Presto

Issue: 1930 2250

MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
10 Cents
1 Year ..
Copy
.$1.25
10 Months.. .$1.00
6 Months. . 75 cents
CHICAGO, ILL., SEPTEMBER, 1930
Issued Monthly—
Fifteenth of Each Month
RESENTS LIBELLING OF THE PIANO
"thump-box pianos," that is probably older than him-
self, and that was likely bequeathed the owners as a
family heirloom too good to throw away, he will
change his opinion. The fact is the radio has helped
but not killed the piano industry. The piano is the
basic musical instrument of yesterday, today and to-
morrow. Our future great musical composers will
produce their masterpieces by its aid as in the past.
It speaks the universal language understood alike by
every race and creed—the language of the soul.
Good pianos are now in demand; over two-and-a-
half million children in America are learning to play
them; two hundred and forty thousand piano teachers
are instructing these children; our public schools in
many states have added piano instruction to their
curricula. The future of the piano industry looks
bright. In fairness to it, I ask you to publish this
letter. Inspector Jones jumped to a hasty and erro-
neous conclusion when he assumed that the piano is
becoming a "white elephant" amid the lares and
penates of any cultured New York home.
Erroneous Reports Against the Piano in New York Cause
Piano Men to Write Letters to Check False Impressions
The Piano Is Not a "White Elephant" in the Music World, Nor Is It Often a
"Peril" Left by Tenants Moving
The desire for sensationalism and something for a
readable story, misled a writer for the New York
Times into making a mountain out of a molehill and
creating a false impression about what tenants mov-
ing out of buildings think of their pianos and what
they do with them. Bungling (inadvertently per-
haps, but bungling just the same) he typed a lot of
false generalizations about pianos being "white ele-
phants"; that they became a fire hazard; that their
owners didn't appreciate them, and made other state-
ments equally wide of the truth.
To hoe out such weeds of untruth and give the
readers facts instead of fiction, several piano men of
New York, including C. Albert Jacob and John J.
Glynn of the Mathushek Piano Co., have taken up
the cudgel to do battle in favor of the facts.
C. Albert Jacob, Jr.'s, Letter.
C. Albert Jacob, Jr., vice-president of the Mathu-
shek Piano Manufacturing Co., sent the following
letter to the New York Times:
New York, Aug. 28, 1930.
Kditor, The New York Times,
Times Building, New York, N. Y.
Dear Sir: In the edition of The New York Times,
August 27, 1930, on Page B-21, there is a news item
referring to the recent drive on Tenement House Vio-
lations. This is brought forcibly to our attention ow-
ing to a headline, "Abandoned Pianos a Peril," and
subsequent copy tending to create the impression
that the populace of this city regard the piano simply
as a "white elephant," of no value, and in general a
liability to be discarded and abandoned.
It is probably true that in some isolated cases, ig-
norant people who have no appreciation of music, no
ability to play the piano, no culture and little love
of home and what homelife means, may have moved
ami left a piano in a vacant apartment. As a matter
of fact, they leave everything else that they regard
as worthless through being worn out, but the objec-
tion we take to your articles is that it would tend to
give your readers the impression that in New York
(the greatest city in our country) the piano is no
longer appreciated or wanted by the "Modern New
York Family."
We represent one firm of the many that are in this
industry. We are at this time, just as many other
industries, passing through a trying period of depres-
sion, and newspaper articles which tend to injure the
standing of our product strike a vital blow at our fu-
ture, and this we believe is not the intention of a
newspaper of the calibre of The New York Times.
We refer you to the article covering the same news
item as published in The New York Tribune. They
wrote up the same facts in a way that would not re-
flect unfavorably or cause unnecessary hardship to
the piano industry.
As a matter of fact, the ultimate outlook for the
piano industry is particularly encouraging. There are
and always will be sufficient people in this country
and in the world to appreciate the cultural advan-
tages of music and who desire their children to have
the benefits of those advantages through the study of
the piano. It is the basic musical instrument, and
while its vogue has been temporarily overshadowed
by the present volume purchasing of many other
commodities, nevertheless the manufacture of pianos
vill always remain a dignified and important part of
America's industries.
It is our desire to urge the publication in your edi-
torial column of a suitable article which would coun-
teract the impression created by the news item re-
ferred to above and would do justice to the impor-
tant part that the piano has played in the homelife
and industry of this country.
You probably did not realize in publishing the
original article the far-reaching effect it might have,
but this is most important to us, for your paper
travels in volume to every corner of this country and
in fact, the world; and your ideas help form the opin-
ions of your readers in every state and nation. You
have during the past many years since The New
York Times was established received hundreds of
thousands of dollars in advertising from piano manu-
facturers and piano merchants and owe it to them
not to needlessly publish anything which would in-
iure their business.
