November, 1930
R A D I O
GULBRANSEN RADIOS PROMINENT
AT MILWAUKEE SHOW
The Wisconsin Radio Trade Association Show held
at the Milwaukee Auditorium, Milwaukee, Wis., last
month was one of the colorful events of the season.
The Frankfurth Hardware Co.. distributors of Gul-
bransen radio receiving sets for the major portion of
the state of Wisconsin, had a booth which not only
had eye appeal on account of its artistic decorations
and arrangements hut also compelled attention be-
cause of its novelty effects. The distributor used two
of the Gulbransen babies in the display. Someone
who paused to see the display and was familiar with
the well known Gulbransen baby trade mark, humor-
ously called the babies the Gulbransen twins.
In addition to the "twin" idea a small broadcasting
station which was being used to promote the sale of
Raleigh cigarettes in an adjoining booth, was moved
over next to the Frankfurth booth and was used in
connection with the Gulbransen radio. As the radio
picked up stations it re-broadcasted them through the
broadcasting station.
Latest returns indicate that the Milwaukee show
had not only the largest general attendance since radio
shows became popular in Wisconsin but that it also
had an exceptionally large attendance of radio dealers.
Messrs. Hayden. Adolphson and Kalupa of the Frank-
furth organization were very much in evidence
throughout the show. The success of their booth was
due to the careful planning of the display.
17
PRESTO-TIMES
full confidence and respect of the RCA dealers and
distributors.
Mr. Vogel is 39 years old, is married and has tw T o
children. He recently moved his home from Larch-
mont, N. Y., to Merion, Pa., to be near Camden where
the activities of the radiola division have been cen-
tered.
RADIO NOTES
John F. Henk, of the Columbia Music Co., 101
Sixth street, Pittsburgh, Pa., who is a director of the
Retail Radio Merchants Association, says radio has a
fine outlook for business this year. His store has been
in existence for 21 years.
Robert Gordon Duncan was convicted at Medford
Ore., last month of using profane language over the
radio. He was convicted on the third count of an in-
dictment charging that he maligned B. F. Ervine, asso-
ciate editor of the Portland Journal, and Paul T.
Shaw, member of the Portland School Board.
Clarence W. Grammes, 315 North Franklin street,
Allentown, Pa., makes a specialty of introducing the
Bosch motor car radios to the motor car owners of
Allentown and vicinity. The aerial is a board placed
underneath the car, as near to the ground as possible.
The Dixon Electric Co., 405 St. Louis street, Spring-
field, Mo., has been designated the official dealer for
General Motors radios in that city. James M. Dixon
is the owner and Ivan F. Hurto is associated with
him in business.
P. R. Schul is head of the Schul Music Co., Wichita,
Kan., dealers in Victor, Philco and Sparton radios.
H. W. Schoelkopf, of the Schoelkopf Co., Fort
Worth, Tex., says the Brunswick combination radio-
phonograph instrument permits the playing of 20
records at a time.
1. H. Savers and Robert Gunn last month opened a
radio and phonograph shop at 205 Dexter avenue.
The appointment of Ernest H. Vogel as sales and
Montgomery, Ala.
advertising manager of the radiola division has just
The West Allis Music Shop, West Allis, Wis., Mr.
been announced by J. L. Ray, vice-president of the
Faetkenheuer, proprietor, has added the Brunswick
RCA Victor Co. Mr. Vogel was formerly advertising
and sales promotion manager of the radiola division. radio to its line.
Merle Bennett, of the Adams-Bennett Music Co.
Mr. Vogel has had twenty years of merchandising
Wichita, Kan., says: "When broadcast programs fail
to fill the whims nowadays, there's always the com-
bination radio and phonograph that is able to meei
the situation."
Silver-Marshall, Inc., 6401 West 65th street, Clear-
ing, a Chicago suburb, radio manufacturers, announce
the addition of a superheterodyne receiver to their
line.
E. H. VOGEL RECEIVES
DESERVED PROMOTION
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
these are the claims: "Humanized tone, the finality
of tone fidelity. Pure, unadulterated, undistorted
sound at a whisper or at house-shaking volume. Hear
it—it's easy to sense the superiority of a Zenith."
Jackson-Bell Midget.
The Jackson-Bell Co., manufacturers of the Jack-
son-Bell Midget radios, which showed at the Coli-
seum, says: "The New Jackson-Bell Midget has been
conceived and engineered as a set for the home, office
etc."
The Brunswick Radio.
At the Brunswick booth there were several hand-
some designs exhibited by the Brunswick Radio Cor-
poration, subsidiary of Warner Bros. Pictures, Inc.
The Capehart Exhibit.
H. E. Capehart, president of the Capehart Corpora-
tion, Fort Wayne, Ind., was present part of each day
during the exhibition. He stopped at the Congress
Hotel. E. E. Collison. chief engineer in charge of
the Capehart research and inventing departments, was
present for one day. F. W. Barnholdt, of 6506 North
Claremont avenue, Chicago, had charge of the booth,
and he was assisted by I. C. Hunter, from Fort
Wayne. Several of the latest devices of the Capehart
Corporation were surrounded by interested persons
most of the time.
