Presto

Issue: 1930 2253

16
PRESTO-TIMES
A CHRISTMAS WINDOW DISPLAY
FOR RCA RADIO DEALERS
Here we show
a model Christ-
mas window dis-
play which t h e
RCA Radiola Di-
vision at Camden,
N. J., h a s pre-
pared for its deal-
e r s. Inexpensive
crepe paper and
holly w r e a t h s
form t h e back-
ground f o r this
window. A card-
board cut-out of
a good, old-fash-
ioned and hearty
Santa Claus dis-
playing his boun-
ty of the good
things on the air
is in t h e fore-
ground.
December, 1930
trol tablet which is connected to the Radiolas 82 and
86 with a twenty-five-foot length of a special cable- VOGEL ON WINDOW ADVERTISING
tape.
Ernest H. Vogel, sales and advertising manager of
The tablet, which measures approximately Ay 2 by 3
by 1 inches, provides control of the receiving set from the R. C. A. Radiola Division of the R. C. A.-Victor
Co., Inc., is constructive in his plans for building up
trade. He thinks clearly before he presents his ag-
gressive plans for increasing trade. His former long
experience both in advertising and sales managing
has qualified him for his present responsibilities.
"Properly decorated, your windows can prove to be
your greatest advertising display asset—and your
cheapest," said Mr. Vogel, in a recent trade letter to
R. C. A. dealers. In that letter he advised dealers to
put their windows in charge of one man, to take ad-
vantage of opportune moments and outstanding
events to feature their windows. And further, "win-
dows must be kept simple. Too great a variety of
models and accessories merely confuse the prospect.
Leave something for him to see after your display
has brought him in. Use color freely. Next to mo-
tion, color is the most effective means of catching
attention. In all your displays, plan color schemes
that are harmonious as well as attractive."
ONE OF MANY.
Presto-Times receives many, many commendatory
letters about the Presto Buyers' Guide from dealers,
salesmen, tuners, repair men, prospective retail pur-
The Santa
chasers and others who have profited by using it.
Claus, the placard
Occasionally its publishers feel tempted to publish
resting on the re-
pages of these letters in Presto-Times, but want of
ceiver, and t h e
space forbids. However, now and then a sample
decorative letter-
letter is admissible, and out of many, one lately re-
ing, all in appro-
ceived will answer to show how much the Guide is
priate Christmas
appreciated. Here is one from New England:
colors, were fur-
"Pawtucket, R. I., Nov. 30, 1930.
nished w i t h o u t
RCA
cost to RCA dealers
RADIOLA C H R I S T M A S W I N D O W
"Presto Publishing Co.
"Gentlemen:
The smaller cut shows the new RCA remote con-
"For the past several years I have used to great
an easy chair, a bridge table, or some other conven-
advantage your Blue Book, or Presto Buyers' Guide.
ient location away from the receiver itself.
A slight pressure on any of six push buttons auto- for the use of the persons interested in the purchase
matically tunes in as many stations. Two additional of pianos.
sets of buttons control the volume and shut the re- "Do you still publish and have for sale the 1930
edition of the book?
ceiving set on or off.
"Thanking you in advance for your kindness, I am,
A jeweled indicator lamp on the tablet shows when
"Yours very truly,
the set is on and off, and by its varying brilliance
"WILLIAM
MEIKELJOHN, JR.
indicates whether the station is tuned in exactly.
(2 stamps end.)
"24 French St., Pawtucket, R. I.
To tune in distant stations or other stations not
"P. S.—If you have published this book for 1930,
pre-selected, pressure is released on the buttons at the
please
forward same and I shall remit full amount of
moment the desired station is heard clearly.
its cost bv return mail."
A beautiful new Florentine Steinw T ay grand piano
is on display in Lyon & Healy's front window, Chi-
cago. On the fallboard is a sign telling the public
of four easy roads to Steinway ownership.
RCA REMOTE CONTROL TABLET
HALLET & DAVIS PIANO CO.
ADAM SCHAAF, Inc.
PLSSSF" 1 0
GRANDS AND UPRIGHTS
Established Reputation and Quality Since 1873
OFFICES & SALESROOMS
FACTORY
319-321 So. Wabash Ave.,
4343 Fifth Avenue
New Adam Schaaf Building
Corner of Kostner Avenue
Brooks Mays Company, Fort Worth, Tex., started
early in November its prize contest, asking the public
to "try your skill" and win a piano which is offered
as first prize. The contest closed December 5.
CHICAGO, ILL.
Established 1839—Boston
FACTORIES - - NEW YORK CITY
Executive Offices and Wholesale Warerooms
100 Southern Boulevard
New York City
CHENE^ 1 Y
E CO MSTOCK,
IVORYTON, CONN.
