June, 1930
P R E S T O-T I M E S
The Piano and Its
Future Schumann
By Geo. P. Gross, Piano Merchant of Cincinnati, Ohio.
Judging from the prices of many used pianos being
advertised by some old reliable piano house one
would naturally think that the piano had lost its pop-
ularity in the American home. This thought I can
assure you is all wrong. There will always be a place
in the living room of the cultured and refined home
for a grand or a small studio upright piano.
The commercial pianos of two decades ago that
were sold in carload lots to the piano stores are obso-
lete. Their manufacturers have discontinued busi-
ness, leaving the field to the stable, staunch and per-
manent manufacturers who have placed the quality
of their instruments far above commercialism. Like
true artists, they have always done their very best
to make each instrument a masterpiece in itself.
The piano manufacturers of national and interna-
tional reputation who have spent fifty, seventy-five
or one hundred years in developing and perfecting
their instruments have received the highest recogni-
tion of the distinguished concert artists and royalty
of both America and Europe and are permanent,
sound and stable institutions and will continue to
operate, grow and develop with the increased popula-
tion and refinement of our country.
No individual instrument has ever been invented to
replace the piano. No other instrument seems so uni-
versally satisfactory as the piano to accompany the
singer or rounding out of an orchestra.
A high grade grand piano in the home is a mark
of distinction and a reflection of the artistic tempera-
ment of its inhabitants and will always occupy the
most conspicuous space in the living room, where
BALDWIN IN NATIONAL
ADVERTISING CAMPAIGN
Saturday Evening Post Displays Baldwin
Piano Ads. Which Say 250,000 Pianos
Will Be Bought in 1930.
A broadside sent to Presto-Times from the Bald-
win Piano Co.'s publicity department, Cincinnati,
calls attention to the work that great house is doing
in the matter of national advertising. It tells the deal-
ers that more than 200,000 active teachers are drill-
ing 1,000,000 children in the study of music; that
there are still 15,000,000 American homes without
pianos; that there are 9,000,000 American homes in
which the pianos arc ready for replacement. It calls
attention to the Baldwin full-page advertisements in
the Saturday Evening Post.
And it says, in part:
"These messages going into the homes of millions
of actual piano prospects will awaken in them a new
interest in the piano. It is up to every piano dealer
to realize upon this awakened interest. Intelligent
salesmanship and hard work will bring the results.
"Co-operate with the music teachers in your terri-
tory, help the good work in the public schools, culti-
vate musical leaders. You will be surprised by the
number of prospects that will appear.
"For sixty-eight years the Baldwin Piano has main-
tained a pre-eminent position in the home culture of
the country. It is going to continue in that position."
the social elect assemble for the evening entertain-
ments.
The child who can sit down before a piano and play
it has acquired a treasure of refined knowledge that
she will not lose and no one can take away from her.
On every holiday for many years it has been the
custom at home gatherings of relations and friends
to circle around the piano and sing the good old
songs of long, long ago, suitable for the occasion.
This typical American custom will continue, because
a good song brings good cheer and good fellows
closer together.
The discontinuation of the manufacturers of com-
mercial pianos naturally will reduce the supply of
new pianos in the American market and every indi-
cation points to the fact that the demand will exceed
the supply within a year. The trend will then be
for beautiful grand pianos, reproducing pianos and
studio upright pianos at increased prices. However,
some of the people who love music but cannot play
will still cling to the good old foot player-piano that
was so popular for the past twenty years, but the
future demand for new player-pianos will be very
limited.
The rising market will still further increase prices.
The live, wide-awake piano merchant who can look
ahead is now sensing the pulse of the people, and is
preparing for increased business.
Some of the leading manufacturers have increased
both wholesale and retail prices this year. For those
that sacrificed a good piano that they had in their
home for something else—for them, well it will be
just too bad.
STRICH & ZEIDLER
on a piano
is a guarantee of
QUALITY
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Piano, atao made by
Strioh A Zeldler, Inc., ham the guar-
antee of dependability
which dia-
tinruishet all the prodnota of (he
STRICH & ZEIDLER, INC.
740-742 Eaat 136th Street,
NEW YORK CITY, U. S. A.
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who trie* theme in-
ttrumentu would supplant them by any
other*. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wls.
Factory: MarinetU, Wl».
Warning to Infringers
.
Thla Trad* Mark la o u t
In t b . p l a t , and alao ap-
p.ara upon t h . fall boari
of all g-enulne Schumann
Planoa. and all Infrlngara
will b« proa.out.d. B . w a r .
of Imitation! aucli aa Scmn-
m i i n A Company. Sohu-
mann ft Son, and alao
Shuman, aa all at.noll
ahopa, d«al«ra and ua*ra of
planoa bearing a c a m . In
Imitation
of t h . n a m .
Schumann with the Inten-
tion of deceiving; th* publle
will fcs %*•<>***»*•* . i <%•
fulleat extent of t h . law
••.?
0 -Piano, Q
"VEEJ3
« . w Catalans oa B«ajn«et.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
SCHILLER
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Offices:
OREGON, ILLINOIS
STANDARD
CHICAGO OFFICB:
State and Adams BU.
• t t Bepubll* B M i .
NSW TOKK ornrii
180 W. 42nd St.
Bnah Terminal Bid*.
PLAYER ACTION
3 Famous Song Hits 3
Prof's Clamor for Them
THE SIGN OF QUALITY
The Leading and Most Popular
Pianos and Players
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, ton*
power or other essentials of strictly
leaders in the trade.
A GREAT NAME—A GREAT PIANO
The Name
Five silver cups, the gift of the New York Music
Week Association, were awarded a few days ago in
the public school music contests of New York city.
KREITER
19
SIMPLEX
PLAYER ACTION
"CAROLINA" ( rmC TT^ u Bacfe )
"DREAMS, JUST DREAMS" (»&)
"DO LIKE I D O " (Fox-Trot)
Featured by over 1000 teams, from Maine
to California
Nationally Advertised
Internationally Used and
Esteemed
STANDARD PNEUMATIC
ACTION CO.
638 West 52nd Street
New York
Dealers Get Them on Your
Counters Now and Make Money
J. S. UNGER, M. H. PUB.
Reading
.
.
.
Pennsylvania
Refer to Presto Buyers' Guide for in«
Refer to Presto Buyers' Guide for in-
for
mation about all Pianos, Players and
formation about all Pianos, Players and
Reproducing
Pianos.
Reproducing Pianos.
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