Presto

Issue: 1931 2255

P R E S T O-T I M E S
February, 1931
RECENT TELEVISION
DEVELOPMENTS
Powerful Television Broadcast Stations Inaug-
urate Service While Engineers Get Into
Production on Practical Home
Televisors.
By JAMES W. GARSIDE,
President, Jenkins Television Corporation.
Much has been said and written about television
during the last few months. Like any other new in-
dustry, it has drawn its share of criticism, just as
the telegraph, later the telephone, and more recently
the radio came in for their share of scoffing, not so
much from people who knew something about the
subject as from those quite ignorant of the prob-
lems and the possibilities. There is a certain type
of individual who, when invited to hear his first radio
program, did not enthuse over the fact that music
could at last be sent through space and placed in
millions of homes, but rather commented on the fact
that the music did not sound as good as his old
phonograph. Obviously, that same individual can no
longer criticize radio broadcasting on the basis of
realistic rendition. Indeed, as likely as not his old
phonograph is now playing records through the audio-
amplifier of his radio set and his loud-speaker, with
about a thousand per cent gain in tone quality.
Much Yet to Be Developed.
So it has been with television. When the first
crude rad : o images were exhibited in the purely ex-
perimental stage by C. Francis Jenkins, the pioneer
worker in this -field, some one was heard exclaiming,
"The pictures are certainly not as clear as the
movies!" Of course they are not, and certainly
they will not be comparable with movies for a long
while to come. It is one thing to project a succession
of pictures from a film on to a screen, as in motion
pictures, and quite another to weave a series of pic-
tures by means of a tiny point of light. This indi-
vidual, when he invests in a television receiver, will
probably expect to see all his favorite stars on the
televisor screen, as well as baseball, football, and
other sports, operas, public events and so on without
end. Obviously, he will be disappointed—at least for
the immediate present, for an intricate art does not
start with perfection.
Television Far from a Dream.
Television is far from a dream. Last July, C. Fran*
cis Jenkins inaugurated a television broadcasting ser-
vice from his laboratories in Washington, D. C. His
television station, W3XK, using but 50 watts, has
are very crude, and lack detail to such a degree as
to be a great disappointment. Just as early broad-
casters avoided the full symphony orchestra or organ
or band, because of the limitations of early broad-
casting, so we are of the opinion today that we should
avoid those subjects which call for far more detail
than we can possibly handle. For this reason, the
Jenkins radiomovies and cartoons, to our mind, are
more attractive, in their fairly refined form, than the
crude images purported to be true television by enthu-
siastic experimenters.
Our radiomovies bear a close resemblance to film-
ing technique. We record the action, whether it be
silhouettes or cartoons, on standard motion picture
film. This film is placed in a pick-up device not
unlike the usual motion picture projector. However,
instead of being projected on a screen, the light pass-
ing through the film, in the form of a narrow pencil
of light, line by line, is flashed on to a light-sensi-
tive or photo-electric cell, which translates the vary-
ing degree of light into corresponding electrical varia-
tions. These variations are impressed on the carrier
wave of the radio transmitter.
Not Replacing Broadcast Receiver.
Television is thus ready to take its place alongside
the usual broadcast receiver. However, please note
that it is not going to replace the broadcast receiver,
nor is it going to be combined with the broadcast
receiver for some time to come. Combination sight
and sound programs will become commonplace in
home entertainment.
Our main aim is to provide something which will
at least start making television history, just as the
crystal detector and headphone set of 1921 began
broadcast history. Already Mr. Jenkins has a new
development of far-reaching importance, in the mat-
ter of obtaining far greater detail and picking up
However, television results are largely a question images in broad daylight. Indeed, he has developed
of television signals. The signals must come first: a television camera which should make it possible to
the reception of those signals must follow as a matter pick up news events, sporting events, prominent per-
sons, and so on with almost the same ease as the
of course.
With this point in mind, the organization has con- usual camera. The principle has been established
structed two powerful television broadcasting sta- but it is now a matter of developing what might be
tions, namely, W2XCR in Jersey City, N. J., and called watchmaker's precision rather than the black-
W3XK in Montgomery County, Maryland, outside smith methods which have so far obtained in tele-
of Washington, D. C. Both stations are licensed for vision work.
an output up to 5 kilowatts.
now look forward to the proper deciphering of more
delicate signals, such as cartoons and animated draw-
ings. Hence our early programs are apt to be in
the form of movie cartoons, with interesting stories
told by special scenario writers fully conversant with
the possibilities as well as limitations of this method
of expression.
supplied television entertainment to radio amateurs
from one end of the country to the other. The
audience has been estimated at from 15,000 to 20,000,
and this despite the fact that the signals have been
of limited strength, that the pictures have been of
the simplest kind, and that the receiving apparatus
has had to be built by the users themselves.