A great deal of interest was in evidence around the
exhibit of The Capehart Corporation. Here the pub-
lic saw an imposing display of automatic record
changing devices and cabinet designs which are des-
tined to help return the phonograph and radio busi-
ness to those "good old days" of steady, consistent in-
strument sales with a constantly increasing repeat
business coming from the sale of phonograph records.
American Eveready Products.
Booth B-3, that of the National Carbon Co., Inc.,
was the center of attraction to many visitors, for here
several devices used in connection with radio sets
were to be seen. At this booth Presto-Times repre-
sentatives found W. E. Herr, district manager; D. G.
Raymond, division manager; D. R. Parker, assistant
division manager, and R. 1. Ellsworth, advertising
manager at Chicago.
The Label on the Dog.
The Victor dog, listening to his master's voice,
stood 8 feet high at the entrance to the Victor booth.
His pathetic pose was relieved by a large placard
across his breast reading: "I have for over 30 years
stood for the best in music. Now I have two jobs—
the best in music and the best in radio."
Crosley Radio.
The Crosley Radio Corporation, Cincinnati, Powel
Crosley, Jr., president, showed the Arbiter, an electric
COMPANIES ACCEPT RCA'S OFFER.
The Radio Corporation of America has announced phonograph and radio combination; also the new
that the offer recently made to its Tuned Radio Fre- Buddy, the Mate and the Director.
quency Receiver Licensees of Supplemental Licenses
Edison Radio Exhibit.
for superheterodyne radio broadcast receivers and
Edison
Screen-Grid
models and Super-Neutrodyne
certain other apparatus, has been accepted by the
following companies: Atwater Kent Mfg. Co., Audi- models of radio were shown at the Edison booth. On
ola Radio Co., Balkeit Radio Co., Gilfillan Bros., Inc., the cards the public picked up from the stand were
Grigsby-Grunow Co., Howard Radio Co., Silver-Mar- the words: "The Edison is the crowning achievement
shall, Inc., Stromberg-Carlson Tel. Mfg. Co., United of more than a half century's leadership in the art of
sound reproduction. You can well be proud to own
Air Cleaner Corporation.
an Edison."
Zaney-Gill Music Box Midget.
RADIO IN HONGKONG
The
Zaney-Gill
Corporation, 1727 West 22nd street,
More than 1,000 radio licenses have been issued to
Chicago, exhibited the Zaney-Gill Music Box Midget,
foreigners residing in Hongkong since the introduc-
making these claims for it: "A sturdy, compact, effi-
tion of broadcasting more than a year ago.
cient and beautiful miniature radio, ideal for use in
the small home—the guest room—servants' quarters
—the office—the summer resort or anywhere electric-
ity is available and a radio is desired."
(Continued from page 16)
Stewart-Warner Radio.
enables you to separate stations and enjoy broadcast
Several attractive models were shown by the Stew-
programs without 'cross talk' or interference from art-Warner Corporation. 1828 Diversey boulevard,
other radio stations, local or distant."
Chicago.
TTRXTCST TT. VOO.TCT,
Little Giant Mastertone.
The Austin Radio Receiver.
and selling experience, twelve of which were spent
In small radios, the booth of the H-F-L Little Giant
The Austin A. Howard Corporation, 1725 Diversey
in the musical merchandising field. Prior to joining Parkway, Chicago, says in the slips passed out at its Mastertone, was the center of many curious persons
the radiola division early in 1930 he was in charge of
convention booth, that the "Austin receiver is built who watched for explanations. It is manufactured at
advertising and merchandising for a chain of twelve of the finest materials throughout."
the High Frequency Laboratories (hence the H-F-L),
retail stores operated by the American Piano Co.
3900 North Claremont avenue, Chicago. Its manufac-
The Balkeit Consolette Model.
throughout the country. Previously he had been sales
turers claim that it "brings new heights of enjoyment,
One of the styles shown at the exhibit of the new thrills in idealized reception of mi.isic, speech and
manager of the Welte-Mignon Co. and advertising
and sales manager, successively, of the Kohler & Balkeit Radio Co.; whose sales office is at 205 West song."
Campbell Industries, one of the largest manufacturers Wacker drive, Chicago, was the Consolette Model..
Sentinel Portrola and Duotrola.
»f pianos in the United States.
The Zenith Radio.
The United Air Cleaner Corporation, 9705 Cottage
In the eight months in which Mr. Vogel has di- A folder picked up from the booth of the Zenith
Grove avenue, Chicago, exhibited a two-unit radio-
rected radiola advertising and sales promotion he has Radio Corporation, 3620 Iron street, Chicago, men- phonograph combination instrument in the Sentinel
milt up a remarkable record of achievement. His tions its product as "the radio that inherits 16 suc- Remote Control Duotrola. Also the Sentinel Por-
energetic direction and industrv have won him the cessive years of engineering leadership." As to tone. trola.
CHICAGO'SJMDIO SHOW
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