Presto

Issue: 1930 2247

June, 1930
P R E S T O-T I M E S
The Piano and Its
Future Schumann
By Geo. P. Gross, Piano Merchant of Cincinnati, Ohio.
Judging from the prices of many used pianos being
advertised by some old reliable piano house one
would naturally think that the piano had lost its pop-
ularity in the American home. This thought I can
assure you is all wrong. There will always be a place
in the living room of the cultured and refined home
for a grand or a small studio upright piano.
The commercial pianos of two decades ago that
were sold in carload lots to the piano stores are obso-
lete. Their manufacturers have discontinued busi-
ness, leaving the field to the stable, staunch and per-
manent manufacturers who have placed the quality
of their instruments far above commercialism. Like
true artists, they have always done their very best
to make each instrument a masterpiece in itself.
The piano manufacturers of national and interna-
tional reputation who have spent fifty, seventy-five
or one hundred years in developing and perfecting
their instruments have received the highest recogni-
tion of the distinguished concert artists and royalty
of both America and Europe and are permanent,
sound and stable institutions and will continue to
operate, grow and develop with the increased popula-
tion and refinement of our country.
No individual instrument has ever been invented to
replace the piano. No other instrument seems so uni-
versally satisfactory as the piano to accompany the
singer or rounding out of an orchestra.
A high grade grand piano in the home is a mark
of distinction and a reflection of the artistic tempera-
ment of its inhabitants and will always occupy the
most conspicuous space in the living room, where
BALDWIN IN NATIONAL
ADVERTISING CAMPAIGN
Saturday Evening Post Displays Baldwin
Piano Ads. Which Say 250,000 Pianos
Will Be Bought in 1930.
A broadside sent to Presto-Times from the Bald-
win Piano Co.'s publicity department, Cincinnati,
calls attention to the work that great house is doing
in the matter of national advertising. It tells the deal-
ers that more than 200,000 active teachers are drill-
ing 1,000,000 children in the study of music; that
there are still 15,000,000 American homes without
pianos; that there are 9,000,000 American homes in
which the pianos arc ready for replacement. It calls
attention to the Baldwin full-page advertisements in
the Saturday Evening Post.
And it says, in part:
"These messages going into the homes of millions
of actual piano prospects will awaken in them a new
interest in the piano. It is up to every piano dealer
to realize upon this awakened interest. Intelligent
salesmanship and hard work will bring the results.
"Co-operate with the music teachers in your terri-
tory, help the good work in the public schools, culti-
vate musical leaders. You will be surprised by the
number of prospects that will appear.
"For sixty-eight years the Baldwin Piano has main-
tained a pre-eminent position in the home culture of
the country. It is going to continue in that position."
the social elect assemble for the evening entertain-
ments.
The child who can sit down before a piano and play
it has acquired a treasure of refined knowledge that
she will not lose and no one can take away from her.
On every holiday for many years it has been the
custom at home gatherings of relations and friends
to circle around the piano and sing the good old
songs of long, long ago, suitable for the occasion.
This typical American custom will continue, because
a good song brings good cheer and good fellows
closer together.
The discontinuation of the manufacturers of com-
mercial pianos naturally will reduce the supply of
new pianos in the American market and every indi-
cation points to the fact that the demand will exceed
the supply within a year. The trend will then be
for beautiful grand pianos, reproducing pianos and
studio upright pianos at increased prices. However,
some of the people who love music but cannot play
will still cling to the good old foot player-piano that
was so popular for the past twenty years, but the
future demand for new player-pianos will be very
limited.
The rising market will still further increase prices.
The live, wide-awake piano merchant who can look
ahead is now sensing the pulse of the people, and is
preparing for increased business.
Some of the leading manufacturers have increased
both wholesale and retail prices this year. For those
that sacrificed a good piano that they had in their
home for something else—for them, well it will be
just too bad.
STRICH & ZEIDLER
on a piano
is a guarantee of
QUALITY
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Piano, atao made by
Strioh A Zeldler, Inc., ham the guar-
antee of dependability
which dia-
tinruishet all the prodnota of (he
STRICH & ZEIDLER, INC.
740-742 Eaat 136th Street,
NEW YORK CITY, U. S. A.
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who trie* theme in-
ttrumentu would supplant them by any
other*. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wls.
Factory: MarinetU, Wl».
Warning to Infringers
.