We hope that you will accept this letter in the
spirit that it is written and will co-operate with us
in our endeavor to rectify the situation.
Very truly yours,
MATHUSHEK PIANO MFG. CO.,
Albert Jacobs, Jr., Vice-President.
John J. Glynn's Letter.
August 28, 1930.
To The Editor of the New York Times:
On page 23 of The Times of August 27, under the
heading, "BLOCKED FIRE EXITS FOUND BY
THOUSAND," there is a sub-heading, "Abandoned
Pianos a Peril: Families Favoring Radio Leave
Other Instrument Behind on Moving, Deegan Men
Said!"
The story is based on an announcement purported
to be made by William C. Jones, chief inspector of
the Tenement House Department. 1 quote verbatim:
"Mr. Jones said the inspectors had found that the
radio was so popular that families looked upon their
pianos as 'white elephants.' In fact, rather than pay
$10 for moving them, he said, the modern New York
City family leaves 'the piano high and dry in the
old apartment for the landlord to worry over.'
"The old piano is then, virtually, 'thrown out'; it
is shoved into the hallway and there becomes a lire
menace. Inspectors in the Tenement House Depart-
ment have in several instances had to fight the 'piano
hazard,' he said. One such instance in Harlem was
cited. The piano had been seized by the owner of
the building when a tenant's rent was in arrears. The
incoming tenant, owning a radio, and having no use
for the piano, moved il into the hall, and the tene-
ment house inspectors had to remove it."
The writer has been active in the piano industry in
New York city for over thirty years and takes ex-
ception to and denies the truth of Inspector Jones'
statement when he says that the popularity of the
radio has made New York householders look upon
their Steinways and Matiuisheks and Knabes as
"white elephants." The writer denies that anybody
of common sense leaves a good piano of musical
worth behind him as junk in a vacated apartment.
Worthless pianos, like worthless automobiles, should
be "junked." Inspector Jones says the "piano hazard"
has to be met by his inspectors and cites one instance
in Harlem to prove, but which disproves, his con-
clusion.
It appears a landlord seized a piano owned by a
tenant who was unable to pay his rent. He evicted
that tenant. The landlord then left the piano in the
vacant apartment. The incoming tenant had no use
for the piano (he w r as probably unable to play it), he
had » radio; he moved the piano he did not own into
the jjtalhvay and the "tenement house inspectors had
to r^Viove it." One is disposed to ask why didn't In-
speJFor Jones' inspectors make the owner of the
house who seized that old piano remove it? Inspec-
tor Jones and his men made 2.538 house inspections.
Tliev, unquestionably, encountered other discarded
household impedimenta that were a menace in case of
lire, but of these no mention is made or prophecy in-
dulged in by the Chief Inspector. It would almost
appear he was hired to take a radio census and in-
dulge in radio propaganda.
If Inspector Jones has any musical ability and if
he will try to play upon one of these discarded
JOHN J. GLYNN,
Executive Vice-President, Mathushek Piano Co.,
former President of the New York Piano Mer-
chants Association.
^7 West 37th Street,
New York city.
These letters and others published in the New
York Times and other papers of New York will do
much to counteract false impressions that have been
spread about the present status of the piano. There
have been so many upsets of good old standardized
lines of business in the last two or three years that
the public is growing increasingly suspicious of both
the old and the new, so it behooves the space writers
to get hold of facts before they put up a story for the
reading public; it behooves them to consider the sig-
nificance of their writings with regard to the effect
of their words on the public mind and on commerce
—-to see to it that matters of potential importance to
the merchants are not handled flippantly.
However, the piano itself need have no fear of los-
ing any of its power to charm and educate; no fear
of losing its place as the center of the home circle.
Anybody who has an ear for music thinks of the
piano as the master instrument of music, and as
thoughts of things are not different from the things
themselves, the piano will continue to be interpreted
and its trade enlarged by the perceptions and experi-
ences of mankind.
WOOD INDUSTRIES MEETING
AT NEW YORK IN OCTOBER
The fifth national meeting of the Wood Industries
Division of the American Society of Mechanical Engi-
neers is to be held in New York at the Pennsylvania
Hotel on October 16 and 17.
Among the speeches interesting to piano manufac-
turers will be an address by Thomas D. Perry, of the
New Albany, I ml., Veneering Co., on "Curved and
Bent Plywood"; explanations about "Abrasive Stand-
ards for Woodworking Operations," by Elmer C.