So much for the television experiment. With the
confidence that this experiment, as with radio broad-
casting, might be transformed into an industry, a group
of financiers and business men recently organized the
Jenkins Television Corporation, and took over the
patents, experience, laboratories and personnel of the
Jenkins Laboratories in Washington, D. C. This
new organization, amply financed, has placed the
ideas and plans of C. Francis Jenkins, its vice-presi-
dent in charge of research, in the hands of a large
staff of engineers in its Jersey City engineering
laboratories. Notable progress has been made by
way of developing a practical home televisor. A
simple, compact, foolproof outfit has been developed,
with an image of sufficient size and luminosity so as
to entertain an entire family circle at one time, instead
of the one-man peep-hole image of the usual experi-
mental television receiver. The huge and awkward
scanning disk has been replaced by a compact scan-
ning drum of high efficiency. The synchronizing
means, for keeping in step with the transmitted sig-
nals, have been reduced to simplest terms.
For the Present, Simple Cartoons.
Just what kind of programs can be provided for
the "lookers-in"? Well, for the present, we plan to
provide simple cartoons. Mr. Jenkins has heretofore
been broadcasting what he terms radio-movies—a
simple action study in silhouette, or black-and-white
form, in keeping with the relatively crude home-
made equipment employed by the listeners-in or,
rather, lookers-in. However, our engineers have de-
veloped far more precise televisors, so that we can
Of course there have been attempts made at trans-
mitting actual living pictures—full tone pictures, with
all gradations from black to white. These pictures
ADAM SCHAAF, Inc.
Established 1839—Boston
FACTORIES - - NEW YORK CITY
Executive Offices and Wholesale Warerooms
100 Southern Boulevard
New York City
GRANDS AND UPRIGHTS PLAYER
PIANOS
Established Reputation and Quality Since 1873
OFFICES & SALESROOMS
FACTORY
Corner of Kostner Avenue
XH E
The Cable Piano Co. has rented the Van Derweele
block on North Main street, Knox, Ind., and opened
a branch store there in charge of Luther E. Larimer
of Chicago.
HALLET & DAVIS PIANO CO
REPRODUCING
PIANOS
319-321 So. Waba.h Ave.,
4343 Fifth Avenue
VALENTINES CROWDED OUT
In the "30 Years Ago" column in this issue of
Presto-Times appears an item stating that owing to
lack of space a bunch of "valentines in verse" dedi-
cated to the music traders was omitted; and now in
this present issue of the paper it is necessary for the
same reason to make a similar announcement, for we
are leaving out two or three columns of valentines
dedicated to individuals and firms engaged in the trade.
New Adam Schaaf Building
CHICAGO, ILL.
CO MSTOCK, C HENE^ Y
& CO.
IVORYTON, CONN
IVORY CUTTERS
SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
STARR PIANOS
STARR PHONOGRAPHS
GENNETT RECORDS
(Represent the Hiqhest oJuainment in cMusical (Mfbrth
We STARR PIANO COMPANY
Established 1872
Richmond. Indiana
SBHR
w
li
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
February, 1931
P R E S T 0-T I M E S
ZENITH'S NEW LINE—ZENETTE
The Zenitli Radio Corporation of Chicago announces
that shipments in fair volume are being made of the
new Zenette line of table model receivers.
"We would have presented a low-priced line to the
public months ago," says A. T. Haugh, general sales
manager of the company, "except that our engineers
were not satisfied to add 'just another midget' to the
already swollen list of midget manufacturers. We
couldn't do that because anything that is made by
Zenith must be of the highest quality—in whatever
price class it falls.
"We are in position to supply the majority of the
public with the lower priced high quality set as well
as the radio buyer who wants the very best that is
made and where price is not the first consideration.
The Zenette takes care of the first group of buyers
while the Zenith fills the requirements of the second
group.
"Jt is a pleasure to record here that the radio busi-
ness in general and ours in particular shows every
tendency for a splendid volume in 1931. Zenitli shows
a splendid financial statement and with the advent of
MODEL R ZENITH.
WEAVER PIANO CO., INC.,
ANNUAL MEETING
The annual meeting of the stockholders of the
Weaver Piano Co., Inc., was held at the office of the
company, Broad and Walnut streets, York, Pa., Fri-
day, January 30.
The following is President W. S. Bond's report:
"The piano industry has for over two years been
passing through a most severe period of depression
and readjustment.
"Many manufacturers with the weaker financial
structures were forced out of existence. Others, more
or less weak in faith have either liquidated their busi-
ness or have gone into other lines and have met
equally severe depression there. Some of them failed
in the new business of their choice. More than 50
per cent of the piano manufacturers of ten years ago
are now out of the picture.
"Liquidation by many dealers and manufacturers
has made it difficult for going concerns, but we have
done a fair volume of business the past year. We
sold more pianos locally at retail in December, 1930,
and in January, 1931, than in the corresponding
months a year ago, which suggests that the recovery
of the piano industry is under way. We have also
succeeded in strengthening our financial structure.