Thla Trad* Mark la o u t
In t b . p l a t , and alao ap-
p.ara upon t h . fall boari
of all g-enulne Schumann
Planoa. and all Infrlngara
will b« proa.out.d. B . w a r .
of Imitation! aucli aa Scmn-
m i i n A Company. Sohu-
mann ft Son, and alao
Shuman, aa all at.noll
ahopa, d«al«ra and ua*ra of
planoa bearing a c a m . In
Imitation
of t h . n a m .
Schumann with the Inten-
tion of deceiving; th* publle
will fcs %*•<>***»*•* . i <%•
fulleat extent of t h . law
••.?
0 -Piano, Q
"VEEJ3
« . w Catalans oa B«ajn«et.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
SCHILLER
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
STANDARD
CHICAGO OFFICB:
State and Adams BU.
• t t Bepubll* B M i .
NSW TOKK ornrii
180 W. 42nd St.
Bnah Terminal Bid*.
PLAYER ACTION
3 Famous Song Hits 3
Prof's Clamor for Them
THE SIGN OF QUALITY
The Leading and Most Popular
Pianos and Players
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, ton*
power or other essentials of strictly
leaders in the trade.
A GREAT NAME—A GREAT PIANO
The Name
Five silver cups, the gift of the New York Music
Week Association, were awarded a few days ago in
the public school music contests of New York city.
KREITER
19
SIMPLEX
PLAYER ACTION
"CAROLINA" ( rmC TT^ u Bacfe )
"DREAMS, JUST DREAMS" (»&)
"DO LIKE I D O " (Fox-Trot)
Featured by over 1000 teams, from Maine
to California
Nationally Advertised
Internationally Used and
Esteemed
STANDARD PNEUMATIC
ACTION CO.
638 West 52nd Street
New York
Dealers Get Them on Your
Counters Now and Make Money
J. S. UNGER, M. H. PUB.
Reading
.
.
.
Pennsylvania
Refer to Presto Buyers' Guide for in«
Refer to Presto Buyers' Guide for in-
for
mation about all Pianos, Players and
formation about all Pianos, Players and
Reproducing
Pianos.
Reproducing Pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
20
Juno, 1930
P R E S T O-T I M E S
The Snyder Music Co., 18 East Market street
Wilkes-Barre, Pa., is conducting a bankrupt sale of
pianos.
Ray Bartholomew is representing the Holtou band
The music department of the Marbury Drug Co., instruments in Columbiana and Mahoning counties,
Ruston, La., has grown rapidly and is now to be Ohio. His home is at Salem, Ohio.
operated as an exclusive music store. J. O. Baugh-
The Cunningham Piano Co., 1312-14 Chestnut street,
nian will have charge of the department while he will
Philadelphia, is keeping its store open evenings during
be assisted by Mrs. Maud Atkins, Jim Sculley, Roy a special sale.
Kendall and Will Harris, who will have charge of
The J. W. Poole Music Co., the oldest music store
the piano sales and service.
in Huntington, W. Va., has moved from Third avenue
The directors of the Brunswick-Balke-Collender to newer and larger quarters at 420 Tenth street, that
Co., Chicago, have authorized a dividend of 1 per city.
cent, payable July 1, 1930, on the outstanding pre-
The Mallory Piano Co., Inc., 17 Flatbush avenue,
ferred stock.
Brooklyn, says: "The superb tonal quality of the
J. J. Sanford, manager of the Starr Piano Co. Lester has earned for it a world-wide reputation
store at Tuskegee, Ala., says: "Do not let your chil- among artists, teachers and all lovers of music."
dren grow up without an opportunity to learn to play
The John Wanamaker store, Broadway at 9th street,
the piano."
New York, is specializing in selling Yose pianos this
Harry Graybill, manager of the Lewis & Palmer spring.
Music Store at Rochelle, 111., is selling both Zenith
"Baldwin pianos are better pianos" is a slogan used
and Philco radios.
"Change your piano. Let us send it north. Alaska at the Baldwin store at 13 Chestnut street, Lewis-
town, Pa.
wants your upright," says Count George Hay Du
Barry, president of the Royal Courts of Music, Seat-
Galperin's, of 17 Capitol street, Charleston, W. Va.,
tle, Wash.
whose motto is "Everything Musical," is conducting
Meredith's Music Store at Dayton, Ohio, sells a piano sale.
Buescher wind instruments and the Washburn string
Schmoller & Mueller Piano Co. has opened a branch
instruments, as well as the popular Hyatt portable piano store at Scottsbluff, Neb., under the manage-
radio.
ment of Gene D. Gray.