Schacht, Troy, N. V.; "Shrinkage in Wood, with Par-
ticular Emphasis on Longitudinal Shrinkage," by
Arthur Koehler, Madison, Wis.; "Relation of Density
to Strength of Timbers," by Snyder W. Erickson,
Washington, D. C.
Several modern and interesting woodworking plants
in the vicinity of New York will be open for inspec-
tion, and special trips will be made to the plants. A
luncheon conference will be held on the research and
investigation of tropical woods.
The last national conference was held in October
of last year at Rockford. 111., and was attended by
nearly 300 o; "who's who" in technical and manage-
ment progress in the wood industries.
FINANCIAL REPORT OF QRS-DEVRY CORP.
The QRS-DeYry Corp., Chicago, made the follow-
ing report for the year ended June 30: Net loss after
charges, $677,482, contrasted with profit, after charges
but before Federal taxes, of $205,063 in the previous
fiscal year. Balance sheet, June 30: Current assets,
$1,462,087, and current liabilities, $615,188, compared
with $1,857,556 and $269,085 last year. Profit and loss
deficit, June 30: $682,357, contrasted with profit and
loss surplus of $126,393 last year.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September, 1930
PRESTO-TIMES
OHIO MUSIC AND RADIO
MERCHANTS ELECT OFFICERS
Cleveland Chosen for 1931 Convention—Details of
Cincinnati Convention.
The twenty-first annual meeting of the Music and
Radio Merchants Association of Ohio, which was held
on September 9 and 10 at the Hotel Sinton, Cincinnati,
was characteristically full of Ohio pep, which will be
further demonstrated in piano, radio and radio-phono-
graph selling during the coming six months of musical
instrument harvest time.
The program opened on Tuesday morning, Septem-
ber 9, at 9:30 o'clock with a round table discussion,
with "radio" as the central topic, led by Charles J.
Meinberg of Cincinnati. The resolutions committee
was also appointed on that day. The address of wel-
come was given by the Hon. Russell Wilson, mayor
of Cincinnati, and the response by Otto B. Heaton of
Columbus, president of the association. At the after-
noon session Tuesday the round table subject was
"Pianos," led by Charles H. Yahrling of Youngstown.
That evening the big informal dinner was given fol-
lowed by dancing.
Wednesday's program in the forenoon included
round table talks on "Hand and Orchestra Instru-
ments," led by Robert L. White of Cleveland. In the
afternoon the meeting and the outing were held at
Bass Island, a resort located about ten miles from the
Sinton Hotel on the Little Miami river, where the
convention picture was taken. Here on Bass Island
the annual business meeting was held in the audito-
rium which is located there.
The Wurlitzer Grand Piano Co., of DeKalb, 111., did
not make a special exhibit of pianos at the Hotel
Sinton in connection with the convention, but there
were plenty of samples of these fine instruments to
be seen at the Wurlitzer store in Cincinnati, and they
were seen by many of the conventioners.
Other firms including the Baldwin Piano Co., did
not exhibit at the hotel.
At the closing session of the convention of the
Music and Radio Merchants' Association of Ohio,
held at Bass Island, last Wednesday, September 10.
A. L. Maresh, Cleveland, was elected president. Other
officers chosen were: Carl E. Summers, Jackson, vice-
president; George P. Gross, Cincinnati, treasurer;
Rexford C. Hyre, secretary and Harry R. Valentine,
Cleveland, trustee. The 1931 convention will be held
at Cleveland.
The election was held during the annual outing at
Bass Island, and brought to a close the two-day
meeting. Otto B. Heaton, Columbus, was the retiring-
president. Otto Grau, Dan F. Summey and W r i11iam
R. Graul were in charge of the entertainment and
other features of the program at Cincinnati.
DEALERS' NEW COMMITTEES
Otto B. Heaton, president of the National Associa-
tion of Music Merchants, has announced the personnel
of the press committee for the coming year as follows:
Frank J. Bayley, Bayley Music House, 1449 Broad-
way, Detroit, chairman; Charles H. Yahrling, Yahr-
ling-Raynor Music Co., 306 West F'ederal street,
Youngstown, Ohio; C. J. Roberts, Charles M. Stieff.
Inc., 315 North Howard street, Baltimore; Edwin R.
Weeks, Weeks & Dickinson Music Store, 39 Chenango
street, Binghamton, N. Y.
The resolutions committee for the coming year will
be made up of the following three members: George
y . Chase, Kohler & Chase, 111 O'Farrell street, San
Francisco, chairman; B. E. Neal, Neal-Clark-Neal Co.,
473 Main street, Buffalo, If*- Y.; Parham Werlein,
Philip Werlein, Ltd., 607 Canal street, New Orleans,
La.
