Presto

May, 1930
PRESTO-TIMES
THOUSANDS TO ATTEND RADIO SHOW
Atlantic City to Be in Gala Attire Week Beginning June 2 for the Biggest
Radio Exhibition Ever Seen Anywhere
For the first time, radio dealers and jobbers along
the Atlantic seaboard will have an opportunity to
attend the annual trade show of the Radio Manufac-
turers' Association conveniently and economically.
And if advance interest in the show can be considered
a criterion, Eastern dealers will flock to Atlantic City
in multitudes the week of June 2nd.
Reports reaching the Chicago office of the RMA
indicate also that the radio trade of the Middle West
is not going to neglect this opportunity to visit the
"Playground of the World" and the radio trade expo-
sition at the same time. Special trains from a large
number of Southern and Middle West cities are
already being arranged and Atlantic City hotels are
reporting an unusually large number of reservations,
even though official invitations have not yet been
issued.
Many Reservations Taken.
Boardwalk hotels declare that the largest propor-
tion of their advance reservations are coming from
the Central and South Central states. The manage-
ment is confident that the Atlantic City show will
attract equal or possibly larger attendance than the
record of 32,000 established last year at Chicago.
The sale of space has already exceeded all previous
trade shows, some 35,000 square feet having been dis-
posed of to RMA members exclusively. This exceeds
by 5,000 square feet last year's high-water mark of
30,000. In addition, approximately 100 demonstra-
tion booths will be erected on the floor of the show T
adjoining the display booths. Here the trade will be
able to hear as well as see the latest radio products.
The trade press is also being accommodated this
year because of the increased facilities made possible
by the municipal auditorium. Due to lack of space
at Chicago last year, it was impossible to provide
display booths for the press. This year, however,
adequate provision for radio magazines has been made
with the result that some half dozen or so will be
represented on the floor side by side with the indus-
try's manufacturers.
In contrast to last year's show at Chicago, where
three hotels several blocks apart were required to
house all the displays, this year's show at Atlantic
City will be housed under one roof. In fact, all the
activities in connection with the trade show and con-
vention will be housed under the one magnificent roof
of the $15,000,000 Auditorium. All the large Board-
walk hotels are within easy walking distance of the
Auditorium.
The show itself will also be a greater drawing card
this year than it has been. While nothing revolution-
ary is expected, it is known that most manufacturers
have several innovations ready for initial exhibition at
the trade show.
Under Unusual Trade Conditions.
Trade conditions this year are so unusual that an
unprecedented amount of interest is being taken in
the show. The trade wants to know what companies
have survived, what companies are financially the
soundest and what new types of receivers, cabinets,
circuits, tubes and other products will be brought out
for next season's market. The week of June 2nd will
answer all these questions.
All the hotels in Atlantic City have agreed to estab-
lish the same rates for rooms as prevailed in the same
week of June, 1928, the RMA discloses, so that trade
show visitors will be safeguarded against any rise in
the rates of hotel accommodations during the show.
The hotels have also agreed to permit no one but
RMA members to secure demonstration space in any
of the hotels.
Railroads have also declared their intention to pro-
vide half-fare tickets on the return trip for all RMA
Trade Show visitors. Special trains from the four
corners of the country will be run.
Admission to the show will be by invitation only,
which are issued free of charge by writing the Radio
Manufacturers' Association, 32 W T . Randolph street,
Chicago, 111.
RMA and Other Associations.
Other radio organizations have also declared their
intention of meeting at Atlantic City coincident with
the RMA meetings. These include the National Fed-
eration of Radio Associations, the Radio Whole-
salers' Association, the Institute of Radio Engineers,
the National Association of Radio Writers and the
Radio Press Association.
Problems of manufacturing, merchandising, engi-
neering and distribution will receive attention at the
meetings which will be addressed by prominent men.
Pleasure will be plentiful, as many radio men are
expected to bring their families for a vacation at the
famous seaside resort.
Seashore Attractions.
All of the Boardwalk attractions along the shore,
piers, beaches, golf courses, will be in full swing.
An unusually large attendance of feminine visitors is
expected, for whom special entertainment features
are being planned.
There will be luncheons, dinners, theater parties, as
well as the premier event, the Annual RMA Banquet.
The banquet will be held on Wednesday evening,
June 4, in the great ballroom of the Atlantic City
Auditorium, which seats 5,000 persons, assuring the
largest RMA banquet ever held and probably the
largest ever held in the United States. Last year the
RMA banquet broke all records for affairs of this
kind, with more than 2,300 guests.
Morris Metcalf of Springfield, Mass., is chairman
of this year's RMA reception committee.
Special Trains.