George Allen Dewey of Oneida, N. Y., dealer in
C. J. Hcppe & Son, 1117-1119 Chestnut street, Phil-
Zenith radio, was one of those attending the At- adelphia, make this statement in their advertising:
lantic City convention.
"No wonder people who want the finest in pianos
Rorabaugh-Wiley's. Hutchinson, Kan., announces turn instinctively to the Duo-Art Reproducing Piano."
an annual June contest piano sale. The company
The Ludwig Music House has taken a long lease
sells Mason & Hamlin. Chickering, M. Schulz Co.,
of the Goldman Building at 709 Pine street, St. Louis,
Starr, Richmond and other fine pianos.
Mo. It moved in about May 1.
Adams-Bennett, Wichita, Kan., advertises: "We
The Large Music Co. is the name of a new music
can accept a few used pianos in trade on new radios
store just opened in Appalachia, Va., owned and
and radio combinations."
operated by J. Willard Large and M. S. Large.
The Schumann Piano Co.'s store at Rockford, 111.,
For transportation on mules over the passes of the
loses its lease and this is the explanation: "The pro-
posed widening of Wyman street makes it necessary Andes Mountains in South America, pianos are gen-
for the Schumann Piano Co. to close out its Wyman erally built dismountable.
street retail store, after 16 years in the same location,
The musical instrument known as the Theremin is
corner of State and Wyman streets."
being demonstrated at the Pearson 1'iano Co., In-
Melburn Kline, Elmdale, Kan., aged 14, has manu- dianapolis.
Funeral Home Music Co., Plymouth, Wis. Sell
factured a piccolo from a cane fishing pole. He is a
automatic phonographs, radios, musical instruments,
trombone player in a high school orchestra.
NEW FIRMS, CHANGES, REORGANIZATIONS
The Anderson Herald, Anderson, lnd., has been
announcing a $30,000 factory sale of pianos for the
Pearson Piano Co., 7 East 9th street, that city.
The D. Z. Phillips Music Co., Pueblo, Colo., has
purchased the complete stock of the Pueblo Music
Co., that city, and is conducting a sale, with free piano
lessons with each piano sold.
Miss Bernice Myers has opened a store at Kokomo.
lnd., on East Mulberry street, where she will sell
sheet music, Brunswick records, band instruments
and musical accessories.
The Emerson-Hiltbrunner Co., Cedar Rapids, Iowa,
is holding a removal sale of pianos.
The Woodward Music Co., Woodward, Okla., is
moving into its new building in that city.
William Kramer, piano and radio salesman, has
joined the staff of the Schmoller & Mueller Piano Co.
at Sioux City, Iowa.
Watkins Brothers, 241 Asylum street, Hartford,
Conn., are featuring the Steinway pianos, "exhibited
in the living room of the model home, 39 Crestwood
road. West Hartford."
The Davis Industries, which manufactures phono-
graphs at Kokomo, lnd., has been considering locat-
ing a factory at Troy, Ga., to employ about 200 per-
sons. President Meyer Davis was at Troy a few
days ago looking over the situation.
Atlas Radio Stores have leased for fifteen years a
ground floor store with a second-floor salesroom in
the two story building to be erected at 3139-41 Lincoln
avenue, Chicago.
The Oliver H. Ross Piano Co., 316 Houston street,
Fort Worth, Tex., is conducting a sale of the Aeolian
Co.'s lines of pianos—expecting "to sell 150 in six
weeks."
William H Richardson, president of the Richardson
Music Co., Los Angeles, Calif., returned from the
Atlantic coast two weeks ago with the report that
the piano trade is improving.
Silas Lynch, music merchant of Dallas, Tex., has
purchased the controlling interest in the firm of
Bush & Gerts, 1311 Elm street, that city. The new-
owner intends to revive the plan of the Bush Temple
along the lines planned by Col W'Uiam L. Bush of
Chicago, when he opened the establishment in 1904.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N. Y.
Manufacturer! of
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points
J BRKCKWOl.DT, Psea.
W. A. BRECKWOLDT. Sec. & Tre««
Attractive Proposition for Dealers. Send for Catalog
i a r u r ( 8 a . manufacturers, CHiCAGO, ILL.
New York Warerootnt: 112-114 Welt 42nd St.
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Might
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
99%
interested prospects become customers
BECAUSE
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound value*
No. 3 Radio Bench
12x24x18
\'
'
———-—~-- y
/. ~-»
Send for Catalogue
2267-2269 Clybourne Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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