CAPEHART EXHIBITS
AT MANY SHOWS
FIRMS CONTINUE TO TAKE
ON AMERICAN PIANO LINE
The enthusiasm which is shown by the piano trade
generally for securing the agencies of the American
Piano line of instruments is a matter that shows the
Irene! of the buying public, as well as the choice of
the dealers. This enthusiasm is genuine, and it indi-
cates the popularity and strength of the pianos now
made by the American Piano Corporation.
In addition to former long lists of well-known piano
merchants who have taken on the pianos of the Amer-
ican Piano Corporation are the following big firms,
with the names of the instruments secured:
Anderson-Sovvard Co., Dayton, O . Chickering.
Isaac Bledsoe Music Co.. Austin, Tex., Chickering.
Pearson Piano Co., Indianapolis, Ind., Chickeriug.
Columbia Music Co.. Columbia, S. C , Knabe.
W. F. Frederick Piano Co., Pittsburgh, Pa., Knabe.
SHAFFER A RECORD SALESMAN
George P. Shaffer, one of the veterans of the piano
trade, is still in the music business and as much in
The Capehart Corp., Fort W'ayne, Ind.-, will have love with it as ever. He is now local retail represent-
a very impressive exhibit at the seventh annual Radio ative of the Capehart Corp. of Fort Wayne, Ind., and
World's Fair, to be held at Madison Square Gardens. his store is in the Randall Hotel building in the down-
New York, September 22 to 27. The booth numbers town section of that city. A Presto-Times represent-
ative met him in his store recently and rode with him
are 14BB and 16BB.
Capehart hotel headquarters will be at Hotel Astor, in his machine out to the Capehart plant on East
Pontiac street. Mr. Shaffer is as active as a youth
on the first floor, at the Broadway and 44th street
corner. In attendance at this show will be H. E. and never misses a chance to make a deal. He was
Capehart, president; T. J. Hicklin, general sales man- famous as a piano wholesale traveler in times past—
ager; W. C. Peterson, director of sales training; J. A. six years traveling out of Boston for the Bush & Lane
Piano Co. of Holland, Mich.; he traveled for the
Darwin, eastern regional manager, and R. C. Vaughan,
Lester Piano Co. of Philadelphia for five years; he
district manager.
"Our booth at the Atlantic City show was unques- was traveler for the Kurtzmann Piano Co. of Buffalo
for one year; he ran a store in Huntington, Ind., for
tionably the outstanding exhibit at the show," said
C. E. Ihrie, director of advertising and sales promo- five years.
tion, "and we are making a special effort to make our
A BUSY SPECIAL SALES MAN
exhibit at the Radio World's Fair even more attrac-
tive and interesting.
^
]. R. l'enn of Frcderiektown, Ohio, advertises that
"In addition to our complete line of commercial hi' is in the business of conducting special sales for
and home models of the Capehart Amperion and the piano dealers. Mr. Penn, it is presumed, might be
Capehart Orchestrope and Amperion combination called a clean-up man, a man who goes to a music
units, we shall exhibit our new industrial model which
house and takes entire charge of a special sale of
in one compact unit combines automatic phonograph, used instruments, and meanwhile customers for new
radio, microphone, and mixing panel features. It has instruments are turned up. He has had long and
three channels of distribution so that recorded music, varied experience in the piano field and knows piano
radio and microphone may all be used at the same selling from all angles. He traveled in wholesale
time over separate groups of speakers. Through a piano work for twelve years and knows many dealers
simple switching arrangement the recorded music, in this country, especially in the southern states.
radio or microphone pick-up may be distributed
through any one, two or three groups of speakers at
FORD SALESMEN AS CUSTOMERS
the same time. Any combination is possible.
The Baldwin Piano Co., in advising its salesmen
"This Capehart industrial model is the one which
will be used to furnish the music for the twelfth an- the other day as to classes of men to solicit to pur-
nual Restaurant World's Fair .to be held in the Cleve- chase a piano, said: "We are advised that Ford dealers
land Auditorium, October 6 to 10, and at the Indiana and salesmen everywhere are doing a splendid busi-
Industrial Exposition, October 4 to 11. This exhibit ness and are making more money than heretofore.
is being held in the Indiana State Fair Grounds, In- Such men are excellent prospects for pianos. And
dianapolis, Ind., and the installation will include our the man who is selling automobiles can't say, 'I want
model 193, two microphones and forty-eight speakers to buv a car first.' "
installed in the ceiling of the mammoth exhibit hall.
And All of This Half-Century He Has Been Asso-
"HOT TIME" COMPOSER VISITS U. S. A.
"We shall also exhibit at the ninth annual Chicago
ciated with the W. W. Kimball Company.