& CO.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
STARR PIANOS
STARR PHONOGRAPHS
GENNETT RECORDS
SfeSTAFJVPIANO COMPANY
Established 1872
(Worth

.
Richmond. Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December, 1930
17
P R E S T O-T I M E S
R A D I O
RADIO STUDENTS HONOR EDISON.
Thomas A. Edison was signally honored during the
recent Chicago Radio Show in a demonstration ten-
dered by the Coyne Radio and Electric School of that
city. In parade formation, headed by C. L. Farrell,
welfare director, the six hundred radio students of this
school marched to the Edison Radio Exhibit and held
brief ceremonies in commemoration of the famous
inventor's contributions to radio science. The Coyne
School is one of the foremost schools of practical
electricity in the Midwest. Its radio students come
from every state in the Union and at the present time
also number representatives from eight foreign coun-
tries. The institution has been actively engaged in
electrical instruction since 1899.
CLARION RADIO'S SOUTHERN TRADE.
The appointment of Victor Campa y Cia S en C,
Habana, Cuba, as distributors of Clarion receivers
in Cuba has been announced by Transformer Corpo-
ration of America, 2309 South Keeler avenue, Chi-
cago. Several carloads of Clarion radios have recent-
ly been shipped, and A. J. Hutter, export director
of the corporation, says that the Cuban representa-
tive is about to release an elaborate and extensive
advertising campaign using newspapers, magazines,
radio broadcast and billboards. Demonstrating the
remarkable sensitivity of Clarion Jr., mantle type
radio, N. S. Bryant of the Itasca Music Co., Itasca,
111., informed the corporation that he had reasonably
good volume reception from Cuba, Mexico City, Los
Angeles and Denver. Information received from
T. C. A.'s four plants is to the effect that in spite of
a 1,200 set production daily the factory remains
30,000 sets behind on shipments.
ILLINOIS HAS 37 RADIO STATIONS.
Of the 608 radio stations in the United States,
thirty-seven stations—one for every 207,000 listeners
—are in Illinois, according to a radio survey com-
pleted by the research department of the Illinois
Chamber of Commerce, which lists Illinois as the
fourth state in number of broadcasting stations. New
York, with fifty-four stations, is first among all states.
California is second, with forty-six, and Pennsylvania,
third, with thirty-nine.
RADIO STORE FIRE IN MILWAUKEE.
Damage estimated at $200,000 was caused on the
last night of November to the plant and stock of the
Economy Boys' radio store and the Fairbanks-Fre\
Engraving Co., Milwaukee, Wis., when fire attacked
a two-story brick structure in the downtown section.
Damage to the radio stock was estimated at $100,000.
One fireman was slightly hurt.
MAJESTIC MODEL IN MIDGET CLASS.
Announcement is made by Grigsby-Grunow Co.,
makers of Majestic radio in Chicago, that their deal-
ers in all parts of the country now have a small,
mantel-type receiver that is as great a value as the
company's console models, priced at $79.50, com-
pletely equipped with Majestic tubes. "While receiv-
ers of the so-called 'midget' type have been out for
some time,' says W. C. Grunow, president of the com-
pany, "we have held off until our engineers could
satisfy Mr. Grigsby and myself that a 'real' radio—
one with selectivity, good reproduction and substantial
construction—was possible at anything like prevailing
prices in the midget field. Our Model 31 is a 'real'
set and our mass production on this set of 2,000 per
day has enabled us to include all the quality features
I insisted must be there. We are absolutely satisfied
that Model 31 is truly representative of Majestic in
its price field."
VICTOR RADIO STAGE PERFORMANCE.
One of the most interesting and successful methods
that has been employed to present the new Victor line
of radios to the public was that conceived by. the
Williams Piano & Furniture Co. of Cumberland, Md..
according to A. A. Brandt, manager of sales promo-
tion of the Victor division of the RCA Victor Co.
Mr. Brandt said that the Williams company had
effected a tie-up with the Liberty Theater in Cumber-
land whereby the new Victor RE-57 Radio-Electrola
"performed" between shows, playing several records
from the stage.
The board of education of McPherson, Kan., has
appropriated money for the purchase of phonograph
records in the common schools and high school band
instruments.
RADIO NOTES
National Sound Systems, Inc., 333 North Michigan
avenue, Chicago. Capital, $20,000. General radio
business. Incorporators: Clark B. Reynolds, George
W. Ford, William E. Albright and Mae Cavanaugh.
Correspondent: Petit, Olin & Overmyer, 33 South
Clark street.