Two years ago we had total indebtedness of $162,-
800.29, whereas now our total indebtedness is less than
$4,000 which is not due, and we have $101,200.83 on
deposit in banks.
"The public is rapidly returning to a realization of
the importance and value of the piano as the basic
musical instrument for all professional musicians of
every kind as well as for all amateur musicians and
for all students of music. Conservatories require a
year of piano instruction as a foundation for every
other kind of music study.
"The public is, also, realizing the fact that person-
ally producing music has far more value than merely
hearing it. Many of the radio programs are stressing
the value of musical training for children in creating
harmonious family life and in building mind and char-
acter in the children, also in equipping them with
pleasing earning power for the future either as a pro-
fession or as a part time opportunity. The value to
great men and women of playing the piano as a diver-
sion and for inspiration for the performance of great
tasks is also realized more than ever before.
"Your president, therefore, has faith in the future
of the piano industrv."
W. S. Bond, Charles F. Baer, R. A. Panics, V. K.
Keesey, Esq., and Walter L. Bond were elected
directors.
The board met at the conclusion of the stockhold-
ers' meeting and re-elected W. S. Bond, president;
C. F. Baer and R. A. Paules, vice-presidents; Waller
L. Bond, secretary and treasurer; C. D. Bond, general
superintendent.
A dividend of $2 per share was declared. This is
the 83rd consecutive semi-annual dividend of this
company.
STEINWAY GRAND IN
HIGH SCHOOL OPENING
MOPKL I> ZKX1TH.
the Zenette line, certainly a rosy picture for the future.
Radio sets can be bought for less money today con-
sidering performance, quality and appearance than at
any other time in the history of the industry."
New Zenith Personnel
A. T. Haugh, general sales manager of the Zenith
Radio Corporation, manufacturers of Zenith and
Zenette radio receivers, announces the following ap-
pointments of new district sales managers:
W. T. Vollborth, formerly district sales manager
for Grigsby-Grunow Co., covering Ohio, Indiana and
Michigan, with headquarters at Detroit.
W. A. Shirk, formerly district sales manager for
Grigsby-Grunow Co., covering the Northwest terri-
tory, with headquarters at Minneapolis.
1.. J. Horan. formerly associated with Semite, U. S.
Radio and Television, will cover Southern Illinois.
Missouri, Kansas and Arkansas, with headquarters at
St. Louis.
V. L. Summers, formerly associated with the All-
American Mohawk organization, will cover Southwest
territory, with headquarters at Dallas.
Mr. Haugh also announces the appointment of Don-
ald J. Pieri, who has been associated with Brunswick-
Balke-Collender, U. S. Radio and Television, United
Reproducers, to handle special sales work witli head-
quarters at Chicago.
The new Zenette line, it is said, is keeping the Zen-
ith factory running full time and some overtime. This
is the first time in sixteen years that this veteran
radio manufacturer has produced a quality line at so
low a price. The new models range from $57.50 to
$94 without tubes, and are available either in table
models or consoles.
Glenn Ellyn, beautiful western suburb of Chicago,
dedicated its new auditorium of the high school last
Sunday,, February 6, .when at the exercises Sunday
afternoon a very meritorious program of music was
presented. This- -community school, known as the
Glenbard School, gives particular attention to music
in its curriculum, and the two organizations—the Glen
Ellyn Band and the Glenbard Orchestra—furnished
an unusually good musical performance, considering
that the performers were all amateurs. Their outfit
of instruments, largely from the Conn factories at
Elkhart. Ind., were conspicuous for attractiveness as
well as for their musical excellence.
One of the delightful features of the musical pro-
gram was the newly-purchased Steinway Grand piano,
of which the school is justly proud and which will
have an important part to till in all future musical
entertainments at the school.
The
JESSE FRENCH
JUNIOR
There Is Quality
In the Midget Field
The proof is in the
Junior—a small precision
built radio with the
same fine features found
in the most expensive
consoles.
Quality of performance
and appearance mark it
as the aristocrat of the
small radio field—
and it is backed by 55
years of experience in the
building of fine pianos.
SCHILLER CO.'S ANNUAL MEETING
At the annual meeting of the Schiller Piano Co.,
held in Oregon, 111., last month, the following were
the elections: Edgar B. Jones, president; Charles D.
Etnyre, vice-president; B. F. Shelly, secretary; Cyrus
F. Jones, treasurer. The directors are Edgar B. Jones,
Charles D. Etnyre, B. F. Shelly, Cyrus F. Jones, G. R.
Haas, Walter C. Scott and J. C. Seyster.
PIANISTS
If you want to make a biff hit send for a copy of
"PIANOLA CONCERT RAG"
PRICK :<5e POSTPAID
Play this number and your audience will ''Stamp" you as a
THE JESSE FRENCH and
SONS PIANO COMPANY
NEWCASTLE
INDIANA
"HUMAN PIANOLA"
OTTO WELCOME, 2043 So. St. Louis A r c , Chicago, III.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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