Presto

May, 1930
PRESTO-TIMES
New York, Pennsylvania Station, Sunday, 11 a. m.
(12 noon daylight saving time).
Ohio Party on One Floor.
Secretary Roxford B. Hyre of the Music and Radio
Merchants Association of Ohio has made arrange-
There are just sixteen different reasons why you'll Florentine Grands and Other Instruments, Period ments with the management of the Hotel New
Yorker for reservations for the entire Ohio party on
get your money's worth out of the coming conven-
and Conventional, Attractive to Visitors.
the same floor of the hotel. Otto B. Heaton of
tions June 9 to 12 inclusive. Any one of them will
be sufficient for the "live ones" of the trade—the
At the convention of the music industry and trade, Columbus, president of this association, will lead the
"dead ones" don't count either for themselves or their June 9 to 14, the Mathushek Piano Manufacturing open forum of the merchants at the meeting on
fellow members:
Company, will have a suite of three rooms in the Wednesday morning, June 11, in the hotel.
1. We heard that Otto Heaton has an entirely Hotel New Yorker—the numbers of these rooms be-
The Opening Luncheon.
new merchandising idea, and a good one, which he ing 3037, 3038 and 3039. Their beautiful and well-
The opening luncheon will be one of the most
stocked warerooms at 37 West 37th street, New York, important social features of the convention and will
will spring at the open forum Wednesday morning.
2. Then there are Jay Grinnell, "Ed" Geissler and will also be open for those who wish to see the com- be attended by representatives of all branches of the
"Ed" Weeks and "Sam" Philpitt, "Charlie" Yahrling, plete line of the Mathushek instruments.
music industries. President Mark P. Campbell of the
At the hotel there will be a very elaborate display Music Industries Chamber of Commerce will preside
Howard Beasley and any number of others, all good
of Mathushek Grands, both in conventional and grace- Joseph V. McKee, president of the board of aldermen
merchandisers.
ful period designs, in addition to the uprights. And
3. And "Si" Poppler of North Dakota, who will here also the company will display a Florentine Grand of the city of New York, will extend a welcome to
the visiting delegates. In addition to acting as toast-
bring his "hope chest" and open it.
in the space set aside for manufacturers in connec- master, Mr. Campbell will present his annual report
4. And Past President C. J. Roberts, an ardent tion with the "silent display" on the lobby floor.
as president of the Chamber of Commerce.
exponent of the vacation idea, who believes that every
Posted men from the factory and selling force will
Convention and Banquet Committee.
convention is a vacation for every one who attends, show in a unique manner the distinctive construc-
in spite of his two terms in office, and who is unalter- tional features in the Mathushek instruments. This
President Parham Werlein of the National Asso-
ably opposed to any music man ever taking any exhibit and the things that can be learned about piano ciation of Music Merchants has appointed the follow-
vacation except at the convention. He has promised construction will be more than worth-while, for any- ing to act as convention and banquet committee:
faithfully to deliver a real, honest-to-goodness, work- one who embraces the opportunity to look beneath
Otto B. Heaton, chairman, Otto B. Heaton Co.,
able and profitable merchandising idea.
the beautiful surface and inspect the vital parts which Columbus, Ohio; Corley Gibson, Kohler-Brambacii
5. The executive secretary will report on a plan have played such a wonderful role in the tone and Co., New York; Hermann Irion, Steinway & Sons,
New York; Richard W. Lawrence, Bankers' Com-
for a national piano playing contest "on the air" durability of the Mathushek instruments.
which his investigation among a number of the trade
The company graciously invites dealers to make mercial Security Co., New York; W. L. Marshall,
leaders justifies earnest consideration by the con- their headquarters at the Mathushek places of ex- RCA-Victor Co.. Inc., New York; Berthold Neuer,
American Piano Co., New York; C. J. Roberts,
vention.
hibit while in New York.