Ross Corporation, 3557 South Halsted street, Chi-
cago. Capital, $15,000 preferred and 100 shares non
par value common. General radio business. Incor-
porators: B. A. Ross, Harry C. Straus and Edward I.
Rothbart. Correspondent: Short, Rothbart, Willner
& Lewis, One La Salle Street building.
Jones Music House at Spencer, Iowa, announces
Victor's new musical instrument—the micro-synchron-
ous screen-grid, five-circuit Victor radio.
A full day and night shift is now working in the
Montreal plant of the Victor Talking Machine Co.
of Canada, a subsidiary of the RCA-Victor Co., of
Camden, N. J.
Olaf Elton is secretary and treasurer of the recent-
ly reorganized Plymouth Radio & Phonograph Co.,
Plymouth, Wis.
Franchise for the sale of Brunswick radios in the
Tulsa, Okla., territory has been acquired by the Edgar
Music Co., Tulsa, according to a recent announcement
by Tom Edgar, head of the company. Claude Miller,
sales manager, says the Edgar Music Co. has han-
dled Brunswick radio for the last nine years.
Smith Radio Corporation, Kentucky corporation;
objects, conduct a general radio distributing business;
Indiana agent, Sidney Steinau, 10 Southeast Seventh
street, Evansville; capital stock represented in Indi-
ana, 416 shares.
The room formerly occupied by the Farmington
Press, Farmington, Mo., is now being occupied by
the Davis Music Stores as a used-radio department.
Henry A. Bawell has been engaged as radio depart-
ment manager at the new Shuttler Music Shop, 18
Northwest Sixth street, Evansville, Ind.
The use of radio in the United States army is grow-
ing. During the last fiscal year 5,075 more business
messages were handled in the army than in the pre-
ceding fiscal year.
The latest models of R. C. A. Radiolas, Majesties,
Brunswicks, Radio-Victors and Crosleys were shown
in an all-week radio show one week of November by
Pearson Piano Co., Indianapolis. It was explained
by William J. Greener of Pearson's staff that the dis-
play was primarily a show for the public without a
great stress placed on sales.
Christianson Brothers, one of the first music stores
in Racine, Wis., was established 33 years ago by
Hans Christianson. It is now located at 316-318 Main
street, that city. Today it is specializing in the Victor
Electrola.
The Lauter Piano Co.'s Newark, N. J., store, 591-
593 Broad street, Newark, N. J., is conducting a sale
of the Clarion radio, the 1931 screen grid type. The
ad says in part that "the manufacturer of the Clarion
radio is the third largest producers of radios in the
country, and they wish to keep their plants going at
full production without adding to the unemployment
situation."
The Brunswick automatic Panatrope is now han-
dled at the Alice Music Shop, 2407 South 52nd ave-
nue, Cicero, 111.
Petitions for a receiver for the Thomas B. Sharer
Co., Inc., Rochester, N. Y., were put in the hands of
Federal Judge Simon L. Adler. Assets of the com-
pany are about $12,000, according to David Schoen-
berg, attorney for creditors, and liabilities approxi-
mate $32,000."
Radio telegraphic communication between China
and the United States was established at 1 a. m.,
eastern standard time, December 6, when felicitations
were exchanged by President Hoover and President
Chiang Kaishek of China. The service is by RCA
Communications, Inc., through stations at Shanghai
and near San Francisco.
Eugene R. Farny, president of the All-American
Mohawk Corporation, manufacturers of Lyric radio
receivers, and A. S. Wells of the Gulbransen Co. are
now members of the R'MA board of directors.
The Radiochrome Co., 1445 Jackson boulevard,
Chicago. Capital, $10,000. General radio business.
Incorporates: E. E., J. J. and C. L. Marshall. Cor-
respondent: E. Marshall, 1130 Jackson avenue, River
Forest.
Majestic and Victor radios are freely advertised at
Mellor's, 1420 Market street, Wheeling, W. V., as
"radios that are acknowledged to be the best."
Majestic radio tubes are guaranteed against man-
ufacturing defects.
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
T H E
P U B L I C
WILD
ABOUT
The New Jesse French
JUNIOR
MODEL
$5950
Complete With Tubes
F. O. B. FACTORY
AND
T H E C H O I C E Y
BUYERS
WANT
The New Jesse French
QUEEN ANNE MODEL
$QQ50
Q ^f
Complete
w
'+h Tubes
F. O. B. FACTORY
Height
Width
Depth
__
36"
.20%"
18"
PLEASE HAVE PATIENCE
regarding your orders.
WE ARE
WORKING NIGHTS
To give them to you.
RADIO DIVISION,
Jesse French & Sons Co,
NEW CASTLE, INDIANA
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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