Radio Show to be held at the Coliseum, Chicago,
Theodore A. Metz, composer of the old song, "A
Hot Time in the Old Town Tonight," has recently
E. B. Bartlett, vice-president of the W. W. Kimball October 20 to 26, and our exhibit there will be similar
Co., Chicago, is receiving congratulations far and wide to the one in Atlantic City and in New York. Our arrived in this country from Germany where he has
made his home for many years past. Mr. Metz is one
from trade friends w r ho happen to be aware that at booth number for the Cfncago show is E-4.'
of the last of the old guard of minstrel entertainers,
the present time he is just about completing fifty
having been for many years musical director with the
years' connection with the music trade and industries.
great troupes that were the leading attractions of that
Fifty years ago Mr. Bartlett started in the music busi-
day. Although his age is said to be more than 80, Mr.
ness and he has continued in it all that time as one
Metz is more active than ever and he has just com-
of its most interested and beloved members. In its
During the past three years A. C. Beckman has pleted an Indian operetta, "Poketa," which several
larger fields Mr. Bartlett has served the cause of
music and pianos by performing his duties w 7 ell in represented the M. Schulz Co. of Chicago in the west- American managers are Jcnown to be considering
offices of honor and trust, both in national and home ern territory. In the adjusftnent of selling operations favorably. He is also organizing something new in
organizations in different periods. Today he is alert and territories Mr. Beckman is retiring as the M. the way of a dance orchestra which will probably be
and active, boyishly eager to serve his fellow man, Schulz Co. traveler and returning to Chicago. This known as the "Hot Time Band." Accompanying Mr.
Metz is his niece, Miss Anita Jakobi, whose beautiful
statement is made with keen regret by the M. Schulz
and he counts his friends by thousands.
soprano voice has already become a feature on broad-
In his younger days, after leaving the farm of his Co. as Mr. Beckman has always proven himself loyal casting programs over here. Mr. Metz is making his
father in Wisconsin, Mr. Bartlett had been a school in his every trust with that Chicago manufacturing headquarters with the Edward B. Marks Music Co.,
teacher and a book agent, selling books put out by corporation.
Arrangements have been effected with Charles Dun- Xew York, publishers of his famous "Hot Time."
D. Appleton & Co. of New York. In this respect he
dore to visit Schulz dealers on the west coast, that is.
was like Herman D. Cable, Hobart M. Cable and
Fayette S. Cable, each of whom sold school books the territory from Salt Lake west between the bound-
SCHUMANN OUTLOOK FAVORABLE
before they entered the music trade. Mr. Bartlett aries of Canada and Mexico. Mr. Dundore, who has
A Presto-Times representative who met W•'. N. Van
and the late Col. E. S. Conway were intimate friends represented the Haddorff company of Rockford, 111., Matre, president of the Schumann Piano Co., Rock-
for
the
past
few
years,
will
continue
as
their
rep-
for many years. In fact, so much so that Mr. Bart-
ford, 111., a few days ago learned from that gentleman
lett regarded Mr. Conway as his mentor in learning resentative, giving to their line the same conscientious that while July and August were quiet months in
service
as
in.the
past.,
The
present
arrangement
in
the piano business.
representing tw Mr. Bartlett lived at the home of Mr. Conway for mit of more frequent visits to the trade. This -*A'ill and. if present business and indications keep on as
%
some time after his arrival in Chicago. His entire place the dealer in closer contact with the St»ulz
they have started this month, September will go
association in the music business has been with the factory and bring to him more direct trade informa- through with a good record, and orders ahead insure
house of Kimball.
good business for the balance of the year at least.
tion.
As a member of the M. Schulz Co. said to a Presto-
Zaney-Gill Corp. of Illinois, 1727 West 22nd street.
Edwin Jarrett, well-known piano man of New York
Times representative:
Capital, $40,000 and 2,000 shares non-par value com-
and vicinity, has been building some stone walls
"Mr. Dundore is a fine personality; he is well and
around his garden at Sound Beach, "just by the way favorably known for his aggressive interest in the mon. To manufacture and deal in radios, tinware,
of exercise," he says When a piano man finds him- problems of the dealer, and I am sure the coast trade, etc. Incorporators: Saul P. Zaney, William Gill,
Raphael Dvorak. Correspondent: Bernard Allen Frief,
self with a bit of leisure, watch what he does just
Haddorff and ourselves, will find great satisfaction in
163 West Washington street.
as play.
the present arrangement."
E. B. BARLETT NOW
FIFTY YEARS IN MUSIC TRADE
DUNDORE NOW WITH
M. SCHULZ CO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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