaganda and the spending of millions of dollars, the public came to
"to see what makes it play."
believe not only that it was not necessary to learn to play the piano in order to enjoy piano
* * * *
music, but that appreciation was actually a higher form of culture. Then came radio, and
In a recent country-wide survey made by the Arnold
found a ready made public. It provided exactly the same sort of entertainment as the player
Research Service for the Parents' Magazine, New
piano
and in a more varied and attractive form. No wonder the player piano went almost
York, it was disclosed that women with growing chil-
dren are the greatest buyers of household merchan-
out of business and the demand for pianos fell off."
dise. Investigations in 5,358 homes in 83 different
* * * *
communities show that such women make 57.5 per
cent of such purchases, and that in purchases of pianos
PERPETUITY OF THE PIANO
women in that classification do 44.8 per cent of the
buying.
Many musical instruments come and go, but the violin, the piano and the organ seem to
* * * *
Eight state governors have recently accepted mem- be the great stand-bys. Many novelties have been introduced from time to time, such as tech-
bership in the Honorary Committee of Governors for
nicons, double key-boards and other devices that are now things of the past. The technicou
National Music Week, headed by President Hoover
was a gymnastic device for developing the hands and fingers for piano playing. What a satis-
as honorary chairman and including thec hief execu-
faction it is to know that the piano remains the king of keyboard instruments, not excepting
tives of almost all the states. These newly enrolled
the organ, as Mr. Klugh said in his talk at the Piano and Organ Association banquet at the
governors are: Harry G. Leslie, Indiana; Harry M.
Woodring, Kansas; John G. Winant, New Hampshire;
Union League Club last month. Like the great classical compositions that can not be super-
O. Max Gardner, North Carolina; Julius L. Meier,
seded by modern composers, the piano perpetuates itself indefinitely, unfailing, continuous,
Oregon; Warren E. Green, South Dakota; Stanley C.
Wilson, Vermont, and Philip F. La Follette, Wis- reliable.
consin. This governmental endorsement has given
a marked impetus to the Music Week movement, par-
ticularly through the governor's proclamation or pub-
lic statement on the Music Week, which action was
THEO. PRESSER CO. BUYS DITSON'S
HISTORIC PIANO ON DISPLAY
taken last year in 27 states. In addition, leading state
A piano considered to be the first ever built in
The report that the Oliver Ditson Co. of Boston and
organizations have notified the National Music Week
New York has sold its'music publishing interests to Germany and also the first work of Johann Zumpe in
Committee, 45 West 45th street, New York city, that
1763 at Hamburg has been on display at the Young
they will take an active part in promoting the eighth the Theodore Presser Co. of Philadelphia has been
& Chaffee store, 122-128 Ottawa avenue, N. W.. Grand
confirmed by Dr. James Francis Cooke, president of
annual National Music Week, May 3-9.
Rapids, Mich. It has- natural keys black and its
the Philadelphia music publishing house.
Sj(
Jf
Sfi
Jf!
sharps white. It was brought to America in 1825
The
purchase,
according
to
Dr.
Cooke,
includes
all
Here is a sure indication that better times have
by Rev. Daniel Krantz, Evangelical minister, who set-
set in the United States. Commenting on the increase the stock in ,trade, copyrights, plates as well as the tled in Winesburg, O. Later the piano became the
goodwill
and
name
of
the
Ditson
company,
but
does
in investment holdings of United States Steel common
property of Krantz' nephew. J. C. Loss, who in turn
stock, Wall street, according to the New York Times, not include the business in musical instruments, radios, handed it down to its present owner, E. R. Laughead,
phonographs,
etc.,
which
is
retained
by
the
former
has just "noted with interest that Scotland, whose in-
Toledo, Ohio. The piano was exhibited at the Inter-
habitants are rated as among the world's shrewdest owners and will be conducted by them under the name national exposition in Pittsburgh in 1926.
Ditson
Distributors.
Inc.,
at
179
Tremont
street,
Bos-
investors, has enlarged their holdings to the extent of
five shares. The total holdings of Scotchmen, in ton.
A BUSY NEW YORK FELT HOUSE
"The Ditson retail stores in New York and Boston,"
other words, have been increased from 2,809 to 2,814
Manufacturers of pianos, tuners, supply men, repair
shares since the last quarter of 1929." It is hoped that the statement continues, "were closed two weeks ago
William Thomson, the piano man of Glasgow, was and the Theodore Presser Co. will operate the Ditson men and others are always interested to hear any-
thing about the house of Philip W. Oetting & Son,
music publishing interests from its Boston address."
one of the shrewd investors among the five shares.
The Oliver Ditson Co. is the oldest music publish- Inc., 213 East Nineteenth street. New York. Well,
-t + * *
ing
house in America and possesses one of the largest this house is still hard at it at the old stand—ready
There seems to be no end to second-hand pianos.
at all times to satisfy customers in their Various de-
catalogues.
It dates back to. 1783.
From scores of country daily and weekly papers come
iijands for felts, or other supplies in their line. Mr.
advertisements of second-hand pianos, and it is to
Oetting is taking an optimistic prospective view of
be assumed that very few of these are slightly-used
The San Antonio Music Co., 316 West Commerce the rest of the year and he is in a position to know
reconditioned instruments. The advertising of many street, San Antonio, Texas, is proud of its agency for from his wide dealings with piano manufacturers that
dealers, in short, seem to make the new pianos cf
the Kimball piano, saying: "The one conspicuously the end of the piano industry is at least several hun-
less importance than the old ones.
fine piano in the world, priced inexpensively."
dreds of vears in the future.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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