PRESTO-TIMES
December. 1930
15
GULBRANSEN CO. USES POPULAR
MODEL TO FEATURE NEW MINUET
Figures, (feminine and masculine) in advertising,
usualy attract immediate attention, but unless the
reader's attention is drawn from them to the adver-
tiser's product there is—as football radio announcers
usually say—"no gain." Realizing that they had an
unusual product in the new Minuet, the Gulbransen
Company decided to attract attention to it in as force-
ful a manner as possible. As soon as the first sample
Minuet was built, an exclusive furniture display room
was selected for the setting and one of Chicago's
daintiest models, Miss Kay MacDonald, was engaged
lo furnish the feminine appeal.
The photograph was cleverly posed to bring the
reader's attention from the girl to the radio. The
Gulbransen Co. has used that photograph in news-
paper advertising and printed literature with unusual
success. Trade papers and popular magazines have
asked permission to reproduce the photograph.
A reproduction of the original photograph of Kay
MacDonald and the Minuet, suitable for framing, will
be sent to any authorized radio dealer on request to
the Chicago office of the Gulbransen Co.
RCA VICTOR SALES CHIEF.
The appointment of H. C. Grubbs as vice-president
in charge of all of the selling activities of RCA Victor
Co., Inc., was recently announced by E. E. Shumaker,
president of the company. Mr. Grubbs' new respon-
sibilities now include the executive control of the
merchandising activities of the Radiola, Victor and
engineering products divisions, as well as all com-
bined and allied operations, including the export
divisions, coming directly under the RCA Victor cor-
porate wing, all formerly administered by J. L. Ray,
recently resigned. Mr. Shumaker looks forward to
the future, he says, with every confidence in the
further progress of the company.
110VOLT
60CYCLE
CURRENT
7 TUBES
MTSS KAY MaoPOXAT.D AND THE OI'LRKAXSRX MINTKT.
REORGANIZING NATIONAL BUREAU
The formal resignation of C. M. Tremaine from the
directorship of the National Bureau for the Advance-
ment of Music was acted upon by the board of direc-
tors in New York last month as a preliminary meas-
ure for placing the control of the activities of the
bureau in the hands of a board of control consisting
of nine members. President C. Alfred Wagner there-
upon appointed Hermann Irion chairman, Lucin Wul-
A HUNGARIAN GYPSY SONG
The famous Hungarian song, "A Ven Cigany," has sin and Alfred L. Smith to represent music industries
become so popular that it is often considered a Gypsy on the new board of control of the National Bureau.
folk song although in reality it is an original recent Two other groups of three each were appointed as
composition by the celebrated Hungarian composer, representatives of the music supervisors and of phil-
Krno Konder. Now for the first time it has been anthropic organizations. A sub-committee on work
translated into English, Americanized as to arrange- plans and budget consists of Hermann Irion, Dr.
ment and issued as a most attractive semi-popular John Erskine and Prof. Peter W. Dykema. A sub-
song by the Edward B. Marks Music Co. The title committee on by-laws was created by appointing Dr.
as translated literally is "The Old Gypsy." The tender Joseph E. Maddy chairman, Dr. Hollis Dann and
and moving story tells of the old fiddler who tries to Harry Meixell. C. M. Tremaine was nominated as
recapture the triumphants of his youth only to be director for the reorganized National Bureau for the
thrown out by the same people he had once thrilled. Advancement of Music; Miss Gertrude Borchard was
nominated as secretary, while Harry Meixell was
elected treasurer of the organization. The reorgani-
zation took effect on November 1. 1930.
THE "DON BERRY" MODEL TRUMPET.
Frank Holton & Co., 562 Church street, Elkhorn,
Wis., speaking of their "Don Berry" model trumpet,
OLD AND NEW RECORDS COMPARED
say: "In this Holton Trumpet are embodied the prin-
Radical changes in combinations of musical instru-
ciples first discovered in the Holton-Whiteman trom-
bone. Although large in bore, it is extremely light in ments were pointed out in a demonstration of phono-
weight. So accurately is it proportioned it takes all graph records, old and new styles, conducted by
you can put into it, producing a big, sparkling, bril- Harold C. Eckart at a recent Rotary Club weekly
luncheon in the Hotel Saranac at Saranac Lake, N. Y.
liant tone."
SCHOOL BAND CONTESTS.
State and national school band contests are now-
being held in all the states of the Union, Director
C. M. Tremaine of New York, reports. These con-
tests have developed from the five state contests orig-
inally held in 1924. Mr. Tremaine is sending out selec-
tive numbers for band contest competitors, including
a selective list for the orchestras.
APPROVES SALE OF KOLSTER RADIO CO.
Sale of the bankrupt Kolster Radio Co. to S. P.
Woodward, New York banker, for an unannounced
sum was approved last month at Newark, N. J., by
Vice Chancellor Church. The buyer agreed to invest
$4,500,000 in the concern and to meet all old claims.
A GREAT NATION FOR MUSIC.
Harry Edward Freund says in a communication to
the Chicago Tribune, taking exception to Ignace Jan
Paderewski's remark that the automobile is the most
dangerous thing in competition with music, the facts
are that more money is now being spent for music in
the United States than ever before, the total amount
being over $800,000,0000. Mr. Freund refers to the
movement to make musical education part of the
school curriculum, and adds that radio is bringing
music into millions of American homes.
The boy or girl who plays the piano is the center
of every group.
JACOB BROS. CO.
Manufacturers of "Pianos of Quality
Established 1878
We have a financing proposition worthy
of vour investigation.
JACOB BROS. CO.
3O6 East 1 3 3 rd St.
NEW YORK
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