Charles M. Stieff, Inc.. Baltimore, Md.; C. Alfred
6. Then there are the manufacturers; the mer-
Wagner,
The Aeolian Co., New York; P. A. Ware,
chants couldn't get on without them any more than
Atwater Kent Mfg. Co., Philadelphia, Pa.
the manufacturers could get on without the mer-
Direct Broadcasting
chants. And such men as President Campbell of
the Chamber, Past President Irion, Mr. Dowling, Mr.
Through the courtesy of the RCA-Victor Co., the
Wagner, Mr. Gorman, Mr. Kavanagh, Mr. Gibson,
association will be privileged to broadcast direct from
Mr. Vose, Mr. Pond, Mr. Stieff, and representatives
the ballroom, the RCA-VICTOR hour over a nation-
of all the constituent bodies of the Chamber will be Colony Grand, Period Art Marie, Antoinette Grand, wide hook-up. A special program for the banquet
on hand for the big joint meeting on Tuesday morn-
has been prepared featuring artists of international
and Others to Be Shown.
ing.
reputation and, in addition to the artists, the program
A representative showing of Schulz-made pianos will include the celebrated Victor Orchestra. For the
7. There probably are quite a good many people
who would make a trip to New York just for the has been prepared for display during the music indus- time being, the ballroom will constitute a studio of
the National Broadcasting Co. and those present will
purpose of staying at the newest, largest and in many tries conventions by M. Schulz Co., Chicago.
The splendid Colony Grand, which through appear- have the unusual experience of sitting in at a nation-
ways most interesting hotel. The New Yorker. It's
only 43 stories high, has only 2,500 rooms and cost ance, tone and touch has gained such widespread wide broadcast going out of New York over the red
only $22,500,000. And it's surprisingly inexpensive: popularity will feature the Schulz exhibit at the New net-work.
Yorker.
Singles from $3.50 up. Doubles from $5.
8. New models and styles of all kinds of musical
In addition, the Period Art Marie Antoinette
instruments on exhibit in private rooms.
Grand, handsomely carved in walnut, will lend its
9. An entirely new feature—a silent exhibit—one charm to attract the attention of the convention vis-
instrument from each manufacturer exhibiting else- itor.
where, to be shown in one of the large public rooms
The Marionette Junior Grand, occupying "No President of the National Piano Manufacturers' Asso-
on the ballroom floor.
ciation Gives Reasons for this Belief.
more room than an armchair." introduced to pianodom
10. There will be, of course, some very interesting with such remarkable success in 1926, having enjoyed
Fred P. Bassett, president of the National Piano
private dinners, luncheons, etc.
a continuous heavy demand, will of course be given
Manufacturers' Association, is so conservative in his
11. The opening joint luncheon on Monday, Presi- prominence.
utterances for publication that any summing up of
dent Campbell of the Chamber presiding, will present
Then there are several new designs in uprights the situation by him carries more weight than a
some noteworthy features, among them a distin-
ready to make their debut. Added refinements in statement from a mere optimist. He was looking
guished Atwater Kent vocal artist.
forward to the convention and beyond to the end of
12. A couple of "top money" salesmen will be on construction and finish enhance the beauty of the the present year when he said to a Presto-Times
Schulz
exhibit.
the program either Wednesday or Thursday. They
In attendance: F. P. Bassett, secretary and treas- representative last week:
promise to tell "how it's done."
"The annual convention of the merchants and man-
13. No special significance in this case in No. 13. urer; Otto Schulz Jr., vice-president; Otto M.. Heinz- ufacturers
will be on and over within a very short
The ladies will be especially welcome and hotel man, M. Schulz Co. Eastern representative; H. D. time, and this
seems to be a fitting occasion for all
Hewitt,
sales
manager.
reservations already made indicate a large attendance.
of us to plan for the final six-months' period of the
Take the wife on a vacation trip—it always pays.
year, which many economists say is going to usher
14. Just one idea—if you can take only one home
- The Baldwin Exhibits—Two Places.
in a period of renewed business activity in all lines.
with you the convention will have been worth while,
The
Baldwin
Piano
Co.
will
have
exhibits
during
"We believe that the great majority of merchants
but what will happen in most cases will be that a
member may bring one good one with him and take the coming Piano Convention in two places—at the and manufacturers have succeeded in putting their
home a bundle—that's what makes a convention a big Hotel New Yorker,'Suite 3232 and 3233, and at their houses in order and in lopping off useless or unneces-
retail salesrooms, 20 East 54th street.
sary expense so thoroughly that they are now pre-
trade asset.