Manufacturers in some instances are planning to
run special trains of their own for their dealers and
jobbers. These plans are being carried on under the
supervision of H. G. Erstrom of Chicago, managing
director of the National Federation of Radio Asso-
ciations.
Special trains and cars are being prepared in Los
Angeles, San Francisco, Chicago, St. Louis, Minne-
apolis, Detroit, Cleveland, Buffalo, Boston, Atlanta
and New Orleans. Of course, cities of such close
proximity to Atlantic City as New York and Phila-
delphia will have radio specials daily.
The knowledge that the radio banquet, on the eve-
ning of June 4, is in the hands of Louis Sherry, Inc.,
of New York has made the banquet committee con-
fident that this year's dinner will do full justice to the
RMA's reputation for doing everything "on the grand
scale."
The banquet entertainment will take the form of
a miniature musical revue with artists brought from
vaudeville, musical comedy and radio. Plenty of
comedy and plenty of beautiful girls will keep the
show moving fast from the overture to the final
curtain.
Free Amusements.
One leading radio maker has made plans to buy
out one complete amusement pier that week for the
exclusive—and free—use of trade show visitors. The
cost of this alone will mount into the thousands of
dollars.
Other manufacturers have bought out similar
amusements, and one manufacturer has indicated his
intention of owning one cabaret complete for the
entire week so that his jobbers and dealers will
always have a place to while away the evenings—
and no cover charge!
Still other manufacturers have purchased rolling-
chair privileges so that radio men may ride the Board-
walk in style—and without cost. Free meals, also,
will be the order of the day, as well as innumerable
souvenirs such as canes, balloons, noisemakers, etc.
And, to cap the climax, free swimming will also be
provided, one manufacturer reporting that he has
bought out a bathhouse near the Auditorium for
trade show week.
The Speakers.
General Charles McK. Saltzman, chairman of the
Federal Radio Commission, will be the principal
speaker at the sixth annual convention and trade show
of the Radio Manufacturers Association at Atlantic
City the week of June 2nd. The only other speaker
on the program will be Dr. Hugh P. Baker, manager
of the trade association department of the Chamber
of Commerce of the United States at Washington,
D. C.
Prominent Speakers.
Among those who will speak at the radio conven-
tion are Dr. Lee de Forest, H. B. Richmond, General
Charles McK. Saltzman, Dr. Hugh P. Baker, Harry
Alter, H. H. Cory, and J. N. Blackman.
Dinner $7.50 a Plate.
Invitations are out for the sixth annual banquet of
Radio Manufacturers Association, to be given in the
grand ballroom of the Civic Auditorium, Atlantic
City, N. J., on the evening of June 4 at 7 o'clock.
Ladies are invited. Single seats, $7.50; table of
ten, $75.
Erla's complete new line will be on display at
booth No. C22-23, also demonstration room CC8 in
the Atlantic City auditorium.
The development of radio broadcasting in Finland
has been rapid in recent years. There are now seven
broadcasting stations in the country, the principal one
being that at Lahti.
Gulbransen Radio Display.
The Gulbransen radio will be seen at the radio
show. The champion model Gulbransen radio set for
1930, which has injected a new thought into radio
merchandising, is bound to attract the awakened in-
terest of every dealer seeking a line. The Gulbransen
Co. is concentrating all its efforts on this one out-
standing model, which was designed with the plan of
putting all the value possible into it.
THE SELPO
PIANO TRUCKS
The End Trucks are very convenient
where there is not much stair work and can
be easily carried in a small amount of space.
A board is used when the piano is on the
stairs. The frames of the SelPo trucks are
made of crucible spring steel, cross braced
and riveted. The hard maple boards are
padded with heavy felt.
SelPo C, Plain bearing roller iron
wheel casters. Shipping wt. 95 lbs.$44.00
SelPo B, Plain bearing roller rub-
ber tired casters
47.00
SelPo E , Roller bearing roller iron
wheel casters
49.00
SelPo D , Roller bearing roller rub-
ber tired casters
52.00
Ask for a catalogue for a complete line of
TRUCKS, HOISTS, SKIDS, DOLLYS,
Light weight Trucks, Concert Grand Trucks,
and Special Straps.
Manufactured by
Self Lifting
Piano Truck Co.
427 No. Main Street
FINDLAY, OHIO
There are Many Reasons Why the
M. SCHULZ CO.
Line of Pianos
GRANDS, UPRIGHTS
PLAYERS
Are Easy Sellers
They Combine Quality
with Appearance in a
Most Remarkable
Manner.
—A Line That Gives
Satisfaction to the Pub-
lic and Is a Money-
Maker for the Dealer.
Their G R A N D S Are
Wonderful.
Their
UPRIGHTS Are Stand-
ards of Excellence.
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
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