Those in charge will be Philip Wyman, Lionel pared to handle their affairs in a vastly more efficient
15. That banquet—the 29th annual—Thursday eve-
ning, June 12th, at The New Yorker will be nothing Tompkins, Richmond Harris, Charles Onderdonk and manner than ever before. Great and far-reaching
George A. Pelling. The exhibits will include the fol- changes have come during the last year, and one of
short of a "wow," to use just one slang expression.
lowing
styles: Baldwin—Styles F, G, Hepplewhite, them is undoubtedly in the advertising put forth in
16. Our president—Parham Werlein, a man of
ideas, a wonderful presiding officer, the second of his Louis XV and William and Mary. Howard—Style the merchandising of pianos. The flamboyant and
name to receive the distinction of the office of our 450, Italian. Hamilton—Style Louis XVI. Monarch sensational forms of addressing the public have had
chief executive. He has labored untiringly to make —Style 60. (All are Grand pianos). There will be their day and now fall upon deaf ears. The suc-
cessful merchant of today is selling trustworthy mer-
no special Baldwin entertainment features.
this convention a great success.
chandise at fair prices and is constantly endeavoring
The Schiller Exhibit—Two Places.
These sixteen reasons are more convincing than
to improve his standing and reputation.
•
the late President Woodrow Wilson's fourteen points.
"We approach the coming convention with the
In addition to the regular Schiller exhibit at the
Presto-Times savs, "Hurrah for reason No. 13."
Hotel New Yorker, the Schiller Piano Co., Oregon, idea of helping others, hoping in that way to earn
111., will have a line of its instruments at the Chas. and deserve a reasonable success for ourselves and
H. Ditson Co.'s place, 10 and 12 East 34th street, for all who are in this business of 'selling music'—a
New York. Those in attendance at the New Yorker business so uplifting in its very nature that we are all
will include Edgar B. Jones, president, and W. B. more than proud of our connection with it. Our
outlook is one of complete optimism and we believe
Williams.
At the Ditson store the Schiller Piano Co. will that the future is very bright in its promise for all
President B. K. Settergren of the B. K. Settergren have on display two models of their six-foot grand who 'hew to the line' with uncompromising devotion
Co., tells an important story to the trade in his and one model of their five foot, two-inch grand, in to the higher ideals of our calling."
announcement, the particulars of which appear in a Colonial, Heppelwhite and Louis XV designs.
B. K. Settergren Co.'s Display.
half-page advertisement in this issue of Presto-
Piano Club Special.
Times It is a notice heralding the appearance of the
The B. K. Settergren Co., Bluffton, Ind., will show
company's new line of Lancaster grands and uprights,
The Piano Club of Chicago arranged to conduct a three styles of uprights—one each Colonial, Adam and
and that these beautiful instruments can be seen at special party to the convention in New York. The Early American—and two grands, one Lancaster
the convention hotel, the New Yorker in suite 3420- party will leave on "The Golden Arrow" of the Penn- Style S, 4-foot-6-inches, and one Estey Style H,
3421. These new Lancaster pianos will attract a great sylvania railroad, one of the finest trains on the con- 4-foot-6-inches. The display rooms are Nos. 3420
deal of attention and will be shown along with the tinent, from Union Station, Chicago, Saturday, June 7, and 3421, New Yorker Hotel. President B. K. Set-
regular Settergren line.
at 2 p. m. (3 p. m. daylight saving time), arriving in tergreu and Secretary W. C. Hess will attend.
MATHUSHEKS ON EXHIBIT
SIXTEEN REASONS FOR
AT THE CONVENTION
ATTENDING CONVENTIONS
SCHULZ PIANOS IN
NEW YORK DISPLAY
PIANO TRADE FUTURE IS
BRIGHT SAYS BASSETT
THE NEW LANCASTER
OF SETTERQREN LINE
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